A short article discussing a CSR Value Continuum, a framework for understanding how CSR projects, programs and initiatives can be viewed along a continuum from value distribution to value creation.
The article contrasts this approach with the widely known Shared Value approach.
The article was published by Triple Pundit at http://www.triplepundit.com/2014/02/csr-value-continuum-value-distribution-shared-value-creation/
Presentation on CSR and Value to a mining group breakfast in Vancouver, BC Canada. The presentation focuses on CSR and Value and outlines three analytical tools/frameworks to help analyze and understand CSR from a value perspective. The tools are the CSR Value Continuum: Value distribution to Value creation, Value sustainability and Value proposition alignment.
CSR Value Continuum: Another way to think about Shared ValueWayne Dunn
CSR and Shared Value are explored using several innovative frameworks. Lecture argues that all CSR is Shared Value. Presents concept of CSR Value Continuum (Value Distribution Value Creation). Follows recent article on similar title - http://www.slideshare.net/waynedunn/csr-value-continuum
Lecture delivered to the Canada Indonesia Chamber of Commerce, May 23rd, 2014, Jakarta, Indonesia
Corporate reputation is an intangible asset amounting to up to 70% of an organisation’s market capitalisation. Recent evolutions in the business environment and social communications have made stakeholder engagement an essential part of the strategy of responsible and successful organisations in order to maintain this capital. But research shows that most engagement efforts in multinational or multi-services companies are kept in silos and uncoordinated across business units or departments.
This document describes some of the engagement guidelines provided by the AA1000 and GRI assurance standards and how following these guidelines with an appropriate collaborative, full circle platform can help:
* identify important stakeholders and groups ;
* map them and their opinions on the organisation’s strategic issues ;
* engage them appropriately and monitor impacts.
in a natural continuous improvement cycle to help respond to short term events in the context of a long term communication and corporate reputation management strategy.
It also describes engagement in the context of crisis management and social media to show how detecting earlier warning signals both enhances the organisation’s ability to contain the crisis and lowers the cost at which this is done.
Stage-gate Healthcare Initiatives • Strategise Innovative Models of Care • Assess Expense Management • Evaluate Partnerships in Managed Care • Measure Innovation • Improve Population Health
In this increasingly complex and uncertain world, companies must develop leaders who inspire and engage people to run a thriving business sustainably. This interactive session will provide OD and HR professionals, whether internal practitioners or external OD consultants, with a better understanding of the imperative for leaders to mainstream sustainability into their enterprises.
Presentation on CSR and Value to a mining group breakfast in Vancouver, BC Canada. The presentation focuses on CSR and Value and outlines three analytical tools/frameworks to help analyze and understand CSR from a value perspective. The tools are the CSR Value Continuum: Value distribution to Value creation, Value sustainability and Value proposition alignment.
CSR Value Continuum: Another way to think about Shared ValueWayne Dunn
CSR and Shared Value are explored using several innovative frameworks. Lecture argues that all CSR is Shared Value. Presents concept of CSR Value Continuum (Value Distribution Value Creation). Follows recent article on similar title - http://www.slideshare.net/waynedunn/csr-value-continuum
Lecture delivered to the Canada Indonesia Chamber of Commerce, May 23rd, 2014, Jakarta, Indonesia
Corporate reputation is an intangible asset amounting to up to 70% of an organisation’s market capitalisation. Recent evolutions in the business environment and social communications have made stakeholder engagement an essential part of the strategy of responsible and successful organisations in order to maintain this capital. But research shows that most engagement efforts in multinational or multi-services companies are kept in silos and uncoordinated across business units or departments.
This document describes some of the engagement guidelines provided by the AA1000 and GRI assurance standards and how following these guidelines with an appropriate collaborative, full circle platform can help:
* identify important stakeholders and groups ;
* map them and their opinions on the organisation’s strategic issues ;
* engage them appropriately and monitor impacts.
in a natural continuous improvement cycle to help respond to short term events in the context of a long term communication and corporate reputation management strategy.
It also describes engagement in the context of crisis management and social media to show how detecting earlier warning signals both enhances the organisation’s ability to contain the crisis and lowers the cost at which this is done.
Stage-gate Healthcare Initiatives • Strategise Innovative Models of Care • Assess Expense Management • Evaluate Partnerships in Managed Care • Measure Innovation • Improve Population Health
In this increasingly complex and uncertain world, companies must develop leaders who inspire and engage people to run a thriving business sustainably. This interactive session will provide OD and HR professionals, whether internal practitioners or external OD consultants, with a better understanding of the imperative for leaders to mainstream sustainability into their enterprises.
