The document discusses how local businesses can leverage search engine optimization (SEO) to boost their online visibility and attract new customers. It explains that people increasingly search online for local products and services, so having an optimized website is important for local businesses. The document provides an overview of SEO, the key principles including identifying keywords, optimizing webpages, getting backlinks, and having a good site structure. It emphasizes that local businesses should focus on keywords relevant to their specific location and industry to reach more local customers through search engines. Overall, the document advocates that SEO is a powerful strategy for local businesses to generate a steady stream of new online customers.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Best Top SEO Tools, SEO Process & SEO ReportsAK DigiHub
SEO – SEO stands for Search Engine Optimization. SEO is the complete process of enhancing the quality and quantity of the website traffic and increasing the visibility of the web page. It’s trusted and tried the technique for ranking your website and getting optimized your content for SEO. There are so many tools that are used for SEO out there but here we have listed some best tools for SEO.
Top SEO Guide Why SEO is important for your Website Business Best Online Mark...SEO Hong Kong
The Complete Guide On How To Increase Your Brand Awareness, Customer Acquisition, Sales, Revenues and Profits Online.
Why SEO Is Important For Your Website (Business)
And What You Can Do About It.
#SEO #SEOHOngKong #SEOServices #DigialMarkeing #WebsiteDesign #OnlineMarketing #SEM
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Best Top SEO Tools, SEO Process & SEO ReportsAK DigiHub
SEO – SEO stands for Search Engine Optimization. SEO is the complete process of enhancing the quality and quantity of the website traffic and increasing the visibility of the web page. It’s trusted and tried the technique for ranking your website and getting optimized your content for SEO. There are so many tools that are used for SEO out there but here we have listed some best tools for SEO.
Top SEO Guide Why SEO is important for your Website Business Best Online Mark...SEO Hong Kong
The Complete Guide On How To Increase Your Brand Awareness, Customer Acquisition, Sales, Revenues and Profits Online.
Why SEO Is Important For Your Website (Business)
And What You Can Do About It.
#SEO #SEOHOngKong #SEOServices #DigialMarkeing #WebsiteDesign #OnlineMarketing #SEM
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
How Much Does Website Development Cost?EngineerBabu
How Much Does it Cost to Build a Website? The web development cost is the first and most troublesome question that arises when you decide to design a Website.
most important that having a website if you are running a small business, Investing in the quality web design can be one of the most important decisions
Indian SEO Expert is a Bangalore based Digital Marketing optimization company, which provides Search Engine
Optimization (SEO), PPC, Analytics, and Social Media Marketing in India and across the globe
Seo means search engine submission that helps you to help business promotion and keywords ranking on search engines like Google. more info visit- https://goo.gl/5WY6S2
Call - 9971050903
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
Question To Ask Web-Design Company Before HiringSeasia Infotech
Investing in a new business website is a big decision and can be a very costly proposition. So, before deciding which web design company you are going to hire, make sure to know what exactly you will get and how it will help you in expanding your business.
Ecommerce seo checklist 15 questions to ask yourself to improve site rankingPros Global Inc
Ecommerce SEO has become so competitive that it is a very complex and challenging task to employ. On one hand you got to compete with ecommerce giants like Amazon and eBay and on the other, you have to check for new factors- such as site speed, click through rates and user experience which affect ranking.
If you are an owner-operated business who is looking to have a website developed for your business, it is important that you put a basic web plan together to ensure your web company understands your requirements and can provide you with an accurate quote.
As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.
You may have noticed that consumers today go online first to find products and services such as yours…
But what happens when YOUR potential local customers go online to find YOUR type of products or services?
Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.
That’s where we come in.
