The document provides an agenda for building a marketing machine for the 21st century. It introduces the speaker, Dan Kraus, a marketing veteran and founder of Leading Results, a marketing services firm. It outlines the core marketing mantra of talking about the problems solved rather than products sold. It also discusses how marketing has fundamentally changed from outbound interruption marketing to inbound strategies focused on attracting customers through valuable content.
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
Yoga and Meditation Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
Yoga and Meditation Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
IS MY PRODUCT COMMERCIALLY VIABLE?
Having ideas for new products is only an initial step for introducing a new product to market. It is important to assess the commercial viability, is the market large enough and is there sufficient margin, for this product before going too far down the line of developing prototypes.
Market assessment
Where superior products are being developed to better address the needs of a market, it is likely that sales will be gained at the expense of existing products. The introduction of digital pen equipments probably did not result in more things being weighed, rather the same things being weighed more easily.
If this is the case then essentially you need to know three things about the market you are developing a better product for. Firstly, how big is it – this is normally measured in Rs. value. Secondly, how do consumers or retailers segment the market? And lastly, is the overall market and its segments growing or shrinking?
Thinking about both markets you wish to investigate, the internet and Google have made this exercise much easier but I would start by visiting a couple of stores or sections in-store where you can imagine your new products being sold. Look at what is currently offered by suppliers at the moment. Make a note of the supplier names, equipment or feed manufacturers and if you have access to the internet start by looking at their websites.
Larger suppliers may produce annual reports, and often in the chief executive’s statement you can find either a reference to how they describe their markets or sometimes their estimate of the market size or their percentage market share. Compare this to their sales and you have one estimate of market size.
Often these have very limited information without paying a subscription but you might find headline information to help. You might also find articles that reference this data which can be forthcoming,
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
Yoga and Meditation Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
Yoga and Meditation Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
IS MY PRODUCT COMMERCIALLY VIABLE?
Having ideas for new products is only an initial step for introducing a new product to market. It is important to assess the commercial viability, is the market large enough and is there sufficient margin, for this product before going too far down the line of developing prototypes.
Market assessment
Where superior products are being developed to better address the needs of a market, it is likely that sales will be gained at the expense of existing products. The introduction of digital pen equipments probably did not result in more things being weighed, rather the same things being weighed more easily.
If this is the case then essentially you need to know three things about the market you are developing a better product for. Firstly, how big is it – this is normally measured in Rs. value. Secondly, how do consumers or retailers segment the market? And lastly, is the overall market and its segments growing or shrinking?
Thinking about both markets you wish to investigate, the internet and Google have made this exercise much easier but I would start by visiting a couple of stores or sections in-store where you can imagine your new products being sold. Look at what is currently offered by suppliers at the moment. Make a note of the supplier names, equipment or feed manufacturers and if you have access to the internet start by looking at their websites.
Larger suppliers may produce annual reports, and often in the chief executive’s statement you can find either a reference to how they describe their markets or sometimes their estimate of the market size or their percentage market share. Compare this to their sales and you have one estimate of market size.
Often these have very limited information without paying a subscription but you might find headline information to help. You might also find articles that reference this data which can be forthcoming,
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
Describes the steps in the content development process, introduces a marketing services solution to the challenge of content development, identifies the questions that must be asked before content development can be successfully completed.
Yoga Lifestyle Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Yoga Lifestyle Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
SHOULD I DEVIATE FROM MY BUSINESS PLAN?
This can be a tricky line to tread, between being flexible enough to adapt your business plan and grow when new opportunities come along, and being careful not to spread yourself too thin were you should deviate from the business plan. You don’t want to commit to new projects for which you aren’t prepared and run the risk of the project not being profitable, or worse, not delivering on the project.
I encountered the same issue when you made contact with a potential client who had a massive project in the works. The project itself was outside of our core competencies at the time – it was something that we could do, but that we did not at that stage have the infrastructure in place to support.
Although I was sure tempted to try and quickly upscale the operations to take on the project, I decided in the end that it was best for new projects to let the project pass and to concentrate on growing organically. The client will appreciated the honesty and will stay in touch, and now, a few years down the line, we need to have the infrastructure in place and are talking again about taking on their project.