APM webinar sponsored by the South Wales and West of England Branch on 23 November 2021.
Speaker: David Hawkins
Projects by their very nature require many stakeholders to work together to deliver outcomes. The greater the level of collaboration the higher the probability of success. This webinar was held on 23 November 2021.
The impact of relationships and behaviours cannot be underestimated but often this is left to develop organically and can frequently be impacted by external influences directly or inadvertently. A structured approach to placing collaborative working as part of the project plan and execution can help enhance performance.
https://www.apm.org.uk/news/how-collaborative-working-can-help-deliver-successful-projects-webinar/
Corporate Social Responsibility (CSR) is the idea that a company should focus on more than just the bottom line by also investing in its people and the community. Most business leaders support this idea, however there are some questions about how companies should be investing in CSR and what that investment should look like in today’s society.
In this 2-hour interactive session, you will join CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. to explore effective, impactful CSR strategies for small businesses. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how and why you should create a purpose-driven culture, and how to craft and implement the right tactics for your organization.
Make Shift Happen: Leading Change - Global Scrum Gathering 2019Agile Velocity
Change is everywhere, and it's here to stay.
In this session at Global Scrum Gathering 2019, attendees learned the difference between change management and change leadership, how to recognize the importance and role of leading change, and how to self-assess leadership tendencies.
CSR professionals need to up their game on internal communications or they (we) will continue to play in a sandbox on the margins of the business
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Why Volunteering Programs are no longer just for Large CompaniesGaurav Bhattacharya
Employee Volunteer Programs are no longer only for large companies!
With the latest generation of cloud-based solutions, any sized company can now afford a great employee volunteering platform.
Let’s translate ideas into sustainable businesses that bring innovative ideas to life. Together we can address different types of problems in more effective, innovative and agile ways. We have to be aware of the obstacles to unlock talent inside our organization and take actions right away.
Successful execution on strategy or organizational change is achieved by creating focus, commitment and action across high-leverage areas of the business, tying big-picture goals to local priorities and interests and engaging owners, implementers and key stakeholders (Circle of Influence) in creating a collectively desired future.
A brief overview of the book "CSRforHR: A necessary partnership for advancing responsible business practices" by Elaine Cohen, published by Greenleaf Publications in October 2010
o become a successful, thriving social organization, you have to address the mental (business), physical (technology), and emotional (people) aspects of the change social brings, and then build healthy habits over time that help you realize benefits faster. Here are 10 tips we think will help any organization succeed.
Meet Shem Cohen, Helping Leaders to Align, Focus and Energize OrganizationsShem Cohen
Meet Shem Cohen- an introduction to Shem Cohen's work, background and personal story. Shem Cohen is a management consultant bringing clients expertise in socio-technical systems (people and organizations) and with specialties in collaborative planning, facilitation and diplomacy/mediation.
Political and Cultural awareness is one of the key leadership skills required to manage projects successfully. August NC PMI leadership meeting focused on "Building a Culture of Collaboration". Heather A. Yurko, Cultural Architect, Cisco Systems, talked about how enterprises focus on building collaborative cultive and leveage for project success.
APM webinar sponsored by the South Wales and West of England Branch on 23 November 2021.
Speaker: David Hawkins
Projects by their very nature require many stakeholders to work together to deliver outcomes. The greater the level of collaboration the higher the probability of success. This webinar was held on 23 November 2021.
The impact of relationships and behaviours cannot be underestimated but often this is left to develop organically and can frequently be impacted by external influences directly or inadvertently. A structured approach to placing collaborative working as part of the project plan and execution can help enhance performance.
https://www.apm.org.uk/news/how-collaborative-working-can-help-deliver-successful-projects-webinar/
Corporate Social Responsibility (CSR) is the idea that a company should focus on more than just the bottom line by also investing in its people and the community. Most business leaders support this idea, however there are some questions about how companies should be investing in CSR and what that investment should look like in today’s society.
In this 2-hour interactive session, you will join CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. to explore effective, impactful CSR strategies for small businesses. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how and why you should create a purpose-driven culture, and how to craft and implement the right tactics for your organization.
Make Shift Happen: Leading Change - Global Scrum Gathering 2019Agile Velocity
Change is everywhere, and it's here to stay.
In this session at Global Scrum Gathering 2019, attendees learned the difference between change management and change leadership, how to recognize the importance and role of leading change, and how to self-assess leadership tendencies.
