Part 3 of Boostability's Summer SEO webinar series. As requested by our webinar attendees, we are going to go over some different ways you can research and find how effective your SEO tactics have been in helping your website rise in the ranks!

1. HOW DO I KNOW IF MY SEO IS WORKING?
SEPTEMBER 8, 2016 11:30AM EST
WEBINAR
PRESENTED BY COLTON MILLER (@Hectick_C), SENIOR SEO STRATEGIST
AT BOOSTABILITY.COM

2. “How can I evaluate that my SEO strategy is
working for me?”
–question from @Boostability Twitter follower

3. WHAT TO
EVALUATE
1. Crawl-ability and Indexing
2. Visibility and Ranking
3. Traffic and Website Usage
4. Conversion and Sharing

4. CRAWL “ABILITY”
AND INDEXING
This is where you should start!
 Google Search Console
o Find out critical errors on your
website and its ability to be crawled
by the search engines.
Note: If your site has any trouble with
being crawled or indexed, it is unlikely
that you will see results in any other
metrics. Ensuring your website is
indexed is required before you can
analyze the success of your website.
Indexing should be your first concern. To
learn how to index your website, visit
www.Boostability.com/Boost-U Google
Training for how to set up Google Search
Console or request help with your
website Submission through our Free
SEO Tools links.

5. CRAWL “ABILITY”
AND INDEXING
• Is your website getting crawled
regularly?

6. CRAWL “ABILITY”
AND INDEXING
• Is your website getting crawled
regularly?
• Do the search engines index
your website and content?

7. CRAWL “ABILITY”
AND INDEXING
• Is your website getting crawled
regularly?
• Do the search engines index
your website and content?
• Are there any site issues or
errors that can be corrected?

8. CRAWL “ABILITY”
AND INDEXING
• Is your website getting crawled
regularly?
• Do the search engines index
your website and content?
• Are there any site issues or
errors that can be corrected?
• Can you optimize anything to
make using your website
easier?

9. VISIBILITY AND
RANKING
These are some of the more
initial metrics you want to look at
when gauging SEO success.
They represent the roads that
help bring traffic to your website.
 SEMRush
o You can find rankings and
keywords that you may not
have been aware you
showed up for.

10. VISIBILITY AND
RANKING
• Are you showing up in the
search engines for user
queries?

11. VISIBILITY AND
RANKING
• Are you showing up in the
search engines for user
queries?
• What are the keywords your
website is showing up for?

12. VISIBILITY AND
RANKING
• Are you showing up in the
search engines for user
queries?
• What are the keywords your
website is showing up for?
• Is your website keyword
rankings increasing or
decreasing?

13. VISIBILITY AND
RANKING
• Are you showing up in the
search engines for user
queries?
• What are the keywords your
website is showing up for?
• Is your website keyword
rankings increasing or
decreasing?
• Are there keywords that you
rank for that surprise you?

14. TRAFFIC AND
WEBSITE USAGE
These are the mid-phase metrics
you want to evaluate to determine
progress. They can show you
how many people are reaching
your site, where they are coming
from and how they use your
website.
 Google Analytics
o View your visitors and where
they came from you can also
see how they used your
website.

15. TRAFFIC AND
WEBSITE USAGE
• Do you have people reading
your website?

16. TRAFFIC AND
WEBSITE USAGE
• Do you have people reading
your website?
• Where do the majority of your
users come from? (Search
engines, social media, direct,
etc.)

17. TRAFFIC AND
WEBSITE USAGE
• Do you have people reading
your website?
• Where do the majority of your
users come from? (Search
engines, social media, direct,
etc.)
• What are the most popular
pages on your website?

18. TRAFFIC AND
WEBSITE USAGE
• Do you have people reading
your website?
• Where do the majority of your
users come from? (Search
engines, social media, direct,
etc.)
• What are the most popular
pages on your website?
• Is the traffic increasing day
over day, week over week,
month over month?

19. TRAFFIC AND
WEBSITE USAGE
• Do you have people reading
your website?
• Where do the majority of your
users come from? (Search
engines, social media, direct,
etc.)
• What are the most popular
pages on your website?
• Is the traffic increasing day over
day, week over week, month
over month?
• Do users engage with your
website positively?