44% dos consumidores vão pesquisar se descontos da Black Friday são reaisSPC Brasil
Levantamento do SPC Brasil mostra que mesmo com crise econômica, 34% dos entrevistados pretendem comprar mais produtos do que em 2014. Valor médio das compras deve ser de R$ 1.007,00
How Much Does Website Development Cost?EngineerBabu
How Much Does it Cost to Build a Website? The web development cost is the first and most troublesome question that arises when you decide to design a Website.
most important that having a website if you are running a small business, Investing in the quality web design can be one of the most important decisions
Indian SEO Expert is a Bangalore based Digital Marketing optimization company, which provides Search Engine
Optimization (SEO), PPC, Analytics, and Social Media Marketing in India and across the globe
Seo means search engine submission that helps you to help business promotion and keywords ranking on search engines like Google. more info visit- https://goo.gl/5WY6S2
Call - 9971050903
How to Create a Sitemap | Submit a Sitemap in Google Search ConsoleAK DigiHub
An XML Sitemap is a list of all Webpages on your website. Once you finished to a create and submit a Sitemaps, then it tells the search engine about the pages on your website, total how many pages are there, and which page is updated frequently, and which page is most important.
Question To Ask Web-Design Company Before HiringSeasia Infotech
Investing in a new business website is a big decision and can be a very costly proposition. So, before deciding which web design company you are going to hire, make sure to know what exactly you will get and how it will help you in expanding your business.
Ecommerce seo checklist 15 questions to ask yourself to improve site rankingPros Global Inc
Ecommerce SEO has become so competitive that it is a very complex and challenging task to employ. On one hand you got to compete with ecommerce giants like Amazon and eBay and on the other, you have to check for new factors- such as site speed, click through rates and user experience which affect ranking.
If you are an owner-operated business who is looking to have a website developed for your business, it is important that you put a basic web plan together to ensure your web company understands your requirements and can provide you with an accurate quote.
As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.
You may have noticed that consumers today go online first to find products and services such as yours…
But what happens when YOUR potential local customers go online to find YOUR type of products or services?
Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.
That’s where we come in.
44% dos consumidores vão pesquisar se descontos da Black Friday são reaisSPC Brasil
Levantamento do SPC Brasil mostra que mesmo com crise econômica, 34% dos entrevistados pretendem comprar mais produtos do que em 2014. Valor médio das compras deve ser de R$ 1.007,00
5 Training Tips for First-Time 10K Runners Womens Healthyogisri001
Trikarana Transcendental Meditation (TTM)
Yogi Sriji is an enlightened spiritual leader; founder of Trikarana Yoga Charitable Trust and Trikarana Transcendental Meditation (TTM) Center, a unit of the Trust, started in the year 2009 in Coimbatore, an Industrial City in Tamil Nadu, India.
Client proposal temp copy. Copyright 2013 Edward F. T. Charfauros. Reference,...Edward F. T. Charfauros
Edward F. T. Charfauros, inspiring author, assists fellow students with their presentation for a successful grade. He also blogs upon his own inspiring blog, where you'll discover life changing stuff. Sign up for his blog by sending him an email~
Copyright 2013 Edward F. T. Charfauros. Reference, www.YourBlogorResume.net.
Lazard Investment Research: Sunset Boulevard, An Interim Report on the Develo...LazardLazard
The introduction of the euro was implemented very quickly, culminating in 1999 when the common currency began circulation, which occurred before many outstanding questions had been resolved. The policies that composed the European Monetary Union’s (EMU) legal and economic foundation contained many cursory and often contradictory points. Consequently, the euro countries came under pressure during the financial crisis in six interdependent areas, including: liquidity, banks and the broader financial system, sovereign debt and solvency, balance of payments, competi- tiveness, and economic growth and the labor market. These problems resulted in an all-encompassing systemic crisis of confidence.
Is SEO really needed? These are few of the mandatory questions you to ask the SEO expert before you hire one for yourself. Be it SEO services for small business or big guns, these questions apply everywhere.
How to Plan an Online Business
SEO Expert Reno Sandy Rowley top digital marketing expert located in Reno Nevada. Reno SEO services, voted best in Northern Nevada. www.RenoWebDesigner.com
Reno SEO, Marketing & Web Design.
450 Sinclair St, Reno, NV 89501
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
For people who wish to make a house of very own in plan industry, allow me to tell you that tend to be not already happening. Far from being saturated, the involving web is certainly growing with increased and more competition but always room for one more. Let’s face it, the web is during which the world of tomorrow heading to remain.