This was the experience – you need to say this will be the best choice in every scenario, but it holds true that the best thing you can do is to look realistically at both your capacity to complete a contract that may be outside your business plan, and the benefits of taking such a contract on.
If your service or product truly has a unique selling point, then you will always have a niche audience and can reduce the risk of being side-lined by not taking on contracts for which you’re not particularly suited. And while big money value contracts are of course the most tempting – and useful for your businesses’ growth – don’t discount the smaller contracts which may force your business to grow in unexpected ways that can be beneficial down the line.
HOW DO I FINANCE MY BUSINESS?
You have a great idea for your business and you have found the best place to locate it. You know who will buy your product or service and you know who your competitors are. But starting and running your business is going to take cash, possibly a lot of cash.
How much money do you need?
If you do not know exactly how much money you need, then no-one is going to lend anything to you. And nor should they, because it means that you have not thought through your business plan properly. Without enough working capital, your business' vital functions will fail. It won't be able to meet its daily requirements for living, such as purchasing supplies, paying rent, and paying salaries. The Business Plan includes a section about Financial Matters. Within this section, you will tabulate financial data and projections related to your business. Based on the estimated projections contained within your Business Plan, you will be able to determine how much money you will need, both to start your business, and to keep it humming.
Sources for your business
Personal sources include: savings accounts, insurance policies, stock and other investments, second mortgages, and donations from friends and relatives. Note: You will probably need to provide at least 20% of what you need from personal funds if the needed funds are coming from a bank.
Remaining sources for business
1) Debt. Debt is a loan made to you or your business. Sources of debt lending include banks, credit unions, federal lending programs and state financing programs.
2). Equity. Equity is ownership rights and privileges in your business that you give away in return for capital. Businesses seeking this type of financing must become a Partnership, Corporation or Limited Liability Company.
3) Alternative Funding. Alternative means of funding include: suppliers who provide concessions, such as extended payment periods and discounts; and grants.
*note: Grants, for the most part are only available for non-profit organizations.
Insurance marketing like geico or progressive.keyCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Drip Marketing: Marketers Guide to Lead NurturingRegalix
Drivers
Longer sales cycle
Only 20% of leads are followed up
Sales typically disqualifies 70% of leads based on lack of budget,timing, etc.
80% of those “bad leads” do go onto buy within 24 months
Need for lead management
Benefits
Lower lead acquisition cost
Increase retention rates
An estimated 70-90% of leads generated by marketing are never followed-up with by sales
Nurture program that sends out series of messages on a timely basis
Initiates conversation with prospects and customers over a period of time
Maps Content to the customer decision making cycle
Scores leads to understand where they are in the decision making cycle
Reclassifies leads based on
engagement
Keeps the leads warm till they're ready to buy!
According to the Direct Marketing Association, a prospect will need to see/hear your message 3 times to recognize you and a minimum of 9 times to make a sale
Outcome
Closes the lead management gap
Improves ROI of marketing spend by ‘plugging the leaks’ in lead management
Keeps your prospects engaged through targeted content decision makingcycle
Improves quality of leads
Take Aways
Increased lead conversion rates
Shorter & effective sales cycle
Better qualified leads
HOW TO RAISE FUNDS TO START NEW BUSINESS
Starting a business and one of the aspects that entrepreneurs find most daunting is raising start-up capital. Launching a new business requires much skill and preparation. Entrepreneurs may not have the resources to raise capital in order to market their new business ideas. Before a new business owner can raise capital for their startup, they must first identify the different sources of funding, find one that is most compatible with their needs, and then meet the given criteria of the investor or bank. These crucial steps can mean the difference between having the opportunity to successfully raise capital and leaving their new business ideas behind.
The internet has become the fastest and most efficient means by which a new business owner can perform market research and find out ways to raise capital. One important website to visit is the Small Business Administration (SBA) (www.SBA.gov), which can provide the necessary facts and resources needed for starting their new business. new business owners can also visit the public library or read through the local newspaper to find out more information on how to raise capital. The prospective business owner can also speak to successful entrepreneurs who have experience in the field.
