The document discusses the layout and design choices made for a magazine called TEMPO. It summarizes how conventions from other magazines like VIBE were used but also made unique. Dark colors, images of rappers in dark backgrounds, and fonts were chosen to reflect the rap genre. Artists from rap were featured to appeal to the target audience. The layout of the front cover, contents page, and double page spread followed conventions but also included original elements.

1. Q1) In what ways does your
media product use, develop
or challenge forms and
conventions of real media
products?
EVALUATION

2. EVALUATION
TEMPO vs VIBE

3. EVALUATION
Masthead
Here is the masthead for my magazine, TEMPO and the magazine VIBE in which I
got a lot of inspiration from. Both of these mastheads are conventional as they
both convey the theme of the magazine, which is music as they’re both musically
related words. When deciding on the name for my magazine I knew that I wanted
a music related word that would suit the genre of my magazine, I did some
research and the word Tempo stood out as it’s quite edgy fitting the rap genre of
my magazine where as VIBE Is more suiting genres such as pop and hiphop. I
thought the way VIBE used block capitals for the whole masthead looked good and
bold so i took this inspiration and used it on my own masthead. I have a similar
taret audience to VIBE though mine is more rap based, so seen as though VIBE is
successful i chose to get inspiration from them but still changed aspects like the
colour as I added a gradient across the letters to make it unique and stand out so
that i wasnt completely copying them.

4. EVALUATION
Mise en scene
Images:
For my front cover image I wanted a shot that showed the artist looking directly at
the audience to draw them in. I also wanted the background to be quite dark as I felt
this was the most conventional for the genre of magazine, a bright or light coloured
background wouldn't’t work with rap music. I used a medium shot which allowed
me to show the artist from the waist up, this enables the audience to see her clothes
aswell as her facial expression, the audience ay get a feel for her music through this
as she looks edgy and has a serious expression looking directly at them as if she is
addressing them. When researching images on magazine covers I noticed that they
were mainly taken in a photography studio with a plain background screen, I chose
to also do this making my magazine look as professional as possible, I did this for all
of the images in which I used in my magazine.
On my double page spread I used an image from the same photoshoot, this one
shows the artist peering round from a black curtain, this also makes the audience
feel involved as it gives the implication that the artist is looking round at them. I
used a medium shot for this so that you could see the artist from the waist upwards
and still see her facial expression clearly. On all of my images I did some editing on
photoshop where I airbrushed and enhanced some facial features making her stand
out and look more eye-catching to the audience as you would see in any other music
magazine. I edited the images to follow the conventions of a rap magazine, dark
shadows, dark make up etc, to make her have an edgy look about her.
Costume:
Throughout my magazine I chose for all the people featured to wear mainly black
and dark colours, this enables my magazine to look more conventional as you
wouldn’t see a rap artist in a bright yellow top, black is much more suitable for the
genre, when researching other rap music magazines I saw that the majority of
clothing was black too so for my magazine to feature this too makes it look more
professional.

5. EVALUATION
People
All of the people in which I featured in my magazine create music which fits into the rap genre so they’re
conventional for the genre of my magazine and the audience will be interested in and enjoy reading about them.
The artist’s included vary in age as some such as Nicki Minaj are you where as T.I and Jay Z are a lot older than her.
I understand that my audience will be interested in different artist as not everyone is going to like the same people
so I tried to include a good variety of different artists that will appeal to a wide range of people so that there is
something for everyone and it doesn’t just including 4 or 5 artist that not everyone will be fans of. A lot of the
rappers in which I used in my magazine are male and at the moment there are more successful male rappers than
female, but this then allowed my to feature my own female artists within the magazine, my main article is on a
female and another female artist is shown on my contents page too, had I included only male artists then my
magazine may not of been successful as it may seem sexist that only males were included. I chose to used artists
such as Kanye West as they are so well known and have a huge fan base which will attract readers and appeal to
my audience, but also including the likes of Chris Brown will attract a whole other fan base as he is currently very
popular and trendy, which will reflect that my magazine is current.

6. EVALUATION
Title, fonts and
styles
I used a range of different fonts for my magazine to make it look attractive and interesting, I still tried to use the
same font for all body text to keep to a house style otherwise it wouldn’t look very professional. I edited some text
on photoshop and I also used some fonts from online websites such as dafont.com which has a huge variety of
interesting fonts.
Below are 3 fonts, each from a different page of my magazine:
This is the font I used for the masthead
on my front cover. I used a default font
called ‘arial blakc’ and edited the colour
on Photoshop adding a grey to black
gradient. The boldness of the font is very
dramatic and instantly catches the
audience’s attention as well as standing
out behind the image of the main artist.
The colour choice fits the house style
used throughout the magazine which
uses a lot of black and also works with
the genre of magazine being dark.
I used ‘arial black’ font on my
subheading on the contents page,
It is different from the body font
used throughout but isn’t too over
the top so that it distracts the
reader when reading other parts
of the page. I thought the use of
all capitals allowed the text to
stand out as a subheading and it
was easily separates from the list
of articles underneath it. Again I
used black and white to contrast
each other, suit the genre and fit
the house style.
This font is seen on the title of the article on
my double page spread. I chose this from a
range of different fonts on ‘dafont.com’ I felt
that this suited my magazine the most as it
holds an edgy look to it which suits the look I
was following throughout my magazine and
create originality . The colour I chose to use
on this font was a very pale grey, I didn’t want
to use white as it looked too harsh so
choosing a light grey makes it blend into the
page better and doesn’t distract the attention
of the reader from the article and the image.

