Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
Define Your WOW! Factor - Creating an Unforgettable BrandDeluxe Corporation
Learn how to create a brand that keeps customers talking and forces competitors to take a new approach with their marketing to catch up with your success, using these valuable tips.
It doesn’t matter how many leads you have; it matters what you do with them. Buyer and seller leads are only as valuable as the time and effort an agent puts into them – from seeking out high-quality leads to nurturing and incubating them to converting them into clients who know, like, and trust you.
Define Your WOW! Factor - Creating an Unforgettable BrandDeluxe Corporation
Learn how to create a brand that keeps customers talking and forces competitors to take a new approach with their marketing to catch up with your success, using these valuable tips.
It doesn’t matter how many leads you have; it matters what you do with them. Buyer and seller leads are only as valuable as the time and effort an agent puts into them – from seeking out high-quality leads to nurturing and incubating them to converting them into clients who know, like, and trust you.
Business Model Canvas Class is an introduction to using the canvas to explore, design and analyze your business without the overhead of writing a business plan.
The canvas can help new startups highlight and work through their assumptions in a focused manner.
This talk follows on our Wednesday talk on Think Like and Agilist/Lean Startup, but it does not require you to attend that course.
Who are you targeting with your franchise recruitment efforts? Here are the 10 most common types of franchise buyers, what they want, and how you can reach them. By identifying which of these personas are likely to be attracted to your brand, you can improve your marketing and content strategy and increase the growth of your brand.
The companion commentary for this presentation includes more details as well as conversation about messaging tactics for different personas.
Watch: https://www.youtube.com/watch?v=2ku_e7n0DLg
Listen: https://soundcloud.com/franchiseperformancegroup/fpg-university-franchise-buyer-personas-and-what-they-value
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
Building a Buyer Centric Franchise Recruitment ProcessDan Hieb
See how entrepreneurs research and buy franchises, and how franchise recruiters can more effectively communicate about their opportunities.
This deck provides an overview of research process from a buyer's perspective, and shares ideas and examples for reaching them at each stage of their research process.
An hour-long companion video for this deck is available at https://www.youtube.com/watch?v=U4by9HxKKHg
The importance of the human touch to lead nurturingZoho SalesIQ
Learn the human-centric approach to nurture your leads and increase engagement to improve customer relationships. Learn:
* What is lead nurturing with a human touch?
* Importance of human-to-human interactions
* Relationship building tools for producing leads
* The way forward
View the entire webinar here - https://www.youtube.com/watch?v=GqeZEWG4XAo&t=269s&ab_channel=ZohoSalesIQ
7 rules for productizing startup ideasKoen Delvaux
Presentation given as background for a mentor session for Founderinstitute in Brussels on 01/11/2010.
This was teh public part, for the "secret" part you'll have to watch the video on the website of the www.founderinstitute.be
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
The Money Path can help you look at your business differently. It guides you through a process to evaluate your products and services and their potential to earn money prior to implementation.
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
Business Model Canvas Class is an introduction to using the canvas to explore, design and analyze your business without the overhead of writing a business plan.
The canvas can help new startups highlight and work through their assumptions in a focused manner.
This talk follows on our Wednesday talk on Think Like and Agilist/Lean Startup, but it does not require you to attend that course.
Who are you targeting with your franchise recruitment efforts? Here are the 10 most common types of franchise buyers, what they want, and how you can reach them. By identifying which of these personas are likely to be attracted to your brand, you can improve your marketing and content strategy and increase the growth of your brand.
The companion commentary for this presentation includes more details as well as conversation about messaging tactics for different personas.
Watch: https://www.youtube.com/watch?v=2ku_e7n0DLg
Listen: https://soundcloud.com/franchiseperformancegroup/fpg-university-franchise-buyer-personas-and-what-they-value
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
Building a Buyer Centric Franchise Recruitment ProcessDan Hieb
See how entrepreneurs research and buy franchises, and how franchise recruiters can more effectively communicate about their opportunities.