Money can be obtained from personal checking and savings accounts, credit cards, and retirement accounts. In addition, equity can be collected from the sale of real estate properties, vehicles, recreational equipment, and even rare collectables. In fact, some wealthy entrepreneurs can choose to raise capital for their new business using their own personal funding. On the other hand, many new business owners may opt to utilize a combination of different sources to raise capital.
Other than self-financing, family members and friends can provide an additional means to raise capital for a new business. Many of these loans can be made available rather quickly because these families and associates know the entrepreneur personally and enjoy the excitement. Borrowing money from friends and family can work both for and against the new business owner. Family members and friends may feel that they should have say in every company decision or may desire a large stake in the new business since they had lent money to the entrepreneur.
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURSguide2entrepreneurs
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURS
Feasibility study is the tool for business owners to evaluate and change in their business. This change may involve in developing a new product in your business, improve the existing product, changing the market strategy by expanding.
An entrepreneur has other ideas such as allowing the family members to join hands for the new expanding of his/her business. If the feasibility analysis indicates that the goal cannot be met in this business the entrepreneur can stop the idea investing much in his new business. A change in your business always involves risk and through feasibility study identifies to contribute the risk, this effect gives the business opportunity for the entrepreneur.
The feasibility study gives each stage to the business planner to do two things:
• Set goal or criteria by which you business will or will not proceed to the next planning phase.
• Try to make decision for proceeding to the next stage or stop the idea at that point.
These steps involve in starting the new business at the beginning.
If the entrepreneur sets a goal to make profit of Rs.100,000 per year, and the profit must increase at least Rs.50,000 or it is a bad idea for proceeding. But for the business the market shows the business is more to get Rs.10,000 extra for the new business idea so the entrepreneur decides not to involve in this project, looking for new opportunity.
Before looking the new opportunity for the business the entrepreneur should involve the methods to obtain the results. Here are the questions to get the results.
• Were the techniques involved in getting accurate results?
• Did your marketing people survey accurately what the customer needs?
• Do this cost of our products is accurate for the production and distribution?
:- Naming consultant , brand naming , new name for business, trademark names , naming services, domain naming , s naming products, new product names, dot com name, company naming services ,Naming new products, creates memorable names
Estatuir Catalunya: Les Accions per Establir un Nou EstatMiqui Mel
Estatuir Catalunya: Les accions per establir un nou Estat és un document realitzat pels sociòlegs Salvador Cardús, Salvador Cardús, Ramon Folch i Sergi Rovira que recull els principis que han de governar l'adveniment del nou estat català.
Font: Estatuir Catalunya.
Data: Octubre 2012.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
Describes the steps in the content development process, introduces a marketing services solution to the challenge of content development, identifies the questions that must be asked before content development can be successfully completed.
Yoga Lifestyle Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Yoga Lifestyle Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
SHOULD I DEVIATE FROM MY BUSINESS PLAN?
This can be a tricky line to tread, between being flexible enough to adapt your business plan and grow when new opportunities come along, and being careful not to spread yourself too thin were you should deviate from the business plan. You don’t want to commit to new projects for which you aren’t prepared and run the risk of the project not being profitable, or worse, not delivering on the project.
I encountered the same issue when you made contact with a potential client who had a massive project in the works. The project itself was outside of our core competencies at the time – it was something that we could do, but that we did not at that stage have the infrastructure in place to support.
Although I was sure tempted to try and quickly upscale the operations to take on the project, I decided in the end that it was best for new projects to let the project pass and to concentrate on growing organically. The client will appreciated the honesty and will stay in touch, and now, a few years down the line, we need to have the infrastructure in place and are talking again about taking on their project.
This was the experience – you need to say this will be the best choice in every scenario, but it holds true that the best thing you can do is to look realistically at both your capacity to complete a contract that may be outside your business plan, and the benefits of taking such a contract on.
If your service or product truly has a unique selling point, then you will always have a niche audience and can reduce the risk of being side-lined by not taking on contracts for which you’re not particularly suited. And while big money value contracts are of course the most tempting – and useful for your businesses’ growth – don’t discount the smaller contracts which may force your business to grow in unexpected ways that can be beneficial down the line.
HOW DO I FINANCE MY BUSINESS?
