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Link Building Metrics: Managing Projects and SEOs with Page One Power
The document outlines best practices for managing link building teams and campaigns, emphasizing the importance of establishing a core philosophy and hiring the right talent. It highlights the need to foster client relationships, monitor results, and ensure employee alignment with campaign goals. Effective management encompasses transparency, strategy development, and constant performance measurement using both qualitative and quantitative metrics.
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Link Building Metrics: Managing Projects and SEOs with Page One Power
- 1. #SEJThinkTank @pageonepower Managing Link Building Teams& Campaigns with Cody Cahill
- 2. #SEJThinkTank @pageonepower ● Link Builder. ●Client Services. ● Project Manager. ● Department Head. ● Cubs fan since birth. CODY CAHILL
- 3. #SEJThinkTank @pageonepower POLL Question #1: Whatbest describes your current role in SEO? ● In-House ● Agency ● Freelance ● Consultant
- 4. #SEJThinkTank @pageonepower How do youmanage link building? 1. Establish Core Philosophies
- 5. #SEJThinkTank @pageonepower How do youmanage link building? 2. Hire The Right People
- 6. #SEJThinkTank @pageonepower How do youmanage link building? 3. Foster Client Relationships
- 7. #SEJThinkTank @pageonepower How do youmanage link building? 4. Monitor & Manage Results
- 8.
- 9. #SEJThinkTank @pageonepower Purpose drives GOALS. Philosophydefines PURPOSE.
- 10. #SEJThinkTank @pageonepower Are your valuesand goals aligned?
- 11. #SEJThinkTank @pageonepower Page One Power’sPhilosophy Links represent value and connection online. We promote the value of our clients and create genuine connections.
- 12. #SEJThinkTank @pageonepower Page One Power’sPurpose Strategize and execute link campaigns designed to increase organic search traffic, with targeted emphasis on priority keyword themes.
- 13. How do we securelinks? #SEJThinkTank @pageonepower Emphasize strategies and tactics that have lasting value.
- 14. 1. The sitelinking. 2. The site being linked. 3. The person who clicks the link. #SEJThinkTank @pageonepower Links should be valuable to:
- 15. No tricks, manipulation,or shortcuts #SEJThinkTank @pageonepower
- 16. #SEJThinkTank @pageonepower What do linksachieve? Pass Authority Topical Keyword Signals Click Through Traffic Brand visibility
- 17. #SEJThinkTank @pageonepower POLL Question #2: Wouldyou like to learn more about link building services from Page One Power? ● Yes ● Maybe, but I have a few questions. ● Not at this time.
- 18. #SEJThinkTank @pageonepower Managing Teams People areyour core product. They’re responsible for all work produced.
- 19. #SEJThinkTank @pageonepower Managing a teamof SEOs is difficult.
- 20. #SEJThinkTank @pageonepower 6 Personnel Considerations: ●Hiring Talent ● Training ● Allocating Talent ● Staffing Fluctuations ● Retaining Talent ● Company Culture
- 21. #SEJThinkTank @pageonepower Traits to HireFor: ● Communication Skills ● Persuasiveness ● Intellectual curiosity ● Critical thinking ● Organization ● Independent BUT collaborative ● Motivation: “Sticktoitiveness”
- 22. #SEJThinkTank @pageonepower Formal training matters,but you can’t learn without doing.
- 23. #SEJThinkTank @pageonepower Allocating Talent toCampaigns: Match employees’ skillsets with tasks needed for campaign success. Personal interests matter.
- 24. #SEJThinkTank @pageonepower What if youlose a key employee? It will happen. Staffing Fluctuations
- 25. #SEJThinkTank @pageonepower What if yougrow? Can you hire multiple new employees at once to meet demand? Staffing Fluctuations
- 26. #SEJThinkTank @pageonepower What about clientturnover? How do you keep employees when you’re overstaffed? Staffing Fluctuations
- 27. #SEJThinkTank @pageonepower Employee Retention: Compensation isonly a piece of the equation. Company Culture makes work worthwhile, drives retention.
- 28. #SEJThinkTank @pageonepower Managing Clients Transparency iskey to trust. Trust doesn’t matter without great service.
- 29. #SEJThinkTank @pageonepower Managing Client Campaigns: Strategydevelopment first. Are goals and expectations aligned and realistic?
- 30. #SEJThinkTank @pageonepower Strategy Assessment: a. Resources b.Goals c. Current Rankings d. Competition e. Niche Opportunity Campaign Assignment: a. Abilities b. Skills c. Personality & Interests d. Bandwidth
- 31. What resources dowe have at our disposal? What type of content is on the site? Are there “Linkable assets”? Does the website provide the value needed for link building? #SEJThinkTank @pageonepower Strategy Assessment
- 32. Have we identifiedthe right strategy? Are we diversifying our tactics? Do we have time necessary to execute the campaign effectively? #SEJThinkTank @pageonepower Strategy Assessment
- 33. Will the campaignbe integrated with other initiatives? What are the benefits and obstacles the integration presents? Has this tactic been successful in the past? #SEJThinkTank @pageonepower Strategy Assessment
- 34. Do we havethe right employee resources available to execute the strategy? Have we worked in this niche before? Which employees? Do we have any existing relationships that can be leveraged? #SEJThinkTank @pageonepower Campaign Assessment
- 35. Use proven metricsto objectively analyze performance. #SEJThinkTank @pageonepower Measuring Results Test new metrics constantly to measure future performance.
- 36. How successful isyour team? How successful has a particular campaign been? How good are your employees at building links? #SEJThinkTank @pageonepower Measuring Results
- 37. Data isn’t thewhole picture; it adds context. Don’t make decisions on data alone. #SEJThinkTank @pageonepower Measuring Results
- 38.
- 39. Authority ● Moz ● Majestic ●SEMRush ● Others #SEJThinkTank @pageonepower Qualitative Metrics Relevance Human Value (LQ Score?)
- 40. Don’t Chase (Only)Authority: #SEJThinkTank @pageonepower Many make the mistake of OVERemphasizing third party metrics
- 41. Balance metrics withcommon sense criteria: #SEJThinkTank @pageonepower ● Relevance ● Human Value
- 42. #SEJThinkTank @pageonepower Quantitative Metrics: a. Totallinks b. Time spent c. Sites found d. Emails sent e. Response rate
- 43. ● Photos sourcedfrom UnSplash.com #SEJThinkTank @pageonepower Photo Credits
- 44. #SEJThinkTank @YourTwitterHandle Our designer willcreate a snazzy final slide with your name & the moderator’s name for the Q&A Session. It will look something like this: Final Slide