A brand that delivers services
•
1 like•1,645 views
This document discusses the brand of Dimensions, a non-profit organization that provides support services to over 3000 people with learning disabilities and autism. Dimensions' brand is important to generate recognition for their expertise and commitment. Their brand represents their vision of an inclusive society where people have equal chances to live as they choose, and their mission to deliver personalized support that improves quality of life. Their branding and visual identity, including line drawings and videos, aim to put the people they support at the center of everything. Their branding is used across different audiences and platforms to represent their personalized services and person-centered approach.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (16)
Similar to A brand that delivers services
Similar to A brand that delivers services (20)
More from CharityComms
More from CharityComms (20)
Recently uploaded
Recently uploaded (20)
A brand that delivers services
- 1. A brand that delivers: services 24th October 2013 Fran Puddick -‐ Digital Communica4ons Manager
- 2. Who are Dimensions? • • • • • Specialist support provider Non-profit 3000 people with learning disabilities and autism 5000+ staff £120million turnover www.dimensions-‐uk.org
- 3. Why is our brand important? • Expertise • Commitment • Generates recognition
- 4. What is our brand? Our vision An inclusive society where people have equal chances to live the life they choose. Our mission To make a difference to people by delivering personalised support that improves quality of life. www.dimensions-‐uk.org/values
- 5. Values • • • • • Ambition Courage Integrity Partnership Respect We’re connected personally, engaged locally and active nationally. www.dimensions-‐uk.org/values
- 6. Audiences/stakeholders • • • • People we support and their families Commissioners Staff Decision-makers www.dimensions-‐uk.org
- 7. For the people we support... The people we support are at the centre of everything we do. And this includes our visual identify. From our line drawings to our photography… www.dimensions-‐uk.org
- 10. Easy read
- 11. For professional audiences • Leading experts on personalisation – Books – Seminars • Designing person-centred eLearning courses • Winning new business www.dimensions-‐uk.org/personalisa9on
- 12. For our people… • 5000+ staff • Hundreds of locations • Staff work for the people they support www.dimensions-‐uk.org/people
- 13. For our people… Our staff personify and recreate our brand every day • DIY posters, newsletters, forms, adverts etc. • Writing workshops delivered across the country • Embedding values with staff using case studies, Inspiring People Awards, story booklets etc. • Person-centred www.dimensions-‐uk.org/inspiringpeople
- 14. Person-centred tools Getting to know someone: • One page profile • Relationship circle • What's working/not working Ongoing learning and review • Learning log • 4+1 questions • Person-centred review www.dimensions-‐uk.org/personalisa9on
- 15. And finally... “I wish to compliment them on their good value base and person-centred approach. They were attentive and interacting with the clients and not with each other, or their mobile phones, as many younger people do today. From my experience of 30 years in Social Care, I found their work of high standard and extremely commendable.”