Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
If you lead, manage or rely on inside sales teams for your business, then this presentation from Deb Brown Sales will give you essential insights and strategies you can use to drive better results from your inside sales efforts.
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
If you lead, manage or rely on inside sales teams for your business, then this presentation from Deb Brown Sales will give you essential insights and strategies you can use to drive better results from your inside sales efforts.
Email has to be a part of your modern prospecting strategy. But too many sales and marketing professionals do a poor job of using email to open business relationships. Here are some keys to improving your sales email prospecting!
Creating Pipeline Through Use of a Sales Playbook (AA-ISP San Francisco 2012)...Ralph Barsi
Prospecting is essential for growing any business. It’s a vital part of conducting business that complements a company’s growth strategy and initiatives. Organizations whose salespeople use a playbook separate themselves from the rest of the pack. Not only do those organizations create pipeline essential to achieving revenue goals, but their salespeople master a skill that is lost on most sales teams.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Negotiation expert Victoria Pynchon shares how you can get what you want at work with the members of Connect: Professional Women's Network. To continue the conversation or join the LinkedIn group for free, visit www.linkedin.com/womenconnect.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
How to Build the Foundation for Effective Segmentation, Nurturing, Sales Acceleration, and Delight
by Joshua Feinberg,
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
HubSpot Accredited Trainer
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 StagesSurefire Local
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
Pubcon presentation from New Orleans. Getting the most out of your agency. Covering:
- why partner with a digital marketing agency
- how to select the right digital marketing agency
- how to get the most out of your digital marketing agency
- how in-house marketing directors view the world
- how to set-up clients for success
- tools for running your in-house marketing team
- where to get smart on digital marketing trends
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
Who are you? Why are you in business? What value does your company really provide? We explore this and more this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Email has to be a part of your modern prospecting strategy. But too many sales and marketing professionals do a poor job of using email to open business relationships. Here are some keys to improving your sales email prospecting!
Creating Pipeline Through Use of a Sales Playbook (AA-ISP San Francisco 2012)...Ralph Barsi
Prospecting is essential for growing any business. It’s a vital part of conducting business that complements a company’s growth strategy and initiatives. Organizations whose salespeople use a playbook separate themselves from the rest of the pack. Not only do those organizations create pipeline essential to achieving revenue goals, but their salespeople master a skill that is lost on most sales teams.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Negotiation expert Victoria Pynchon shares how you can get what you want at work with the members of Connect: Professional Women's Network. To continue the conversation or join the LinkedIn group for free, visit www.linkedin.com/womenconnect.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
How to Build the Foundation for Effective Segmentation, Nurturing, Sales Acceleration, and Delight
by Joshua Feinberg,
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
HubSpot Accredited Trainer
Is Your Marketing/Sales Pipeline Dysfunctional? Review the 6 StagesSurefire Local
Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn:
What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success
- Why you might be looking for leads in all the wrong places
- How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not)
- How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked
- Specific strategies to turn your unsold leads into profitable business (huge!)
- Proactive methods to consistently get profitable results
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com
Pubcon presentation from New Orleans. Getting the most out of your agency. Covering:
- why partner with a digital marketing agency
- how to select the right digital marketing agency
- how to get the most out of your digital marketing agency
- how in-house marketing directors view the world
- how to set-up clients for success
- tools for running your in-house marketing team
- where to get smart on digital marketing trends
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
Who are you? Why are you in business? What value does your company really provide? We explore this and more this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
For them,who studying management studies...........and try to make a good impression on their teachers..........So give this ppt to ur class n see,what they'll think about you.....Dis is my 1st ppt in my life n dis really helps me to improve my personality development................!!!!
+ 10 Leadership Tools >>> https://lnkd.in/dfhe4rg
Leadership presentation, illustrated and documented.
Sources, references and bibliography mentioned in the scope of the presentation.
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
How to Scale an Award Winning Remodeling BusinessSurefire Local
Two successful entrepreneurs in the home remodeling business share their experiences on how to succeed in the home remodeling industry.
Mark Richardson is regarded as a pioneer in developing standards of professionalism in the residential remodeling industry. He served as President and Co-Chairman of Case Design/Remodeling, one of the leading remodeling organizations. He now assists others as a national educator, speaker, author of books including the best-seller “How Fit is Your Business?” as well as “Fit to Grow.” He’s columnist and contributor at Professional Remodeler magazine and advisor to leaders across the industry. During his weekly podcast, “Remodeling Mastery” Mark offers up actionable tips and industry wisdom listeners can put into practice for their own business success.
As Owner & President, Chad Hatfield’s belief in team building, product quality, customer value, and the importance of branding has been crucial to Hatfield Builders & Remodelers being one of the most influential remodeling businesses in the Greater Dallas Area. He lives and works by a pay-it-forward mentality in which he shares his experiences and learnings to to help mentor other remodelers. His company has won countless awards for their excellent work (Awards include: best of Houzz in design & service in 2015, remodeling big50, and many more), including recently being chosen for the Model Remodel project. Chad himself is also a CotY award winner, and he has the real hands on experience it takes to know this business inside out: certified Remodeler (CR)*, Certified Kitchen & Bath Remodeler (CKBR)*, (NARI).
Do you want to talk to somebody who can help you set up your digital marketing goals? Email us at info@surefiresocial.com
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
This presentation is geared towards professional service providers, small business owners, experts, authors and artists seeking to develop their brand, reputation and sales. The presentation outlines the path from concept to powerhouse marketer.
This presentation was prepared by John Watson of Accrue Performance Marketing Inc in Calgary, Alberta Canada in 2015.
Not your Grandfather's Business Plan Writing Workshop by Thadeus GieddThadeus Giedd
The questions you should be asked (or should have been) and the items that should be addressed prior to starting the business plan writing process.
A different style, but I think the correct starting approach to tackling writing a business plan.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationNathan Young
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Hire Smart: Why Your Recruiting Process Can Make or Break Your Business (Prop...AppFolio
With co-hosts NAA, we hosted a fantastic webinar called "Hire Smart: Why Your Recruiting Process Can Make or Break Your Business," with presenter Bill Nye, Senior Vice President - Marketing for RLL. He covered best practices for property managers to modernize their recruiting process and attract desirable candidates - flip through the slides to learn even more.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Build a Better Team: Overcoming the 5 Inevitable Dysfunctions - Bob Corcoran ...HomesPro from Homes.com
This Secrets Webinars presentation, Build a Better Team: Overcoming the 5 Inevitable Dysfunctions is brought to you by Bob Corcoran. In this recorded webinar, you will discover the following:
- Why Is Culture Important?
- What Is Dysfunction?
- Design Best Culture
- Maintain Company Culture
- Building The Right Organization
- Get A Coach
The Value of Developing Relationships in SellingJames Muir
Presentation given in 2012 to the NextGen Healthcare national sales force. On the value of developing relationships and genuinely providing value for clients.
Startups don't win because of a great vision, but because of a superior strategy. If you want to have the superior strategy, you must simply have a better customer insight. Customer discovery principles can help you to get real insights about your customers.
The first rule is to fall in love with a problem, not your solution or business idea. You must have a clear picture what your product is hired to do. With customer interviews and different types of tests your job is to prove value hypothesis (that people are prepared to pay for your solution).
You can write down all your hypotheses on business model canvas, running lean canvas or even in a spreadsheet. Then you have to constantly sketch out alternative business models by asking yourself difficult questions and testing different assumptions.
Steps to customer discovery include developing a vision, setting the hypotheses, getting out of the building and performing a reality checks. The best way to start the customer discovery process is with the riskiest assumptions.
Important tools that can help you with customer discovery are also segmentation, personas, empathy map and value proposition canvas. After exploiting all the tools you should have a clear picture what are your customer's pains and gains and what are they willing to pay for.
When you are doing the customer discovery interviews to get the market insights you have to avoid doing any behavior predictions or being satisfied with compliments, opinions or stalling. What are you looking for is a real commitment from early-evangelists.
Remember, wrong assumptions are mother of all fu*ck-ups, and with customer discovery you can make sure you are not building your business based on the wrong assumptions.
The 10 Most Common Home Improvement Marketing Mistakes and How to Fix ThemSurefire Local
Have you wondered why some businesses get better results from their digital marketing than you do?
Tune in to learn about common home improvement marketing mistakes and how to fix them. Some of the things you'll hear are:
- Identifying and understanding the 10 BIG marketing mistakes made by home improvement contractors
- How to avoid each marketing mistake
- Know what changes need to be made to your marketing plan
- Which elements are critical for a marketing plan
Making your marketing accountable is one of the keys to making it successful. We explore ways to make your marketing trackable and accountable in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Presentation slides for the webinar done by Leading Results, Michelle Horn & Dan Kraus on October 4, 2012 on a dozen or more ways to improve your website.
