Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate
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No matter how well your ads, emails and landing pages are performing, they can always be doing better. By not striving for constant improvement you're leaving money on the table and letting your competition eat your lunch. Join this webinar for tips on testing, measuring, and analyzing your marketing programs to improve your lead conversion rate. This free webinar will cover: * What marketing programs and program elements to test * How to convert website visitors into leads with calls to action and landing pages * Tips for effective calls to action and landing pages * What marketing metrics to track and how Download the video at http://www.hubspot.com/marketing-webinars/always-be-testing-webinar-archive/
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Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate
- 1. Always Be Testing 10 Tips for Improving Lead Conversion Rate Dan Zarrellla Viral Marketing Scientist @DanZarrella
- 4. How Do the Best New Companies Market? 1950 - 2000 2000 - 2050 4
- 5. What Is Inbound Marketing? Process Website Visitors Tools Get Found Get F G t Found d • Publish • Content Mgmt • Promote • Blogging • Optimize • S i l M di Social Media • SEO Get Found • Analytics Convert Convert • Test • Offers / CTAs • Landing Pages • Target Convert C t • Email • Nurture • Lead Intelligence • Lead Mgmt g • Analytics Customers 5
- 7. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee 7
- 9. One Way to Feed the Funnel Blogging SEO Social Media Email Pay-Per-Click Website Visitors Get Found Convert C t Customers 9
- 10. Definitions D fi iti What are you talking about?
- 13. $$$ 13
- 14. Testing $$$ $$$$$$ 14
- 15. Create U C t Urgency Do it now.
- 17. START TODAY! WHILE SUPPLIES LAST LIMTED TIME OFFER 17
- 18. Use Numbers U N b 325 Reasons to Use Digits.
- 20. 98% of People Love Numbers 1. Prices 2. Numbered lists 3. 3 Statistics 20
- 21. Specific Actions S ifi A ti Exactly what you should do.
- 23. Tell People Precisely What to Do • Click here • Sign up • Contact us • Tweet this 23
- 26. Bad
- 27. Good
- 28. Clickable C ll t A ti Cli k bl Calls-to-Action Make sure your visitors know where to aim.
- 30. Clickability Get Started Now 30
- 31. Use Color U C l Contrasts draw attention
- 33. 33
- 37. Remember Positioning R b P iti i Where is as important as what.
- 39. Above the Fold is Best The Fold 39
- 40. Keep it Si l K Simple Seriously.
- 42. Shorter Forms are Better 32% Conversion 53% Conversion 42
- 43. Don’t Get T P D ’t G t Too Personal l Don’t expect too much on the first date.
- 45. 45
- 46. Mind Y Mi d Your Metrics M ti Conversion rates are 90% of the battle.
- 48. Measure Your Performance PAGE NAME PAGE SUBMISSIONS CONVERSION RATE VIEWS Blogging for Business Webinar 3803 2165 56.93% 48
- 49. Performance by Campaign Referrer Visitors Leads Conversion % Newsletter #3 512 271 52.93% 49
- 50. Bonus Ti Action.Grader.com B Tip: A ti G d Self-Learning Call to Action Optimization
- 53. You’re Welcome Welcome.
- 56. Who’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 1400+ customers 85+ employees 1400 customers, 85 56
- 57. What HubSpot Software Does 57
- 58. HubSpot Customers’ Proven ROI Cilk Arts Increases Leads 500% Makana Solutions 3x Leads, 2x Conversions Vocio Pays for HubSpot 30x Over with New Leads Objective Management Group Grows Leads 360% Bridge Group Doubles Online Leads g p www.HubSpot.com/ROI 58
- 59. Thank You! Software: www.HubSpot.com/Trial Community: www.InboundMarketing.com Free Tools: www.Grader.com Dan Zarrella Marketing Manager @HubSpot @H bSpot Twitter: @DanZarrella