Apperian provides mobile application management (MAM) solutions that allow companies to secure mobile apps on approved, standard-issue devices for employees while also empowering workers with a consumer-like user experience. Apperian manages all aspects of the app lifecycle from development to deployment. While mobile device management is a common strategy, the mobile market is trending towards user control and self-service through bring-your-own-device (BYOD) programs and rich native apps. Apperian has learned to be flexible and listen to the market in order to tune their messaging to different customer types.

1. Business Overview

2. © 2012 Apperian Inc. • All rights reserved • Confidential & proprietary 2

3. Apperian’s Place in the Market
Managing Devices
Empowering the Worker
• Approved, standard-issue devices
• User authentication & integration
• Device locks, restricted access
Shift
• Light touch and self-service
• Controlled application installs
• Common architecture
• Device wipe threat response
• Consumer-like experience
2015
Users
Corporate Issued Device
Bring-Your-Own-Device (BYOD)
Centralized Push
Shift
Self-Service Pull
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary

4. App Lifecycle Gets Apps from Dev to Deploy
Acquiring Apps"
Understanding App behavior"
Securing mobile apps"
Managing all aspects"
Deploying Apps"
MAM
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary

5. Trending Market
Trending
Embrace CoIT
• BYOD from an approved list
• Forward thinking
• MDM typical but not • Full self service
universal
• Bring any device
• Will consider alternatives
• Many rich native apps
Trending
IT Managed
• BYOD for cost savings
• BYOD
• MDM is a key strategic • Apps are often web-based
initiative
• Requires VPN
• Legacy thinking
• App protection
Locked down
User control
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary
degree of control

6. Lessons Learned
• Be flexible with your GTM strategy
• Don’t be afraid to change
Ø We have – twice!
• Listen to what the market is telling you - and be nimble – that’s the
benefit of being small
• Figure out your customer “persona” and tune your message
accordingly – be ready to shift if your “persona” changes
© 2012 Apperian Inc. • All rights reserved • Confidential & proprietary 6