I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
Tweet Success: Social Media Trends and StrategiesVicki Davis
This presentation outlines current trends in social media and my strategy for how I share as a teacher. This "peek behind the curtain" of an active social media blogger and Twitterer with almost 100,000 Twitter followers shows how you can balance a career and use social media on the side by creating a personal social media strategy.
Is your business on the right track to meet your goals in 2019?
Have you been doing the necessary activities to stay on track during the first half of 2019?
Join Mostyn Marketing Group and the Baltimore Business Journal to learn how to finish out your year and meet all of the goals you have set forth for growth! Learn about resources and tools available to small businesses that can help you achieve growth and market your business.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
Tweet Success: Social Media Trends and StrategiesVicki Davis
This presentation outlines current trends in social media and my strategy for how I share as a teacher. This "peek behind the curtain" of an active social media blogger and Twitterer with almost 100,000 Twitter followers shows how you can balance a career and use social media on the side by creating a personal social media strategy.
Is your business on the right track to meet your goals in 2019?
Have you been doing the necessary activities to stay on track during the first half of 2019?
Join Mostyn Marketing Group and the Baltimore Business Journal to learn how to finish out your year and meet all of the goals you have set forth for growth! Learn about resources and tools available to small businesses that can help you achieve growth and market your business.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
Social Media Marketing for Dance StudiosChris Kelley
Information, tips and techniques for dance studio owners about using social media marketing for their small business. General background on online marketing, with specific focus on using Facebook, Twitter, Instagram and YouTube for dance studios to use social media marketing.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
“The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Beginner's guide to establishing social media presence for health education2Ourlad Alzeus Tantengco
This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?
This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.
We’ll take a look at the 5 most popular social media networks –
Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
Social Media Marketing for Dance StudiosChris Kelley
Information, tips and techniques for dance studio owners about using social media marketing for their small business. General background on online marketing, with specific focus on using Facebook, Twitter, Instagram and YouTube for dance studios to use social media marketing.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
How to develop a social media strategy including social marketing, content writing, content publishing, social listening, social analytics and social advertising.
“The Top 5” social networks…there’s a pretty good chance that you’re using, or considering using, one of these. And we’re going to add Google+ as well, because while not everyone has adapted to using it, it’s an important element to consider for your search engine optimization – for getting found when someone does a search using Google.We’re going to walk through each of these, quickly discussing what each network is good for, who’s using it, etc.
This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. Also, one note: we haven’t listed these in a particular order of importance…we recognize that one organization might have more of a reason to use and focus on Facebook or Pinterest while another might exclusively use LinkedIn.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Facebook - Beyond Joining - Make it Work for You!The Circuit
The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009
Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Beginner's guide to establishing social media presence for health education2Ourlad Alzeus Tantengco
This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Create a sensation in social marketing. Learn how to maximize the new Facebook Timeline pages, interact with Twitter, use YouTube, make a mark with mobile marketing and more.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
1. Social Media 101
for Business
With Special Guest Brenda
Mahoney, Co-Owner of Vin Gogh
Paint and Sip Studio
2. Your Facilitator
• Alex Kulas
• Program Facilitator and
Training Development with
AWE
• B.Com in Entrepreneurial
Management, Diploma in
Marketing
• Social Media Consultant and
Addict
3. Who are you?
• Name
• What stage of business you’re at: start-up, operating 2+ years, growing?
• Is your business (or theoretical business) B2B or B2C?
• What specific question do you need help with today?
4. Social Media isn’t going away, and if you
are a small business you wouldn’t want it
to!
5. What is Social Media?
Any website or mobile phone function that allows you
to share content and ideas with other people.
6. What are the main social media sites?
• Your blog
• Facebook
• Twitter
• LinkedIn
• YouTube
• Pinterest
• Instagram
8. Social Media Explained
• Twitter: I am eating a #donut
• Facebook: I like donuts
• Four Square: This is where I eat donuts
• Instagram: Here’s a vintage photo of my donut
• YouTube: Here I am eating a donut
• LinkedIn: My skills include donut eating
• Pinterest: Here’s my donut recipe
9. What platforms should I use?
• Depends on the business you have
– How does your target market look for what you provide?
• Everyone should have a Facebook page and a website that includes a
blog regardless of what you do
• Once you become experienced at blogging and using Facebook, you
can branch out and decide on new platforms that make sense.
10. What are the main benefits of Social
Media?
• You can now contact thousands of people that you never could before
• You can have your customers do your marketing for you as Facebook
Fans and Twitter followers share their experiences with you and your
business
• Social media lets you reveal more of your business and what you can
offer to people who are listening
11. Why even bother with Social Media?
• Get badly needed feedback and reviews
• Answer and address complaints quickly
• Share photos to increase location and product awareness
• Grow your mailing list
• Hold contests to increase your following: https://www.youtube.com/watch?
v=mi4NeoMYCMM
• Study, study, study!