Why Your Website Needs SEO and How To Hire The Right SEO CompanyChristopher Dill
You have built a business with your bare hands. Realizing that you need help can be tough to swallow.
At Virginia SEO, we are often called into meetings with small business owners who know they need help in the SEO front. More often than not, these business owners have no idea WHAT sort of help they need. Often they know what the acronym SEO means, but they have a false impression of what SEO entails. Getting started as a small business owner on a topic that you are not comfortable is tough. We often have to “hand hold” a client through the process, and this can really be a ton of fun. We thoroughly enjoy SEO, and sharing it with people (especially small business owners) is great.
Most people who are web savvy most likely would assume it's a lot of easier to try and do search engine optimization themselves while not the necessity to rent any skilled search engine optimization help. In some cases this could work however in most cases this is often associate absolute injustice for your net business.
As a beginner in the world of internet marketing or website promotion, maybe a lot of friends here who still lay on the term SEO. "What is SEO?” Maybe it is time to keep in your mind. SEO stands for Search Engine Optimization. This term coincided with the birth of a themed web blog in early 2005. Definition of SEO itself is very diverse, if I quote wikipedia.com web, SEO is the process of maximizing the quality of a website business in the eyes of search engines in this regard (Google.com, Yahoo.com, Bing.com, and MSN.com), which aims to get visitors (e.g.: website visitors) as much as possible to your website.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
JMeter webinar - integration with InfluxDB and Grafana
Local business seo insight report wc
1. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
Hi,
I am happy to give you this complementarity copy of our book. I know this will help you understand
what‘s involved with Local Search Engine Optimization of your website and how this will help your
business. Call us if you have any questions.
Thanks
Dale
By: Dale Stiles
Ezmex Web Design Services
http://Ezmex.com
Phone 315-247-8370
Email dale@ezmex.com
Introduction
Many people get online to search for information about LOCAL products and
services every single day. This presents a major opportunity for ANY local
business owner to put themselves right in front of those who are looking for
what they have to offer.
As a fellow small business owner, I understand that your business is your
livelihood. So you must be constantly searching for new ways to improve
and take your business to the next level.
1
2. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
If you are a “local” business, this can pose a challenge as reaching out to
new local customers can be intimidating… but not impossible!
We all know that the Internet is a powerful marketing tool for major
corporations and online personal businesses.
However, it is important to note that internet marketing for a small localbased business is just as lucrative as any other form of marketing; perhaps
it can even increase your business more than you would think.
Businesses that rely on traditional advertising methods such as newspapers,
the Yellow pages, and TV ads are seeing some major challenges today.
These forms of advertising are just not as effective as they used to be.
This is due to one fact: People go to the internet first when looking for
products and services – that includes LOCAL products and services.
Taking your business online may seem like a daunting challenge, but it’s a
challenge that you cannot afford to ignore. Understanding how to market
your local business online is extremely important, and can help you keep
your losses to a minimum while maximizing your revenue potential.
Perhaps one of the most powerful and effective ways to boost your business
is by having a website that is capable of generating new viewers and
converting them into paying customers.
The best and most inexpensive way to do this is through the utilization of
quality Search Engine Optimization (SEO). Once you do this, beware:
Your business will probably gain more attention than ever before.
2
3. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
What Is SEO and How Does it Work?
Getting started online is one of the hardest things most local business
owners ever have to go through. SEO and website design and social media…
all of this seems like a foreign language to them.
But in today’s high-tech world, businesses must keep up and conform to the
demands of their customers and potential customers. People go straight to
the internet to find what they need these days, so if your business does not
have a strong presence there, you are missing out on some serious profits.
You’re probably thinking, “Well, I already have a website.”
Having a beautiful website is not enough… If your website is lost in the
jungle where no one can see it, it’s simply a waste of time, money, and
effort.
Your website needs traffic. And the most effective ways to get that traffic is
through SEO.
3
4. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
Whether you decide to perform SEO yourself or hire someone to help you
out, you will play a huge role in the outcome. While you can hire someone to
create and design a website for you, only you can tailor the content to your
business and the demands of your prospects and customers.
What is SEO?
First, it is important to understand precisely what SEO really is. SEO stands
for search engine optimization. Most business owners who are not internetsavvy might ask, “What does my business have to do with a search engine?”
