This deck, packed with stats and case studies, will answer your questions: What is Content Marketing? Why it's important? What Content Marketing brings to businesses? Should you use Content Marketing?
Look into Introduction to Content Marketing to find out how successful companies all over the world win with this highly efficient marketing strategy. Brought to you by Carl Content - first data-driven content marketing bureau in Ho Chi Minh City, Vietnam.
Thinking Like a Publisher: An Introduction to Content MarketingHolony Media
How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise tuning out traditional “disruptive” advertising.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
This deck, packed with stats and case studies, will answer your questions: What is Content Marketing? Why it's important? What Content Marketing brings to businesses? Should you use Content Marketing?
Look into Introduction to Content Marketing to find out how successful companies all over the world win with this highly efficient marketing strategy. Brought to you by Carl Content - first data-driven content marketing bureau in Ho Chi Minh City, Vietnam.
Thinking Like a Publisher: An Introduction to Content MarketingHolony Media
How do you stand out in a world that’s so darn noisy? You think like a publishing company. Enter the exciting world of content marketing and learn how to attract and retain an audience using relevant, valuable content. See how infographics, blog posts, podcasts, and other forms of content can engage consumers who are otherwise tuning out traditional “disruptive” advertising.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
Topics include: Everybody isn't your audience, target market vs. audience persona, creating an audience persona, and top tips for doing audience personas
B2B marketing strategies and ideas for your businessEmail On Business
B2B marketing is a popular concept for any business to get leads. Following these tips will give you more weight to your B2B Marketing strategies.
https://emailonbusiness.com/b2b-mailing-list/
Workshop: Content marketing in a corporate context - 2014Comprend
This workshop about content marketing in a digital corporate communication context was held during the KWD Webranking event. Workshop leaders from KW Digital were Joakim Arhammar, Content Strategist and Sara Hernandez, Client Director
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.
The purpose of content strategy is to facilitate the consistent delivery of interesting stories. The end result is that you will attract and retain the attention of the targeted audience that you want to reach.
Inbound marketing is the combination of techniques that allows you to attract visitors, convert leads, close customers, and delight promoters.
One of the greatest benefits of inbound marketing is that it’s continuous and compounding. Inbound marketing offers a profound opportunity to connect with and help your leads succeed with your product on their terms.
Using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (marketing & sales channels) at just the right times (lifecycle stages).
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
Creating attractive content is an essential step in inbound marketing, but there's more to content marketing than just blogging. Learn how you can go beyond the blog post to reach the maximum audience of potential customers.
In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry Kim shares his expert opinion in this fast-paced session.
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
Topics include: Everybody isn't your audience, target market vs. audience persona, creating an audience persona, and top tips for doing audience personas
B2B marketing strategies and ideas for your businessEmail On Business
B2B marketing is a popular concept for any business to get leads. Following these tips will give you more weight to your B2B Marketing strategies.
https://emailonbusiness.com/b2b-mailing-list/
Workshop: Content marketing in a corporate context - 2014Comprend
This workshop about content marketing in a digital corporate communication context was held during the KWD Webranking event. Workshop leaders from KW Digital were Joakim Arhammar, Content Strategist and Sara Hernandez, Client Director
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.
The purpose of content strategy is to facilitate the consistent delivery of interesting stories. The end result is that you will attract and retain the attention of the targeted audience that you want to reach.
Inbound marketing is the combination of techniques that allows you to attract visitors, convert leads, close customers, and delight promoters.
One of the greatest benefits of inbound marketing is that it’s continuous and compounding. Inbound marketing offers a profound opportunity to connect with and help your leads succeed with your product on their terms.
Using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (marketing & sales channels) at just the right times (lifecycle stages).
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
Creating attractive content is an essential step in inbound marketing, but there's more to content marketing than just blogging. Learn how you can go beyond the blog post to reach the maximum audience of potential customers.
In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry Kim shares his expert opinion in this fast-paced session.
Breaking Destructive Habits in Online Marketing was a great session with Michelle LeBlanc https://twitter.com/michellebluesky at the HiMA annaul event Interactive Strategis Conference.
The session discussed the pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix.
5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream Search Engine Journal
In this sponsored #SEJthinktank webinar, Erin Sagin of WordStream shares five ways to identify new keywords for your PPC account. She talks about how to leverage existing search query data, take advantage of Google’s free tools, and even spy on the competition.
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...Search Engine Journal
Keesa Schreane of Thomson Reuters will provide insight into how brands can leverage knowledge of what drives your market, community and influencer engagement, and the power of momentum to improve your SEO.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
Fundamentals for the New Era PR Pro with Sarah EvansCision
Watch the webinar replay, free: http://bit.ly/1jYI3bs
PR is evolving as social and digital become ubiquitous. Understanding the full scope of emerging PR opportunities is critical to success.
Learn how to plan, share and engage in this brave new world with tactics from PR strategist Sarah Evans. Watch the free replay of her webinar to:
-Create credible content by thinking like a producer, editor and journalist.
-Improve workflow efficiency with real-time tips and tools.
-Ensure future organizational and individual success by looking at the big picture.
Don’t let the future pass you by. Watch Sarah’s webinar here: http://bit.ly/1jYI3bs
About the Speaker:
Sarah Evans is the owner of Sevans Strategy, a public relations and new media consultancy. She created and moderates #Journchat, the first-ever weekly live tweetchat for PR pros, journalists and bloggers. Sarah has been listed in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter, and Entrepreneur’s Top 10 Hot Startups.
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...Search Engine Journal
Have you considered hosting webinars and aren’t sure where to start? Or, have you held webinars but didn’t really see the results you were hoping for?
Join Danielle Antosz, Senior Editor of Search Engine Journal in this ‘webinar about webinars’ to discuss the basic elements of a successful webinar, and show you how to use this format to educate your audience and build your brand.
View the slides from Kevin Henrikson's preso on SEJ ThinkTank. The veteran of two startups sold to Yahoo and Microsoft for $550M, Kevin breaks down his startup marketing strategies. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Are you a digital marketing freelancer, or are you thinking about taking the plunge to go full-time freelance?
Danielle Antosz, Features Editor at Search Engine Journal and a full-time freelancer, shares tips and tools for building your side hustle into a full-time career.
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker Search Engine Journal
Do you feel that your industry is too boring or uninteresting to acquire links successfully?
SEJ’s Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.
Linkbuilding in 2016: New Strategies & Resources with Loren BakerSearch Engine Journal
There are many ways to build links, but once you build up authority to your site, how do you keep it?
SEJ Founder Loren Baker joins our SEJ ThinkTank webinar to provide tips and techniques in growing (and revolutionizing) link building strategies.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasSearch Engine Journal
Reddit is without question one of the hardest social media sites to succeed on – but that doesn’t mean it is impossible.
SEJ’s Chief Social Media Strategist, Brent Csutoras, shares the most important steps you need to take to be successful on Reddit.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
Repurposing Content for Results | Pubcon SFIMA 2017Casie Gillette
As marketers, we spend a lot amount of time coming up with new content ideas. The problem is not everyone has the time and resources to continuously generate fresh content. And let's be real, sometimes we simply run out of ideas.
In this presentation, see how to use data to identify top performing content pieces and turn them into new assets. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels.
A complete guide to start your journey with social selling.
Connect with me on Twitter: @HennaNiiranen
See also http://www.slideshare.net/differolaiset
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
When it comes to building your content strategy, one size does not fit all. In this presentation, I discuss why best practices aren't always best, things to think about when building your brand's content strategy, and how finding a balance between "old and new" will set you up for sucess.
The presentation is from the Toronto HubSpot User Group on 12.2.21
It's all about the hustle! When you run a small business, you wear many hats. You're in charge of making sure the world knows who you are and what you do. You're also responsible for figuring out exactly how to do that in a way that serves and protects you, your time, work and energy.
In this interactive presentation and discussion, we'll cover ways you can use personal branding, social media, content, marketing and storytelling to raise your profile, make valuable connections, drive more leads and welcome new customers or clients. We'll also touch on prioritization, how to use energy management to maximize your productivity and why you need a reverse to-do list.
Learn more about Jessica Lawlor at JessicaLawlor.com.
Inbound marketing & Lead Generation - Kalyan ChandraKalyan Chandra
Kalyan Chandra explains how business orgs can leverage Inbound marketing for lead generation.
alyan Chandra is a Hyderabad based Independent Digital Marketing Consultant & Trainer with 7+ years experience in Digital Technology & Transformation, Marketing Research & Strategy, Online Advertising & Promotions. He is also a consultant faculty for Annapurna International Film School.
Http://www.kalyanchandra.com
Blogging how to get started and monetize fullChelsea Dygert
Trying to figure out how to make your website make money for you? This highlights the main ways to use your website and blog content to drive money in your pocket. Don't be misunderstood: it does take work, and you do need to market your content. But, if you create niche content that provides recurring and continual value to some group of people willing to purchase, you can make web traffic make you money.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
This is a presentation all about developing a killer content marketing strategy. Alessandra Ceresa, Director of Marketing at GreenRope, shows businesses how to strategize and develop an effective strategy even if you are not a great writer!
Be king of your content marketing - CIM - Feb 2015Jon Norris
A presentation on the basics of content marketing for the Chartered Institute of Marketing at Brighton University in February 2015.
Covering:
- How to come up with ideas
- How to create content
- How to publish
- How to promote
- How to attract an audience
- How to convert that audience into customers
LinkedIn Workshop: Profiles and Publishing (Digital Marketing Today: S18)Julian Gamboa
In Digital Marketing Today, it is essential for students to market themselves to the best of their abilities so that they can stand out from the pool of applicants during their interviews. In this lecture, we covered how to have a true "All-Star" LinkedIn profile as well as how publishing works and the ways to add it to your portfolio.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
9. Content marketing is the art (and science) of
producing content people want to consume in
exchange for their attention in order to generate
awareness, interest, and desire for your product or
service.
My definition
20. ○ Produce on a consistent schedule
○ Study headline writing
○ Pay attention to what works elsewhere
○ Do more of content that works, less of what
doesn't
○ Take time to promote your work
○ Share other people's stuff
○ Build key relationships
○ Grow your audience (Twitter, Facebook, email)
Content marketing tips
21. Headline tips
○ Study magazine headlines
○ Pay attention to what works on other blogs
○ Use common headline formulas
• Lists
• How to's
• Why...
• Questions
○ Be ultra-specific
○ Don't give everything away
○ Include data