You have a great idea for your business and you have found the best place to locate it. You know who will buy your product or service and you know who your competitors are. But starting and running your business is going to take cash, possibly a lot of cash.
How much money do you need?
If you do not know exactly how much money you need, then no-one is going to lend anything to you. And nor should they, because it means that you have not thought through your business plan properly. Without enough working capital, your business' vital functions will fail. It won't be able to meet its daily requirements for living, such as purchasing supplies, paying rent, and paying salaries. The Business Plan includes a section about Financial Matters. Within this section, you will tabulate financial data and projections related to your business. Based on the estimated projections contained within your Business Plan, you will be able to determine how much money you will need, both to start your business, and to keep it humming.
Sources for your business
Personal sources include: savings accounts, insurance policies, stock and other investments, second mortgages, and donations from friends and relatives. Note: You will probably need to provide at least 20% of what you need from personal funds if the needed funds are coming from a bank.
Remaining sources for business
1) Debt. Debt is a loan made to you or your business. Sources of debt lending include banks, credit unions, federal lending programs and state financing programs.
2). Equity. Equity is ownership rights and privileges in your business that you give away in return for capital. Businesses seeking this type of financing must become a Partnership, Corporation or Limited Liability Company.
3) Alternative Funding. Alternative means of funding include: suppliers who provide concessions, such as extended payment periods and discounts; and grants.
*note: Grants, for the most part are only available for non-profit organizations.
Insurance marketing like geico or progressive.keyCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
Drip Marketing: Marketers Guide to Lead NurturingRegalix
Drivers
Longer sales cycle
Only 20% of leads are followed up
Sales typically disqualifies 70% of leads based on lack of budget,timing, etc.
80% of those “bad leads” do go onto buy within 24 months
Need for lead management
Benefits
Lower lead acquisition cost
Increase retention rates
An estimated 70-90% of leads generated by marketing are never followed-up with by sales
Nurture program that sends out series of messages on a timely basis
Initiates conversation with prospects and customers over a period of time
Maps Content to the customer decision making cycle
Scores leads to understand where they are in the decision making cycle
Reclassifies leads based on
engagement
Keeps the leads warm till they're ready to buy!
According to the Direct Marketing Association, a prospect will need to see/hear your message 3 times to recognize you and a minimum of 9 times to make a sale
Outcome
Closes the lead management gap
Improves ROI of marketing spend by ‘plugging the leaks’ in lead management
Keeps your prospects engaged through targeted content decision makingcycle
Improves quality of leads
Take Aways
Increased lead conversion rates
Shorter & effective sales cycle
Better qualified leads
HOW TO RAISE FUNDS TO START NEW BUSINESS
Starting a business and one of the aspects that entrepreneurs find most daunting is raising start-up capital. Launching a new business requires much skill and preparation. Entrepreneurs may not have the resources to raise capital in order to market their new business ideas. Before a new business owner can raise capital for their startup, they must first identify the different sources of funding, find one that is most compatible with their needs, and then meet the given criteria of the investor or bank. These crucial steps can mean the difference between having the opportunity to successfully raise capital and leaving their new business ideas behind.
The internet has become the fastest and most efficient means by which a new business owner can perform market research and find out ways to raise capital. One important website to visit is the Small Business Administration (SBA) (www.SBA.gov), which can provide the necessary facts and resources needed for starting their new business. new business owners can also visit the public library or read through the local newspaper to find out more information on how to raise capital. The prospective business owner can also speak to successful entrepreneurs who have experience in the field.
Money can be obtained from personal checking and savings accounts, credit cards, and retirement accounts. In addition, equity can be collected from the sale of real estate properties, vehicles, recreational equipment, and even rare collectables. In fact, some wealthy entrepreneurs can choose to raise capital for their new business using their own personal funding. On the other hand, many new business owners may opt to utilize a combination of different sources to raise capital.
Other than self-financing, family members and friends can provide an additional means to raise capital for a new business. Many of these loans can be made available rather quickly because these families and associates know the entrepreneur personally and enjoy the excitement. Borrowing money from friends and family can work both for and against the new business owner. Family members and friends may feel that they should have say in every company decision or may desire a large stake in the new business since they had lent money to the entrepreneur.
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURSguide2entrepreneurs
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURS
Feasibility study is the tool for business owners to evaluate and change in their business. This change may involve in developing a new product in your business, improve the existing product, changing the market strategy by expanding.
An entrepreneur has other ideas such as allowing the family members to join hands for the new expanding of his/her business. If the feasibility analysis indicates that the goal cannot be met in this business the entrepreneur can stop the idea investing much in his new business. A change in your business always involves risk and through feasibility study identifies to contribute the risk, this effect gives the business opportunity for the entrepreneur.
The feasibility study gives each stage to the business planner to do two things:
• Set goal or criteria by which you business will or will not proceed to the next planning phase.
• Try to make decision for proceeding to the next stage or stop the idea at that point.
These steps involve in starting the new business at the beginning.
If the entrepreneur sets a goal to make profit of Rs.100,000 per year, and the profit must increase at least Rs.50,000 or it is a bad idea for proceeding. But for the business the market shows the business is more to get Rs.10,000 extra for the new business idea so the entrepreneur decides not to involve in this project, looking for new opportunity.
Before looking the new opportunity for the business the entrepreneur should involve the methods to obtain the results. Here are the questions to get the results.
• Were the techniques involved in getting accurate results?
• Did your marketing people survey accurately what the customer needs?
• Do this cost of our products is accurate for the production and distribution?
:- Naming consultant , brand naming , new name for business, trademark names , naming services, domain naming , s naming products, new product names, dot com name, company naming services ,Naming new products, creates memorable names
Estatuir Catalunya: Les Accions per Establir un Nou EstatMiqui Mel
Estatuir Catalunya: Les accions per establir un nou Estat és un document realitzat pels sociòlegs Salvador Cardús, Salvador Cardús, Ramon Folch i Sergi Rovira que recull els principis que han de governar l'adveniment del nou estat català.
Font: Estatuir Catalunya.
Data: Octubre 2012.
Introduction to design specifications to Summer of Code NZ studentsLulu Pachuau
This talk was designed and aimed at summer of code students - computer science interns for summer. But would still love to hear your thoughts in communicating designs to developers and businesses.
"Welcome to the OWASP Top 10 2010! This significant update presents a more concise, risk focused list of the Top 10 Most Critical Web Application Security Risks. The OWASP Top 10 has always been about risk, but this update makes this much more clear than previous editions, and provides additional information on how to assess these risks for your applications.
For each top 10 item, this release discusses the general likelihood and consequence factors that are used to categorize the typical severity of the risk, and then presents guidance on how to verify whether you have this problem, how to avoid this problem, some example flaws in that area, and pointers to links with more information.
The primary aim of the OWASP Top 10 is to educate developers, designers, architects and organizations about the consequences of the most important web application security weaknesses. The Top 10 provides basic methods to protect against these high risk problem areas – a great start to your secure coding security program."
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
Georgea Frank-Tann talks about the digital marketing model versus the traditional marketing model. Harnessing the power of digital marketing, continuous evaluation, and optimisation. How digital analytics can inform campaign decisions and drive ROI.
The Comparative Context: Journeys Across the Digital EcosystemMichelle Berryman
This presentation explores how we map the phases of the customer journey against specific areas of inquiry related to customer needs and then apply this framework to a review of competitive and comparative brand experiences. The outcomes of this analysis deliver both qualitative and quantitative results that inspire our clients and us. In turn, the insights gained enable our design team to deliver far more compelling experiences.
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
An overview of landing pages best practices and main use cases
A step-by-step demo of how to build, publish and promote a landing page using Optify
Measuring landing page performance and introduction to A/B Testing
Lean Planning for Nimble Agences - Mirren New Business Conference 2012The Difference Engine
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
Similar to 21st century marketing machine seminar sugar con 2011 (20)
Your marketing and sales messages are much stronger when you have a plan and a target. In this web seminar, we discussed the key challenges, market trends and business development cycle - and how to leverage them for success. You can view the webinar replay by sending an email and requesting access
Who are you? Why are you in business? What value does your company really provide? We explore this and more this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
Making your marketing accountable is one of the keys to making it successful. We explore ways to make your marketing trackable and accountable in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Presentation slides for the webinar done by Leading Results, Michelle Horn & Dan Kraus on October 4, 2012 on a dozen or more ways to improve your website.
