Holistic marketing concept
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This document provides an introduction to marketing management. It defines marketing management according to several sources as the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of goods and services. The objectives of marketing management are outlined as creating new customers, satisfying customer needs, enhancing business profitability, and raising living standards. The key steps in the marketing management process are then described.
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The document provides definitions and explanations of key marketing concepts from various experts and organizations. It discusses marketing management as understanding customer needs, environmental scanning, developing marketing plans and strategies, implementing plans, and setting control mechanisms. Marketing aims to make selling unnecessary by knowing customers so well that products sell themselves. The scope of marketing management includes decisions around distribution, sales promotion, advertising, after-sales service, customer research, products, and pricing.
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
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Holistic market
The holistic marketing concept has four main components: 1) relationship marketing, 2) integrated marketing, 3) internal marketing, and 4) social responsibility marketing. Relationship marketing focuses on building long-term relationships with customers, suppliers, and partners. Integrated marketing combines marketing activities to create and deliver value for customers. Internal marketing involves training employees to serve customers well. Social responsibility marketing considers the needs of society as well as customers and profits. The outcomes of holistic marketing include developing marketing strategies and plans to connect with target markets while delivering value through an integrated approach.
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Evolution Of Marketing
The document traces the evolution of marketing concepts from production orientation to holistic marketing. It discusses the key concepts of production, product, selling, marketing and holistic marketing. The holistic marketing concept acknowledges that all aspects of marketing are important, including relationship marketing, social responsibility marketing, internal marketing, and integrated marketing. It emphasizes building long-term relationships with customers and other stakeholders through an integrated marketing approach.
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Introduction to marketing management
This document provides an introduction to marketing management. It defines marketing management according to several sources as the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of goods and services. The objectives of marketing management are outlined as creating new customers, satisfying customer needs, enhancing business profitability, and raising living standards. The key steps in the marketing management process are then described.
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The document provides definitions and explanations of key marketing concepts from various experts and organizations. It discusses marketing management as understanding customer needs, environmental scanning, developing marketing plans and strategies, implementing plans, and setting control mechanisms. Marketing aims to make selling unnecessary by knowing customers so well that products sell themselves. The scope of marketing management includes decisions around distribution, sales promotion, advertising, after-sales service, customer research, products, and pricing.
Holistic marketing
The document discusses the holistic marketing concept and provides details about the beverage brand Paper Boat and its marketing strategies. Key points include:
1) Holistic marketing involves interconnected marketing activities to project a unified business image and ensure customer purchase over competitors.
2) Paper Boat uses storytelling and nostalgia in its marketing campaigns to build emotional connections with its target audience of urban 20-40 year olds.
3) The brand's integrated marketing strategy includes social media campaigns encouraging customers to share childhood memories.
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The document discusses the micro-environment that affects firms. It includes customers, suppliers, marketing intermediaries, competitors, and publics. The micro-environment includes factors closest to the firm that it can influence. It discusses the different types of customers and markets firms operate in as well as the importance of suppliers and conducting competitor analysis. It also outlines the various marketing intermediaries that help firms promote, sell, and distribute goods, and defines publics as groups interested in or impacted by an organization.
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The document discusses strategic choice in building a multicultural organization. It defines strategic choice as the decision that determines a firm's future strategy and addresses which path it will take. A SWOT analysis is conducted to examine strengths, weaknesses, opportunities, and threats, and the best applicable strategy is selected to achieve organizational objectives. The process of strategic choice involves focusing on alternatives, analyzing them, evaluating strategies, and making a strategic choice. Gap analysis is used to narrow alternatives and selection factors like objective and subjective criteria are used to evaluate strategies.
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The holistic marketing concept has four main components: 1) relationship marketing, 2) integrated marketing, 3) internal marketing, and 4) social responsibility marketing. Relationship marketing focuses on building long-term relationships with customers, suppliers, and partners. Integrated marketing combines marketing activities to create and deliver value for customers. Internal marketing involves training employees to serve customers well. Social responsibility marketing considers the needs of society as well as customers and profits. The outcomes of holistic marketing include developing marketing strategies and plans to connect with target markets while delivering value through an integrated approach.