Leading Results - Dan Kraus - Presentation on Social Media at IBM xWebX Conf Partner Day. If you'd like to talk further, call Dan at 978-855-8579 or email at dkraus@leadingresults.com
Review of the key principles for making you business more refer-able and an overview on creating a referral marketing system so that you business markets itself.
Overview of the online learning + group coaching class offered by Leading Results. This class helps business people and marketing staff put social networks to use for their business
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
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https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
2. Leading
Results
Core
Marke7ng
Mantra
• Don't
talk
about
the
products
you
sell;
talk
about
the
problems
you
solve.
• Then
talk
about
the
remarkably
different
way
that
I
will
experience
working
with
you
as
you
solve
those
problems.
• Be
sure
you
tell
me
what
I
get;
NOT
what
you
do.
Because
I
don't
have
7me
to
figure
out
if
what
I
need
is
what
you
do.
4. Marke7ng
is
a
System
1.
Strategy
before
tac7cs
2.
Fill
your
marke7ng
hourglass
3.
Publish
educa7onal
content
4.
Create
a
total
web
presence
5.
Use
a
lead
genera7on
trio
6.
Make
selling
a
system
too
7.
Live
by
the
calendar
5. Marke7ng
is
a
System
1.
Strategy
before
tac7cs
2.
Fill
your
marke7ng
hourglass
3.
Publish
educa7onal
content
4.
Create
a
total
web
presence
5.
Use
a
lead
genera7on
trio
6.
Make
selling
a
system
too
7.
Live
by
the
calendar
6. Strategy
before
tac7cs
•
Define
your
Marke7ng
Purpose
•
Narrow
your
focus
•
Differen7ate
and
dominate
9. I
am
NOT
saying…
…Don’t
sell
to
someone
who
wants
to
buy
10. Ideal
Customer
(aka:
target
market)
• What
it
should
not
be:
» Anyone
with
money
» Anyone
in
a
certain
city
or
town
» Anyone
that
wants
to
buy
x
» Anyone….
18. Passion
ques7ons
1. What
do
you
want
in
your
life?
2. What
don’t
you
want
in
your
life?
3. What
are
you
willing
to
give
up
in
order
to
have
what
you
want?
25. • What
do
you
want
in
your
life?
• What
don’t
you
want
in
your
life?
• What’s
really
holding
you
back?
• What’s
your
superpower
Passion
ques7ons
26. Purpose
ques7ons
• What’s
your
purpose
story?
• Who
do
you
want
to
see
your
business
as
a
hero?
• How
can
your
business
serve
your
(team’s)
passion?
• What
are
the
2-‐3
highest
payoff
ac7vi7es?
• What
do
your
clients
tell
you
they
value
most?
27. [Value]
Proposi7on
ques7ons
How
do
we
find
a
unique
posi7on
for
our
business..
• doing
something
that
nobody
is
doing?
• solving
frustra7on
of
our
customers?
• by
crea7ng
an
obvious
innova7on?
• by
crea7ng
a
totally
unique
experience?
28. Personality
Ques7ons
• How
do
we
want
our
customers
to
experience
us?
• What
words
do
we
want
them
to
use
when
they
talk
to
colleagues?
• If
my
company
was
a
person,
would
I
want
to
be
friends
with
it
based
on
the
exhibited
traits?
29. Being
Inten@onal
about:
u Passion
u Purpose
u [Value]
Proposi7on
u Personality
….Leads
to
Clarity
35. Demographics
These
are
the
sta7s7cal
characteris7cs
of:
• Gender
• Race
• Age
• Company
type
• Company
size
• Employee
count
• Industry
/type
of
business
• firmographic
variables
(such
as
industry,
seniority,
and
func7onal
area)
36. Psychographics
These
are
any
ajributes
rela7ng
to:
• Personality
• Values
• Aktudes
• Interests
• Lifestyles
• Usage
rate
• Loyalty
37. Geographic
• This
is
where
your
ideal
customers
are
located
» Actual
address/city/town
• Style
of
building
(office
park,
strip
mall,
and
so
forth)
38. Behavior
• How
do
your
ideal
clients
act?
» Use
Credit/Lease
or
Pay
up
front
» Focused
on
return
or
cost?
» Peer
Influenced
» What
is
their
company
culture?
» Their
aktude
toward
employees?
» Their
aktude
toward
customers?
» Their
aktude
towards
technology?
