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12 ways to improve your website now final
The document outlines over 12 strategies for improving website effectiveness, emphasizing the importance of clear communication of value, user-friendly navigation, and the incorporation of engaging content like blogs and videos. It highlights the need for credibility through testimonials and local relevance, along with actionable steps for visitor engagement. Additionally, it offers insights into best practices for search visibility and strategic marketing, aiming to enhance customer trust and conversion rates.
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12 ways to improve your website now final
- 1. 12+ Ways to Improve Your Website -‐ NOW
- 2. 12+ Ways to Improve Your Website -‐ NOW Dan Kraus & Michelle Horn Leading Results
- 3. Leading Results Overview • MarkeGng services firm – coaching and consulGng u 1:1 Coaching, Group Coaching u FracGonal VP of MarkeGng u Social Media Coaching and Learning u Referral MarkeGng Coaching and Classes • Authorized Duct Tape MarkeGng coaches • Offices in Los Angeles, Boston, Philadelphia and CharloXe • Clients throughout North America • We help our clients stop wasGng money on markeGng that does not create results
- 4. Leading Results Core MarkeGng Mantra • Don't talk about the products you sell; talk about the problems you solve. • Then talk about the remarkably different way that I will experience working with you as you solve those problems. • Be sure you tell me what I get; NOT what you do. Because I don't have Gme to figure out if what I need is what you do.
- 5. DefiniGon of MarkeGng Know Like Trust TRY Buy Repeat Refer
- 6. The realities of marketing today
- 7. Listen over say
- 8. Insight over Information
- 9. Proof over promise
- 10. Publish over prospect
- 11. Farm over hunt
- 12. MarkeGng is a System 1. Strategy before tacGcs 2. Fill your markeGng hourglass 3. Publish educaGonal content 4. Create a total web presence 5. Use a lead generaGon trio 6. Make selling a system too 7. Live by the calendar
- 13. Today’s Speaker – Michelle Horn • MarkeGng Evangelist • CRM -‐ Consultant, Power User and Trainer • Background u 3x Business Owner u Sales u ConsulGng u Training u Website Design
- 14. MarkeGng is a System 1. Strategy before tacGcs 2. Fill your markeGng hourglass 3. Publish educaGonal content 4. Create a total web presence 5. Use a lead generaGon trio 6. Make selling a system too 7. Live by the calendar
- 15. 1: Its not me, its you.. • Make it about them, not you – your front page beXer clearly state what someone gets from working with you • Let them know in 3 seconds or less…
- 16. 2. NavigaGon easy enough for 3rd graders • Don’t make them work for it.
- 17. 3. Who reads blogs anyway? • Make it relevant and Gmely – Add a blog and write • Blog your Keywords, 3x per post per 750 words (more or less)
- 18. 4. Entertain me & Don’t make me read • Make it watchable – add video and all the relevant tags so that the video not only sells for you, but helps you get found • Visually pleasing
- 19. 5. Add Calls To AcGon • Tell them what you want them to do • Track leads
- 20. 6. A-‐Yup, I’m from around here… • Make it local – address on every page, city/state listed under every customer tesGmonial, • If you can, specific pages for city/towns you do a lot of business in or want to do more from.
- 21. 7. You can trust me • Make it more credible -‐ add tesGmonials and client quotes through out – see previous for having it help with geo
- 22. 8. Don’t be a social misfit • Make it social – if you are using twiXer, FB or LI, have logical integraGon points
- 23. 9: Incoming….. • Have your college/university link to your website. Or your Son's/Daughter's.. And your spouse's • Guest Blog for Links • Donate service to NPO for links • SCORE for links
- 24. 10. Don’t make me use a dicGonary • Make the whole site readable by your ideal customer • Make it specific. Each page has 1 and only 1 topic.
- 25. 11. Show me your face! • Make it personal – get pictures of your people in the staff pages
- 26. 12. Don’t play Hide & Seek • Along with the address on every page, you need a phone number • Make sure that on every page they have a way to email you and a way to get on your mailing list • Your contact page needs a map and direcGons
- 27. Bonus 1. Add an asset • eBook • White paper • Case study
- 28. Bonus 2. Squeeze Pages for AdverGsing • Only one thing to do • No navigaGon
- 29. Bonus 3. Help Google Help You • Make it findable • Pages Gtled appropriately (Café XYZ, Café XYZ Catering Menu, Café XYZ Take-‐out Menu) • This also applies to the “local” aspect (Boston, MA Sage CRM consultant and trainer)
- 30. Bonus 4. Leverage Technology
- 31. Result Ultimately, an effective website will help with the Know, Like and Trust So you can focus on Try and Buy! Offer #1 Know Like Trust Complete the evaluaGon, get the slides
- 32. Offer #2 • MarkeGng and Business Development Audit u You complete our quesGonnaire u We spend 45 minutes with you to review it For the free 45 minute business þ assessment in the presenta3on evalua3on
- 33. We help smallbusinesses stop wasting money on marketing Ques=ons & Answers Contact Us Web: www.leadingresults.com Email: mhorn@leadingresults.com Phone: 626-795-6584 Twitter: @themichellehorn “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu