SlideShare a Scribd company logo

A journey to joined-up thinking. Integration: breaking down the silos conference, 26 February 2015

•
•
CharityComms
CharityComms

Zoe Grumbridge, head of fundraising and communications, Refugee Action Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1 of 18
Download to read offline
A journey to joined-up thinking Zoe Grumbridge, head of fundraising and communications, Refugee Action CharityComms conference, 26 February 2015
Our starting point
Our journey 1. Define our purpose 2. Simplify our story 3. Make an impact 4. Refine the supporter journey
1. Defining our purpose
1. Defining our purpose Influencing and campaigning Fundraising ? Service delivery
2. Developing our story Seble: - Fled Eritrea age 17 - She was trafficked to UK - Asylum claim refused, left homeless - We helped her build a future in the UK
2. Developing our story
2. Developing our story
3. Making an impact Telling our story – empowering staff and volunteers: • What is the problem? • What’s the most shocking thing about the problem? • How did Refugee Action help? • How did Refugee Action make life better for that person? • What impact did our intervention have?
3. Making an impact Responsive to external environment Powerful content: stories and evidence from our services Simple actions: meaningful and tied into influencing goals Supporter journey: joined up fundraising ask
3. Making an impact “The only way of discovering the limits of the possible is to venture a little way past them into the impossible.” Robert Schuck, Refugee Action supporter
4. Refining the journey Bond: This is important to me Build: This is for me and I care about it Embed: I am committed to this Rekindle: Is there anything more I can do?
In action: an integrated campaign Bring back dignity
In action: a seasonal appeal Journey to safety
In action: responsive action Fairness not fares
Thank you. Any questions? Email: zoeg@refugee-action.org.uk Twitter: @zoegrum
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Integration: breaking down the silos Conference 26 February 2015 London #integratedcomms Sponsored by

Recommended

Show me the impact - Stroke awareness month. Integrated campaigns conference,...
Show me the impact - Stroke awareness month. Integrated campaigns conference,...Show me the impact - Stroke awareness month. Integrated campaigns conference,...
Show me the impact - Stroke awareness month. Integrated campaigns conference,...
CharityComms
 
Segmentation in practice. Audience strategy conference, 26 May 2016
Segmentation in practice. Audience strategy conference, 26 May 2016Segmentation in practice. Audience strategy conference, 26 May 2016
Segmentation in practice. Audience strategy conference, 26 May 2016
CharityComms
 
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...Campaigning: getting the most out of digital channels and tools - 52 Lives. S...
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...
CharityComms
 
What do we mean by integration? Integration: breaking down the silos conferen...
What do we mean by integration? Integration: breaking down the silos conferen...What do we mean by integration? Integration: breaking down the silos conferen...
What do we mean by integration? Integration: breaking down the silos conferen...
CharityComms
 
Annual Conference A6: Making a difference in the digital age: A leadership pe...
Annual Conference A6: Making a difference in the digital age: A leadership pe...Annual Conference A6: Making a difference in the digital age: A leadership pe...
Annual Conference A6: Making a difference in the digital age: A leadership pe...
NCVO - National Council for Voluntary Organisations
 
Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...
CharityComms
 
We’d love to take a more integrated approach, but… Integration: breaking down...
We’d love to take a more integrated approach, but… Integration: breaking down...We’d love to take a more integrated approach, but… Integration: breaking down...
We’d love to take a more integrated approach, but… Integration: breaking down...
CharityComms
 
Annual Conference A7: Collaborative philanthropy: How to grow your community ...
Annual Conference A7: Collaborative philanthropy: How to grow your community ...Annual Conference A7: Collaborative philanthropy: How to grow your community ...
Annual Conference A7: Collaborative philanthropy: How to grow your community ...
NCVO - National Council for Voluntary Organisations
 

Recommended

Show me the impact - Stroke awareness month. Integrated campaigns conference,...
Show me the impact - Stroke awareness month. Integrated campaigns conference,...Show me the impact - Stroke awareness month. Integrated campaigns conference,...
Show me the impact - Stroke awareness month. Integrated campaigns conference,...
CharityComms
 