12. Create Brand Advocates
• 71% of all customer complaints go unanswered on Twitter.
• 46% of online customers expect customer service on Facebook. Only
23% of brands provide it.
13. 71% of consumers who experience a quick and effective
response on social media are most likely to recommend
that brand to others!
14. The Dangers of Social Media for Small
Business
• People are mean and overly critical behind a computer screen
• Bad timing and poor planning can be deadly
• Laws can be broken
• Privacy is an issue
16. Facebook
• 1.44 billion monthly active users
• Market leader for social networking
• Average user spends 55 minutes a day on Facebook
• Track all posts through insights, see what your clients are interested in
17. Facebook Age and Gender
Demographics
• 87% of adults 18-29 use Facebook
• 73% of adults 30-49 use Facebook
• 63% of adults 50-64 use Facebook
• 56% of adults 65+ use Facebook
18. Twitter
• 302 Million Monthly Active Users
• 500 Million Tweets Sent Per Day
• 80% of Active Users are on Mobile Devices
19. Twitter Age and Gender
Demographics
• 37% of adults 18–29 use Twitter.
• 25% of adults 30–49 use Twitter.
• 12% of adults 50–64 use Twitter.
• 10% of adults 65+ use Twitter.
20. Instagram
Instagram has overtaken Facebook and Twitter as the network with the
largest population of young users.
•300 Million Monthly Users
•75 Million Daily Users
•20% of Internet Users Are On Instagram
22. Instagram Age and Gender
Demographics
• 53% of 18-29 year olds use Instagram
• 25% of 30-49 year olds use Instagram
• 11% of 50-64 year olds use Instagram
• 6% of 65+ use Instagram
23. LinkedIn
• Market yourself
• Use a professional photo
• Complete your professional profile
• Know your tagline
• Make connections
• Get Recommendations
• Join relevant groups
24. Pinterest
• Converts browsers into potential buyers
• Drives traffic to your website
• Users engagement is described as highly addictive
• https://www.youtube.com/watch?v=AfyByLwiIe8
25. YouTube
• Promote what your company is doing through videos
• Add videos to your website
• Share videos with your existing customers and clients
• Show off a product or service
• Bring testimonials to life
26.
27. How do I manage my social media?
• Don’t spread yourself too thin!
• Know where your target audience is hanging out online
• Measure each post and how you interact with your audience
28. The Content Calendar
• Create a content calendar
– Decide what to post, where to post and how often to post for each
network
– Schedule content ahead of time to save you time! Use apps such as
HootSuite or Sprout Social
– Make sure that you aren’t posting everything everywhere. What
works for Facebook doesn’t necessarily work for Twitter.
29.
30. If you’re just starting after today, do
this first.
1. Make sure you have a website and a blog
2. Set up a Facebook Page
3. Decide where else you need to be after you get a good grip on your
content
31. Social Media Resources
• HootSuite: scheduling, great tips and tricks e-mailed regularly
• Mention: Google Alerts for the social web. It includes mentions of your
brand or keywords you want to monitor on social networks, forums,
blogs, and more
• Buffer: Social media publishing plus powerful analytics
• Feedly: Content discovery. Finding great content to share with your
audience is easy with Feedly.
All your social media activities should in some way be about growing your blog and website and email database and you can only do that with amazing content.
Social Media sites like Twitter and Facebook provide you with a really good way of getting feedback. It’s almost like it’s an online survey. Want to know how people felt about their dining experience in your café? Go on Facebook and ask them. This takes some bravery because you have to be prepared for negative feedback. But negative feedback is so important because it helps you improve your services
If you have a business with a physical location then uploading a gallery of photos on Facebook can be an excellent way to introduce people to your location.
If you have a physical product you can do the same – upload photos and show people what they are getting or how it is made.
As you are probably realizing, social media for small business is all about making meaningful connections with people. By sharing photos you are breaking down “web barriers” and reminding people that you are around and your product is really really good.
Grow your mailing listInternet marketers say that a mailing list of 10,000 subscribers is worth at least $100,000 a year to your business. With that in mind, you need to use social media to start capturing as many loyal and engaged email subscribers as possible. Here are some reasons why:
You can promote new productsImagine selling a widget to a young lady for $50. You get her email address and then the next time you have a widget sale you email her and all the other widget lovers. You instantly boosted your sales for free.
You can promote eventsGot an event or a lunch coming up? Email your list.
You can get helpNeed help from your loyal customers promoting a new product or perhaps a new store location? Just ask.
If you can direct your social media activities so that you capture email subscribers you will be setting your business up for a lot of success in the future.
