1. How did I attract my
Audience ?
By Ross Glover

2. COLOUR
I have appealed to my target audience through
color by keeping my colors conventional and
suitable for the target audience. My colors are
conventional by being suitable for the mainly
male audience as there red, white and black
connote aggression and violence which also
suits the target audiences psychographic as
they have different kinds of interests.
Also the less conventional colors such as the
yellow help give the cover a good aesthetic
appeal which is what my audience liked to see
in a magazine.
I tried to make the colors as contrasting as
possible also to make the cover look sharp and
high quality to improve its look and also use
colors that suit the artists costume thus
creating a better look of the magazine suiting
the target audience.

3. Fonts
I have used mainly bold and sans-serif fonts as these
are more conventional and suit the mainly male and
masculine audience. For example the ‘ENGRAVE’
text is visually appealing because it shows the main
band of the magazine and is easy to read fonts to
suit the male audience. The ‘Iron Claw Return’ font is
slightly different to the bold text but it is still
conventional because of its rock and metal look. This
font also connotes masculinity so also suits the
target audience also language like ‘Iron Claw’ is
masculine language.
Mode of Address
With the use of different fonts colours and images to
create a mode of address that the magazine is
aggressive and has similarities to the reader. I
created this kind of mode of address through the
front cover by use of aggressive and appealing
language such as ‘Bare knuckle fights’ and ‘death
ride’.

4. Images
My images are as conventional as possible as I
incorporated conventional costumes for example
the black and red outfits. I also considered setting to
make them more conventional. My images will
stand out to the readers because they are wearing
similar clothes that the readers may be interested
in. Also my artists are standing in poses that signify
rock which also helps to relate to the audience. The
sunglasses prop also helps the reader as it creates
an affect that the artists has some style which the
audience would enjoy.
The mainly male audience would also enjoy the rock
hand symbol pose as this suits their psychographic
of going to rock concerts themselves. I also used
the derelict background to promote the youth of
the magazine as it connotes being free and wild to
suit the 15-26 year old target audience.

5. Colour
I have kept to my house style colours of
red, white and black to keep the same
conventional affect but also keep my
brand identity I am trying to create
through colour. I have used the
contrasting white and black for aesthetic
appeal which was something that the
target audience preferred to see in a rock
magazine.
The red and black colours also signify
aggression and violence which also helps
to relate to the male target audience. The
white half of the page makes the black
text stand out more to make it look better
and keep it conventional.

6. Fonts
I have sans-serif fonts as these are more
masculine and easy to read suiting the male
audience. The font style also keeps to the house
style and also helps to keep the brand identity.
The fonts has some affects on them for example
the cracked font style which also gives the fonts
and aggressive and cracked affect. The fonts suit
the ones on the front cover of the magazine. As
well keeping the magazine overall aesthetically
appealing.
Mode of Address
With my contents page I tried to keep with
the house style by keeping the same
colours and fonts throughout. I tried to
create the mode of address through the
contents page and appeal to the audience
by showing a lot of available contents
especially articles and interviews. I used
large headers like FEATURES which shows a
lot of content of the magazine and also
appeals to the target audience.

7. Images
On my contents I used images that was conventional
like on my front cover and considered mainly costume
and not setting. I used black clothing on my contents
page as this is a conventional colour for the genre and
connotes violence and death. This kind of clothing
would help me appeal to my target audience as this
would suit their psychographic. The image of Chris
also suits the audience and reader because he is in a
laid back and calm kind of pose which suits the
audience with care free lifestyles.
I also appealed through the use of accessories such as
the sun glasses which are mysterious so appeal to the
audience for wanting o read the article more to find
out about this mysterious figure.

8. Colour
I have used colour to appeal to my audience through my double page spread by keeping conventional
colours that keep with the house style. This suits the audiences psychographic and appealed to the mainly
male audience. I used the aggressive colours that also made the double page spread look professional and
easy to read giving it an appealing look which was popular in my audience feedback. I have used the black
and white background and font colour on the article to make it easier to read and more ordered which was
also something that my audience appreciated.

9. Fonts
On my double page spread I used fonts that were bold
and masculine to appeal to my target audience. For
example the Titus masthead is in a white bold font which
stand out on the page and is easy to read which suits the
male audience. I tried to use as many sans serif fonts as
possible to appeal to my audience and the I just cant stop
rocking font has a broken affect which makes it more
conventional as it suggests destruction. Also the main
article font is in all capital letter and bold black font. I
done this with my font to make it easier to read and also
to contrast with the white background to make it more
aesthetically pleasing to appeal to the target audience.
Mode of address
Through the use of violent imagery I created a mode of
address that relates to the audience by the artists
themselves doing wild actions. I also used text like we
caught up with the band to show the reader the content
and also help to create a link between the artists and the
reader.

10. Images
I used a long shot for my contents page to show the
reader the entire band together which shows off all
their costume and actions which helps to appeal to
the reader. All of my artists wore big boots and mainly
black clothing which is conventional and appealed to
the male target audience.
Also the guitar prop was the main reason this image
worked as guitars are obviously conventional for the
genre but also a lot of the audience themselves played
guitar so would enjoy seeing the guitar involved with
their favourite artist.
Also the setting of this image was of an abandoned
paint spray board which suggests youth. I used this to
mainly appeal to the psychographic of the audience.