The document discusses how different elements of a magazine design attract and address the intended audience. It analyzes the cover page, contents page, double page spread, photography, color scheme, fonts, and writing style. For each element, it describes design choices that would appeal to the target audience of 18-24 year olds interested in alternative rock music. These include using bright colors, modern layouts, unique fonts, casual yet informative writing, and imagery focusing on fashionable clothing and music festival scenes. The goal is to create a magazine that visually stands out while relating to and representing the expected preferences of the young adult reader demographic.

1. Evaluation
HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

2. How does my cover page attract my audience?
My cover includes minimal yet individualised
elements to attract my readers. The layout is
fairly conventional and the use of related artists
and features would attract them because of
these related preferences. The black background
as well as the white space makes the audience
focus more on the images and colour contrasts
and so the whole page focuses on details which
my audience like. The price is affordable which
would also attract my readers.

3. 3
How does my contents page attract my
audience?
My contents page includes many different colours and the
layout could be classed as new and modern. This would
attract young readers and individual readers who like
uniqueness. The alternative rock genre focuses on
differentiation, and using this in my magazine would appeal
to what the audience would like to see because of their
associations with bands that have this form of style. The neat
style could link to middle class because of its conformity.

4. 3
6
3
7
How does my double page spread attract
my audience?
My double page spread includes an interesting layout
and a focus in graphic design around the columns. This
is quite a modern and different technique and the
bright colours on the page would link to a young adult
audience. The focus on images also demonstrates a
focus on young adults because the writing doesn’t fully
take over the page which is what people in this age
group would like. It initiates a dance look as well which
would link to the type of music and personality of the
audience.

5. Photography and Mise-en-scene
to attract/address my
audience
Some elements used from mise-en-scene to attract/address my audience:
Costume
By focusing on fashion using netted tops, large furry coat, skirt and tights – I think this best
represented the style of what my audience would wear. Within my reader profile, ‘Avery’
said that she wore clothes that weren’t worn by everyone else and that they stand out. I
think that this style of clothing is unique and does represent my audience’s preferences in
clothes. The young, edgy and even rebellious-to-social-norm style also would attract an
audience within the 18-24 age group as this is the stereotypical behaviour of this group.
Location
I used two type of locations in my magazine; studio and an outdoors festival.
I wanted my photography of the person to be in studio where the lighting was controlled
and manipulated to get the best form of effects. The studio photography showed details
from using the soft box to produce a soft gradient lighting on the model. I think that this is a
unique style would attract my audience because of the focus on little details and it seems
more exclusive and personal. It acts as something influential to the audience by focusing on
the individuality.
The live shot location I think best represents a young age group and would attract a lot of
young people because this is seen as a typical social norm for this age group. The fact that
the festival shot is at night makes it seem more relevant to young adults and with bright yet
soft light it links to the ambience of the magazine and would relate to the audience’s
preference in this sort of music.
Props
I purposely didn’t use props because I think that this would be more related to the audience
and seems to be a more natural approach. The audience would be attracted by the fact that
the artist seems to be the same as them and props seem to add this hierarchy. The equality
between the photographs and the reader I think would be more attractive to them.
Characters
I used a female 18 year old for this photo-shoot as well as a multiple array of people within
the live shot. A singular person for the main shoots seemed to be more personal and
relatable to the audience and would establish a connection between the two. The use of a
female would attract women because of the influential style and look that they would want
to achieve, and potentially the ‘male gaze’ to attract male readers and establish that the
magazine is for both genders. The diversity of people in the live shot would attract lively
people with an interest in concerts and festivals.
Long shot
used to
demonstrate
the style of
what the
model is
wearing to
appeal to
females who
have similar
senses of
style and
would be
influential for
them.
Central composition with different light points to give the image
drama and attention which would be a highly noticeable contrast
against the black background of my magazine. The style of shot
would also attract a young lively audience and relate better to their
interests.
Close up shot used to show the
details of the artist and makes
the audience focus on her
expression and facial features.
Pink Hue has been
used to link to the
colour scheme of the
title but also adds
individuality to the
image. This would
appeal to the
personality of the
audience. The pose
used is also unique
and individual
making the
magazine seem
more related to their
style and personality.
Photography

6. Colour Scheme and general content to
attract/address my audience
My colour scheme was fairly minimal but it included bright and
engaging colours to visually appeal to my audience. The colours are
dramatic and stem from a traditional rock music genre colours such
as the blacks and whites. The pink and yellow derived from popular
indie rock bands such as ‘The 1975’ to represent a relationship
between them and my audience. These associated colours would
appeal to my audience because of their preference within this genre
of music. The colours are also youthful and represent a younger
audience.
My content included lots of relevant, young and modern bands,
‘Modest Mouse, ‘Goldfrappe’, which would appeal to the age,
class and gender of the audience as well as ‘Bluedot’ as a relevant
music event. The language used would be understood by a young
adult audience. It addresses the

7. Fonts -
I used three different types of fonts in order to add diversity and visual appeal to the front cover, contents
page and double page spread. Rather than using a singular font, the variety added more personality into the
magazine design and looked attractive to the audience. As well as this, the font I chose was used to relate to a
mature audience within the age ranges of 18-24 because of the neatness.
For the contents page, I used capital letters
to add intensity and boldness, to make the
audience more aware of the features within
the magazine. The bright yellow and white
contrast also works with directing the
audiences attention to the content. I have
used yellow as the main colour so there is a
hierarchy of importance which is enforced
by further details in the white text.
I continued to use ‘Adam’ for my main headline to attract the
audience and make them think that this artist is just as important
as the magazine’s brand because of the linked font. The bright
yellow and underlined text contrasts with the image beside it, and
the fact that it is underlined makes it unique and interesting to
look at for the reader. It almost adds the artists personality into
the font.
I used ‘Amaliamutia’ and ‘Engineering Plot’ for the other cover
lines to add a different visual to my magazine. Like the main cover
line, I tried to tailor the font to match the personality of the artists,
articles and festivals. I think that this attracts the audiences
attention by having three different fonts on the cover page to
constantly divert the attention of the reader.
For my masthead I used ‘Adam’ as well as using a gradient
effect working from the middle-outwards. I think this becomes
a main focal point to the reader and the contrast of the black
letter against the white font looks unique and would attract the
readers attention. As well as the colouration, the actual font
itself in terms of the personalised ‘A’ adds a unique and diverse
effect. It links in with the idea that the magazine is unique and
out of the trend, similar to the readers and so relates to the
readers in a subtle way.
This selling line
underneath the
masthead attracts the
reader because of the
different font’s colour,
added colour elements
and the use of two fonts.
I also showcases what is
in the magazine, and the
highlight of culture
represents a focus on
differences and
uniqueness.
Adds coherence between the
contents page font, but also contrasts
with the rest of the double page
spread to introduce more dramatic
visuals to the page.
I used two fonts for
the article – Tahoma
and Couture – to
show the different
between the article
and the interview.
The bold font was
used to make the
audience read about
the questions and
think about it
themselves. As well
as the different fonts,
I used pink for the
review, first letter
form and the album
name. This makes the
audience more
attracted to the
magazine visually,
but also makes them
want to read about
the review and
remember the album
name.

8. Writing Style and Text
My magazine uses a formal yet informal approach to
attract and address who the audience is. The
interview is very chatty and relevant to the ages and
dialogue used for a young person. As well as this to
address under 20s, I used a formal article to link to
people who are over 20 and want to find out more
information.
I included information about Spotify and particular
apps in order to link back to the audience’s hobbies.
The ratio between writing and imagery is balanced
and shows that the audience is capable of reading
and not just visually enticed.