SlideShare a Scribd company logo
Sonja Graham
Nurturing values (and behaviours) for a more
sustainable society
Our major societal issues are
inextricably linked… as are we.
Common Cause representation ofValues groups - Schwartz, S.H. (1992) (http://valuesandframes.org/)
Which values are crucial for
sustainable development?
Are we promoting counter-
productive values?
Can we
strengthen values
by focusing on
the how as well
as the what?
practise of
values
=
more
importance
placed on
values
Explicit focus on values…
Could that work with adults too?
@Sonja_tweets
Sonja.graham@globalactionplan.org.uk
THANK
YOU
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
14 July 2016
London
#CCbehaviourchange
Developing
behaviour change
campaigns
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