Segmentation in practice. Audience strategy conference, 26 May 2016
Segmentation in practice. Audience strategy conference, 26 May 2016Segmentation in practice. Audience strategy conference, 26 May 2016
Segmentation in practice. Audience strategy conference, 26 May 2016
CharityComms
 
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...Campaigning: getting the most out of digital channels and tools - 52 Lives. S...
Campaigning: getting the most out of digital channels and tools - 52 Lives. S...
CharityComms
 
What do we mean by integration? Integration: breaking down the silos conferen...
What do we mean by integration? Integration: breaking down the silos conferen...What do we mean by integration? Integration: breaking down the silos conferen...
What do we mean by integration? Integration: breaking down the silos conferen...
CharityComms
 
Annual Conference A6: Making a difference in the digital age: A leadership pe...
Annual Conference A6: Making a difference in the digital age: A leadership pe...Annual Conference A6: Making a difference in the digital age: A leadership pe...
Annual Conference A6: Making a difference in the digital age: A leadership pe...
NCVO - National Council for Voluntary Organisations
 
Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...
CharityComms
 
We’d love to take a more integrated approach, but… Integration: breaking down...
We’d love to take a more integrated approach, but… Integration: breaking down...We’d love to take a more integrated approach, but… Integration: breaking down...
We’d love to take a more integrated approach, but… Integration: breaking down...
CharityComms
 
Annual Conference A7: Collaborative philanthropy: How to grow your community ...
Annual Conference A7: Collaborative philanthropy: How to grow your community ...Annual Conference A7: Collaborative philanthropy: How to grow your community ...
Annual Conference A7: Collaborative philanthropy: How to grow your community ...
NCVO - National Council for Voluntary Organisations
 
Responding to emergency situations in the social age. PR in the digital age c...
Responding to emergency situations in the social age. PR in the digital age c...Responding to emergency situations in the social age. PR in the digital age c...
Responding to emergency situations in the social age. PR in the digital age c...
CharityComms
 
Better listening. Audience strategy conference, 26 May 2016
Better listening. Audience strategy conference, 26 May 2016Better listening. Audience strategy conference, 26 May 2016
Better listening. Audience strategy conference, 26 May 2016
CharityComms
 
Co-creation for impact. Audience strategy conference, 26 May 2016
Co-creation for impact. Audience strategy conference, 26 May 2016Co-creation for impact. Audience strategy conference, 26 May 2016
Co-creation for impact. Audience strategy conference, 26 May 2016
CharityComms
 
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
CharityComms
 
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
CharityComms
 
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Lisa Flowers
 
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
CharityComms
 
Melbourne social media forum - Brotherhood of St Laurence
Melbourne social media forum - Brotherhood of St LaurenceMelbourne social media forum - Brotherhood of St Laurence
Melbourne social media forum - Brotherhood of St Laurence
Connecting Up
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016
CharityComms
 
Making change happen. Engagement conference, 22 October 2015
Making change happen. Engagement conference, 22 October 2015Making change happen. Engagement conference, 22 October 2015
Making change happen. Engagement conference, 22 October 2015
CharityComms
 
Chatbots and charities | Digital trends seminar | 23 March 2017
Chatbots and charities | Digital trends seminar | 23 March 2017Chatbots and charities | Digital trends seminar | 23 March 2017
Chatbots and charities | Digital trends seminar | 23 March 2017
CharityComms
 
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
CharityComms
 
Segmenting by demographic and attitude - influencing young professionals. Aud...
Segmenting by demographic and attitude - influencing young professionals. Aud...Segmenting by demographic and attitude - influencing young professionals. Aud...
Segmenting by demographic and attitude - influencing young professionals. Aud...
CharityComms
 
How Tate creates effective audience journeys. Engagement conference, 22 Octob...
How Tate creates effective audience journeys. Engagement conference, 22 Octob...How Tate creates effective audience journeys. Engagement conference, 22 Octob...
How Tate creates effective audience journeys. Engagement conference, 22 Octob...
CharityComms
 
Understanding our largest demographic - reaching older people. Audience first...
Understanding our largest demographic - reaching older people. Audience first...Understanding our largest demographic - reaching older people. Audience first...
Understanding our largest demographic - reaching older people. Audience first...
CharityComms
 