7. EVALUATION
Copy/written
content
When doing my research I found that a lot of the writing is very light and easy to
read, I don’t want to include language that a lot of the audience wont undertsand o
I tried to write it I a way that the audience will understand and enjoy. I have
included the personal pronoun “you” which gives the impression that I am talking
directly to the audience, which helps them to feel involved and invited to my
magazine. Using this personal pronoun addresses the reader directly and they are
going to feel as if they have a connection to the magazine and will want to read it
and buy it again. “we’ve had the chance to catch a few minutes with worldwide
superstar Molly Mason” is a sentence that is include on my double page spread, the
use of “we’ve” will make the audience feel as if they were part of the interview and
that they were there, but also this sentence as a very relaxed feel about it as if it
was just a friendly catch up, which illustrates the nature of reading the magazine, its
not intense reading just casual and enjoyable.

8. EVALUATION
How if your genre
reflected?
I used many different features to reflect the genre of my magazine. The main thing I did to
reflect my rap genre is include artists the produce this style of music, including: Kanye West,
Pusha T, The weeknd and many more. Through mentioning these artist my target audience are
naturally going to be attracted to my magazine as they are familiar with them and their music.
My colour use was also a way that I could reflect the genre. I researched many artists and
looked at magazine in which the were featured, their music videos, album cover and tour
advertisements. I found that a lot of these contain a lot of black and red, which are very
contrasting, bold and intimidating colours, very much like rap music. Therefore, I decided to
add a lot of black into my house style along with red and white to break it up.
On my front cover I designed a plug offering readers a chance to win tickets to a music festival,
which features so many artists from the rap genre, my target audience are going to be
attracted automatically to my magazine as this is guaranteed to be something that they’re
interested in.

9. EVALUATION
Layout- front cover
I research some music magazine as looked at their layout to get
inspiration for when I designed my own. I liked VIBE and
Billboard’s layouts as they weren’t over cluttered but still has
enough on the front that they looked interesting. So I decided to
base my layout on theirs as they’re both very successful music
magazines. In the end this is the finished look that I created using
inspiration from other magazines for certain aspects, by doing
this it will hopefully appeal to my target audience.
I decided to include a plug in my layout, this states that the
audience could win tickets to a festival which is very effective as
they are more likely to buy it if they are in with the chance of
winning something, therefore I chose to put it on the front cover
so the audience can see this when the magazine is on shelves
and be encouraged to buy it there and then rather than it only
being the people who chose to buy it for the content who see
about the competition, which is what would happen if it was any
other page.
Even though I took inspiration from other magazines, this is my
own design and I wanted to keep it conventional but unique at
the same time . I chose to use a medium shot of the artist in the
front cover image which shows her body and face unlike the
majority of magazine that generally use close ups of the artists
face, so when on shelves my magazine will stand out as it looks
different.

10. EVALUATION
The second page I created was my contents page. I based
a lot of this layout on NME magazine’s contents page as I
really likes the style of writing and columns used. As I
wanted to keep originality in my design I changed the way
in which the image and text is positions, added an editors
note and changed the page title to fit the house style and
colour scheme used throughout my magazine.
Positioning the image in the middle allows readers to see
it straight away but also read around her at the contents
list or artist index. I made sure that all titles, sub-
headings and page numbers were clearly shown to enable
it to be conventional.
I followed my flat plan exactly as created a page just how I
had planned , the only thing that I chose to change was
the colour of some fonts, for example I changed the
‘subscription’ font from red to yellow, as red is used a lot
throughout my magazine and on this page it didn’t stand
out very well, where as yellow is very contrasting and
stands out, which an advertisement should.
Layout- contents page

11. EVALUATION
Layout- double page
My research showed that the majority of double page
spread of interviews followed a similar layout, with
one side being full of text and the other being just of
one big image, and example is shown. I followed this
layout as I tried to make my magazine as conventional
as possible. In the example I have shown I liked the
way the artist is looking directly at the audience so I
copied this idea when taking my own photos, another
aspects that I took inspiration from was where the
artists name was make bigger and bolder than the
rest. I wanted to make the double page as good as
possible so I added some things in to make it more
original such as a pulled quote, a watermark behind
the text and an image of the artists album that is
available for the audience to buy. Again I have
followed the rap genre on this page by using a lot of
black and red from my house style which hopefully
will attract my target audience.