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Marketing involves creating, communicating, and delivering value to customers. It is a set of processes for managing customer relationships to benefit an organization and its stakeholders. Marketing includes planning and executing the pricing, promotion, and distribution of goods and services. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
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The document traces the evolution of marketing concepts from production orientation to holistic marketing. It discusses the key concepts of production, product, selling, marketing and holistic marketing. The holistic marketing concept acknowledges that all aspects of marketing are important, including relationship marketing, social responsibility marketing, internal marketing, and integrated marketing. It emphasizes building long-term relationships with customers and other stakeholders through an integrated marketing approach.
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The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
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The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
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Sales organization is a part of the total organization which is given the responsibility of selling of products manufactured by a company
It is another organization within the larger organization which is given the responsibility of selling function
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It is concerned with planning, organizing, leading and controlling the activities of the sales force
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This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
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Marketing research systematically studies marketing problems to inform solutions. It became popular in the 1950s while MKIS emerged in the 1960s using computers. Research is retrospective while MKIS is continuous. Both aim to aid decision-making but MKIS has a broader scope.
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This document discusses sales management, including:
1) It defines sales management as the management of a company's personal selling function or the process of planning, directing, and controlling personal selling activities.
2) The objectives of sales management include increasing sales volume, contributing to profits, and continuing growth.
3) A sales manager's responsibilities include sales planning, administration, policy/strategy development, forecasting, organizing the sales team, and coordinating with other departments like marketing, advertising, and production.
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This document discusses several marketing management philosophies, including the production concept, product concept, selling concept, marketing concept, societal marketing concept, and holistic marketing concept. The production concept focuses on high production and wide distribution. The product concept emphasizes product quality, performance, and features. The selling concept is based on aggressive selling methods. The marketing concept focuses on understanding customer needs and satisfying them better than competitors. The societal marketing concept balances business, customer, and societal interests. The holistic marketing concept integrates all marketing activities and recognizes their interdependencies.
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A market consists of sellers and buyers where transactions can potentially occur. Marketing management involves choosing target markets and attracting, retaining, and growing customers through superior value. The marketing concept holds that organizational goals are met by understanding customer needs and satisfying them better than competitors. It has four pillars: targeting specific markets, understanding customer needs, integrating marketing functions, and achieving profitability. Customer retention marketing aims to convert occasional buyers into loyal, long-term customers through communication, service, listening to customers, loyalty programs, and connecting customers.
Holisticmarket 131009183651-phpapp02
The holistic marketing concept has four main components: 1) relationship marketing, 2) integrated marketing, 3) internal marketing, and 4) social responsibility marketing. Relationship marketing focuses on building long-term relationships with customers, suppliers, and partners. Integrated marketing combines marketing activities to create and deliver value for customers. Internal marketing involves training employees to serve customers well. Social responsibility marketing considers the needs of society as well as customers and profits. The outcomes of holistic marketing include developing marketing strategies and plans to connect with target markets while delivering value through an integrated approach.
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This document discusses key concepts in marketing. It defines marketing as an integrated process through which companies build relationships and create value for customers. The document outlines core concepts like understanding customer needs and targeting specific market segments. It also describes how the focus of marketing has evolved from production and selling to a customer-centric approach centered on creating value and satisfaction. Marketing is defined as being vital to organizational success by anticipating customer wants and delivering superior value compared to competitors.
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The document discusses different marketing concepts, including the production concept, product concept, and modern marketing concept. The production concept focuses on efficient production and mass distribution to achieve low costs. The product concept concentrates on building and selling high-quality products. Modern marketing integrates different functions like sales, advertising, and customer service to most effectively create and deliver customer value.
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The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
Sales Organisation
Sales organization is a part of the total organization which is given the responsibility of selling of products manufactured by a company
It is another organization within the larger organization which is given the responsibility of selling function
It involves people working together for attaining the sales objectives of the company
It is concerned with planning, organizing, leading and controlling the activities of the sales force
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This document provides an overview of key concepts in marketing. It defines marketing according to several experts and outlines marketing management philosophies including production, sales, marketing, and societal orientations. The differences between sales and market orientations are explained. The marketing process and core concepts like customer value, satisfaction, and relationship marketing are summarized. Trends in marketing are also briefly mentioned.
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Marketing research systematically studies marketing problems to inform solutions. It became popular in the 1950s while MKIS emerged in the 1960s using computers. Research is retrospective while MKIS is continuous. Both aim to aid decision-making but MKIS has a broader scope.
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Sales Management:
Definition, Difference, Relationship, Objectives of - Sales and Marketing
Personal Selling:
Definition, Characteristics, Forms
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This document discusses sales management, including:
1) It defines sales management as the management of a company's personal selling function or the process of planning, directing, and controlling personal selling activities.
2) The objectives of sales management include increasing sales volume, contributing to profits, and continuing growth.
3) A sales manager's responsibilities include sales planning, administration, policy/strategy development, forecasting, organizing the sales team, and coordinating with other departments like marketing, advertising, and production.
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This document discusses sales management and related concepts. It begins with definitions of sales as the completion of a commercial activity to sell products or services for money, while marketing involves promoting goods and services to create value for customers. The key difference between sales and marketing is that sales focuses on the needs of the seller while marketing focuses on the needs of the buyer.
The document then discusses the objectives, nature, functions, and goals of sales management. The main objectives are to generate sales volume, contribute to profits, and ensure growth. Functions include planning, organizing, directing, controlling, coordinating, recruiting salespeople, and advising other departments. Effective sales management requires structuring the sales organization, training and motivating the salesforce
Levels of Consumer Decision making & A model of Consumer Decision making in C...
The document discusses consumer decision making, including three levels of involvement (routine response behavior, limited decision making, and extensive decision making), and presents a five-stage model of consumer decision making. The model includes need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Routine decisions involve little consideration, while extensive decisions involve high costs and extensive research between many alternatives.
Marketing management philosophies
This document discusses several marketing management philosophies, including the production concept, product concept, selling concept, marketing concept, societal marketing concept, and holistic marketing concept. The production concept focuses on high production and wide distribution. The product concept emphasizes product quality, performance, and features. The selling concept is based on aggressive selling methods. The marketing concept focuses on understanding customer needs and satisfying them better than competitors. The societal marketing concept balances business, customer, and societal interests. The holistic marketing concept integrates all marketing activities and recognizes their interdependencies.
Marketing mix
This document discusses the key elements of marketing mix. It defines marketing mix as the set of marketing tools used by a firm to achieve its marketing objectives for a target market. The four main elements, or the "four P's", of a marketing mix are Product, Price, Place, and Promotion. The document explains each of these elements in detail and how firms can develop strategies around product assortment, pricing methods, distribution channels, and promotional activities to satisfy customer needs. Uncontrollable external factors that also influence marketing are also outlined.
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Personal selling
Personal selling involves face-to-face communication between a seller and buyer with the goal of making a sale. It is one of the oldest forms of promotion. The personal selling process typically involves prospecting, pre-approach planning, the approach, presentation, handling objections, closing the sale, and follow-up. It is most useful for small businesses, concentrated markets, complex products, and those requiring demonstrations. Benefits include customized messaging, feedback, and building long-term relationships, though it also has higher costs than other promotional methods.
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This document provides an overview of consumer and industrial markets. It defines a market as a meeting place for buyers and sellers, whether a physical location like a shop or online platforms. Consumer markets involve individuals purchasing for personal use, while industrial markets involve organizations purchasing goods and services for production. Consumer buyer behavior refers to how individuals make purchasing decisions based on marketing stimuli like product, price, place and promotion, as well as other economic, technological, political and cultural forces. Industrial market behavior involves business-to-business sales and longer, more complex sales processes that emphasize relationship building between buyers and sellers.
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This document provides an overview and objectives of a course on global marketing management. It discusses key concepts like the meaning of marketing and global marketing. It explains the strategic concept of marketing has evolved from a product focus to a customer focus to a strategic focus considering external factors. The three principles of marketing are creating customer value, achieving competitive advantage, and concentrating on customer needs. It also discusses the transition from domestic to international to global marketing. Driving forces for international marketing include market needs, technology, and costs pressures to achieve economies of scale globally.
