The document outlines effective networking strategies, emphasizing the importance of building mutually beneficial relationships rather than simply selling products. Key points include preparing before events, actively listening, and following up after interactions to nurture connections. It promotes a coaching agency specializing in marketing services, highlighting the value of personalized approaches and strategic networking.

1. Effec%ve
Networking
#SageSummit
@LeadingResults

2. “I
like
to
define
networking
as
cul%va%ng
mutually
beneficial,
give-­‐and-­‐take,
win-­‐win
rela%onships…
The
end
result
may
be
to
develop
a
large
and
diverse
group
of
people
who
will
gladly
and
con%nually
refer
a
lot
of
business
to
us,
while
we
do
the
same
for
them.”
–Bob
Burg

3. Leading
Results
Core
Marke%ng
Mantra
• Don't
talk
about
the
products
you
sell;
talk
about
the
problems
you
solve.
• Then
talk
about
the
remarkably
different
way
that
I
will
experience
working
with
you
as
you
solve
those
problems.
• Be
sure
you
tell
me
what
I
get;
NOT
what
you
do.
Because
I
don't
have
%me
to
figure
out
if
what
I
need
is
what
you
do.

4. Why
master
networking?
• One
of
the
best
ways
to
grow
your
business

5. Great
Networking
Starts
Before
the
Event
You
have
to
have
a
strategy!

6. If
you
are
an
introvert…
Appreciate
your
introversion.
• Don’t
try
to
“fix”
it.
• Introverts
are
great
listeners
• Introverts
are
very
observant.

7. Networking
Strategy
Find
out
who’s
a<ending
and
set
a
goal
of
how
many
people
you
want
to
meet

8. Networking
Strategy
Decide
what
you
will
be
listening
for

9. Networking
Strategy
Come
up
with
a
conversaCon
starter
“Who
are
you
hoping
to
connect
with
at
this
event?”
“What
does
a
great
customer
(partner)
look
like
for
you?”

10. Networking
Strategy
What
will
you
say
about
your
company?

11. Networking
Strategy
Talking Logo
We
Help
X
do
Y

12. Exercise
Take
out
a
piece
of
paper:
• Write
down
3
types
of
businesses
that
would
be
good
to
meet
at
a
networking
event
that
are
not
good
customer
prospects

13. During
the
event
Be
approachable

14. During
the
event
Make
sure
that
you
are
building
rela%onships,
NOT
SELLING!

15. During
the
event
Ask
permission
to
send
your
newsle^er
or
marke%ng
content

16. During
the
event
Close
the
conversa%on
with
a
next
step…

17. During
The
Event
Make
sure
You
Bring
Enough
Business
Cards

18. Exercise
• Take
out
a
piece
of
paper
–
do
A
or
B
A. Write
down
a
conversa%on
starter
» Something
you’ll
wear
» Something
you’ll
say
B. How
would
you
describe
your
company’s
value
(talking
logo)
in
12
words
or
less?
(A,
The,
And
don’t
count)
We
help
X
do
Y

19. Aaer
The
Event
It’s
follow
up
that
makes
it
all
work

20. Aaer
The
Event
Follow
up
the
next
day

21. Aaer
The
Event
Connect
with
them
on
social
media

22. Aaer
The
Event
Set
that
appointment
to
meet

23. Aaer
the
Event
Nurture
the
relaConship

24. Leading
Results
• Marke%ng
services
agency
–
coaching,
consul%ng
and
doing
u 1:1
Coaching
&
Consul%ng,
Group
Coaching
u Frac%onal
VP
of
Marke%ng
u Public
Rela%ons
&
Social
Media
Consul%ng
u Referral
Marke%ng
Coaching
and
Strategy
u Leading
Results
Sales
and
Marke%ng
Academy
u Hubspot
Cer%fied
Partner
• Authorized
Duct
Tape
Marke%ng
Consultants
• Offices
in
Los
Angeles,
Boston,
Philadelphia
and
Charlo^e
• Clients
through
14
%me
zones
• Our
clients
put
POWER
in
their
WOW
(process,
organiza%on,
why,
exper%se,
referability)

26.
Summary
• Have
a
strategy
before
the
event
• Make
sure
you
are
doing
the
right
things
at
the
event
• The
key
to
the
shooCng
match
is
the
follow
up!

27. Resource
Lisa
Petrilli

28. Offer
Complimentary
45
minute
call
to
develop
your
talking
logo
We
help
small
businesses
stop
was%ng
money
on
marke%ng
Contact
Us
Web:
www.leadingresults.com
Email:
dkraus@LeadingResults.com
Phone:
704-­‐875-­‐1188
Twi^er:
@LeadingResults
FaceBook:
facebook.com/DFKraus
LinkedIN:
linkedin.com/in/LeadingResults