The document discusses how the author addressed feedback from focus groups to improve their magazine for their target audience. They changed the font to make it easier to read, enlarged the main cover line to make it more noticeable, altered the positioning of the headline and text based on comments. They also adjusted filters on images and white space filling based on feedback. The colors used on the front cover were intended to suit the model and look interesting to draw in the audience.

1. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

2. Hot desking…
From the feedback I got from my target audience I
made improvements to my magazines…
◦ The font I had previously used was difficult to read according to the feedback I
received so I changed my font and now I is much easier to read and looks visually
better for the layout of the front cover.
◦ Also the main cover line was said to be a little small so I enlarged it and repositioned it
in order to make it stand and be noticed better when sitting of a magazine rack or so
on.

3. Focus group…
Front cover…
◦ Again the headline was mention once again however
the positioning which I have since then altered.

4. Focus group…
Contents…
◦ There were a few things mentioned about the filter on
the images and white space being filled I have taken
these in to account and altered it accordingly.

5. Focus group…
Double page spread…
◦ They mentioned the position of the text on the DPS, I
have now moved it down so there now is no gap.

6. Colours… The use of the burgundy and
orangey colours was purely a
group of colours that I believe
suited my model and looked
interesting on my front cover.
The background
colours are not as
important as the others
as they only create a
background to my
magazine.
Again I used white within my
colour scheme and images
it is a very basic familiar
colour which will attract the
audience.
I used black as it ties in with my
house style and general theme
which is attractive to an
audience because of the
consistency.
The colours on the front
cover are important as the
image and the design is
what first draws the
audience in