#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker

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Do you feel that your industry is too boring or uninteresting to acquire links successfully? SEJ’s Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.

Marketing

@lorenbaker
Link Building for
“BORING” Industries
Loren Baker, Founder of SEJ
#SEJThinkTank

Cut My Teeth in “Boring” Industries
• Personal & Business Checks
• Plastics Fabrication
• Beauty Schools
• Vinyl Siding
• Fish Oil
• Gutters
#sejthinktank @lorenbaker

My Gutter Story / Gutter Revelation
#sejthinktank @lorenbaker

Industries That YOU Need Help With
• Plumbing
• HVAC / Air Conditioning
• Legal
• Carpets / Home Repair
• Finance
• Real Estate
• PS. Most of these are localized businesses
#sejthinktank @lorenbaker

Poll 1
What’s your biggest
linking challenge?
1. Bloggers say NO or ignore me
2. There are no places to get links
for my clients
3. Sites charge big $$$ to links to
me
4. I have ZERO experience in Link
Building and need help.

Plumbing!
• Most Requested
“Boring” Industry
• Everyone needs a
Plumber
• 99% of Houses have
Toilets
• Very Localized
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Local Links & Citations
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Guest Blogging / Blogging
#sejthinktank @lorenbaker

Funny / Viral / Resourceful Content
#sejthinktank @lorenbaker

Infographics & Outreach
#sejthinktank @lorenbaker

Don’t Forget to Promote Them
Sites where other blogs and resources find content.
• InfographicJournal.com - Blog that publishes the best infographics daily. Gets
own traffic and direct links, posts do go viral.
• DesignTAXI - Design site that highlights best design stories and pieces of content
online. Very infographic friendly and bloggers will embed and share from
DesignTAXI.
#sejthinktank @lorenbaker

Press / Public Relations
#sejthinktank @lorenbaker

@lorenbaker
PR - Use Proprietary Data – Be The Source

Air Conditioning Repair
#sejthinktank @lorenbaker

Air Conditioning Repair
#sejthinktank @lorenbaker
• How Long It Takes Mold & Bacteria to Grow After AirCon Turns
Off (Florida)
• What Happens To Ventilation System If You Don’t Replace Air
Filters
• Energy Savings of New Air Con vs. 1990’s Air Con
• Sleeping in Room Temperature vs Hot Summer Air
• Average Delivery and Repair Response Times (Pizza, AirCon,
Uber…)

Carpet Cleaning / Carpets
#sejthinktank @lorenbaker

Carpet Cleaning / Carpets
• A lot of same sites reviewed with plumbing but much
more design opportunities
• Target Real Estate blogs / agents with content about
carpets, homes, design.
• Carpets & Noise Pollution … Second Floor Condos
• Empire Today & Luna have some of the strongest TV
& Radio marketing, what can we learn from them?
#sejthinktank @lorenbaker

Law Firms / Personal Injury
#sejthinktank @lorenbaker

Real Estate Agents
#sejthinktank @lorenbaker

Need Linking Help?
• Real Estate
• SAAS
• B2B
• Law
• Finance
• Local
• House & Home
• ETC….
#sejthinktank @lorenbaker
Email Me:
loren@searchenginejournal.com
or
loren@fdgtl.co
Or ping me at @lorenbaker

Loren Baker
Founder, Search Engine Journal
@lorenbaker
#sejthinktank @lorenbaker

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Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Check this webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools. You’ll learn: - How to monitor content decay and take action. - How to uncover content opportunities and gaps between you and your competitors. - How to boost your rankings with internal linking and other link building tactics. - How you can prioritize technical issues and resolve critical issues quickly. Andrei Țiț, Product Marketer at Ahrefs will show you how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds. Watch and discover 10 quick and easy SEO wins to boost your site’s rankings.

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Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days. You’ll learn: - The process and tools to earn press links in just 30 days. - A scalable process to gather data to enhance journalist storylines. - How to combine data and expert commentary for the press. Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples. Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you. Discover how to earn quality links through a strong digital PR presence.

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The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. You’ll also learn: - The top SEO priorities and challenges for 2024. - The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities. - Winning SEO resourcing strategies and reporting insights to fuel success. With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO. Watch and discover timely insights and unlock new SEO growth potential in 2024.

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Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Check out this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. We’ll show you: - The foundational principles on which to build your business to succeed. - The importance of delegation, market positioning, and staffing. - More proven lessons learned from 14 years of experience. With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power's success. If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you. Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

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From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level next year. Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: - The most important SEO updates from 2023, and what they mean for the future of SEO. - How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE. - Actionable predictions for featured snippets, voice search, and more in the coming year. In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023. Register and learn the keys to staying ahead of the curve in 2024.

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

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In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: - Why leveraging first-party data rather than third-party data is key for success. - Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula. - Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account. With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love. Register and get expert tips and proven strategies for hitting your growth goals next year.