CSR professionals need to up their game on internal communications or they (we) will continue to play in a sandbox on the margins of the business
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Why Volunteering Programs are no longer just for Large CompaniesGaurav Bhattacharya
Employee Volunteer Programs are no longer only for large companies!
With the latest generation of cloud-based solutions, any sized company can now afford a great employee volunteering platform.
Let’s translate ideas into sustainable businesses that bring innovative ideas to life. Together we can address different types of problems in more effective, innovative and agile ways. We have to be aware of the obstacles to unlock talent inside our organization and take actions right away.
Successful execution on strategy or organizational change is achieved by creating focus, commitment and action across high-leverage areas of the business, tying big-picture goals to local priorities and interests and engaging owners, implementers and key stakeholders (Circle of Influence) in creating a collectively desired future.
A brief overview of the book "CSRforHR: A necessary partnership for advancing responsible business practices" by Elaine Cohen, published by Greenleaf Publications in October 2010
o become a successful, thriving social organization, you have to address the mental (business), physical (technology), and emotional (people) aspects of the change social brings, and then build healthy habits over time that help you realize benefits faster. Here are 10 tips we think will help any organization succeed.
Meet Shem Cohen, Helping Leaders to Align, Focus and Energize OrganizationsShem Cohen
Meet Shem Cohen- an introduction to Shem Cohen's work, background and personal story. Shem Cohen is a management consultant bringing clients expertise in socio-technical systems (people and organizations) and with specialties in collaborative planning, facilitation and diplomacy/mediation.
Political and Cultural awareness is one of the key leadership skills required to manage projects successfully. August NC PMI leadership meeting focused on "Building a Culture of Collaboration". Heather A. Yurko, Cultural Architect, Cisco Systems, talked about how enterprises focus on building collaborative cultive and leveage for project success.
Как региональному интернет-магазину работать по всей странеTOCHKA
Интернет не имеет границ, но в "головах" у многих интернет-ритейлеров появление заказчиков из других регионов часто вызывает панику и непонимание куда бежать и что делать. Поэтому вариант, когда заказ от поставщика в Одессе едет на склад интернет-магазина в Харьков, а затем назад к покупателю в Одессе не шутка, а реалии украинского e-commerce. Как и чем в этой ситуации может помочь аутсорсинг – в докладе Андрея Антонова, ТОЧКА Харьков для семинара «Формула сайта: Как повысить прибыль интернет-магазина»
Don't be an altruistic angel. Be open about what is in it for you.Wayne Dunn
A CSR Thoughtpiece from the CSR Training Institute
When doing CSR and stakeholder projects, why hide self-interest? Do you really think you are fooling anyone?
Be upfront about what is in it for you.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter
Программа здоровье опорно двигательного аппарата Елена Шальнова
Проблемы с опорно двигательным аппаратом могут быть вызваны следующими причинами:
Синдром слабости соединительной ткани
Воспаление и истончение хрящевой поверхности, образование остеофитов
Снижение минеральной плотности костной ткани (остеопения и остеопороз), риск переломов
Травматизация связок и сухожилий
Болезненные мышечные уплотнения, спазмы и гипотрофия мышц
A unique perspective on what skills are needed for people wanting to work in or make a career of CSR
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Community relations creating value for industry and communityWayne Dunn
Keynote presentation to the International Congress on Community Relations’ Global Forum in Lima, Peru, Aug. 2014. Discusses how community relations and CSR can create value for industry and community
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter
Essay on Corporate Social Responsibility CSR
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CSR Metrics: You can't measure temperature with a speedometer!Wayne Dunn
A CSR Thoughtpiece from the CSR Training Institute
-by Wayne Dunn
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter
CSIC research fellow Tracey Wright interviews 12 DC-area small businesses to explore how they use social media to communicate their socially responsible business practices to their stakeholders.
How to make social impact your growth strategy.Ellis Jones
Your business has a positive social impact. Understand it. Make it your growth strategy.
More information here:
http://www.ellisjones.com.au/social-impact-consulting/
The Future of NGO Collaboration: Partnership to Convening. Presentation by Professor John Hailey, Cass Business School, City University London, to ACORD Learning Forum in Nairobi, Kenya, 12 October 2016
Csr training: Seven strategies to make it work for participantsWayne Dunn
Making CSR training work. Training should produce meaningful value for participants, and those who pay for their participation.
