Subject - Management
Unit 1 - introduction to marketing management
Content- Marketing, Marketing Management, Markets, What can Marketed? etc.
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
In this slide presentation, I talk about the different marketing philosophies that companies,firms,organizations or any business could use to reach their goals of customer satisfaction and strengthening of their respective reputation.
There are five marketing philosophies under which organizations may conduct their marketing activities and these include; production, product, selling, marketing and societal marketing concepts in their respective orders.
I trust this is a very educative presentation, ENJOY
Subject - Management
Unit 1 - introduction to marketing management
Content- Marketing, Marketing Management, Markets, What can Marketed? etc.
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
In this slide presentation, I talk about the different marketing philosophies that companies,firms,organizations or any business could use to reach their goals of customer satisfaction and strengthening of their respective reputation.
There are five marketing philosophies under which organizations may conduct their marketing activities and these include; production, product, selling, marketing and societal marketing concepts in their respective orders.
I trust this is a very educative presentation, ENJOY
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
Integrated Marketing Communications has blurred the lines between marketing, advertising and public relations.
This presentations identifies the roles of each, as well as, the differences between each aspect of a marketing strategy.
Generate greater customer satisfaction
• Create savings
• To identify strategic opportunities and niches
• Increase marketing effectiveness
• Allocation of marketing budget
• Adjustment of product to the market need
• To estimate the level of sales in the market
• To overcome competition effectively
• To develop effective marketing programmers
• To contribute towards achieving company goals
• To develop marketing activities
The word Market' has been derived from Latin word VlarketTJs' which refers to the method or place of contact between buyers and sellers. Hence, we can say a market is the place where people gather for the purpose of buying and selling of goods and services. For Example : High Street Markets, Malls tec.
Whereas marketing is an activity of creating, promoting, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Perceived Value
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
Integrated Marketing Communications has blurred the lines between marketing, advertising and public relations.
This presentations identifies the roles of each, as well as, the differences between each aspect of a marketing strategy.
Generate greater customer satisfaction
• Create savings
• To identify strategic opportunities and niches
• Increase marketing effectiveness
• Allocation of marketing budget
• Adjustment of product to the market need
• To estimate the level of sales in the market
• To overcome competition effectively
• To develop effective marketing programmers
• To contribute towards achieving company goals
• To develop marketing activities
The word Market' has been derived from Latin word VlarketTJs' which refers to the method or place of contact between buyers and sellers. Hence, we can say a market is the place where people gather for the purpose of buying and selling of goods and services. For Example : High Street Markets, Malls tec.
Whereas marketing is an activity of creating, promoting, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Perceived Value
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
This presentation is a part of Business analytics course.
Probability Distribution is a statistical function which links or lists all the possible outcomes a random variable can take, in any random process, with its corresponding probability of occurrence.
This ppt is a part of Business Analytics course.
Normal distribution : -
The Normal Distribution, also called the Gaussian Distribution, is the most significant continuous probability distribution.
A normal distribution is a
symmetric, bell-shaped curve
that describes the distribution of continuous random variables.
The normal curve describes how data are distributed in a population.
A large number of random variables are either nearly or exactly represented by the normal distribution
The normal distribution can be used to represent a wide range of data, such as test scores, height measurements, and weights of people in a population.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. A market is any place or body
where the sellers of a particular
good or service can meet with
the buyers of that goods and
service where there is a
potential for a transaction to
take place. The buyers must
have something they can offer
in exchange for there to be a
potential transaction.
3. Marketing management is the art and
science of choosing target markets and
getting, keeping, and growing customers
through creating, delivering, and
communicating superior customer value.
4. Thus Marketing concept is the way of life in
which all the resources of an organization are
mobilized to create, stimulate and satisfy the
consumer at a profit.
Marketing concept is a marketing
management philosophy that holds that
achieving organizational goals depends
on knowing the needs and wants
of target markets and delivering
the desired satisfaction better
than competitors.
5. The marketing concept rests on
four pillars:
A) Target market,
B) Customer needs,
C) Integrated marketing, and
D) Profitability.
6. TARGET MARKET
No company can
operate in every
market and satisfy
every need. Nor can
it always do a good
job within one
broad market.
7. Customer needs
Marketing is about
meeting needs of target
markets profitably.
The key to professional
marketing is to
understand their
customers’ real needs
and meet them better
than any competitor can.
8. INTEGRATED MARKETING
When all the departments of company
work together to serve the customer’s interests,
the result is integrated marketing.
Integrated marketing takes on
two levels.
First, the various marketing functions-sales
force, advertising, product
management, marketing research, and so on –
must work together.
Second must be well coordinated with other
departments of company.
9. PROFITABILITY
The ultimate purpose of the
marketing concept is to help
organizations achieve their goals. In
the case of private firms, the major
goal is profit. Marketing managers
have to provide value to the customer
and profits to the organization.
Marketing managers have to evaluate
the profitability of all alternative
marketing strategies and decisions
and choose most profitable decisions
for long-term survival and growth of
the firm
10. 5 Marketing Concepts
Marketing philosophy/concepts has their evolution with the
industrial revolutions in mid 19th Century and undergone to
various changes and modifications from that time to modern
marketing era.
Some of famous marketing philosophies are –
Production Orientation Philosophy
Product Orientation Philosophy
Sales Orientation Philosophy
Customer Orientation Philosophy
Social Orientation Philosophy
11. Marketing Tools are the
techniques and materials used by those
who are involved in
the promotion of goods and services.
Most business that need to sell their goo
ds or services to the public will make
extensive use of various marketing tools,
such as market
research and advertising to help further
their success.
12. Marketplace,
Market space,
Marketers and Prospects
Needs, Wants, and Demands
Products
Offers
Brand Value
Customer Satisfaction
Advertisement
Internet
Research & Development
Some Important Marketing Tools
13. Customer retention is about keeping the
customers you’ve invested in to acquire.
Customer retention and customer retention marketing
are key components in maintaining a profitable
business. The goal of customer retention marketing is
to convert first-time or occasional buyers into
loyal, long term customers. And to accomplish this, a
business needs to understand what it is that converts
the occasional or first-time buyer into a loyal
customer. Through customer retention
marketing, businesses are able to uncover what it is
that makes this conversion happen.
15. TOP 5 CUSTOMER RETENTION
MARKETING TACTICS
A) Regular Communication
with Customized Content and
Special Offers. E.g. Big
Bazar, Nilgiri’s Strargy
B) Customer service e.g.
Lenovo , LG, Samsung, Soni
C) Listen (and then talk) e.g.
Twitter, AOC, LIC, TATA group
16. D) Loyalty
programs, appreciation
awards and customer
referral rewards e.g.
Software companies like
pentacle
softwares, Microsoft etc.
E) Bring Your Customers
Together e. g. custom
social networks, face book
or LinkedIn groups, etc