Leading Results - Dan Kraus - Presentation on Social Media at IBM xWebX Conf Partner Day. If you'd like to talk further, call Dan at 978-855-8579 or email at dkraus@leadingresults.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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2. Agenda
• Introduc.ons
• Marke.ng
Today
• The
Perfect
System
• Building
your
founda.on
• Content
• Marke.ng
types
and
programs
• The
flywheel
• Managing
it
all
3. Who
is
this
Dan
Kraus
guy?
• 25
year
sales
&
marke.ng
veteran
– 9+
years
with
Great
Plains
SoLware
(‘89-‐’98)
– 6+
years
with
SAP
(‘03-‐’09)
– Allaire
– Macromedia
– Infinium
SoLware
– ADP,
Con.nental
Cable
(Comcast)
• Founded
3
companies
• UMASS
Amherst,
Marke.ng
4. Leading
Results
Overview
• Marke.ng
services
firm
–
coaching
and
consul.ng
» 1:1
Coaching,
Group
Coaching
» Frac.onal
VP
of
Marke.ng
» Social
Media
Coaching
and
Learning
» Referral
Marke.ng
Coaching
and
Classes
• Authorized
Duct
Tape
Marke.ng
coaches
• Offices
in
Boston
and
Philadelphia
• Clients
throughout
North
America
• We
help
our
clients
stop
was.ng
money
on
marke.ng
that
does
not
create
results
5. Leading
Results
Core
Marke.ng
Mantra
• Don't
talk
about
the
products
you
sell;
talk
about
the
problems
you
solve.
• Then
talk
about
the
remarkably
different
way
that
I
will
experience
working
with
you
as
you
solve
those
problems.
• Be
sure
you
tell
me
what
I
get;
NOT
what
you
do.
Because
I
don't
have
.me
to
figure
out
if
what
I
need
is
what
you
do.
6. “IF
YOU
DON’T
LIKE
CHANGE,
YOU’RE
GOING
TO
LIKE
IRRELEVANCE
EVEN
LESS.”
-‐
GEN.
ERIC
SHINSEKI
7. 7
7!
7
SEVEN!
VII
SOURCE: edward boches, chief creative officer, chief social media officer at Mullen
15. What
this
means…
Interrup.on
doesn’t
work
anymore;
-‐
I
want
to
find
you
when
I
need
you
-‐
I
want
you
to
work
my
way
-‐
I
will
always
have
other
op.ons
16. Marke.ng
has
fundamentally
changed!
From:
Outbound
To:
Inbound
(ProspecIng,
HunIng,
InterrupIng)
(ALracIng,
EducaIng,
“GeNng
Found”)
Print
Ads
Blogs,
e-‐books,
white
papers
Radio
Ads
Podcasts
Television
Ads
Videos
Tradeshows
Webinars
Cold
Calling
Search
Engine
Op.miza.on
E-‐mail
Blasts
RSS,
Feeds
19. Marke.ng
is
a
System
1.
Strategy
before
tac.cs
2.
Fill
your
marke.ng
hourglass
3.
Publish
educa.onal
content
4.
Create
a
total
web
presence
5.
Use
a
lead
genera.on
trio
6.
Make
selling
a
system
too
7.
Live
by
the
calendar
20. The Perfect Prospects
Can
Find
You
Lead Happy
customers
Valuable
content
Generation and
partners
refer
new
prospects
drives
interac.on
System
Exis.ng
customer
Engagement
with
marke.ng
drive
prospects
repeat
purchases
Some
Nurture
Some
Prospects
Prospects
Buy
Buy
Nurture
Programs
for
those
who
don’t
Founda.on
21. Digital
Flywheel
Prospects
Can
Find
You
Blog
Happy
customers
Valuable
content
and
partners
refer
drives
interac.on
new
prospects
Facebook
LinkedIN
Fan
Page
Exis.ng
customer
marke.ng
drive
Web
Engagement
with
repeat
purchases
PR
Site
prospects
2-‐Step
Mktg
Some
Nurture
Some
Prospects
Prospects
BOutbound
uy
Twiper
Buy
Nurture
Programs
for
those
who
don’t
22. Strategy
before
tac.cs
(founda.on)
• Define your Marketing Purpose
• Narrow your focus
• Differentiate and dominate
24. Marke.ng
Purpose
• Not
about
what
you
do
–
Its
why
you
do
it
» Beyond
making
money
• Ques.ons
to
Answer:
» What
value
do
we
always
deliver
» What
advice
would
you
give
to
someone
looking
to
buy
what
you
sell?