Executive training programs can be boring, dull and virtually useless. Or they can be dynamic, career altering, fun and productive.
Here are some thoughts on how we can make CSR Training work better for participants.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Properly reflecting companies’ commitment with sustainable and ethical behaviour is the main challenge of communication in relation to reputation and corporate responsibility. However, that Corporate Social Responsibility (CSR) has to go beyond the mere realization of ‘good deeds’ to become something strategic and integrated into the business.
Through accountability, companies are increasingly communicating the phenomenon of responsibility and ethics in business. This started to happen in the 90s when responsibility was not only concerning economic issues but social, environmental and labour issues within organizations.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the statements made by Larry Parnell, associate Professor of the Graduate School of George Washington University (USA), during the session “New developments and trends in sustainable communication” held by Corporate Excellence, the school of Communication at the University of Navarra and EOI Business School in Madrid on September 19, 2012.
#Diversity and #Inclusion - How can companies move from talking the talk to walking the walk?
In recent days Diversity and Inclusion have come to the forefront of what companies are paying attention to even in the midst of a pandemic.
Starting from hiring and promotion practices to processes to the branding offering and more companies are looking at ways to make D&I more real for their employees.
How can we take it from a vaguely abstract concept (to most people) to very concrete steps?
Slides from an Executive Masterclass I taught (with support from incredible guest lecturers) at Ta'atheer 2017, the Middle East, North Africa CSR and Social Impact Summit. The one-day program gave participants a quick dive into theory, practice and application of strategic CSR Impact Measurement and Management
.
Follow, engage, learn, perform
LinkedIn Profile http://bit.ly/Wayne-Profile
LinkedIn Author Page http://bit.ly/Wayne-LinkedIn
YouTube Channel http://bit.ly/CSR-YouTube
Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR
SlideShare http://bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn http://bit.ly/CSR-LinkedIn
Twitter @Zingmore / https://twitter.com/ZINGmore
Website http://www.csrtraininginstitute.com/
Newsletter - http://eepurl.com/XWCy5
Slides from an Executive Masterclass I taught at Ta'atheer 2017, the Middle East, North Africa CSR and Social Impact Summit. The one-day program gave participants a quick dive into theory, practice and application of strategic communications and reporting.
Follow, engage, learn, perform
LinkedIn Profile http://bit.ly/Wayne-Profile
LinkedIn Author Page http://bit.ly/Wayne-LinkedIn
YouTube Channel http://bit.ly/CSR-YouTube
Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR
SlideShare http://bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn http://bit.ly/CSR-LinkedIn
Twitter @Zingmore / https://twitter.com/ZINGmore
Website http://www.csrtraininginstitute.com/
Newsletter - http://eepurl.com/XWCy5
Free Zones, Social Responsibility & Strategic AdvantageWayne Dunn
Free Zones have been incredibly successful at promoting trade, investment and economic growth. Free Zones of the Future will require all of this, but will increasingly be required to produce more inclusive growth. These slides are from a workshop on the subject delivered at the World Free Zones Annual Summit 2017 in Cartagena, Colombia.
The workshop outlined how this emerging requirement can create strategic competitive advantage for those free zones that are able to grasp the opportunity
Follow, engage, learn, perform
LinkedIn Profile http://bit.ly/Wayne-Profile
LinkedIn Author Page http://bit.ly/Wayne-LinkedIn
YouTube Channel http://bit.ly/CSR-YouTube
Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR
SlideShare http://bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn http://bit.ly/CSR-LinkedIn
Twitter @Zingmore / https://twitter.com/ZINGmore
Website http://www.csrtraininginstitute.com/
CSR-Zero Sum, Charity or Strategic OpportunityWayne Dunn
#CSR: #Strategic? or Zero Sum? Strategic aligns interests and creates value. Zero Sum distributes value. Which are you practicing? #SDGs # Globalgoals
Business is an engine that creates value. So, what does that have to do with CSR?
Traditional, philanthropic and charity-centric approaches to CSR focus on allocating some of that value to society and the rest to shareholders. A zero-sum game where for one party to get more the other party must get less.
An article written for Arab Environmental Towns Magazine.