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
CharityComms
 
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
CharityComms
 
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
CharityComms
 
Good principles for building customer relationships that stand the test of ti...
Good principles for building customer relationships that stand the test of ti...Good principles for building customer relationships that stand the test of ti...
Good principles for building customer relationships that stand the test of ti...
CharityComms
 
Collective impact presentation by kate frykberg
Collective impact presentation by kate frykbergCollective impact presentation by kate frykberg
Collective impact presentation by kate frykberg
Katefnz
 
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
CharityComms
 
How Friends of the Earth restructured to encourage integration. Integration: ...
How Friends of the Earth restructured to encourage integration. Integration: ...How Friends of the Earth restructured to encourage integration. Integration: ...
How Friends of the Earth restructured to encourage integration. Integration: ...
CharityComms
 

More Related Content

What's hot

Responding to emergency situations in the social age. PR in the digital age c...
Responding to emergency situations in the social age. PR in the digital age c...Responding to emergency situations in the social age. PR in the digital age c...
Responding to emergency situations in the social age. PR in the digital age c...
CharityComms
 
Better listening. Audience strategy conference, 26 May 2016
Better listening. Audience strategy conference, 26 May 2016Better listening. Audience strategy conference, 26 May 2016
Better listening. Audience strategy conference, 26 May 2016
CharityComms
 
Co-creation for impact. Audience strategy conference, 26 May 2016
Co-creation for impact. Audience strategy conference, 26 May 2016Co-creation for impact. Audience strategy conference, 26 May 2016
Co-creation for impact. Audience strategy conference, 26 May 2016
CharityComms
 
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
CharityComms
 
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
CharityComms
 
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Lisa Flowers
 
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
CharityComms
 
Melbourne social media forum - Brotherhood of St Laurence
Melbourne social media forum - Brotherhood of St LaurenceMelbourne social media forum - Brotherhood of St Laurence
Melbourne social media forum - Brotherhood of St Laurence
Connecting Up
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016
CharityComms
 
Making change happen. Engagement conference, 22 October 2015
Making change happen. Engagement conference, 22 October 2015Making change happen. Engagement conference, 22 October 2015
Making change happen. Engagement conference, 22 October 2015
CharityComms
 
Chatbots and charities | Digital trends seminar | 23 March 2017
Chatbots and charities | Digital trends seminar | 23 March 2017Chatbots and charities | Digital trends seminar | 23 March 2017
Chatbots and charities | Digital trends seminar | 23 March 2017
CharityComms
 
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
CharityComms
 
Segmenting by demographic and attitude - influencing young professionals. Aud...
Segmenting by demographic and attitude - influencing young professionals. Aud...Segmenting by demographic and attitude - influencing young professionals. Aud...
Segmenting by demographic and attitude - influencing young professionals. Aud...
CharityComms
 
How Tate creates effective audience journeys. Engagement conference, 22 Octob...
How Tate creates effective audience journeys. Engagement conference, 22 Octob...How Tate creates effective audience journeys. Engagement conference, 22 Octob...
How Tate creates effective audience journeys. Engagement conference, 22 Octob...
CharityComms
 
Understanding our largest demographic - reaching older people. Audience first...
Understanding our largest demographic - reaching older people. Audience first...Understanding our largest demographic - reaching older people. Audience first...
Understanding our largest demographic - reaching older people. Audience first...
CharityComms
 
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
CharityComms
 
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
CharityComms
 
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
CharityComms
 
Good principles for building customer relationships that stand the test of ti...
Good principles for building customer relationships that stand the test of ti...Good principles for building customer relationships that stand the test of ti...
Good principles for building customer relationships that stand the test of ti...
CharityComms
 
Collective impact presentation by kate frykberg
Collective impact presentation by kate frykbergCollective impact presentation by kate frykberg
Collective impact presentation by kate frykberg
Katefnz
 

What's hot (20)

Responding to emergency situations in the social age. PR in the digital age c...
Responding to emergency situations in the social age. PR in the digital age c...Responding to emergency situations in the social age. PR in the digital age c...
Responding to emergency situations in the social age. PR in the digital age c...
 
