Presentation by Rick Burnes at the B2B Social Communications Case Study event hosted by the Business Development Institute. This is the case of HubSpot customer Louis E. Page, a fencing supplier that used social media to attract new sales leads.

1. Louis E. Page
How One Fencing Supplier Used Social Media to Attract New Sales Leads
Rick Burnes
Twitter: @rickb rnes
T itter @rickburnes
September 16, 2009

2. Agenda
I. About HubSpot & Inbound Marketing
II. Case Study: Louis E. Page

3. What’s HubSpot?
• Founded in July 2006 from research at MIT
y
• Cambridge, MA
• 1700+ customers 95+ employees
1700 customers, 95
3

4. Traditional Marketing (Outbound)
4

5. Marketing Today (Inbound)
5

6. What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get F
G t Found d
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • S i l M di
Social Media
• SEO
• Analytics
Leads
Convert Convert
• Test • Offers / CTAs
• Target • Landing Pages
L di P
• Email
• Nurture
• Lead Intelligence
• Lead Mgmt
• Analytics
Customers
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7. What Is Inbound Marketing?
Social Media Blogging
Leads
Customers
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8. Agenda
I. About HubSpot & Inbound Marketing
II. Case Study: Louis E. Page

9. A Fencing Supplier
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10. Louis E. Page on Facebook
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11. Louis E. Page on Twitter
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12. The Blog: The Fence Post
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13. What Are They Getting Out of It?
13

14. Most Referrals From Search Engines
Referrals = savings of:
$1,683/month
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15. Most Referrals to Blog Posts
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16. Pages Are Lottery Tickets

17. Lessons From Louis …

18. Don’t Choose Refuse …
Flickr Photo: Talking Tree
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19. Choose Reference.
Flickr Photo: Thomas Hawk

20. 20

21. Thank You!
www.hubspot.com www.louispage.com
Connect with me:
LinkedIn: www.linkedin.com/in/rickburnes
Twitter: www.twitter.com/rickburnes