HubSpot, founded in 2006 from MIT research, is a marketing company based in Cambridge, MA, with over 2,000 customers and more than 100 employees. The document outlines HubSpot's inbound marketing process, which includes generating website visitors through content management, SEO, and social media, then converting them into leads using analytics and targeted messaging. It also details HubSpot's marketing strategies on platforms like Facebook and LinkedIn.

1. Social Media in Real Life
Mass Technology Leadership Council – November 13, 2009
Rick Burnes
HubSpot Marketing Manager
Twitter: @rickburnes

2. Who’s HubSpot?
• Founded in July 2006 from research at MIT
• Cambridge, MA
• 2,000+ customers, 100+ employees (10
marketers)
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3. How HubSpot Does Inbound Marketing
Process Website Visitors Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Leads • Analytics
Convert Convert
• Test • Offers / CTAs
• Landing Pages
• Target
• Email
• Nurture • Lead Intelligence
• Lead Mgmt
• Analytics
Customers
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4. How HubSpot Markets With Facebook
Wall Posts Messages (via group)
Updates
Listening, Reach, Nurturing
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5. How HubSpot Markets With LinkedIn
Answers Groups
Listening, Reach, Nurturing
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