Surprisingly enough, your business has plenty to do with search engines and
the results that they produce.
Think of a term you are looking to find out more about. You will head on
over to your favorite search engine, be it Google, Bing or even Yahoo, and
you will type in that word in the search box.
Hundreds of pages come up that have your keyword in them and are most
related to your search. From there you can search through each of these
sites to find the information that you are looking for.
The idea is for your business website to land on the first page of results. The
more often your site shows up as a result on the first page, the more likely
you will gain business from internet users.
SEO refers to the manner in which you can optimize your website so that it
gains higher search engine rankings when keywords related to your business
are entered into the search box.
There are many different ways to get your website on the first page of
search engines. However SEO is one of the easiest and most affordable
means to do so.
But SEO does take time and you have to be patient.
Although some businesses will see quick SEO results when they start, there
are some businesses that take a little bit longer to see results. This is
because SEO depends on a LOT of factors such as location and industry.
4
5. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
If your business has a lot of competition, chances are that it can take a little
time to out-rank them. But once you do, you will see the amazing impact it
can have on your business.
How Does SEO Work?
Understanding how SEO works is important to every business professional
who is seeking to use their website to draw customers.
When implementing SEO, all of the content and information on your site is
closely related to your business, your products, and your services - at least
it should be.
When a search engine user types a term into a search engine, a list of
websites containing those terms come up. If you use those specific words
effectively throughout your website, it will show up in the results as well.
The problem is that you may be way down on page 25 of the results. As you
know, most web searchers don’t go past page one when looking for a
product or service.
So page one is where you want to be. That can be accomplished with proper
SEO. But why stop at page one? Most businesses today strive for the
FIRST POSITION on page one… This is where you REALLY want to be!
You’re probably wondering, “How can I get there?”
SEO is based on a mixture of “on-page” and “off-page” techniques that
should be followed in order to increase your webpage results rankings.
SEO is based on the following 4 main principles:
1. Identify the Right Keywords: Identifying the right keywords is the
most important step of Search Engine Optimization. You have to figure
out the right set of keywords so that you get the desired traffic to your
page. Your keyword list can be created by you or they can be
obtained from online service companies.
2. Optimize Your Website: Make sure your website has keyword-rich page
titles and metatags. Also keep in mind that the search engine bots
5
6. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
cannot view the images and videos that you have on your site; they
can only read the text. So choose the right text content for your
website – and use a lot of it! You want to be certain that your content
is appropriate and strongly relates to your business. Your content
should be structured in a way that captures some of the local keyword
terms that your local prospects may type into the search engines.
3. Backlinks: Backlinks are the inbound links that are directed to your
website. You want to get links from sites with high-authority as well as
sites that are relevant to your niche. It is a form of determining how
many websites think that your site is important. The more ‘important’
your site is, the better rankings you will have. The better rankings you
have, the more visitors you will have.
4. Site Structure: From an SEO perspective, the site structure is also a
factor to determine the rankings of the website. The structure of your
site is based on how easy it is to navigate and the way that you utilize
the content you are sharing with your viewers.
As simple as it sounds it is extremely important to remember SEO when you
are creating content for your website. Think of the terms that your
prospects will be searching for online.
For instance, if you have a plumbing company, don’t fill your website up with
information about electricity. That’s unless you want to attract consumers
who are looking for electricians.
The content of your website should always be centered around your specific
product or service; especially if you are planning on using free SEO as a
form of marketing your business online.
How SEO Can Work for Your Local Business?
Many businesses use the power of SEO to promote themselves in the virtual
world, but there are many local businesses that are still struggling to figure
it out.
It is crucial that you use SEO for marketing your local business. It will help
improve the visibility of your website in major search engines, as well as
local search engines.
6
7. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
SEO is an art; you’ll need to understand the way search engines work and
use that knowledge to rank your site higher.
As a small business owner, you probably thrive on your regular customers
who have known and worked with for years. You see them as your main
source of income.
But is it really smart to stop there? Don’t you need new customers to keep
your business flowing and growing?