Follow, engage, learn, perform
LinkedIn Profile http://bit.ly/Wayne-Profile
LinkedIn Author Page http://bit.ly/Wayne-LinkedIn
YouTube Channel http://bit.ly/CSR-YouTube
Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR
SlideShare http://bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn http://bit.ly/CSR-LinkedIn
Twitter @Zingmore / https://twitter.com/ZINGmore
Website http://www.csrtraininginstitute.com/
Integrating social and business value through the SDGsWayne Dunn
Plenary workshop slides from Wayne Dunn and Laurel Sabur at a Seminar on Investing for Impact hosted by the Jamaica Stock Exchange in partnership with the Development Foresight Institute and The Futures Forum. Jan 27, 2017, Kingston Jamaica
The SDGs: A framework for social and business valueWayne Dunn
Lecture slides from a seminar on Best Practices in CSR presented by Wayne Dunn and hosted by the Canadian High Commission to Jamaica. Jan 24, 2017 in Kingston, Jamaica
Wayne Dunn's speaking notes from a plenary panel on Investing for Impact at the Jamaica Stock Exchange's Investment and Capital Markets Conference. Jan 25-26, 2017, Kingston, Jamaica
Business is an engine that creates value. So, what does that have to do with CSR?
Business creates value: So should CSR
Business is an engine that creates value. So, what does that have to do with CSR?
Slides from a Presentation to the Canadian Business Council in Dubai and Northern Emirates / Swiss Business Council in United Arab Emirates joint meeting in Dubai.
Traditional, philanthropic and charity-centric approaches to CSR focus on allocating some of that value to society and the rest to shareholders. A zero-sum game where for one party to get more the other party must get less.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
SDGs: A framework for multi-sector CSR partnerships and value creationWayne Dunn
The SDGs can provide a globally accepted framework for public private CSR partnerships and collaboration. This keynote, presented at the Arabia CSR Forum 2016 in Dubai, outlines the potential and how to begin the process.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Budget Crunch Sustainability: Effective CSR in economically challenging timesWayne Dunn
Keynote presentation to West Africa Mining and Power Conference: Accra, Ghana, June 1, 2016
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Businesses today are increasingly expected to deliver some sort of social value in addition to shareholder value, or, at the very least, to not create harm to society.
Whether they realize it or not, whether they actively manage it or not, pretty much all companies with market, financial or human resource connections to Europe and North America have a Social Value Brand or SVB
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
CSR-friendly tax policy: Unlocking value and aligning interestsWayne Dunn
Alignment of tax policy and CSR can facilitate greater societal impacts from business investment and operations
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Business Innovation& CSR Masterclass | Dubai, Jan 31-Feb 2Wayne Dunn
I will be running a 3-day Masterclass in Business Innovation & CSR from January 31 to February 2nd 2016 in Dubai, UAE. The program is produced by 360 International but they have given us permission to offer CSR Training Institute Alumni and network members a limited time discount.
You are personally invited to register at a discounted rate (http://goo.gl/forms/CBI2wj2aYx here to register). You may share this invitation with others in your organization.
The program will bring together a global group leaders and practitioners for an intense experiential learning session. The masterclass will feature a pragmatic integration of theory and practice using lectures, videos, groupwork, case studies, role-playing scenarios. Innovation, value-creation and strategy considerations permeate the program.
Participants will leave with a set of tools and content knowledge that will enable them to immediately be more effective in their organizations and activities. A brochure on the program is attached along with background information on the CSR Training Institute.
Please contact me directly (wayne@csrtraininginstitute) if you have any questions or wish any additional information
Business Innovation, CSR and Competitive Advantage: Strategic pathways to valueWayne Dunn
Presentation to Saudi Arabian business leaders at the Maple Leaf Club, Canadian Embassy, Riyadh, Saudi Arabia
November 29, 2015
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Ethics, expectations and profits: Managing in complex environments Wayne Dunn
Presentation to the Canada Caribbean Emerging Leaders Dialogue. Ottawa, Canada, Sept 21, 2015
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Hockey taught me this: NHL Alumni Breakaway SymposiumWayne Dunn
Professional hockey players have been giving back to support communities, youth, charities and causes throughout their hockey careers.
Can this create post-hockey career opportunities? This presentation to the NHL Alumni Association explores that question
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Time for a more nuanced debate on child labourWayne Dunn
Child labour is a big issue. But, not all child labour is exploitive or wrong.
Children have been part of the economic structure of the family for millennia.
Working children have been both an economic necessity and an integral part of their own learning and education.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
This time it is in my backyard! A major LNG project and I'm a Stakeholder ins...Wayne Dunn
Thoughts on being a stakeholder and not an international expert as a major LNG project is announced for my backyard.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Canadian Oil Sands: The lesser of several evilsWayne Dunn
The overall industry social license for the Canadian Oil Sands sector is under attack internationally and domestically. This piece explores that challenge and the role that government action and inaction has played in it.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Description
Slides from a panel presentation to the 2015 Sustainable Development in the Minerals Industry global conference held in Vancouver.