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Integrated marketing communication refers to integrating all methods of brand promotion to promote a product or service among target customers. This includes advertising, sales promotion, direct marketing, personal selling, public relations, and other communication tools. The goal is for all aspects of marketing communication to work together harmoniously for increased sales and maximum cost effectiveness. Creating a successful integrated marketing communication plan requires thorough research, clear objectives, understanding target audiences, monitoring competitors, evaluating results, and ensuring cooperation across departments.
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Holistic marketing concept
- 1. Holistic marketing concept Under the guidelines of SUNDAR B. N. Asst.prof.& course co-ordinator Post graduation studies in commerce G.F.G.C.W. Holenarsipura Presented by SINDHURA S N 1st M.Com
- 2. Holistic marketing Meaning and definition Holistic marketing referred to marketing strategy that consider considers the whole of business and all the different marketing channel as a system. Under this strategy , a business with different departments comes together in synergy in pursuit of a conscious mission , grate customer experience, and positive brand image. According to Philip kotler, author of 57 marketing related books and the recipient of American marketing associations first ever distinguished marketing educator award in 1985. “A Holistic marketing concept is basa on the development, design, when implementing implementation of marketing program, process ,and active that recognise their breed and independency.
- 4. Diagram of holistic marketing
- 5. Internal marketing Internal marketing is task of hiring, training ,motivating to able employees who want to serve customers well. Internal marketing must take place on two levels at one level thing the various marketing function 1. Sale sales processing 2. Advertising 3. Customer service 4. Product management 5. Marketing reach search so on another level think about the customerwants, needs, demand and satisfaction
- 6. Integrated marketing The marketer task is to device marketing activities and assemble fully integrated marketing programs to create, communicate and deliver value for customers. Marketing programs or the combination of decisions on value in enhancing marketing activities to use.
- 7. Social responsibility marketing Social responsibility marketing concept build social and ethical consideration into their marketing parties. Focus on satisfying customer needs and wants while handling individual and societal well-being.
- 8. Relationship marketing Relationship marketing includes of building mutual satisfaction with customers long term relationship with key parties as well as go through profit of the business. Key parties are – 1. Customers – people those who are the target market for a firm. 2. Channels – suppliers, distribution 3. Partners – dealers, agencies Outcome of relationship marketing is to create marketing network which consist of customers employees, suppliers, distributors, retailer, agencies and so on.
- 9. Conclusion Finally we say that holistic marketing concept meet all the challenges of 21st century which are – 1. Challenging technology 2. Globalization 3. Customer empowerment 4. Customization 5. Customer relationship marketing 6. Target marketing 7. Customer lifetime value 8. Integrated marketing communication 9. Channels has partners 10. Every employee a marketer
- 10. Reference https://Parsnip. Me/blog/what-holistic-marketing-and-how-achieve- it/ https://www.marketing91.com/holistic - marketing - concept /
- 12. ?
- 13. HOLISTIC MARKETING MCQ QUESTION 1) Brand and customer equity is an element of ? A) Relationship marketing B) Internal marketig C) Integrated Marketing D) Performance marketing 2) Select the theme of Integrated Marketing? A) many different marketing activitie communicate and deliver value B) When coordinated marketing activities maximize their joint effects C)Both a and B D) None of the above
- 14. 3) Promoting social issue through efforts such as licensing agreements, advertising and sponsorship is:? A) Corporate social marketing B) Couse marketing C) Cause-related marketing D) Corporate philanthropy 4) McDonald’s promotion of a statewide childhood immunization Campaign in Oklahoma is an example of:? A) Corporate social marketing B)Couse marketing C) Cause-related marketing D) Corporate philanthropy
- 15. 5) How Much The components of holistic marketing? A) 3 B) 2 C) 5 D) 4 6) What are the 4 elements of holistic marketing concept? A) Integrated Marketing B) Internal marketing C) Relationship marketing D) Social responsibility marketing E) All of above