A lot of businesses only get new customers by referral, drive-bys, or sheer
luck. They are not actively doing something that will steadily generate a
new stream of customers.
This will not cut it today where customers are shopping smarter and wiser;
and it usually starts online. So it is time to market your business using
newer, more innovative means - such as using your website - to draw
customer attention.
When you paid money to have your website created, you wanted a new,
powerful marketing tool that would help take your business to new levels.
You may be disappointed in the fact that you haven’t seen those results yet.
But with a little SEO, you can finally start to generate the type of traffic you
need.
Local businesses that have a vibrant online presence can have all the
prospects that they need from the internet because potential local customers
are browsing through search engines for products and services every day.
SEO for Service Professionals
If your local business offers services to consumers, such as a roofing
company, a party planning firm, or even a catering company, you have to
think about how you can attract visitors to your site and make them want to
call you before anyone else.
You especially want to speak to the specific services you offer and anything
that you have received “specialized training” in on your site. This is
optimization. This way, you have a better chance of capturing new visitors
who are looking EXACTLY for what you have to offer.
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8. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
Your website must be comprehensive; one that explains your services, your
rates, customer testimonials, any other information that your target market
would find useful.
Many businesses in the service industry also find it beneficial to include a
little information about what their mission and the quality of the services
that they provide.
No matter what type of information you include on your site, be sure to
include keyword terms that are likely to be typed in by your target market.
If you have a house cleaning service, and you operate only within a certain
city, you will want to tailor your information to “house cleaning” and in your
city.
You can include a little bit of information about the products you use or the
process you use when you do certain cleaning jobs – just to give your
visitors extra information that will sell them on your services.
However, the basis of your information should always be directly related to
house cleaning and the city that you work in. When done properly, your
website will show in the results when potential clients type in a variety of
related terms such as ‘house cleaning in Los Angeles’ or ‘Los Angeles
housekeeping.”
Specifics as to the type of services that you offer are also useful in SEO. For
example, if you own a window replacement service company you would want
to include specifics on the types of windows you replace.
So if you offer “windshield” replacement, use this keyword terms throughout
your site instead of focusing only on “window” replacement. This will allow
those who are searching for windshield replacement in particular to find your
website as well – which is extremely targeted.
SEO for Product Sales Professionals
The product sales industry differs from the service industry in that you are
not going to be able to list all the products that you sell on your website,
unless you are a smaller specialty store. Therefore, it is important that you
speak to your particular niche and include information on that in your
website.
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9. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
If you own a bookstore, there is no way that you can include every book that
you sell on your website. So, your next best option is to include information
on your site about the genres of books, or perhaps the quality of these
books.
As always it is important to include the city that your bookstore is located in,
so that you gain the customers in your area who are searching for the
products that you offer. You want to include information that is revealing to
your prospects and identifies your store as a place that they would like to
purchase their next novel from.
Now, let’s say you are visiting a new town and are really looking for a great
coffee shop nearby. You would go to your favorite search engine and type in
the town you are in and the term “coffee shop.”
The results yielded will be specific to that town and specific to the type of
business you are looking for, which in this case is a coffee shop.
On your results page, you will have a list of coffee shop websites in that
town. If you are a coffee shop owner, you would want to make sure that
your website is properly optimized to capture terms that people will type in
using your city name.
Optimizing your service or sales website with SEO content is a reliable way
to ensure that your website will obtain maximum exposure on even some of
the most popular search engine sites. Creating content that is relevant to
your consumers is crucial to success in this type of marketing endeavor.
Creating an SEO-Friendly Website
If you are just starting out in online marketing, the first place you want to
start is with the creation of an SEO-friendly website. The more your website
appears on search engine results pages the more traffic to your site, which
means more local traffic to your business.
Therefore, your website not only has to be functional and appealing, but the
content has to be unique and extremely relative to your business, product or
service.
Website Structures
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10. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
The first portion of your website to take a look at for SEO quality is the
actual structure itself. For instance, you probably use tabs or categories to
list your services or products. You can use optimized keywords to label your
tabs and categories.
When you create buttons or links you can also use keywords that will be
picked up by the search engines.