Better listening. Audience strategy conference, 26 May 2016
Better listening. Audience strategy conference, 26 May 2016Better listening. Audience strategy conference, 26 May 2016
Better listening. Audience strategy conference, 26 May 2016
 
Co-creation for impact. Audience strategy conference, 26 May 2016
Co-creation for impact. Audience strategy conference, 26 May 2016Co-creation for impact. Audience strategy conference, 26 May 2016
Co-creation for impact. Audience strategy conference, 26 May 2016
 
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...
 
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
Engagement: challenges, trends and new ways of thinking. Engagement conferenc...
 
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
Integrating Social with Traditional and Digital Media by @LisaLFlowers 2016
 
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...
 
Melbourne social media forum - Brotherhood of St Laurence
Melbourne social media forum - Brotherhood of St LaurenceMelbourne social media forum - Brotherhood of St Laurence
Melbourne social media forum - Brotherhood of St Laurence
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016
 
Making change happen. Engagement conference, 22 October 2015
Making change happen. Engagement conference, 22 October 2015Making change happen. Engagement conference, 22 October 2015
Making change happen. Engagement conference, 22 October 2015
 
Chatbots and charities | Digital trends seminar | 23 March 2017
Chatbots and charities | Digital trends seminar | 23 March 2017Chatbots and charities | Digital trends seminar | 23 March 2017
Chatbots and charities | Digital trends seminar | 23 March 2017
 
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
Crowdfunding: more than just money. PR in the digital age conference, 3 Decem...
 
Segmenting by demographic and attitude - influencing young professionals. Aud...
Segmenting by demographic and attitude - influencing young professionals. Aud...Segmenting by demographic and attitude - influencing young professionals. Aud...
Segmenting by demographic and attitude - influencing young professionals. Aud...
 
How Tate creates effective audience journeys. Engagement conference, 22 Octob...
How Tate creates effective audience journeys. Engagement conference, 22 Octob...How Tate creates effective audience journeys. Engagement conference, 22 Octob...
How Tate creates effective audience journeys. Engagement conference, 22 Octob...
 
Understanding our largest demographic - reaching older people. Audience first...
Understanding our largest demographic - reaching older people. Audience first...Understanding our largest demographic - reaching older people. Audience first...
Understanding our largest demographic - reaching older people. Audience first...
 
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
Perfect partnerships - #JeffsMarch. Audience strategy conference, 26 May 2016
 
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...
 
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
 
Good principles for building customer relationships that stand the test of ti...
Good principles for building customer relationships that stand the test of ti...Good principles for building customer relationships that stand the test of ti...
Good principles for building customer relationships that stand the test of ti...
 
Collective impact presentation by kate frykberg
Collective impact presentation by kate frykbergCollective impact presentation by kate frykberg
Collective impact presentation by kate frykberg
 

Viewers also liked

Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
CharityComms
 
How Friends of the Earth restructured to encourage integration. Integration: ...
How Friends of the Earth restructured to encourage integration. Integration: ...How Friends of the Earth restructured to encourage integration. Integration: ...
How Friends of the Earth restructured to encourage integration. Integration: ...
CharityComms
 
Taking stock - integration at Oxfam. Integration: breaking down the silos con...
Taking stock - integration at Oxfam. Integration: breaking down the silos con...Taking stock - integration at Oxfam. Integration: breaking down the silos con...
Taking stock - integration at Oxfam. Integration: breaking down the silos con...
CharityComms
 
RNIB - integrating across channel and function. Integration: breaking down th...
RNIB - integrating across channel and function. Integration: breaking down th...RNIB - integrating across channel and function. Integration: breaking down th...
RNIB - integrating across channel and function. Integration: breaking down th...
CharityComms
 
Tools for better joint working - influencing culture, policies and practices....
Tools for better joint working - influencing culture, policies and practices....Tools for better joint working - influencing culture, policies and practices....
Tools for better joint working - influencing culture, policies and practices....
CharityComms
 
The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...
CharityComms
 
Panel discussion: the psychology of sharing. Content marketing conference, 16...
Panel discussion: the psychology of sharing. Content marketing conference, 16...Panel discussion: the psychology of sharing. Content marketing conference, 16...
Panel discussion: the psychology of sharing. Content marketing conference, 16...
CharityComms
 
Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015
CharityComms
 
Amodel for planning content in the broadcast ecosystem. Content marketing con...
Amodel for planning content in the broadcast ecosystem. Content marketing con...Amodel for planning content in the broadcast ecosystem. Content marketing con...
Amodel for planning content in the broadcast ecosystem. Content marketing con...
CharityComms
 

Viewers also liked (9)

Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...
 
