The document discusses the integration of influencer marketing with SEO and digital marketing strategies to enhance campaign effectiveness. It highlights the importance of social media influencers in reaching target audiences and provides best practices for utilizing platforms like Instagram, Snapchat, and Twitter. The session aims to educate attendees on leveraging SEO and social media to maximize the impact of influencer marketing campaigns.

1. Influencer Marketing
& SEO
Using digital marketing fundamentals to amplify
your influencer marketing reach
FOLLOW OUR SPEAKERS
JEFF PANTING, PARTNER MARKETING MANAGER AT BOOSTABILITY
CAZ BEVAN, DIRECTOR OF MARKETING AT BOOSTABILITY, @CAZBEVAN

2. Today influencer
marketing is a
growing tool for any
size business, however
it is being
underutilized and not
used correctly. In this
session you will learn
how to use powerful
digital marketing tools
like SEO and Social
Media to help
you take your influencer
marketing campaigns to

3. What you will learn:
The best social media
channels for
influencer marketing
and why
How to use SEO to
amplify influencer
marketing
How to use influencer
marketing to enhance
your SEO
SEO best practices to
amplify your
influencers message

4. Who are social media influencers?
A Social Media Influencer is a user on social media who has
established credibility in a specific industry. A social media
influencer has access to a large audience and can persuade others
by virtue of their authenticity and reach.

5. What does it mean to "use" social media influencers or have an
"influencer strategy"?
Using social media influencers in your marketing is the practice of
building relationships with the people who can build relationships
for you. Whether an influencer's audience is small or large, an
influencer can reach consumers via their blogs and social networks

6. Why are social media influencers important to marketing
sustainability?
Today’s teens are tomorrow’s consumers. Today, Snapchat, Instagram,
and Twitter replace Facebook as the most widely used social
accounts for USA teens and the future of social media looks dark.
As in, dark social!

7. Best Social Media Channels
& Why
Instagram
Snapchat
YouTube
Personal blogs

8. Top Social Media Accounts
Snapchat, Instagram, & Twitter are most popular
among Millennials and Gen Z social media users.
Source: Statista

9. Number of active Instagram users
in the USA
Source: Statista

10. How to use SEO to amplify
influencer marketing
Optimize your social media
profiles
Be active online
Utilize vocal queues and
subliminal markers in
influential posts to gear
users toward specific
search topics and keywords
Be ready with specific web
pages and blog post topics
to target search results

11. How
influencer
Marketing
amplifies SEO

12. Example
influencer
post

13. Example
influencer
post

14. Example
influencer
post

15. Example
influencer
post

16. Example
search results
as a result of
influencer post

17. Social Media & SEO best
practices to be found from
influencer messaging
1.Authenticity
2.Naturally include visual
queues
3.Utilize unique hashtags
4.Be a follower
5.Be immersive

18. QUESTIONS

19. VISIT THE
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BOOSTABILITY.COM/BOOST-U
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