Northern Valleys eWorkout presentation
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Small business eMarketing. Presentation to local small businesses in the Northern Valleys, WA. Bindoon, Gingin, Chittering, Bullsbrook.
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Northern Valleys eWorkout presentation
- 1. eWorkout A.No website – The freeway B. Website – Turbo powered Jackie Shervington June 2012
- 2. The freeway – no website 1. Google Place (Maps) 2. Google adwords (landing page) 3. Portals (Trip adviser) 4. Social Media – Facebook – Linked in – Youtube – Blogging – Twitter 5. Google merchant centre/ebay
- 3. 1. Google place • When someone is looking for a localized provider, Google will often send them to their local listings. • Own your listing! • Encourage Customers To Rate & Review Your Business • Provide Images, Videos & Coupons
- 4. 2. Google adwords • You don’t need a website – just a place to drive the leads to – “landing page”. • Google Adwords – For example, if you decide that you would like to spend $100 a day, and you are willing to pay $5 for each click, then Google will run your ad until you reach 20 visitors. You can easily track results and determine • Facebook Ads
- 5. 3. Portals/referrers • Your industry? • Urbanspoon • Tourism – Tripadviser • Newspaper.com
- 6. 4. Social Media • Not hard sell • Build your likability and expertise. • Blogging • Twitter • LinkedIn account
- 7. 4. Social Media • Facebook • Youtube • Flickr • Foursquare
- 8. 5. Merchant • Google shopping • ebay
- 9. Website – Turbo Power 1. Free Search traffic to your website (SEO) 2. Paid search traffic to your website – adwords or facebook 3. Database/repeat/referrals 4. Print
- 10. 1st step - ANALYTICS
- 11. 1. Search engine optimisation (SEO)
- 12. Why SEO? 95% of users don’t go beyond the first 3 pages of search results before they try another keyword.
- 13. SEO: the checklist Keywords Site Design Content Code Links BETTER RANKINGS!!
- 14. SEO: keywords Brainstorm Competitive Research Keyword Tools and Programs Spread it • One page doesn’t fit all • New page per product or topic around • “Less is more” per page. 1 or 2 primary Keep a focus terms and 5-10 secondary • Keep keywords related Long and • Short terms are more competitive • Long tail - better traffic & quicker short results
- 15. SEO: links Links are the critical link to SEO SUCCESS Link Popularity Authority Directories Sites Link Relevance Press Blogs Link text releases Related Link authority Sites
- 16. Websites conversion 1. Where do your eyes go first? 2. Do you know right away what this website is about? 3. Is the important information “above the fold?” 4. Can you easily find the benefits of the product/service? 5. Is there a clear call to action? 6. Is the font easy to read? 7. Do the menu items clearly tell you where they will take you? 8. Is there an easy way to contact the business? 9. Can you find out more about the owner or employees of the company? 10. Do you feel personally connected? 11. Is there multimedia? 12. Are there links to social media?
- 17. Tools of the trade • Google alerts • Evernote • Cloud based services: – Email mkting – mailchimp – Surveys – surveymonkey – Accounting - Saasu – CRM - Insightly
Editor's Notes
- Now that you’ve done your keyword research – use it as a basis for developing keyword rich URLs and web pages when creating the siteSearch engines struggle to index content beyond 3-4 pages from the homepage. Usability best practice suggests key content should be no more than 2 clicks from the homepage – so use that as your guide….anything deeper should be redesignedRemember – search engines aren’t humans. They “generally” can’t use drop down lists, read image content, view flash multimedia etc…so ensure your content is either accessible through other means or duplicated for search engine friendly access. E.g for images – use tags, for drop down list links, provide secondary access to the pages from another area on the page.Sitemaps are SEO gold. Search engines love sitemaps, as they provide easy access to all the content in the site without wading through copious code and copy. Always make the sitemap available from the homepage – which will make almost every page on your site clicks from the top domain.Now this is a bit techy…and probably a recommendation you’ll make to your designers or developers….but wherever possible, keep the code that creates your pages as lean as possible. Designers can use stylesheet files to minimize the code on the page. It helps search engines find the text which they index easier.
- Keywords are the absolute rock which SEO is built on….whether your starting a new website, re-working the SEO of an existing website or conducting the on-going SEO that should be undertaken in a proper SEO program
- And now for what most consider the most important part of the SEO process….LINKS.Thanks to Google’s PageRank theory….links have now become the key measure of a websites authority….links are seen as votes…If I think your content is good….i’ll link to it…the more people that link to it…the more search engines think its relevant and authoritative.So when seeking out links…there’s some factors to keep in mind….Popularity is the key….so links from popular sites provide value…Relevance is paramount…links from irrelevant sites will offer little SEO benefitLink text…the text displayed on the link….helps the search engines provide a guide to content….and plays a major role in ranking…Use allinanchor: command as an example.And authority is the last key factor….authoritative sites…provide more weight than others…a linking pages PR is a good measure of authority…