How Friends of the Earth restructured to encourage integration. Integration: ...
How Friends of the Earth restructured to encourage integration. Integration: ...How Friends of the Earth restructured to encourage integration. Integration: ...
How Friends of the Earth restructured to encourage integration. Integration: ...
 
Taking stock - integration at Oxfam. Integration: breaking down the silos con...
Taking stock - integration at Oxfam. Integration: breaking down the silos con...Taking stock - integration at Oxfam. Integration: breaking down the silos con...
Taking stock - integration at Oxfam. Integration: breaking down the silos con...
 
RNIB - integrating across channel and function. Integration: breaking down th...
RNIB - integrating across channel and function. Integration: breaking down th...RNIB - integrating across channel and function. Integration: breaking down th...
RNIB - integrating across channel and function. Integration: breaking down th...
 
Tools for better joint working - influencing culture, policies and practices....
Tools for better joint working - influencing culture, policies and practices....Tools for better joint working - influencing culture, policies and practices....
Tools for better joint working - influencing culture, policies and practices....
 
The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...
 
Panel discussion: the psychology of sharing. Content marketing conference, 16...
Panel discussion: the psychology of sharing. Content marketing conference, 16...Panel discussion: the psychology of sharing. Content marketing conference, 16...
Panel discussion: the psychology of sharing. Content marketing conference, 16...
 
Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015Is it content or just an ad? Content marketing conference, 16 April 2015
Is it content or just an ad? Content marketing conference, 16 April 2015
 
Amodel for planning content in the broadcast ecosystem. Content marketing con...
Amodel for planning content in the broadcast ecosystem. Content marketing con...Amodel for planning content in the broadcast ecosystem. Content marketing con...
Amodel for planning content in the broadcast ecosystem. Content marketing con...
 

Similar to A journey to joined-up thinking. Integration: breaking down the silos conference, 26 February 2015

Practical 3: What campaigners need to know about volunteer management
Practical 3: What campaigners need to know about volunteer management Practical 3: What campaigners need to know about volunteer management
Practical 3: What campaigners need to know about volunteer management
NCVO - National Council for Voluntary Organisations
 
How we made a real turnaround to growth
How we made a real turnaround to growthHow we made a real turnaround to growth
How we made a real turnaround to growth
Anna Munsterhjelm
 
NOISE Spring Learning Festival 2014
NOISE Spring Learning Festival 2014NOISE Spring Learning Festival 2014
NOISE Spring Learning Festival 2014Noiseforchange
 
SmilingOne Foundation Annual report 2011/12
SmilingOne Foundation Annual report 2011/12SmilingOne Foundation Annual report 2011/12
SmilingOne Foundation Annual report 2011/12
SmilingOne | Leadership Development | TRI Depth Coaching
 
Demonstrating Impact
Demonstrating ImpactDemonstrating Impact
Demonstrating Impact
CharityComms
 
Sophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each otherSophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each other
Hugh Stephens
 
Share Powerful Stories at Your Fundraising Events
Share Powerful Stories at Your Fundraising EventsShare Powerful Stories at Your Fundraising Events
Share Powerful Stories at Your Fundraising Events
Bloomerang
 
Harnessing Passion to Cause Action
Harnessing Passion to Cause ActionHarnessing Passion to Cause Action
Harnessing Passion to Cause Action
Bloomerang
 
"Turning Outsiders Into Insiders"
"Turning Outsiders Into Insiders""Turning Outsiders Into Insiders"
"Turning Outsiders Into Insiders"
Arts4good
 
Recognising the importance of values
Recognising the importance of valuesRecognising the importance of values
Recognising the importance of values
CharityComms
 
Presentation12
Presentation12Presentation12
Presentation12
Paul Flynn
 
Heston West Big Local
Heston West Big LocalHeston West Big Local
Heston West Big Local
National Association for Neighbourhood Management
 