Take the example of the coffee shop again…
If you want to make your website flow better and more user-friendly, you
could add a tab for the different types of coffee or espressos you offer. You
could also add another tab for the dessert pastries you make.
The point is that these “tabs” could be terms and keywords that you know
coffee shop seekers would enter into a search engine.
The idea is to use your entire website, not just the articles or blogs posted,
as a means to appear on a search engine results page.
If you use high-quality, relevant keywords and content on your website,
your business will likely see an increase in popularity amongst online
consumers.
However, it is important to note that “keyword optimization” does not mean
“keyword stuff” – there’s a difference. You can “over-do” the process of
using keywords in your website as well.
The search engines can identify this type of behavior and they don’t like it –
meaning it hurts your rankings instead of help.
There’s a fine balance that you have to use when incorporating keywords
into your website, so do so with caution if you want to see results.
Using SEO Quality Keywords
Keep in mind that when you are creating content for your website, it is
important to include SEO quality keywords. A keyword, as mentioned
earlier, is the term that is used to refer to words that are most likely to be
entered into a search engine.
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11. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
These are the words that are going to determine whether or not your
website pops up on search engine results pages.
While there is no magical list of keywords for your business, but they are
fairly simple to determine based on your business itself and the searches
that others frequently make. However, we will discuss keywords further in
depth in a later chapter.
Follow the Rules!
There are also some simple rules which you should consider while you are
designing and adding content to your website if you really want to get the
best results:
Rule #1: When you create your website, make sure that you comply with
W3C Standards. Use CSS and XHTML for page mark up, as it will make the
pages light and easier to download, keep in mind that no one wants to wait
for your site when they can download the competition much faster. If at all
possible, try to make your website accessible via smartphone, as many
people now surf through their phones. The ability to access your site via
mobile phone is important for those who search for local products and
services while out on the go; these are the new customers that you want to
generate.
Rule#2: If possible, try to put the keywords in your domain name URL; for
instance: http://www.newyorkcitylocalcarseller.com. Don’t make it too
bulky or complicated and make sure that your URL is related to your
business. Keyword rich domain names are great for search engine
optimization and tend to rank more quickly. If you already have a URL for
your business, you can always create additional sites and put them up on
keyword rich domains.
Rule #3: Your website should have proper content to be indexed by web
bots or spiders. Try to add a sufficient amount of text to your website as the
crawlers can only read text. The more content, the better.
The text on your website will be scanned over for indexing in search engines,
as a method of relevance and validation. If you use images and videos on
your website, be sure to name them as “keywords” so the search engines
are able to read them as well.
Rule #4: Make the titles and headings of your website appealing while using
keywords. The keyword should be used in the first header, which should also
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12. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
provide a description about the page. Your headers should be related
entirely to the content of your page and to your business; otherwise you will
attract the wrong visitors to your site.
Rule #5: Do not keyword-stuff your website. Make sure that the keywords
look natural in the text and do not just stuff them in where they make no
sense to visitors. Your keywords should be directly related to your business
and should read naturally with the rest of your text.
Rule #6: If you want the search engine spiders to index your webpage,
place the sitemapfile.xml at the bottom of your page.
Rule #7: Get quality backlinks to your website. A “backlink” is a link back to
your website from other websites. Basically, this means putting a link to
your website on other relevant websites. You should try to get high-quality,
relevant backlinks from high-authority websites back to your website for the
most powerful impact.
As you can see, there are several steps to ensure that your website lands on
the first page of a search engine results. However, if these rules are not
followed, you probably won’t get the website traffic you expect.
Developing Quality Keywords to Maximize Your Business
Now, the importance of relevant and useful keywords cannot be stressed
enough when you are aiming to gain traffic and customers from search
engines.
This does not mean that you obtain keywords and merely place them in
every third word of every piece of website content that you have, instead
you have to develop and use your keywords in a more natural and freeflowing manner.
Finding the Right Keywords- For a Price
If you are just starting out and want a little help generating keywords, there
are plenty of online services that monitor the top keywords in your niche;
and they are willing to share them with you for a price.
Sites like Wordtracker monitor keywords as they are entered into search
engines, they then break them down into their respective niches and show
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13. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
you how often these words are used. This will allow you in turn to determine
which ones are best suited to your business.
Their service also includes information about words that are misspelled that
relate to your niche and keywords that are used less often by those in your
niche. With this information you may decide to go with a keyword that is not
used as often, but will wield you additional visitors.
The keywords that you obtain with a service such as this are unique and will
provide you with quality traffic that will turn into sales. While this may seem
easy, you have to keep in mind that this is not a free method of obtaining
keywords. Also, if you are trying to stay within a budget there are plenty of
other ways to obtain the best keywords for your local business.
Finding the Right Keywords- For Free
If “spending as little money as I have to” is your motto, then it is important
to seek out other methods of finding the right keywords for free. One of the
most useful places to do so is search engines themselves.
You can begin to enter a potential keyword and the search engines will make
suggestions for related keywords as well.
Another way of developing and generating keywords is merely through a
‘play on words’. To do this, just choose a term that is related to your
business and then alter that term into other terms that people might type
into the search engines to find your product or service.
For instance, if you own a dog grooming business you could use a simple
term like “dog grooming” and then take that term and alter it to become
another keyword that you think people will search for.
In this case it might be “puppy grooming” or “grooming animals.” While
these words essentially mean the same thing, you are merely expanding
your possibility of obtaining more hits to your site. This might require a little
bit of thinking on your part, but as an expert in your business niche it is
more than possible.
Also, you can do a little homework and find out about your competition or
larger name brand stores that come up on keyword searches. You want to
take note of terms that pick up on your local competition and terms that
don’t. That way, you can monopolize in both search engine terms.
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14. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
You can also use the Google Keyword Tool, which is free, to find out what
type of keywords people are typing in to search for your type of product or
service.
Additionally, remember that you do not have to stick to certain keywords for
an extended amount of time. If you feel like changing the content of your
site to maximize on the amount of traffic that you receive feel free to do so,
whatever you need to do to maximize your website and your business.
What Not to Do with Your Keywords
Once you have generated your keywords, it is important to assess how they
should be used within your website. While you might be tempted to pack
your site full of all the keywords that you possibly can, there are some
issues with this.
Not only will your visitors not be able to comprehend what your website is
trying to communicate, but they won’t be able to understand what your
business is all about. Keywords used on your website should be used within
informational and quality content that relates to your business and the
services that you offer.
When your viewer attempts to scroll through your site and they find that it is
difficult to understand they will quickly abandon it and go with the
competition whose site was clear and concise about their business.
Another mistake that new internet marketers often make when utilizing
keywords is that they scatter them throughout their website without any
sense of organization. This too can confuse your viewers and will not
generate the attention you want from a search engine.
The best option for a business professional who is attempting to generate
new clients from search engines is to use their keywords in a natural and
flowing manner within their website content, be it articles, headers or merely
just an overview of your business.
Finally, you want to be certain that your keywords directly relate to your
business and the products and services that you offer. If you sell jewelry
you don’t want to use keywords that can link your site to other items, like
furniture or food.
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15. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
Your keywords should be clear and common terminology that the average
internet user will be able to understand. Remember these are individuals
who are seeking your services and may not understand the details of your
business per say.
Keep in mind when you are creating your website and posting content to
maximize search engine optimization that you are taking a professional,
knowledgeable, and authoritative stance on your business and your niche.
All your content should be related to your business and should be properly
communicated, even if you are seeking to obtain SEO. Your website can say
a lot about you and the type of business that you run, so you should ensure
that content is always genuine and speaks to your business.
Perfecting Your Business Listing Profiles
Part of maximizing traffic to your website from search engines involves
another technique; one which is often forgotten by smaller local businesses:
Local Business Listing Profiles.
Have you ever searched for a particular type of restaurant in your
community? Most of the time, if you are going to do this online you will type
in a term like ‘Chinese restaurants in Dallas’.
Most search engines have taken the next step for you and created a listing
of Chinese restaurant names within the city, and a map denoting their
location.
These listings will typically contain the business name, their phone number,
address, and in some cases even a rating from consumers who have
previously purchased from or used the services of that business.
