This document outlines SEO services including link building strategies, digital audits, keyword analysis, analytics and monitoring, customer targeting, and keyword implementation plans. Link building can involve press releases, social bookmarking, submission to share sites, and local directories. Digital audits analyze content, tools, competitors, keywords, and provide reports. Customer targeting identifies current and desired customer beliefs and behaviors. Keyword implementation plans specify where keywords will be used.

1. SEO Services:
Strategies, Analysis and
Implementation Plans
Jake Aull | Zen Fires Digital Marketing | SEO & Websites | Design & Social Media
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

2. Social Share Strategic Services
 Link Building can include:
 Press release/white paper placement
 Social bookmarking (e.g., Del.icio.us)
 Submission to share sites (e.g., Digg, Technorati)
 Geo-local:
 Search engine local directories/site submissions
 e.g., Yahoo! Local, InsiderPages, Yelp, etc.

3. Digital Strategy to build Inbound Links
• Find & “pull”
customers, from market
communities
• Via community
discussion involvement
• Specific e.g.,
engagement via
commenting
• And via profile & subtle,
relevant, timely offering
• No hard sales

4. Digital Audit Approach
 Content/Inputs:
 Organizational objectives & measurement assessment
 Organization-provided competitors & keywords assessed
 Content/traffic analysis of websites
 Keyword research, analysis and comparison
 Tools:
 Pro SEO tools utilized: Google AdWords keyword tool, SEO Book Tools, iSpionage, Open Site
Explorer, Compete.com, SEM Rush
 .xls report downloads, aggregated spreadsheets
 Reports/Outputs:
 Competitor ranking report
 Backlinks
 Keyword effectiveness index/ranking reports
 KPIs and measurement plan
 SEO/keyword plans

5. Strategy

6. Traffic Analysis

7. Keyword Analysis

8. Analytics & Monitoring
 Analytics:
 KPI plan integration
 Google analytics set-up
 Website auto reports set-up
 Monitoring:
 SocialMention.com
 Google Alerts
 HootSuite
 RSS/email subscribe to updates/comments

9. Customer Targeting & Journey
 TARGET AUDIENCE:
 CURRENT TARGET CUSTOMER BELIEF
 CURRENT TARGET CUSTOMER CLICKING/BUYING BEHAVIOR
 DESIRED FUTURE CUSTOMER BELIEF
 DESIRED FUTURE CUSTOMER CLICKING/BUYING BEHAVIOR
 WHY SHOULD CUSTOMER BEHAVE THIS WAY?
 TARGET CUSTOMER INSIGHT:
 KEYWORDS:
 Previous website & competitor keywords
 Client list
 Post-analysis recommendations

10. Keyword Implementation Plan
To be implemented on specific web pages, blog posts or social/SEO/local profiles

11. Thank You!
Jake Aull | Zen Fires Digital Marketing | SEO & Websites | Design & Social Media
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull