This document provides tips and best practices for using various social media platforms like Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn for business purposes. It discusses engaging audiences and driving traffic to websites or stores. Key metrics and statistics are presented for each platform's reach and growth. Examples of both successful and unsuccessful social media marketing campaigns are outlined. The document concludes with brainstorming ideas for how to leverage specific social channels to reach target audiences for brands like Urban Outfitters, Nordstrom, Banana Republic, and Walmart.