For a local business your data profile is critical to ensure that search engines
give the right information to your potential clients who are at that moment
searching for a local business in your niche to contact and perhaps do
business with.
Information that is incomplete, wrong, or worse, not available, on your
business will mean a lost opportunity. This will be another reason for a
consumer to pass you by.
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16. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
Local Launch’s RegisterLocal is a unique website as it allows businesses to
create ONE master-profile and from there it is sent to all top search engines,
local search engines, local directories and even Yellow Pages.
When you claim, update, and verify your profile on sites such as this, or
directly with Google or Yahoo maps, your business will come up even higher
in the results for these listings.
It is a good idea to always double check periodically when you move or
change your business information that you are updating your information for
online searchers too.
Business data profiles are even more important for your mobile prospects
and customers. More and more individuals are using the internet and apps
on their cell phones to find local businesses while they are already out and
about.
Each phone carrier offers various apps for their users, but regardless of what
they are using your business should appear when a search is conducted…
and all your information should be correct.
For instance the Yellow Book app allows users to select a type of business
they are looking for as well as their zip code. Your store or business should
definitely be amongst the results of apps such as these.
From your accurate business data profile, your viewers will be able to check
out your website, call your store or shop, or find your address to come visit
you in person. Some apps even come with maps so that they can find your
business with ease.
This is perhaps one of the best, free ways that you can turn a quick internet
search from a consumer into a potential new client and revenues for your
business.
SEO and You
Although you may still feel a little green in the land of SEO, it is important
that you work step by step to perfect your business ‘relationship’ with search
engines.
You want to be certain that you are staying on top of the keywords that are
working for your business and the traffic that is visiting your site. There are
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17. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
plenty of online software programs which can help you monitor the number
of visitors to your site. However, some of these programs are not free.
You can do your own forms of traffic monitoring by asking your new
customers how they heard of your business. If you hear more and more
individuals speaking about your website then you are doing something right.
However, when it comes to SEO, patience is key.
SEO doesn’t happen overnight, but once it does happen, you will notice the
impact. The satisfaction of increased customers, increased sales, and
increased profits will be rewarding.
Make sure your website itself is equipped and ready to take on all of this
newfound traffic. Now that you will have more visitors, be sure you have a
strong call to action and the proper conversion tools on your website.
Depending on your type of business, it may be a good idea to put a face to
your business and offer a personal profile of yourself and what makes you a
qualified business professional (Hint: include SEO keywords in your
biography).
Nothing is more endearing to a local community member than feeling like
they can create a relationship with you and your business. This will make
them more likely to do business with you, and as well as recommend your
business to their friends and family.
While you may be thinking that your business is doing well enough without
the use of search engine optimization, why settle? Think about all the ways
that you can ensure the financial state of your business, for those rough
times when business may be a little slower.
Gaining new customers is not a seasonal trend. Any chance you get to do so
should be taken advantage of. Internet marketing is an inexpensive method
of mass marketing that can take your business from good to great – turning
you into a local sensation.
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18. Local Business SEO Insight: Leveraging the Power of Search Engine Visibility
Conclusion
Now that you have formed a basic understanding of what SEO is and what
exactly it can do for your local business, it is time to implement what you
have learned into your online marketing endeavors.
Keep in mind that it may take a few times to get things right, but the
internet is powerful tool, capable of yielding great benefits for business
professionals.
Giving up should never be an option, and there is no limit to the number of
tries it takes to get it right!
Take a look at the sites that you frequent online or that come up in a search
engine results page when you type in your favorite niche. Analyze how they
are using SEO to their advantage and take a page out of their book so that
you can further understand how to market your website.
While you don’t want to ever copy someone’s content online, you can gain
an understanding from others about all the ways that you can apply SEO to
your own business.
It’s time for your business to take advantage of a new audience… one that is
SEARCHING for your type of product or service every single day online.
I hope you enjoyed this report. If you would like professional help
implementing any of the methods you read about in this report, please
contact me at one of the links below to setup a free consultation.
By: Dale Stiles
Ezmex Web Design Services
Website http://Ezmex.com
Phone 315-247-8370
Email dale@ezmex.com
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