We held a sold-out Corporate Blogging Workshop at BlogWorld Expo in Los Angeles. Here's our presentation, walking businesses through the development of a strategy and understanding the efforts needed for a successful strategy that drives business results through blogging, search and social medai.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
Big Data 201: Analyzing and Acting on Key Social Media and Digital Metrics Partners Riley
Tips on putting data to work for your business. How to utilize the right tools to help you make real-time decisions to optimize your strategies and understand your success or failure.
Our third Knoxville HubSpot User Group (HUG) event was a blast! Chad Elmore, Director of Communication at Pyxl gave a presentation on the different stages of the buyer's journey. Enjoy!
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Online consumers expect relevant content, but don’t always get it. In fact, producing engaging content is the number one challenge cited by marketers today.
To attract online consumers to your site, you need to focus on topics that speak to their specific needs. But it’s easier said than done. Google’s algorithms are constantly changing. Search intent, rather than keywords, has become a critical ranking factor on SERPs. It’s difficult to understand consumer search intent well enough to deliver the right content in the moments that matter.
Leverage the data at hand to identify the micro-moments and align content strategies across the different buying cycles in the customers’ journey by identifying their intent to connect to your customers in that ZMOT.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
Top Five Challenges to Delivering Relevant ContentSalesEngine
Content is the number one failure point of demand generation programs. In this webinar Paul Rafferty, CEO of Sales Engine International, covers the top five challenges to delivering relevant content. The presentation includes best practices on: defining your message, developing a content strategy, building an editorial calendar, segmenting for targeted content, utilizing resources for outbound campaigns, and using content for social media.
Learn some fresh approaches to place marketing for your economic development organization. Alissa Sklar, Ph.D., GIS Planning's director of marketing, outlines five effective ways to effectively communicate the advantages of expanding or relocating to your region. Tips include social media strategies, successful messaging ideas and creative use of industry and work force data.
For more information, visit http://www.gisplanning.com/
12 Paths to Creative Content GenerationDouglas Karr
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.
This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.
SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it's a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It's time for you to see the truth about SEO... and adjust accordingly. This presentation was originally sponsored and shown through a webinar with Compendium.
Big Data 201: Analyzing and Acting on Key Social Media and Digital Metrics Partners Riley
Tips on putting data to work for your business. How to utilize the right tools to help you make real-time decisions to optimize your strategies and understand your success or failure.
Our third Knoxville HubSpot User Group (HUG) event was a blast! Chad Elmore, Director of Communication at Pyxl gave a presentation on the different stages of the buyer's journey. Enjoy!
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Online consumers expect relevant content, but don’t always get it. In fact, producing engaging content is the number one challenge cited by marketers today.
To attract online consumers to your site, you need to focus on topics that speak to their specific needs. But it’s easier said than done. Google’s algorithms are constantly changing. Search intent, rather than keywords, has become a critical ranking factor on SERPs. It’s difficult to understand consumer search intent well enough to deliver the right content in the moments that matter.
Leverage the data at hand to identify the micro-moments and align content strategies across the different buying cycles in the customers’ journey by identifying their intent to connect to your customers in that ZMOT.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
Top Five Challenges to Delivering Relevant ContentSalesEngine
Content is the number one failure point of demand generation programs. In this webinar Paul Rafferty, CEO of Sales Engine International, covers the top five challenges to delivering relevant content. The presentation includes best practices on: defining your message, developing a content strategy, building an editorial calendar, segmenting for targeted content, utilizing resources for outbound campaigns, and using content for social media.
Learn some fresh approaches to place marketing for your economic development organization. Alissa Sklar, Ph.D., GIS Planning's director of marketing, outlines five effective ways to effectively communicate the advantages of expanding or relocating to your region. Tips include social media strategies, successful messaging ideas and creative use of industry and work force data.
For more information, visit http://www.gisplanning.com/
12 Paths to Creative Content GenerationDouglas Karr
As businesses struggle to stay top-of-mind with their audience in easy, cost-effective ways, the need for compelling, relevant content grows. Surveying and polling audiences is an excellent way to create content for your website and blog that captures press attention and generates conversations across social media channels. Additionally, through the creation of infographics and visualizations around the data that has been collected, organizations are finding useful ways of repurposing those results.
This was a webinar we did with PR Newswire and Zoomerang and over 1,600 registrants! We discussed how organizations are generating compelling data using surveys and polls and getting creative with content generation.
SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it's a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It's time for you to see the truth about SEO... and adjust accordingly. This presentation was originally sponsored and shown through a webinar with Compendium.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
This presentation will give you an overview of blogging, content, social media, and email marketing so you can begin to formulate a strategy for driving more traffic and leads through your website.
- Get started with blogging and set sensible goals for your content strategy
- Circulate your content using social media and email marketing
- Convert your blog visitors to leads with compelling content offers
With the current crisis, business professionals are finding themselves isolated and working from home, leaning on video strategies for conferences, sales calls, and team meetings. I've put together some tips here to help you better leverage video as your communication medium.