20. TRAFFIC AND
WEBSITE USAGE
• Do you have people reading your
website?
• Where do the majority of your users
come from? (Search engines, social
media, direct, etc.)
• What are the most popular pages on
your website?
• Is the traffic increasing day over day,
week over week, month over month?
• Do users engage with your website
positively?
• Are they getting their intended
experience from your website and
accomplishing what they came to do or
search for?

21. CONVERSION AND
SHARING
The final metric to try and
measure the benefits of SEO is to
analyze your conversions and
share-ability. This comes down
to your bottom line or goals you
have for the website and if you
are meeting, succeeding, or
failing at them.
 Buzz Sumo
o Discover the best content
related to your keywords to
help you create or compare
your content.

22. CONVERSION AND
SHARING
• Do you have goals defined for
your website?
• What is the end goal?
• To sell?
• To inform?
• To entertain?

23. CONVERSION AND
SHARING
• Do you have goals defined for
your website?
• Are you meeting your goals or
objectives?

24. CONVERSION AND
SHARING
• Do you have goals defined for
your website?
• Are you meeting your goals or
objectives?
• Is your content getting shared?
• If not, why?
• If so, what type of content is
most popular?
• Compare your content to
other similar content that
has been shared.

25. CONVERSION AND
SHARING
• Do you have goals defined for
your website?
• Are you meeting your goals or
objectives?
• Is your content getting shared?
• What can you do to improve
your website or its content?
• Is this something your SEO
is helping with?

26. TOOLS RECAP
• Google Analytics - for traffic
and site usage data
• Traffic
• Usage
• Conversions
• Sharing

27. TOOLS RECAP
• Google Analytics - for traffic
and site usage data
• Google Search Console - for
website crawlability, indexing,
and visibility
• Crawlability
• Indexing
• Visibility
• Impressions

28. TOOLS RECAP
• Google Analytics - for traffic and
site usage data
• Google Search Console - for
website crawlability, indexing,
and visibility
• SEMRush - for keyword and
competition discovery tool
• Visibility
• Ranking
• Sharing
• Content analysis

29. TOOLS RECAP
• Google Analytics - for traffic and site
usage data
• Google Search Console - for website
crawlability, indexing, and visibility
• SEMRush - for keyword and
competition discovery tool
• Buzz Sumo - to compare your content
to other content and find influencers
• Visibility
• Sharing
• Influence
• Engagement
• Trust

30. TOOLS RECAP
• Google Analytics - for traffic and site
usage data
• Google Search Console - for website
crawlability, indexing, and visibility
• SEMRush - for keyword and
competition discovery tool
• Buzz Sumo - to compare your
content to other content and find
influencers
• Free Website Score - for an overview
of website success and changes in
success metrics
• www.FreeWebsiteScore.com

31. TIPS FOR
SUCCESS
• Websites are just like people;
they are all unique

32. TIPS FOR
SUCCESS
• Websites are just like people;
they are all unique
• What makes your SEO
successful is ultimately defined
by you and your company
goals

33. TIPS FOR
SUCCESS
• Websites are just like people;
they are all unique
• What makes your SEO
successful is ultimately defined
by you and your company
goals
• Different objectives requires
different priorities when it
comes to SEO

34. TIPS FOR
SUCCESS
• Websites are just like people;
they are all unique
• What makes your SEO
successful is ultimately defined
by you and your company
goals
• Different objectives requires
different priorities when it
comes to SEO
• SEO is a game of strategy, just
like chess - if you rush it, you
often set yourself up for failure

35. TIPS FOR
SUCCESS
• Websites are just like people;
they are all unique
• What makes your SEO
successful is ultimately defined
by you and your company goals
• Different objectives requires
different priorities when it comes
to SEO
• SEO is a game of strategy, just
like chess - if you rush it, you
often set yourself up for failure
• Testing and improving is a
necessary constant in SEO

36. Visit www.Boostability.com/Boost-U for past
webinars and to register for our September
webinar