Emergency SEO: How To Recover When SERP Rankings Suddenly Drop

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With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. But what happens when they suddenly drop? Do you know what steps to take to restore your rankings? Watch this for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of the drop on affected pages. We’ll also show you the ways to identify if rankings have truly dropped or if it’s just an analytics issue. You’ll takeaway: - The proper steps to take to evaluate the impact of changing Google rankings. - How to protect your website and stay ahead of sudden ranking drops. - How to identify the cause of lowered rankings. With Ryan Maloney, SEO Success Manager at Conductor, we’ll explore how to take proactive steps to protect your rankings following the latest Google algorithm updates, so you can mitigate drops in the future. Register now and learn to protect and rescue your rankings from sudden drops.

2023 Survey Review: State Of Marketing Data Standards In The AI Era

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Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns. In this webinar, you will: - Gain a better understanding of how your marketing data management compares to enterprise advertisers. - Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs. - Walk away with tactics and best practices that you can use to improve your marketing data now. Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards. Register and learn the key ways to level up your data strategy to pinpoint campaign success.

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#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker

1. @lorenbaker Link Building for “BORING” Industries Loren Baker, Founder of SEJ #SEJThinkTank

2. 15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience. • Foundation Digital • Search Engine Journal • Client Focus on Integrated Content Solutions for Cross Channel Growth @lorenbaker

3. Cut My Teeth in “Boring” Industries • Personal & Business Checks • Plastics Fabrication • Beauty Schools • Vinyl Siding • Fish Oil • Gutters #sejthinktank @lorenbaker

4. My Gutter Story / Gutter Revelation #sejthinktank @lorenbaker

5. Industries That YOU Need Help With • Plumbing • HVAC / Air Conditioning • Legal • Carpets / Home Repair • Finance • Real Estate • PS. Most of these are localized businesses #sejthinktank @lorenbaker

6. Poll 1 What’s your biggest linking challenge? 1. Bloggers say NO or ignore me 2. There are no places to get links for my clients 3. Sites charge big $$$ to links to me 4. I have ZERO experience in Link Building and need help.

7. Plumbing! • Most Requested “Boring” Industry • Everyone needs a Plumber • 99% of Houses have Toilets • Very Localized #sejthinktank @lorenbaker

8. Local Links & Citations #sejthinktank @lorenbaker

9. Guest Blogging / Blogging #sejthinktank @lorenbaker

10. Guest Blogging / Blogging #sejthinktank @lorenbaker

11. Funny / Viral / Resourceful Content #sejthinktank @lorenbaker

12. Infographics & Outreach #sejthinktank @lorenbaker

13. Don’t Forget to Promote Them Sites where other blogs and resources find content. • InfographicJournal.com - Blog that publishes the best infographics daily. Gets own traffic and direct links, posts do go viral. • DesignTAXI - Design site that highlights best design stories and pieces of content online. Very infographic friendly and bloggers will embed and share from DesignTAXI. #sejthinktank @lorenbaker

14. Press / Public Relations #sejthinktank @lorenbaker

15. @lorenbaker PR - Use Proprietary Data – Be The Source

16. Podcast Tours #sejthinktank @lorenbaker

17. Pest Control #sejthinktank @lorenbaker

18. Pest Control #sejthinktank @lorenbaker

19. Air Conditioning Repair #sejthinktank @lorenbaker

20. Air Conditioning Repair #sejthinktank @lorenbaker • How Long It Takes Mold & Bacteria to Grow After AirCon Turns Off (Florida) • What Happens To Ventilation System If You Don’t Replace Air Filters • Energy Savings of New Air Con vs. 1990’s Air Con • Sleeping in Room Temperature vs Hot Summer Air • Average Delivery and Repair Response Times (Pizza, AirCon, Uber…)

21. Carpet Cleaning / Carpets #sejthinktank @lorenbaker

22. Carpet Cleaning / Carpets • A lot of same sites reviewed with plumbing but much more design opportunities • Target Real Estate blogs / agents with content about carpets, homes, design. • Carpets & Noise Pollution … Second Floor Condos • Empire Today & Luna have some of the strongest TV & Radio marketing, what can we learn from them? #sejthinktank @lorenbaker

23. Law Firms / Personal Injury #sejthinktank @lorenbaker

24. Law Firms / Personal Injury #sejthinktank @lorenbaker

25. Real Estate Agents #sejthinktank @lorenbaker

26. Need Linking Help? • Real Estate • SAAS • B2B • Law • Finance • Local • House & Home • ETC…. #sejthinktank @lorenbaker Email Me: loren@searchenginejournal.com or loren@fdgtl.co Or ping me at @lorenbaker

27. Loren Baker Founder, Search Engine Journal @lorenbaker #sejthinktank @lorenbaker

Editor's Notes

Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads

#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker

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Editor's Notes