Academy 2014 Growth - A real turnaround: Just do it!
Academy 2014 Growth - A real turnaround: Just do it!Academy 2014 Growth - A real turnaround: Just do it!
Academy 2014 Growth - A real turnaround: Just do it!
Anna Munsterhjelm
 
Relay by RAW London - Communicating about refugees in a culture of misinforma...
Relay by RAW London - Communicating about refugees in a culture of misinforma...Relay by RAW London - Communicating about refugees in a culture of misinforma...
Relay by RAW London - Communicating about refugees in a culture of misinforma...
DonovanMike
 
B3: Volunteering and your people strategy
B3: Volunteering and your people strategyB3: Volunteering and your people strategy
B3: Volunteering and your people strategy
NCVO - National Council for Voluntary Organisations
 
Rotary's Role in Migration and Integration
Rotary's Role in Migration and IntegrationRotary's Role in Migration and Integration
Rotary's Role in Migration and Integration
Rotary International
 
One Young World Summit and Youth in Serbia
One Young World Summit and Youth in SerbiaOne Young World Summit and Youth in Serbia
One Young World Summit and Youth in Serbia
Milena Milicevic
 
Stewardship is the Strategy
Stewardship is the StrategyStewardship is the Strategy
Stewardship is the Strategy
Bloomerang
 

Similar to A journey to joined-up thinking. Integration: breaking down the silos conference, 26 February 2015 (20)

Practical 3: What campaigners need to know about volunteer management
Practical 3: What campaigners need to know about volunteer management Practical 3: What campaigners need to know about volunteer management
Practical 3: What campaigners need to know about volunteer management
 
How we made a real turnaround to growth
How we made a real turnaround to growthHow we made a real turnaround to growth
How we made a real turnaround to growth
 
NOISE Spring Learning Festival 2014
NOISE Spring Learning Festival 2014NOISE Spring Learning Festival 2014
NOISE Spring Learning Festival 2014
 
SmilingOne Foundation Annual report 2011/12
SmilingOne Foundation Annual report 2011/12SmilingOne Foundation Annual report 2011/12
SmilingOne Foundation Annual report 2011/12
 
#7days4stow
#7days4stow#7days4stow
#7days4stow
 
Demonstrating Impact
Demonstrating ImpactDemonstrating Impact
Demonstrating Impact
 
Sophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each otherSophie Potter: Beyond Professionals - Young people supporting each other
Sophie Potter: Beyond Professionals - Young people supporting each other
 
Youth2Youth Summary
Youth2Youth SummaryYouth2Youth Summary
Youth2Youth Summary
 
Share Powerful Stories at Your Fundraising Events
Share Powerful Stories at Your Fundraising EventsShare Powerful Stories at Your Fundraising Events
Share Powerful Stories at Your Fundraising Events
 
Harnessing Passion to Cause Action
Harnessing Passion to Cause ActionHarnessing Passion to Cause Action
Harnessing Passion to Cause Action
 
"Turning Outsiders Into Insiders"
"Turning Outsiders Into Insiders""Turning Outsiders Into Insiders"
"Turning Outsiders Into Insiders"
 
Recognising the importance of values
Recognising the importance of valuesRecognising the importance of values
Recognising the importance of values
 
Presentation12
Presentation12Presentation12
Presentation12
 
Heston West Big Local
Heston West Big LocalHeston West Big Local
Heston West Big Local
 
Academy 2014 Growth - A real turnaround: Just do it!
Academy 2014 Growth - A real turnaround: Just do it!Academy 2014 Growth - A real turnaround: Just do it!
Academy 2014 Growth - A real turnaround: Just do it!
 
Relay by RAW London - Communicating about refugees in a culture of misinforma...
Relay by RAW London - Communicating about refugees in a culture of misinforma...Relay by RAW London - Communicating about refugees in a culture of misinforma...
Relay by RAW London - Communicating about refugees in a culture of misinforma...
 