How to Promote and Syndicate Your PodcastDouglas Karr
Content is King, but without syndication and promotion, your podcast will have no kingdom. In this workshop I developed for the Flyover Podcast Festival, I walk through all of the current and next generation methods for syndicating and promoting your podcast.
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
Customer loyalty is waning in the financial industry as consumers are presented with a vast array of alternative offerings both on and offline. Careful research and design of customer journeys is having a positive impact on organizations to win, keep, and increase the value of prospects and customers. This is a webinar that I did on behalf of Salesforce.
How to Plan & Execute Your Content Marketing StrategyDouglas Karr
Companies are struggling with endless content production that aren't producing results. This presentation walks you through how behavior is changing and how to develop a content library that actually produces results.
The success of the modern marketing strategy is threatened by four distinct threats. This presentation reveals the four threats and the process necessary to achieve superior marketing results in a world where marketers are resource-challenged, yet the mediums, channels, and strategies continue to become more complex. Enter agile marketing, a process that helps marketers overcome the challenges and succeed.
The Dangers of SEO and How to Implement a Flawless StrategyDouglas Karr
This is my presentation on SEO as part of an overall inbound marketing strategy and how many in the industry utilize poor practices that may put your brand at risk.
Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed
how we decide what to buy. At Google, this online decision-making moment is called the Zero Moment of Truth -- or simply ZMOT. This presentation was adapted from Daren Tomey's presentation - and utilizes resources and information from Google's Zero Moment of Truth web site.
10 Proven Tips for Leveraging SlideshareDouglas Karr
Slideshare continues to be a compelling visual medium for marketers everywhere, but people don't realize that there are tips and tricks to ensuring you're squeezing the most out of the presentations that you post on Slideshare. Learn how to get around the import limitations of Slideshare and how to even embed links in your presentations for maximum exposure. These are the top 10 proven tips for leveraging Slideshare that I've learned over the years and that have driven hundreds of leads to my clients.
5 Elements of a Successful Sales ProposalDouglas Karr
As behaviors of consumers and businesses change, so should the ways that we write sales proposals. Here are 5 Elements of a Successful Sales Proposal... elements that have been put to use by our firm and others to increase conversion rates on sales proposals.
This presentation got an overwhelming response from marketing professionals. The basis of the presentation is providing an overview of tools available to measure off-site activity for your brand, company, or service. Too many folks rely simply on analytics - ignoring the search, social, targeting, optimization and behavioral tools that can really help you take your online marketing to the next level. Updated with over 50 Tools!
Facebook: The Largest Marketplace on EarthDouglas Karr
Facebooks footprint and continued growth can no longer be ignored. Facebook is no longer just a large peer to peer network... business to business and business to consumer interaction is growing on a daily basis. Marketers must implement strategies to engage with their audience within Facebook.
Content management systems are a key technology for updating your site or blog. A CMS is also key for optimizing your site for search engines. However, there are some overlooked features that are essential for selecting the right CMS for your efforts. This presentation is a checklist of those SEO features.
Business Blogging: 5 Keys to ConversionDouglas Karr
The elements of a successful business blog are actually pretty simple. Great content and an optimized platform are your foundation - but you also need some additional elements to drive inbound marketing efforts.
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
Offsite Analytics is becoming more critical as online marketing has moved beyond the site into search, social and mobile. This was a presentation provided to eduDEV at Indiana University and Purdue University marketers and educators utilizing Google Analytics.
Meetings - The Death of American ProductivityDouglas Karr
This is converted from an Ignite Presentation that I gave in Indianapolis. It was fun event, so I wanted to explain why meetings suck, how to avoid meetings and - if you have to hold meetings - how to do them effectively.
Blogging has become an enormously successful inbound marketing strategy both for B2B and B2C. There are some best practices for converting readers into customers, though. As well, search engines and social media have changed the game!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3. Visitor Intent
Lead Nurturing
Not everyone visits your site to make a purchase, so there needs to be multiple
strategies deployed that are developed based on the intent of the visitor.
8. Optimized Platform?
1. Register with Google
Webmasters, Yahoo! Site
Explorer and Bing
Webmasters
2. Build a robots.txt file that
disallows directories you don’t
want indexed, allows the rest,
and points to your sitemap
3. Integrated an XML Sitemap
that automatically publishes
4. Ping the Search Engines
when your content changes
9. Stop Selling
• Provide Value
• Capture
Attention
• Build Authority
Content should provide the information, trust and authority someone
needs to lead them to a sale… but shouldn’t be selling.
10. Find Out What THEY Want!
While you were working on a …they just wanted an email
new site… or a deal!
http://mkt.gs/zoomerangworldsurvey2011
Don’t guess about what your customers or prospects want in the way of content or how
you present it… ask. Create a Zoomerang Poll or Survey!