These slides outline the five key areas of growing societal expectations on the mining industry and discuss how companies and other stakeholders are addressing them in order to secure and maintain social license.
To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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CSR Value Continuum: Value Distribution to Value Creation
1. Helping business to
serve shareholders AND society
SIMULTANEOUSLY
CSR Value Continuum
Triple Pundit guest blog
-by Wayne Dunn
www.csrtraininginstitute.com/knowledge-centre
2. The CSR Value Continuum: From Value
Distribution to Shared Value Creation
3p Contributor | Tuesday February 11th, 2014 | 1 Comment
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Click here to read more in this series
By Wayne Dunn
“That is shared value not corporate social
responsibility.”
That is the reaction I received two weeks ago after
sending a note about my value-centric approach to CSR
and highlighting the economic sustainability inherent in
CSR projects that have robust value propositions that
can align the social, economic and developmental
interests of companies, communities, shareholders and
other stakeholders.
CSR is a complex, evolving and exciting area that is
finding new ways to create and distribute value.
Simultaneously, the language and frameworks around
CSR are evolving rapidly and helping executives,
practitioners and academics with practice and
understanding. We are all learning and none of us is an
“expert.” I want to share some of my thoughts on CSR, shared value and a framework that has
helped me to be more effective in this space.
The concept of shared value has been eloquently described with powerful voices that have done
well to help business and society understand what it is, to think about how to develop it and
realize the compelling value propositions that it can create. Professor Michael Porter and his
team, through their work, their writing and the gravitas they carry, have helped many to see and
think about business differently. As they wrote, shared value “generates opportunity, innovation,
and competitive advantage for corporations—while solving pressing social problems.” To my
thinking, this makes shared value an important aspect of CSR and good business strategy.
I believe that we do a disservice to business and corporate social responsibility if we place shared
value actions outside of the scope of CSR, and I don’t think this is what Professor Porter and
others intended at all.
I’ve spent a couple of decades developing, analyzing, evaluating and supporting CSR-related
projects and programs around the world and across industries and sectors. Working on more than
3. 60 projects in that time, I’ve developed some frameworks and tools that I find very helpful to
allow me to analyze and understand specific situations and strategies. One I nearly always use is
the CSR Value Continuum. It helps to look at the various CSR programs, projects and
initiatives that a company is doing and place them on a continuum ranging from value
distribution through to value creation.
Clearly, shared value is at the value creation end of this continuum, focused on finding those
opportunities where 1+1=3; identifying value propositions that can align corporate, stakeholder,
community, environment and other interests — creating new value by making the pie larger. At
the other end of the continuum are value distribution actions. These too are important. They are
where companies share or distribute value in a voluntary and strategic manner so that
communities, stakeholders, environment and other interests receive new value,and some level of
value is created for the company through goodwill, reputational capital, social license
enhancement, etc. Notice that at both ends of the continuum the actions produce value for the
company, that there is some alignment of shareholder and stakeholder interest. If there wasn’t,
why on earth would the company do them?
The mistake that people sometimes make is to assume that those CSR projects and initiatives that
are at or closer to the value creation end are necessarily more important, that companies should
do more of these and less of other projects. The full range of CSR actions — grants, donations,
scholarships, education, training, community development, environmental restoration, local
institutional development, local infrastructure, employment and skills development, local
procurement and business development — are all important tools.They can be important for the
company and for local stakeholders.
Depending on the specifics of each one, they will situate differently on the continuum. But in
general something like grants, donations and scholarships would fit more towards the value
distribution end of the continuum, while local procurement and business development would
tend to be closer to the value creation end. The value continuum is useful in revealing to
companies how their actions fall on a distributive-to-creative scale, and this understanding can
help both strategically and tactically to optimize value return from CSR investments.
Companies and projects stand to maximize benefit by consciously thinking of their CSR projects
and activities in terms of the value continuum and have a spectrum of activities that span the
continuum. This benefit includes discovering new strategies and opportunities for creating and
capturing more value from existing activities — opportunities which risk being overlooked if
focussing only on one end of the spectrum.
CSR is a complex and evolving field. There are some great projects and great innovations
happening, and value is being created in exciting and innovative ways. I’ve found that practical
tools and frameworks like the value continuum can help companies and practitioners to enhance
their understanding of the value aspects of their CSR activities and to be more efficient at
creating and distributing value.
