The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll also learn: - The top SEO priorities and challenges for 2024. - The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities. - Winning SEO resourcing strategies and reporting insights to fuel success. With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO. Watch and discover timely insights and unlock new SEO growth potential in 2024.

2. The State of
SEO in 2024
Priorities, Challenges, &
Opportunities

3. Speakers
Ryan Maloney
SEO Success Manager
Conductor
Shannon Vize
Sr. Content Marketing Manager
Conductor

4. 3
● Low SEO Maturity: Organizations where SEO
is not that important yet. There are currently
minimal investments in SEO.
● Medium SEO Maturity: Organizations where
SEO is moderately important with adequate
SEO investment.
● High SEO Maturity: Organizations where
SEO is a priority. SEO is a significant part of
the processes for more than one team with
strong investment.
The State of SEO Survey Methodology
Data & Methodology
Surveyed over 400 digital marketing, SEO,
and content marketing experts in North
America who serve a primary role in managing
a brand’s website or digital presence.
We used the concept of SEO maturity to
further segment the data, based on the
corresponding 3 levels:

5. How did SEO impact marketing performance and what were
the top priorities and challenges faced in 2023?

6. 5
The Impact of SEO on Website Performance & Marketing Goals
Overall
reported SEO positively impacted
website performance and
marketing goals in 2023.
93%
SEO in 2023

7. 6
Top 3 SEO Priorities in 2023
By Role Level
SEO in 2023

8. 7
The Top 3 Most Significant SEO Challenges in 2023
SEO in 2023
Adapting to AI advancements
1
SEO governance
Focusing on the wrong SEO efforts
3
2
Overall

9. How will the role of AI impact SEO in 2024?
What challenges and opportunities does it pose?

10. 9
Anticipated Disruption of Google’s SGE
of respondents believe SGE will
result in some type of
disruption to their SEO
strategies.
71%
AI in SEO
Overall

11. 10
The Top 3 SEO Priorities Related to SGE
UX enhancement
Overall
1
Long-tail keyword
targeting
Image, visual, and rich
media enhancement
3
Prioritizing seamless user experiences
to ensure content is engaging and
valuable within SGE.
Schema markup
enhancement
2
Shifting towards long-tail keywords
and phrases to capture the
conversational queries typical of SGE.
Enhancing schema markup to provide
structured data that SGE can better
utilize for generating results.
Prioritizing visually appealing content
and rich media to stand out in the
interactive SGE interface.
AI in SEO

12. Anticipated Impact of AI on SEO in 2024
of respondents believe AI as
a whole will have a positive
impact on SEO in 2024.
83%
11
AI in SEO
Overall

13. 12
Anticipated Impact of AI on SEO in 2024
AI in SEO
By SEO Maturity Level

14. How will your SEO resourcing strategy and time to
implementation impact SEO success in 2024?

15. 14
In-House vs. Outsourced SEO Resourcing Strategy
SEO Resourcing & Processes
By SEO Maturity Level

16. 15
Average Time to Implementation for SEO Requests
SEO Resourcing & Processes
Overall

17. What does SEO reporting look like in 2024?

18. 17
Most Common SEO Reporting Metrics
Organic website traffic and engagement are the
two most commonly tracked SEO metrics across
all company sizes, job functions, and role levels.
SEO Reporting
Overall

19. 18
Average Number of Metrics Used for SEO Reporting
SEO Reporting
By SEO Maturity Level
● Low SEO Maturity = 3 Metrics
● Medium SEO Maturity = 4 Metrics
● High SEO Maturity = 6 Metrics

20. What are the top SEO priorities for 2024?

21. 20
Top SEO Priorities for 2024 vs. 2023
2024 SEO Priorities
Overall

22. 21
Top SEO Priorities for 2024
2024 SEO Priorities
By Role Level

23. 22
Top SEO Priorities for 2024
2024 SEO Priorities
By SEO Maturity Level