This deck provides an overview of research process from a buyer's perspective, and shares ideas and examples for reaching them at each stage of their research process.
An hour-long companion video for this deck is available at https://www.youtube.com/watch?v=U4by9HxKKHg
The importance of the human touch to lead nurturingZoho SalesIQ
Learn the human-centric approach to nurture your leads and increase engagement to improve customer relationships. Learn:
* What is lead nurturing with a human touch?
* Importance of human-to-human interactions
* Relationship building tools for producing leads
* The way forward
View the entire webinar here - https://www.youtube.com/watch?v=GqeZEWG4XAo&t=269s&ab_channel=ZohoSalesIQ
7 rules for productizing startup ideasKoen Delvaux
Presentation given as background for a mentor session for Founderinstitute in Brussels on 01/11/2010.
This was teh public part, for the "secret" part you'll have to watch the video on the website of the www.founderinstitute.be
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
The Money Path can help you look at your business differently. It guides you through a process to evaluate your products and services and their potential to earn money prior to implementation.
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
Who are you? Why are you in business? What value does your company really provide? We explore this and more this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Review of the key principles for making you business more refer-able and an overview on creating a referral marketing system so that you business markets itself.
Style, success & sales - Getting the most from Fashion Bloggers7thingsmedia
Fiona Gandy, Key Account Manager at 7thingsmedia takes you through how a fashion brand should effectively be using Affiliate Marketing and fashion bloggers.
From the outset, fashion merchants must strike a balance between retaining control of communications to consumers, and ensuring the right type of affiliates stay on board and on message
to progress the brand and maximise sales
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
Slides used on October 27th, 2016 during webinar "How to ensure Partner Fit. It's not as simple as it may seem."
http://www.tenegopartnering.com/resource/partner-fit-for-growth
In this webinar, you will learn:
● Five areas for Evaluation
● Key information to look for
● How detailed should your evaluation be
● How to evaluate your existing partners
● Understand underperformers
● What to look for in new partners
Consult Australia Tasmania Seminar - Proactive Business DevelopmentSarah Edson
Proactive business development tips and techniques for consultants to deliver more work!
Are your business development practices the right ones?
This session will help you win more business, differentiate yourself from your competitors and help you build your consulting practice. Presenter Kym Williams will work through how to build your pipeline, increase repeat work and referral opportunities and also take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
The presentation will:
· Work through how to build your pipeline, increase repeat work and referral opportunities
· Take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
Making your marketing accountable is one of the keys to making it successful. We explore ways to make your marketing trackable and accountable in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Presentation slides for the webinar done by Leading Results, Michelle Horn & Dan Kraus on October 4, 2012 on a dozen or more ways to improve your website.
Leading Results - Dan Kraus - Presentation on Social Media at IBM xWebX Conf Partner Day. If you'd like to talk further, call Dan at 978-855-8579 or email at dkraus@leadingresults.com
Overview of the online learning + group coaching class offered by Leading Results. This class helps business people and marketing staff put social networks to use for their business
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3. Leading Results Overview
• Instructors for the Sage Marketing Academy
• Marketing services firm – coaching and consulting
» 1:1 Coaching, Group Coaching
» Fractional VP of Marketing
» Social Media Coaching and Learning
» Referral Marketing Coaching and Classes
• Authorized Duct Tape Marketing coaches (4)
• Clients World-Wide
• We help our clients stop wasting money on
marketing that does not create results
4. Leading Results - Core Marketing Mantra
• Don't talk about the products you sell; talk
about the problems you solve.
• Then talk about the remarkably different way
that I will experience working with you as you
solve those problems.
• Be sure you tell me what I get; NOT what
you do. Because I don't have time to figure
out if what I need is what you do.
13. Authentic strategy
• Ideal customer
• Identifiable difference
• Supporting elements
• Culture Alignment
• Expectation
• Customer Community
14. Why are referrals so rare?
• Referrer’s need a frame
of reference, a position,
to think of referral within.
• They need to know what
you’ll do.
• They need to know, like
and trust you.