Hold contests to increase your following Facebook contests are really big nowadays. It basically consists of giving away some really cool prize in order to attract more Facebook followers and get the word out about your business.
You have to be careful though as some contests are against the terms of service and can get your page banned. Research is important.
When holding a contest you should make sure that you have a really nice prize (worth at least hundreds of dollars) and an entry method that is exciting and simple.
Use a professional photo. The ideal size for a LinkedIn profile pictures is between 200 x 200 px and 500 x 500 px. Often times your photo will display differently across LinkedIn (see image to the right). It should be clear and professional. If you’re trying to come across as a friendly business owner, that’s something to keep in mind as well.
Complete your professional profile. LinkedIn is a place where you can put all of your work experience. Include any and all experience that you think will help showcase your personality and your brand. Keep in mind you don’t have the “1 page” rule on LinkedIn like you do with a resume. If there are certain skill sets you want to elaborate on LinkedIn is a place to do that.
Your summary. In order to add a bit more of a personal touch to your LInkedIn profile I suggest completing a summary of yourself. This is a great place to talk candidly about why you started your business and what it means to you. Furthermore, if you are looking to gain specific connections on LinkedIn for a certain purpose, here’s a good place to point that out. Try to keep it short and entertaining.
Use keywords. Not only should you use keywords in your profile, but you should also include some keywords in your summary. Often people will be looking for someone with a very specific type of experience.
Your tagline. This is a great place to emphasize your brand. I highly recommend avoiding the generic. Try to stand out. Instead of just putting “business owner,” get fun with it. Or at the very least describe what kind of business owner you are. I.e. “SF Sustainable Furniture Company Owner.” (Side note: have fun but try not to come off as arrogant.)
Connections. Many people are hesitant to connect with just anyone on LinkedIn. However, I recommend connecting with as many people as possible. Don’t go out and start trying to connect with everyone in your group, but why not accept an invitation to connect? You shouldn’t be posting anything too personal on your LinkedIn account anyway. Why not get your name and your brand in front of as many people as possible?
Recommendations. Testimonials go a long way for your business right? Word of mouth is everything. Well the same can be true for yourself. Ask those you’ve worked with, or even those who have worked for you, for recommendations.
Groups. Join groups relevant to your industry. After you’ve joined these groups try to share any unique and original content from your company blog whilst prompting engagement. Furthermore, comment on popular discussions. If you have selected to get weekly digests about updates from these groups you can quickly determine which discussions are generating the most buzz. Go for those.
LinkedIn is not just for people looking for a job. It’s a great way to put yourself out there as a leader in the industry you’re in.
1. Make sure you have website and a blogYour website and blog is your most important online asset. Period.
All your social media activities should in some way be about growing your blog and website and email database and you can only do that with amazing content.
If you don’t have a blog I have written a pretty comprehensive guide to setting one up. Just follow the steps and see how you go.
As with most things online, if you find it too hard you can just hire someone to do it for you. I’m more than happy to get you on the right track in that respect.
2. Set up a Facebook PageEvery business should have a Facebook Page as far as I am concerned. And as they are quite simple to set up and run you can practice on Facebook before expanding out to other social media sites.
Here are the steps you can follow:
Research the best Facebook PagesI think the best thing you can do in the beginning is research some of the best Facebook Pages out there. These are individuals and companies who are getting it right. Some of them include Pat Flynn, Problogger, Neil Patel, Porsche, Battlefield, etc.
Have a look at those guys and take note of not just how they look, but how they interact with their customers.
Set up a PageYou need to get a Facebook Page, not a profile. If you have a profile you need to change as Facebook regularly takes these down.
Add your informationMake sure you add a really detailed set of information like your business address, services, opening hours and what it is that you do. Make it as comprehensive as possible.
Add some photosClick the “Photo” link up the top and then “Create an album” and go ahead and add some photos of your shopfront. Then create another album for your various product lines. People can now share these with their friends. Make sure you give them all meaningful captions.
Add a profile photoYou’ll need a profile photo. This is the little photo on the left hand side. It needs to include your logo as well as a high definition image that really conveys what it is that you do. It should be at least 180 pixels wide.
Invite your friendsIf you are already active on Facebook as a personal user it is a good idea to invite all your friends and get them to spread the word. This can give you a really important initial boost.
Start interactingNow you can begin interacting with current and potential customers. You can share photos, ideas, tips – anything that will compliment your brand and make people loyal to yourself. Not sure what to do? Check out down below.
Once you have mucked around with Facebook for a while you will start to develop enough confidence to move in to other areas.
3. Decide where else you need to beThe next step is to decide after a couple of months what other social media sites work for a small business like yours. Sign up for a few test accounts on Twitter, Google+ and Youtube and see what the “vibe” is like for your niche. If something looks promising then give it a go.