B3: Volunteering and your people strategy
B3: Volunteering and your people strategyB3: Volunteering and your people strategy
B3: Volunteering and your people strategy
 
Rotary's Role in Migration and Integration
Rotary's Role in Migration and IntegrationRotary's Role in Migration and Integration
Rotary's Role in Migration and Integration
 
One Young World Summit and Youth in Serbia
One Young World Summit and Youth in SerbiaOne Young World Summit and Youth in Serbia
One Young World Summit and Youth in Serbia
 
Stewardship is the Strategy
Stewardship is the StrategyStewardship is the Strategy
Stewardship is the Strategy
 

More from CharityComms

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...
CharityComms
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audience
CharityComms
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...
CharityComms
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...
CharityComms
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided times
CharityComms
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity comms
CharityComms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to comms
CharityComms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change minds
CharityComms
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?
CharityComms
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communications
CharityComms
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent world
CharityComms
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...
CharityComms
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?
CharityComms
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiences
CharityComms
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture
CharityComms
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories
CharityComms
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of support
CharityComms
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
CharityComms
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negative
CharityComms
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
CharityComms
 

More from CharityComms (20)

The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...The science behind fake news and misinformation: lessons for effective charit...
The science behind fake news and misinformation: lessons for effective charit...
 
How to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audienceHow to find the heart of your story and truly connect with your audience
How to find the heart of your story and truly connect with your audience
 
Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...Testing stories in the real world: a case study breakdown with Unicef and Cat...
Testing stories in the real world: a case study breakdown with Unicef and Cat...
 
Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...Shifting public perceptions of childhood obesity as part of a long-term appro...
Shifting public perceptions of childhood obesity as part of a long-term appro...
 
Golden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided timesGolden rules for changing hearts and minds in divided times
Golden rules for changing hearts and minds in divided times
 
How framing is changing the rules of charity comms
How framing is changing the rules of charity commsHow framing is changing the rules of charity comms
How framing is changing the rules of charity comms
 
Applying behavioural insights to comms
Applying behavioural insights to commsApplying behavioural insights to comms
Applying behavioural insights to comms
 
Why it's so hard to change minds
Why it's so hard to change mindsWhy it's so hard to change minds
Why it's so hard to change minds
 
What if we thought right outside the box?
What if we thought right outside the box?What if we thought right outside the box?
What if we thought right outside the box?
 
Creating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communicationsCreating a new sea story - a first aid kit for ocean communications
Creating a new sea story - a first aid kit for ocean communications
 
Trends in a turbulent world
Trends in a turbulent worldTrends in a turbulent world
Trends in a turbulent world
 
What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...What defines us? The importance of authentic communicators and the misconcept...
What defines us? The importance of authentic communicators and the misconcept...
 
What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?What has our brand got to do with our gossip culture?
What has our brand got to do with our gossip culture?
 
How to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiencesHow to identify or develop a values framework and apply it to your audiences
How to identify or develop a values framework and apply it to your audiences
 
Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture Embedding social research insights into your communications and culture
Embedding social research insights into your communications and culture
 
20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories20 Voices for 2020: Using supporter-generated content to share personal stories
20 Voices for 2020: Using supporter-generated content to share personal stories
 
Crisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of supportCrisis at Christmas: Sharing real-life stories at the point of support
Crisis at Christmas: Sharing real-life stories at the point of support
 
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthHow Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness Month
 
Crisis communications isn't always about the negative
Crisis communications isn't always about the negativeCrisis communications isn't always about the negative
Crisis communications isn't always about the negative
 
What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?What opportunities does the new parliament offer charities?
What opportunities does the new parliament offer charities?
 

Recently uploaded

Russian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale warRussian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale war
Antti Rautiainen
 
PPT Item # 7 - BB Inspection Services Agmt
PPT Item # 7 - BB Inspection Services AgmtPPT Item # 7 - BB Inspection Services Agmt
PPT Item # 7 - BB Inspection Services Agmt
ahcitycouncil
 
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
850fcj96
 
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
ehbuaw
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
ARCResearch
 
PPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930FPPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930F
ahcitycouncil
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
ukyewh
 
2024: The FAR - Federal Acquisition Regulations, Part 37
2024: The FAR - Federal Acquisition Regulations, Part 372024: The FAR - Federal Acquisition Regulations, Part 37
2024: The FAR - Federal Acquisition Regulations, Part 37
JSchaus & Associates
 