11. Feed their Senses
• Text
• Audio
• Video
• Kinesthetic
Many people don’t read. Is your messaging
paralleled in audio? Video? Are you
providing some interactive tools?
12. Make Surveys a Content Strategy
Aside from providing you with ideas with content, surveys and polls are interactive AND
provide you with content when you start and after you analyze the results.
13. Same Message, New Mediums
Don’t reinvent the wheel! Turn
• Survey results into a whitepaper
• Whitepaper into an Infographic
• Whitepaper into a presentation
• Presentation into a blog post
• Blog posts into a webinar
• Webinar into a survey
• Start over…
Different mediums provide different opportunities to
explain yourself.
14. Cross-Promote the Mediums
Same content: Whitepaper, presentation, press release, infographic,
webinar… all started with a Survey!
15. Start a Content Fire!
Infographics are HOT!
• Aesthetically Pleasing
• Informational
• Unique
• Resources
• Easy to Share
Example: http://www.marketingtechblog.com/infographics
Infographics provide a unique medium to
easily share information. Use them and
watch the fire take off!
16. Enable and Encourage Sharing
And offsite sharing is HUGE when it comes to
driving traffic... second only to search (while
impacting search).
Use social sharing buttons!
17. Be Vigilante: Hunt New Audiences!
Promote, Promote, Promote:
• Press Releases
• Social Monitoring
• Landing Page
• Tracking and Analytics
• Pitch Influencers
It doesn’t stop when you click Publish! You
must be vigilant and spread the word.
21. Re-Introduce Content!
New Time, New Audience
• Press Releases
• Social Monitoring
• Landing Page
• Tracking and Analytics
• Pitch Influencers
Most content doesn’t have a shelf-life. Are
you killing your old content or finding new
ways to promote it? Avoid “dating” content
that is timeless.
24. Automation
What are you ranking on?
http://mkt.gs/gotosemrush
How do you track your rank?
http://mkt.gs/gotoauthoritylabs
How do you improve rank?
http://mkt.gs/gotoseomoz
How do you automate posting?
http://www.twitterfeed.com
25. Thanks! Our Sponsors:
We help
companies reach
their marketing
potential.
Text MKTG to
71813 to
Subscribe to our
Newsletter
Editor's Notes
Visit http://www.corporatebloggingtips.com for more information!
Understand that the Internet has changed how we are interacting with prospects. Traditional marketing was us telling people. Tradigital marketing was the advent of people researching and finding our products and services. Now, we’re expected to interact with our audiences.
Not everyone comes to your corporate blog for the same reason, so it’s important to understand that there are mediums that are optimized based on visitor intent.
People think they can ‘sell’ via social, but that’s not how it work. Trust is a primary reason why visitors won’t buy. Blogging and social media provide a way to break down trust issues and increase ones authority.
Starting a blog without any preparation is not advised. What keywords are you going to focus your content on? Who are your competitors? How are you going to promote your content?
What kind of path to engagement are you going to create for people to come to you and make a purchase?
Always host on your own domain. Domains have ‘authority’ with search engines – you want to invest in your own authority… not some other domain’s! Choose a platform wisely that can accommodate all of your needs. Choose a theme that’s optimized for search and provides a professional vision of your brand. Build calls to action and landing pages so people engage with you. Write great content!
There are some basics of SEO (Search Engine Optimization) that almost no platforms support – but modules or plugins can be added for. Configure these so that your platform speaks to the search engines effectively.
Don’t sell to your audience. Provide value to them!
Understand what your audience is looking for and create content that helps them.
A lot of folks don’t read web sites or blogs, but they love to devour audio or video. Make sure you have a diverse media strategy. Provide interactive tools as well!
Surveys are a great interactive tool and way to find out what your audience wants.
Each medium will have it’s own audience with little overlap. Don’t worry about repurposing content and getting it in front of the same people. If the message is important, a new medium may provide the breakthrough to engagement.
Don’t forget to cross promote the content… from social to press releases, infographics to webinars.
Infographics have taken off as a great means to provide a lot of data in a package that’s easily digestible and transportable.
If you want people to share your content, you have to enable means for them to do so!
Find new audiences and promote your content!
Promote it everywhere!
Measure your results and see where your strongest conversions and visitor sources are (the two could be different!).
Provide a means to push content to people that leave your blog. Email brings people coming back!
Don’t be afraid to re-introduce old content. If it’s still relevant, people will still be interested. Especially if it’s a post that has gone viral before!
Understand how blogging fits in the big picture.
Generate a process to follow on a weekly basis to improve your program.
When you figure out what works, try to find tools to automate and measure the results.
Douglas Karrinfo@dknewmedia.comhttp://www.dknewmedia.com120 E Market St, Suite 940Indianapolis, IN 46204317.456.2564Visit our sponsors: http://www.delivra.com for email marketing services and http://www.zoomerang.com for a free account for surveys and polls!Visit the Marketing Technology Blog: http://www.marketingtechblog.com and sign up for our newsletter! http://www.marketingtechblog.com/subscribe