The document discusses Rowe Digital's approach to SEO intelligence, focusing on reverse engineering search engine algorithms and advanced auditing practices. It presents insights into backlink profiles, top content characteristics, and effective link-building strategies, emphasizing the importance of high domain authority and targeted outreach. The study analyzes data from various industries to offer actionable strategies for ranking improvements.

1. Innovation in SEO
SEO Intelligence
Rowe Digital
KEVIN ROWE
Founder & CEO

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#SEJThinkTank
@_kevinrowe | @rowedigital
About Rowe Digital
SEO Intelligence
• Reverse engineering Google +
Bing’s Algorithm
• Advanced auditing
Modular SEO
• Analytics
• Technical SEO
• Content SEO
• Link Building
Link Building
• White hat
• Advanced backlink profile analysis
• Developing largest list of partner
blogs

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Client Work

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In the Media

5. First Look at Backlink
Profiles of 2017
&
Strategies Used to Build
Them
We Will Discuss
• The link profiles common on the top ranking
sites and insights into what links were important
• Which strategies will be most effective in
building similar link profiles
• The assets required to win these links

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Study Overview
Analysis:
Data
• 500 Keywords in 4 categories:
• Sports-ENT
• B2B
• B2C/Shopping
• Retail
• Analyze links of all top 5 ranking sites for
each keyword
• Excluded major brands

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Top Content Insights

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Awesome Insights
72% of pages are specific
URLs (not the homepage)

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Awesome Insights
41% of pages were blogs
22% of pages were general
17% of pages shopping pages

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Awesome Insights
Pages that rank have more
referring domains link to all
pages on the site
Homepages that rank have
few referring domains
Pages that rank have few
links pointing to the actual
URL

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Awesome Insights
Pages that rank have more a
higher PA than root domains
Homepages that rank have a
lower DA

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✔ Articles/blogs are more likely to rank
Articles/general/shop need a high DA/PA
Links to many pages assist article rankings
Specific domains can rank with lower DA/PA
THE Big Takeaway
✔
✔
✔

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Linking Strategies

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Link Strategies of Top Sites
influencer outreach + uniqueness
Categorically relevant article feeds
Giveaways
In content links with engagement strategies

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Influencer Outreach

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Categorically Relevant Article Feeds

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Giveaways

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In-content engagement

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Assets for Success

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Assets & Resources
Blog/Articles (even if ecommerce)
Key conversion pages
Products/service giveaways
Relationship capital

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Resources: Tools
Outreach
Analytics
Research

22. KEVIN ROWE
Founder & CEO
ROWE DIGITAL
607.373.9351
@_kevinrowe
krowe@rowedigital.com
www.rowedigital.com

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#SEJThinkTank
@_kevinrowe | @rowedigital