39. Triggers
This
is
what
causes
them
to
take
ac7on
Examples:
» New
CFO/CEO/VP
Sales
» Genera7onal
Shin
» New
Product
Line/Product
mix
change
» Other
Management
change
» Regulatory
change
» Geographic
expansion
40. Finding
More
Ideal
Customers…
You
have
to
know
more
about
them..
3
groups
of
ques7ons
which
will…
…uncover
your
uniqueness
(or
lack
of)
…help
iden7fy
market(ing)
opportuni7es
…help
inform
on
internal
alignment
issues
41. Ask
Your
Ideal
Customers
-‐
Uniqueness…
• Why
did
you
chose
us
in
the
first
place?
• What
are
our
strengths?
• What
do
we
do
that
others
don’t
or
didn’t?
• What
is
the
biggest
problem
we
have
solved
for
you?
• If
I
were
to
ask
you
one
word
that
best
describes
us
what
would
it
be?
• Would
you
refer
us
and
what
would
you
say?
42. Ask
Your
Ideal
Customers
-‐
Opportunity
• What
changed
that
made
you
want
to
contact
us?
• What
frustrates
you
about
_YOUR__
industry
as
a
whole?
• If
you
were
going
to
go
out
to
the
internet
today
and
start
looking
for
__YOUR
PRODUCT/SERVICE__,
which
search
engine
would
you
use
and
what
would
you
type
in
that
you
are
looking
for
43. Ask
Your
Ideal
Customers
-‐
Alignment
• Where
have
we
let
you
down?
• What
types
of
communica7ons
or
interac7ons
with
us
do
you
think
would
make
your
job
easier
and
increase
the
value
of
the
rela7onship
between
our
companies?
• What
3
things
would
you
tell
another
business
person
that
is
looking
for
___YOUR
PRODUCT/
SERVICE___
today
to
make
sure
they
understood,
before
they
bought.
• If
you
ran
our
business,
what
would
you
do
differently?
44. My
Ideal
Client
–
Autobiography
Intro,
Timing,
Frustra@ons,
Solu@ons,
Benefit
Paragraph
one
-‐
Introduc@on
Hi
my
name
is
(and
then
talk
about
some
common
characteris5cs
such
as,
demographics
and
geographics)
Paragraph
two
–
Timing
What
was
my
5ming
trigger
that
set
off
my
need
to
look
for
your
product
or
service?
What
solu5ons/benefits
am
I
now
seeking?
45. My
Ideal
Client
–
Autobiography
Paragraph
three
–
Frustra@ons
What
are
frustra5ons
am
I’m
having
as
I
search
amongst
your
compe5tors,
what
do
they
ALL
say….
what
don’t
ANY
of
them
say
that
I
would
really
like
to
hear
Paragraph
four
-‐
Solu@on
In
other
words
what
I
would
really
like
is
a
company
or
someone
who
can
______________________
Paragraph
five
-‐
Benefit
Because
if
you
gave
me
this,
it
would
allow
me
to
__________
46. Picture
This
Can
you
put
a
customers
picture
on
a
wall
and
put
the
autobiography
under
it?
47. Leading
Results
• Marke7ng
services
agency
–
coaching,
consul7ng
and
doing
u 1:1
Coaching
&
Consul7ng,
Group
Coaching
u Frac7onal
VP
of
Marke7ng
u Public
Rela7ons
&
Social
Media
Consul7ng
u Referral
Marke7ng
Coaching
and
Strategy
u Leading
Results
Sales
and
Marke7ng
Academy
u Hubspot
Cer7fied
Partner
• Authorized
Duct
Tape
Marke7ng
Consultants
• Offices
in
Los
Angeles,
Boston,
Philadelphia
and
Charloje
• Clients
through
14
7me
zones
• Our
clients
put
POWER
in
their
WOW
(process,
organiza7on,
why,
exper7se,
referability)
48.
49. Your
ideal
customer
profile
will…
• Be
easier
to
market
to
(you
know
them)
• Be
easier
to
sell
to
(you
understand
them)
• Appreciate
you
more
(and
pay
a
premium)
• Be
a
pleasure
for
your
staff
to
work
with
• Refer
you
• Help
you
grow
your
business
long
term
50. Offer
Customer
Autobiography
Worksheet
We
help
small
businesses
stop
was7ng
money
on
marke7ng
Contact
Us
Web:
www.leadingresults.com
Email:
dkraus@LeadingResults.com
Phone:
704-‐875-‐1188
Twijer:
@LeadingResults
FaceBook:
facebook.com/DFKraus
LinkedIN:
linkedin.com/in/LeadingResults