Behaviour change - seven questions to ask yourself. Developing behaviour change campaigns conference, 14 July 2016

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Rob Moore, director and David Hall, executive director, Behaviour Change Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Government & Nonprofit

Seven questions we ask ourselves at the start
of a project

Can you help people, rather than telling them what to do?

Is there a way to show that the desired behaviour is normal?
SDNP_PC.indd 1 15/03/2016 14:23

How can you be in the right place at the right time?

Are there partnerships you can use to amplify your impact?

“Over 90% of visitors said they
would spend more time outdoors
as a result”

Seven questions
1. What exactly do you want people to do?
2. Can you help people, rather than telling them what to do?
3. Do you understand your audience?
4. Do you need to change the language?
5. Is there a way to show that the desired behaviour is normal?
6. How can you be in the right place at the right time?
7. Are there partnerships you can use to amplify your impact?

Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

14 July 2016
London
#CCbehaviourchange
Sponsored by
Developing
behaviour change
campaigns

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