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A framework for defining marketing management and its key concepts

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Noura Ahmed
Noura Ahmed
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A FRAMEWORK for MARKETING MANAGEMENT Kotler Keller Chapter 1 Defining Marketing for the 21 st Century
Chapter Questions ,[object Object],[object Object],[object Object],[object Object],1-
What Is Marketing? 1- Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
What Is Marketing Management? 1- Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
For an Exchange to Occur… ,[object Object],[object Object],[object Object],[object Object],[object Object],1-
What Is Marketed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-
Company Orientations ,[object Object],[object Object],[object Object],[object Object],1-
Holistic Marketing Dimensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-
The Four Ps of the Marketing Mix ,[object Object],[object Object],[object Object],[object Object],1-
Key Themes of Integrated Marketing ,[object Object],[object Object],1-
Marketing Mix and the 4 Cs ,[object Object],[object Object],[object Object],[object Object],1-
Marketing-Mix Strategy ,[object Object],[object Object],[object Object],[object Object],1-
Internal Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],1-
Societal Marketing Concept 1- An organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserves or enhances the well-being of both consumer and society
Fundamental Marketing Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-
Five Types of Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],1-
Factors Influencing Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],1-
Marketing Management Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-

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A framework for defining marketing management and its key concepts

  • 1. A FRAMEWORK for MARKETING MANAGEMENT Kotler Keller Chapter 1 Defining Marketing for the 21 st Century
  • 2.
  • 3. What Is Marketing? 1- Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
  • 4. What Is Marketing Management? 1- Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Societal Marketing Concept 1- An organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in a way that preserves or enhances the well-being of both consumer and society
  • 15.
  • 16.
  • 17.
  • 18.