The Role of a Process Server in real estate
The Role of a Process Server in real estateThe Role of a Process Server in real estate
The Role of a Process Server in real estate
oklahomajudicialproc1
 
PPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way StopPPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way Stop
ahcitycouncil
 
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
ehbuaw
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
850fcj96
 
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
evkovas
 
Many ways to support street children.pptx
Many ways to support street children.pptxMany ways to support street children.pptx
Many ways to support street children.pptx
SERUDS INDIA
 
Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200
GrantManagementInsti
 
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) AmendmentPPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
ahcitycouncil
 
2024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 362024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 36
JSchaus & Associates
 
PPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933FPPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933F
ahcitycouncil
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
ehbuaw
 
PACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdfPACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdf
Mohammed325561
 

Recently uploaded (20)

Russian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale warRussian anarchist and anti-war movement in the third year of full-scale war
Russian anarchist and anti-war movement in the third year of full-scale war
 
PPT Item # 7 - BB Inspection Services Agmt
PPT Item # 7 - BB Inspection Services AgmtPPT Item # 7 - BB Inspection Services Agmt
PPT Item # 7 - BB Inspection Services Agmt
 
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
 
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
 
PPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930FPPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930F
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
 
2024: The FAR - Federal Acquisition Regulations, Part 37
2024: The FAR - Federal Acquisition Regulations, Part 372024: The FAR - Federal Acquisition Regulations, Part 37
2024: The FAR - Federal Acquisition Regulations, Part 37
 
The Role of a Process Server in real estate
The Role of a Process Server in real estateThe Role of a Process Server in real estate
The Role of a Process Server in real estate
 
PPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way StopPPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way Stop
 
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
一比一原版(UQ毕业证)昆士兰大学毕业证成绩单
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
 
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
 
Many ways to support street children.pptx
Many ways to support street children.pptxMany ways to support street children.pptx
Many ways to support street children.pptx
 
Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200Uniform Guidance 3.0 - The New 2 CFR 200
Uniform Guidance 3.0 - The New 2 CFR 200
 
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) AmendmentPPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
PPT Item # 9 - 2024 Street Maintenance Program(SMP) Amendment
 
2024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 362024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 36
 
PPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933FPPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933F
 
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
一比一原版(ANU毕业证)澳大利亚国立大学毕业证成绩单
 
PACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdfPACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdf
 

A journey to joined-up thinking. Integration: breaking down the silos conference, 26 February 2015

  • 1. A journey to joined-up thinking Zoe Grumbridge, head of fundraising and communications, Refugee Action CharityComms conference, 26 February 2015
  • 3. Our journey 1. Define our purpose 2. Simplify our story 3. Make an impact 4. Refine the supporter journey
  • 4. 1. Defining our purpose
  • 5. 1. Defining our purpose Influencing and campaigning Fundraising ? Service delivery
  • 6. 2. Developing our story Seble: - Fled Eritrea age 17 - She was trafficked to UK - Asylum claim refused, left homeless - We helped her build a future in the UK
  • 9. 3. Making an impact Telling our story – empowering staff and volunteers: • What is the problem? • What’s the most shocking thing about the problem? • How did Refugee Action help? • How did Refugee Action make life better for that person? • What impact did our intervention have?
  • 10. 3. Making an impact Responsive to external environment Powerful content: stories and evidence from our services Simple actions: meaningful and tied into influencing goals Supporter journey: joined up fundraising ask
  • 11. 3. Making an impact “The only way of discovering the limits of the possible is to venture a little way past them into the impossible.” Robert Schuck, Refugee Action supporter
  • 12. 4. Refining the journey Bond: This is important to me Build: This is for me and I care about it Embed: I am committed to this Rekindle: Is there anything more I can do?
  • 13. In action: an integrated campaign Bring back dignity
  • 14. In action: a seasonal appeal Journey to safety
  • 15. In action: responsive action Fairness not fares
  • 16. Thank you. Any questions? Email: zoeg@refugee-action.org.uk Twitter: @zoegrum
  • 17. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
  • 18. Integration: breaking down the silos Conference 26 February 2015 London #integratedcomms Sponsored by