The webinar presented by Colton Miller focused on applying SEO strategies to enhance website visibility and engagement. Key advice included creating quality content that answers customer questions, optimizing web pages for clarity and intent, and utilizing social media for broader outreach. Additionally, it emphasized the importance of keeping business information up-to-date across various local directories and platforms.

1. HOW DO I APPLY SEO TO WORK ON MY
WEBSITE?
JUNE 28, 2016 11:30AM
WEBINAR
PRESENTED BY: COLTON MILLER, SENIOR SEO STRATEGIST AT
BOOSTABILITY.COM

2. “I need a general knowledge on the SEO
concept especially on how it works.”
–question from @Boostability Twitter follower

3. YOU ARE THE EXPERT…
SHOW IT IN YOUR CONTENT

4. YOU ARE THE EXPERT…
SHOW IT IN YOUR CONTENT
• “Write what you know about…”
apply this thinking to your content
and website

5. YOU ARE THE EXPERT…
SHOW IT IN YOUR CONTENT
• “Write what you know about…”
apply this thinking to your content
and website
• You know what questions are most
commonly asked about your
product or service, so try to
answer some of those question
with your websites content

6. YOU ARE THE EXPERT…
SHOW IT IN YOUR CONTENT
• “Write what you know about…”
apply this thinking to your content
and website
• You know what questions are most
commonly asked about your
product or service, so try to
answer some of those question
with your websites content
• Make your content easy for users
to understand you content; break
things down for your readers

7. YOU ARE THE EXPERT…
SHOW IT IN YOUR CONTENT
• “Write what you know about…”
apply this thinking to your content
and website
• You know what questions are most
commonly asked about your
product or service, so try to
answer some of those question
with your websites content
• Make your content easy for users
to understand you content; break
things down for your readers

8. YOU ARE THE EXPERT…
SHOW IT IN YOUR CONTENT
• “Write what you know about…”
apply this thinking to your content
and website
• You know what questions are most
commonly asked about your
product or service, so try to
answer some of those question
with your websites content
• Make your content easy for users
to understand you content; break
things down for your readers
• Approach a similar subject in
multiple ways - online videos, web
page content, blog content,
images, and more!

9. UNDERSTAND THE INTENT
OF YOUR PAGES WHEN
YOU CREATE THEM

10. UNDERSTAND THE INTENT
OF YOUR PAGES WHEN
YOU CREATE THEM
• Have a unique purpose for
each page of your website

11. UNDERSTAND THE INTENT
OF YOUR PAGES WHEN
YOU CREATE THEM
• Have a unique purpose for
each page of your website
• To help you can ask yourself:
• Does this page accurately
represent my business?
• Does this page answer one
main question or does it
have one main purpose?
• Can the purpose of the page
be seen by simply scrolling
through the page?

12. OPTIMIZE YOUR
PAGES AS YOU GO

13. OPTIMIZE YOUR
PAGES AS YOU GO
• Building or rebuilding your website gives you
the opportunity to clean house

14. OPTIMIZE YOUR
PAGES AS YOU GO
• Building or rebuilding your website gives you
the opportunity to clean house
• Things to look at:
• Meta title and description
• Page layout
• Image alt tags
• Content to links ratio (navigation links
included)
• Content to html ratio
(use www.woorank.com)
• H1, H2, H3, etc.
• Above-the-fold content
• Accurate and updated information
• Broken links

15. SHARE YOUR BUSINESS
ON SOCIAL MEDIA
• YouTube is the 2nd largest search engine online
• This is a great place to answer common questions
with video content
• Optimize your video titles and descriptions
• Facebook is considered a top search engine as well
• Many users search Facebook, Yelp, Foursquare,
and other social sites for local business
information instead of searching Google
• Have your information available everywhere
someone might look
• Tweets can now be found in Google results
• Twitter provides links and helps drive clicks to your
website
• Google + is your Google Maps listing
• Keep your business information up to date and
don’t leave your page blank
• Photos are important to your Google+ business
profile

16. GET YOUR WEBSITE ON
LOCAL DIRECTORIES
• Google Maps
• Apple Maps
• Yelp
• FourSquare
• Yellow Pages
• Local.com
• Local Community Pages
• Better Business Bureau
• Local Government listings
• and more!

17. Questions?

18. “How can SEO help my website?”
August 18
September 8
“How can I evaluate that
SEO is working for me?”
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