15. What is Referral Marketing?
Systematic process that takes word of mouth
advertising to its highest level
• New clients
• Qualified leads
• Repeat business
16. Passive vs. Active Referrals
Passive
• No system or process
Active – organized system
• Works in any industry
• Works for any business
17. Target referral sources
• Customers
• Strategic partners
» Anyone who serves your target market
» Doesn’t compete with you
18. Leverage Customer Community
• Promoters • Offers
– ID your champions – Customer only
and evangelists and offerings
foster them
– Portal
• Education • Tools
– User Groups (virtual)
– Pass along offers
– Newsletters
– Perfect Introduction
– Knowledge Flashes
19. Customer Referrals
• Set Expectations
• Educate on your process and perfect referral
• Choose moments of truth to act
• Follow up
• Reward
20. Set Expectations
• Introduced in the sales process
• Reinforced in contract negotiation
• Stated again during consulting engagement
• Introduction of your perfect prospect to entire
client site
• Reinforced again at user groups
• You will also refer to them (Blank perfect
introduction for your client)
21. Educate on your process
• How you can spot our ideal client
» List of trigger statements
• How to present our core message
• Our follow up process
• Testimonials – It’s not just you…
22.
23.
24. Moments of truth (touchpoints)
• After the first meeting…
• After contract signature
• After critical milestones are successful
• Quarterly communication
• Executive Visits
Write down and rehearse the words
25. Follow Up & Reward
• Follow up is critical
– Make sure they know what the
status is of the referral they gave
• Return the favor
– Get them to complete the perfect
profile in return
• Rewards
– Personal, business or community
– Small token just for thinking of us
27. Target Specific Industry partners
• Who else could be motivated to refer business to
you?
» Obvious Ones: Technology providers, Accountants,
Venture Capital/Investors
» Less so: Lawyers, Telephony, Copier, Bankers,
Management Consultants, Marketing Consultants
• Think next in line, think outside your industry
» Real Estate Agents, Chamber Leaders, Business
Brokers
• Ask YOUR customers
28. Research before Approach
• LinkedIN
• Facebook
• Twitter
• Other Social Media Sites
• Their web site
…It is a sales call!
29. Educate – Use the perfect intro
• How you can spot our ideal client
• How to present our core message
• Our referral offer
• Our marketing process
Get agreement to a lunch & learn and
reciprocate
30. Strategic partnering
• Guest Blog
• Newsletter or web content
• Endorsed mailings
• Leverage of lists for marketing programs
• Win win workshop
• BNI
• For business (soft) or for revenue (formal)
31. Give them an offer to make for you
• Gift Certificate Giveaways
» Free “area” assessment
» Tune up
• Special price for their customers
• Co-branded information or product/service
32. Create a group of referral partners
• Create a referral group of complimentary
services
» Each service markets for the group to their
clients
• Share Nurture or Customer Lists
• Provide co-located training classes or joint
seminars
33. The value of a group
Partner
Partner Partner
YOU
Partner Partner
34. We help small businesses stop wasting money on marketing
35. A referral may not be a lead, but may
have tremendous value
- An introduction
- A new partner
- A new vendor
36. Referral Summary
• Ideal Customers refer good prospects
• Referrals don’t just happen
• Create your customer community
• Set Expectations
• Plan (manufacture) M-O-T
• Follow up and Over-communicate
37. Offer #1
Complete the evaluation, get the slides and a copy of the
perfect introduction
38. Offer #2
• Marketing Hour Glass Audit
– You complete our questionnaire
– We spend an hour or so with you
to review your marketing against
the Marketing Hour Glass
Check the box for the free 45 minute
business evaluation
39. We help small businesses stop wasting money on marketing
Thank You
Please take a moment to
complete presentation evaluation
Contact Us
Web: www.leadingresults.com
Email: info@LeadingResults.com
Phone: +1-704-875-1188
Skype: LeadingResults
Twitter: @LeadingResults ; @LauraBLorenz
FaceBook: facebook.com/leadingresults