Unlocking the Power of Social Media

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By putting together an comprehensive social media program plan, you can reap the benefits of time savings, improved effectiveness, improved engagement, and tighten your social media efforts. Follow these five simple steps to unlock the power (and potential) of social media.

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Unlocking the Power of Social Media

  1. 1. UNLOCKINGTHEPOWER OFSOCIALMEDIA OCTOBER3,2013
  2. 2. Hi,I’mKim. New to Pyramid. Recently worked at Spring Creek Group, one of the nation’s first social media focused agencies. Prior to that worked in development communications for KEXP. Excited to be helping Pyramid give voice to good causes. #PYRWebinar |@PyramidComms
  3. 3. ORGANIZINGTHECHAOS DEVELOPING YOUR SOCIAL MEDIA PLAN #PYRWebinar |@PyramidComms
  4. 4. Review & Listen Make a Plan Add Value Start Sharing Measure #PYRWebinar |@PyramidComms
  5. 5. Review & Listen Make a Plan Add Value Start Sharing Measure §  Audit your current presence §  Understand how people are talking about your organization §  Understand what your audience cares about §  Listen to the good AND the bad #PYRWebinar |@PyramidComms
  6. 6. 0   10   20   30   40   50   60   Favorites Retweets Replies Tweets 0 50 100 150 200 250 300 350 400 New Likes Monthly PTAT Total Actions #PYRWebinar |@PyramidComms Source: Analytics.Twitter.com Source: Facebook Insights
  7. 7. Review & Listen Make a Plan Add Value Start Sharing Measure §  Set goals and objectives §  Identify target audiences §  Establish owned, earned, & paid media strategies; think integrated §  Identify key performance indicators #PYRWebinar |@PyramidComms
  8. 8. Organization Goal Communications/Marketing Goal Social Media Goal #PYRWebinar |@PyramidComms
  9. 9. Review & Listen Make a Plan Add Value Start Sharing Measure §  Define your brand and tone and voice §  Be clear about the value you provide your audience §  Evaluate your assets and storytelling content §  Build an editorial calendar #PYRWebinar |@PyramidComms
  10. 10. ShowYourStory #PYRWebinar |@PyramidComms
  11. 11. Review & Listen Make a Plan Add Value Start Sharing Measure §  Create audience outreach plan §  Prepare engagement and escalation plan §  Partner outreach recommendations #PYRWebinar |@PyramidComms
  12. 12. WoodlandParkZoo #GiveTen for Tigers Social communities Email outreach to donors Influencers #PYRWebinar |@PyramidComms
  13. 13. Review & Listen Make a Plan Add Value Start Sharing Measure §  Monitoring tool selection §  Reporting cadence and metrics §  Insight and evaluation #PYRWebinar |@PyramidComms
  14. 14. Sometoolsuggestions Facebook Insights Twitter Analytics (Analytics.Twitter.com) Statigram for Instagram Statistics Simply Measured for on-going tracking and reporting Link Tracking
  15. 15. Listen Make a Plan Add ValueStart Sharing Measure #PYRWebinar |@PyramidComms
  16. 16. ADDITIONALCONSIDERATION #PYRWebinar |@PyramidComms
  17. 17. Resources and team #PYRWebinar |@PyramidComms
  18. 18. HOWWECANHELP Strategic Planning & Recommendations Campaign Planning & Integration Evaluation & Assessment #PYRWebinar |@PyramidComms
  19. 19. QUESTIONS? #PYRWebinar |@PyramidComms
  20. 20. THANKYOU Find us on Twitter, Facebook, and LinkedIn. Facebook.com/PyramidCommunications LinkedIn.com/company/pyramid-communications You can find me @kimervin. kervin@pyramidcommunications.com #PYRWebinar |@PyramidComms

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