Wayne Dunn is a Professor of Practice in CSR at McGill University in Canada (he calls himself
an accidental academic). He has over two decades of practical experience in CSR at all levels
and all over the world. His work has been used for a Stanford Case Study and has won many
4. awards including the first ever private sector project to win a World Bank Development
Innovation Award. He is currently the Executive Director of the CSR Training Institute and is
developing and delivering Executive Programs around the world. He is a Stanford Business
School Sloan Fellow and lives on Vancouver Island in Canada. He can be reached at
wayne@csrtraininginstitute.com.
Comment by Sebastien Mazzuri, FSG•
Dear Prof. Dunn,
Thank you for your insightful post. It is clear to me that successful social engagement from
corporations requires a portfolio of initiatives, which will be positioned at different levels along
the “CSR Value Continuum” you are describing. And I also agree that language and frameworks
are helping stakeholders with practice and understanding.
For this latter reason, one of the potential challenges I see with using a continuum is that it does
not make it easy to communicate some of the key differences between the examples of corporate
social engagement you provide. In particular, the strength of the link between social and business
value creation is very different at both ends of your spectrum. My experience and that of my
colleagues at FSG, especially with a corporate audience, is that there is value in drawing a clear
line somewhere to better spell out the characteristics of these different forms of corporate social
engagement; in particular, why companies engage, what value is being created, how and at what
cost for the business.
With shared value, it is possible to communicate information that is i) forward-looking
(companies know what social outcomes they are after), ii) directly linked to business financial
indicators (it is about increasing sales or market share or reducing costs, all of which will be
showing in the P&L), and iii) data-driven (companies have usually invested a lot in quantifying
the social opportunity as a market, and they should develop a measurement strategy to document
value creation with hard facts). This is more difficult to do in the case of product donations for
example, or compliance with a set of ESG standards. Companies are doing these for good
reasons but the link to business value creation through such factors as increased employee
engagement or brand recognition is more elusive and harder to quantify – as you implicitly point
out.
There are many frameworks that can be used to categorize these different types of initiatives, and
I am sure that the idea of a “CSR Value Continuum” resonates well with some audiences. What I
simply want to emphasize here is that I feel it is important to also go one step further and clearly
articulate, one way or another, the key differences between different forms of corporate social
engagement. This can only help executives, practitioners and academics accelerate the adoption
of these principles for the greater good.
Regards, Sebastien Mazzuri, FSG
Response by Author (Wayne Dunn)
5. Dear Mr. Mazzuri
Many thanks for your informative comment. My apologies for the delay in responding but I
have been active on field work and CSR projects.
You raise some interesting points and I suspect that our models and frameworks may have much
more in common than our discussion would suggest. I think I may not have communicated
clearly in my article as I certainly didn’t intend for a reader such as yourself to interpret that I
was referring to only product donations or ESG compliance. In fact, I believe that tools such as
the continuum do exactly what you explain is necessary - they help to understand and
communicate better - so please let me try to clarify this.
I agree totally on the importance of establishing metrics that are linked to corporate objectives
and in effective management of progress towards those objectives. I’ve been around this space
for a long time and recall too well the days when many firms measured their CSR in terms of
dollars spent, rather than value created. Metrics and systematic management has been a
consistent theme in my CSR field work, writings and lectures since the 1990s
I see CSR as being predominantly about value; value-distribution, value-creation, shared-value
between company and community, value over time, etc and in my work I’ve found it useful to
have a range of tools and frameworks (buckets, continuums, etc) that help to better understand
and communicate various aspects of value and optimize value-creation for the company and
other stakeholders. Relationships are also critical to realizing latent value but that is another
discussion.
I’ve long been an advocate for more systematic and quantifiable approaches to CSR strategy and
management. Beginning in the 1990s I was helping companies and communities to develop and
implement systems that would make management of CSR more efficient and easier to
communicate and manage. In 1999 I authored and delivered the first paper on CSR and
management that was ever presented at the Canadian Institute of Mining, Metalurgy and
Petroleum (CIM) http://www.slideshare.net/waynedunn/beyond-beads-n-trinkets-cim-
conference-paper-1999 . A core part of this paper illustrates my wholehearted agreement about
the importance of being able to differentiate various actions and activities. In my experience
(which stretches over 2+ decades, across all continents and includes corporate, community,
government, NGO and indigenous audiences) continuums and other related frameworks are
actually more effective at communicating differentiation than the more rigid ‘bucket’ systems. I
have found that, while bucket frameworks can undoubtedly be helpful, there can often be blurred
or confusing lines between different buckets (where does philanthropy stop and CSR begin, or
CSR stop and Shared Value begin? And why?) and that a single set of buckets can create an
artificial hierarchy that can make whole system optimization more difficult to achieve.
