1. #SEJSummit
#Searchmetrics

2. Free 30-Day Trial
Instant data. Tweak
strategies.
Benchmark
competitors.
“We’ve started using it
in our social division.
Now Searchmetrics is more valuable than ever before.”
Sebastian Wenzel, Webanalyticsbook
Use with m
ultiple team
s

3. #SEJSummit
#Searchmetrics

4. #SEJSummit
#Searchmetrics
3Takeaways
Content
Security
Dooms Day
Plans
Non-Google
Search

5. #SEJSummit
#Searchmetrics

6. #SEJSummit
#Searchmetrics
Content Security
•What is Google indexing?
•Do you have sensitive content indexed?
•Can I protect my customers, employees
and business by blocking content from
Google
•Content Audit for Risk

7. #SEJSummit
#Searchmetrics
What should I be looking
for?•Login pages, email reset
•Content which is only for a select group
•Help or instructional content
•Ask yourself, is this necessary in Google?

8. Salesforce Help
#SEJSummit
#Searchmetrics

9. Whitehouse.gov
#SEJSummit
#Searchmetrics

10. #SEJSummit
#Searchmetrics

11. #SEJSummit
#Searchmetrics
Dooms Day Plan
•More and more brands websites are seeing
dramatic SEO drops
•The number of penalties is growing
•Google changes are targeting niche or categories
•Overlooked technical changes cause dramatic
drops
•Recovering from Google issues is slow

12. #SEJSummit
#Searchmetrics
CNN

13. #SEJSummit
#Searchmetrics
Discovery.com

14. #SEJSummit
#Searchmetrics
Patch

15. #SEJSummit
#Searchmetrics
Retailmenot

16. #SEJSummit
#Searchmetrics

17. #SEJSummit
#Searchmetrics
Non-Google Search
•3 Y’s (Yahoo, Youtube, Yandex)
•Social Search (Facebook and Twitter)
•Commerce Search (eBay, Amazon, Alibaba)
•Image Search (Pinterest, Twitter)
•Content Search (Wikipedia, CNN)
•Local Search (Yelp, Maps)
•Job Search (Glassdoor, Indeed)

18. eBay Content Search
#SEJSummit
#Searchmetrics

19. SF Zoo Job Page
#SEJSummit
#Searchmetrics

20. NFL on Twitter
#SEJSummit
#Searchmetrics

21. #SEJSummit
#Searchmetrics
3Takeaways
Content
Security
Dooms Day
Plans
Non-Google
Search

22. #SEJSummit
#Searchmetrics
@jtkoene
www.linkedin.com/in/jordankoene