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HubSpot CEO Talks about Planning for 2011

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Brian Halligan, HubSpot CEO and co-founder, talks about the things marketers need to consider when planning for 2011.

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Starting Shortly “What gets us into trouble is not what we don't know it's what we know for sure that just ain't so.” • -- Mark Twain
Brian Halligan @bhalligan Getting Ready For 2011
2011 Goals 7 Steps To 2011 Nirvana Organizing For Success What’s HubSpot?
2010 2011 Budget x x Leads y 4y
2010 2011 Visitors a 2a Conversion b% 2b%
2010 2011 Virality toe waist Scalability toe waist Reporting toe waist
7 Steps To 2011 Nirvana
Step 1 Funnel Reach Competitors
Step 2
Step 3 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts
Step 4
Step 5 • Calls To Action • Landing Pages lp
Step 6 Lead Intelligence • • Lead Notification LIntel
Step 7 Lead Segmentation • • Lead Nurturing Lead Seg Lead Nurture
Organizing For Success
Modern Marketing “Machine” Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers
D A R C
Digital Citizen Analytical Reach Content Creator
DNA Changes …Be Yourself …Remember Your Parents
Who Is HubSpot? 21
1. Industry Standard 2500 2000 1500 1000 500 0
2. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months
3. Thought Leaders
4. Complete Solution Social Media Marketing Blog SEO Analytics IT Expertise Monitoring Automation Google Marketing Wordpress SEOMoz Radian6 Eloqua IT Guys Analytics Sherpa
Thank You! “Failing To Plan Is Planning To Fail”
Transform Marketing
Traditional Marketing
Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson
The Market Is Here Now
Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 31
Step 7

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