For example, if a company were to create a scholarship fund to train engineers, a program to
support science and math in schools, and give support for a University and college to improve
their ability to educate and train indigenous peoples from remote areas, I am sure we would
agree that this would fall into your Philanthropy bucket and be at the value distribution end of
my CSR Value Continuum. However, by applying a second framework, one that looks at the
6. ability of the CSR Investment to continue to produce value over time, a more nuanced and useful
perspective can emerge. Over time you have on ongoing increase in local workers who are
capable of working at professional and managerial levels, and an overall improvement in the
capacity of local and regional education to produce well-trained professional workers from the
project area. So, while the CSR spending was initially philanthropic and more about value-
distribution, over time the results seem to move down the CSR Value Continuum towards value
creation. And, unlike some CSR spending that is a pure expense in that the value created is used
up and gone in short order, this type performs more like an asset, returning value over successive
time periods. In this case the use of multiple frameworks enables proponents to communicate
more clearly how what seems like an initial philanthropic, value-distribution act can actually
produce longer term, sustainable value creation (shared-value bucket).
I’ve found that a unidimensional, hierarchical bucket type of system, or indeed almost any
framework if used by itself, could easily lead to the rejection of strategic activities such as the
example above and that a set of frameworks, that could include continuums, buckets and other
tools, can be of much more practical and strategic use. A recent short lecture that I presented has
some additional examples of the tools and frameworks
http://www.slideshare.net/waynedunn/csr-its-all-about-value and the full set as well as many
other aspects of CSR is covered in our Executive Program on CSR Strategy and Management
(http://www.csrtraininginstitute.com)
[Incidentally, the above example is taken from the development of the Saskatchewan Uranium
mining industry, one of the most successful examples of extractive sector CSR with Indigenous
peoples that I have ever seen – see http://www.slideshare.net/waynedunn/cameco-community-
relations-report-1998 for more information]
I hope I have been able to explain more clearly how the continuum is just one of a series of
frameworks and tools that we teach and use. Developed over time and based on both practical
field experience and theoretical modeling and analysis, they allow for a nuanced and practical
view of CSR and value. We’ve found that some of them apply better in one situation than
another, that some fit some companies and industries better than others but, in their totality, they
provide a useful set of tools for companies, practitioners and stakeholders and can accommodate
a multi-faceted view of value. And this helps immensely with managing and communicating
value and strategy around social engagement and CSR
Thanks again for contributing to this discussion. I agree that there are many frameworks and
tools and that some will resonate better with some audiences than with others. None of us have
all the answers and we are all learning as we work to help improve the efficiency of value
creation in the space where corporate and community interests meet.
All the very best, Wayne
7. What about “Shared Value”
The ‘Shared Value’ 4 bucket model
Do
Nothing
Bad
Philanthropy
Better
But not good
CSR
Alright
OK..
The Best
Shared
Value
10. Value Sustainability
•CapEx or OpEx?
• Does the initial investment continue to
provide value beyond the investment
timeframe
• Community Sports Event
• Local Supply Chain Development
12. Should Business Serve
SHAREHOLDERS?
Should Business Serve
SOCIETY?
IT SHOULD SERVE BOTH.
Wayne Dunn is President & Founder of the CSR Training Institute
and Professor of Practice in CSR at McGill. He’s a Stanford Sloan
Fellow with a M.Sc. in Management from Stanford Business
School.
He is a veteran of 20+ years of award winning global CSR and
sustainability work spanning the globe and covering many indus-
tries and sectors including extensive work with Indigenous Peoples in Canada
and globally. His work has won major international awards and has been used
extensively as ‘best-practice’ by industry and academia.
He’s also worked oil rigs, prospecting, diamond drilling, logging,
commercial fishing, heavy equipment operator, truck driver and
underwater logging, done a couple of start-ups and too many other
things to mention.
Wayne’s career includes big successes, and spectacular failures. He
hopes he’s learned equally from both.
www.csrtraininginstitute.com
WAYNE DUNN, PRESIDENT AND FOUNDER
Helping business to serve society and
shareholders, SIMULTANEOUSLY.