» How
do
you
want
your
customers
to
describe
you,
your
company,
your
service?
29. Aprac.on
through
Differen.a.on
• To
a
prospec.ve
customer,
it
is
not:
» Great
service
• They
haven’t
worked
with
you
yet
» Length
of
.me
in
business
• But
it
might
be
similar
customers
you’ve
served
over
all
those
years
» How
well
trained
your
staff
is
• Cer.fica.ons
&
training
are
the
entry
.cket
30. What
people
really
buy?
• Your unique product/service
• Your unique process
• Your unique experience
• Your unique people
• Your unique guarantee
• Your unique packaging/delivery
…..Against a problem
Its not about the products you sell, its about
the problems you solve!
32. Ask
Your
Ideal
Customers…
• What
made
you
decide
to
hire
us?
• What
was
the
biggest
problem
we
solved?
• What
that
we
do
is
of
the
most
value?
• What’s
one
thing
we
do
beper?
• What
could
we
do
beper?
• What
would
you
Google?
• Would
you
refer
us
(and
what
do
you
say)?
….What
themes
emerge?
33. Goal
–
A
new
way
to
talk
about
yourself
to
your
ideal
client
• Talking
Logo
–
What
you
do
for
a
living
• How
you
do
that
• Tag
lines
with
meaning
34. Sample
Talking
Logos
The
TL
is
the
answer
to
the
ques.on..
What
do
you
do?
A
good
TL
invites
the
response
of
“how
do
you
do
that”
or
tell
me
more…
• Architect
–
We
help
contractors
get
paid
faster
• Business
Coach
–
We
make
entrepreneurs
more
confident
• Career
Consultant
–
I
help
break
people
out
of
jail
• Cookie
Maker
–
We
bake
nostalgia
• Landscaper
–
Specialize
in
the
dirty
work
around
the
home
and
office
35. Differen.ate
–
SoLware
Selec.on
Firm
• What
you
do
for
a
living
“We
help
eliminate
buyer’s
remorse”
•
Complimentary
statement
“Precise
Advice,
at
the
Precise
Moment”
•
Posi.oning
goal/statement
To
be
recognized
as
a
leading
selec.on
bou.que
and
analysis
firm
•
Core
marke.ng
message
(Tag
Line)
“Leveling
the
playing
field”
36. The
founda.on
is
built...
• You
know
why
you
are
in
business
• You
have
a
difference
you
can
talk
about
that
mapers
to
your
ideal
customer
• You
understand
the
problems
you
solve
for
your
ideal
customers
• You
care
about
repeat
customers
37. Now
to
build
the
system…
Prospects
Can
Find
You
Happy
customers
Valuable
content
and
partners
refer
drives
interac.on
new
prospects
Exis.ng
customer
Engagement
with
marke.ng
drive
prospects
repeat
purchases
Some
Nurture
Some
Prospects
Prospects
Buy
Buy
Nurture
Programs
for
those
who
don’t
38. Defini.ons
for
Lead
Genera.on
• Net
New
Prospects
» Outreach
to
a
prospect
you
have
never
had
a
“conversa.on”
with
• Nurture
Marke.ng
» Regular
outreach
to
prospects
you
have
had
a
“conversa.on”
with
• Current
Customer
» Outreach
to
customers
who
have
spent
money
with
you
before
• Referral
Marke.ng
» Gewng
a
name
and
introduc.on
(implied
or
real)
from
another
that
has
a
trusted
rela.onship
with
both
par.es
• PR
&
Community
» Press
or
speaking
ac.vi.es
that
get
your
name
in
the
public
domain
40. Marke.ng
Hourglass
&
Program
Types
Know
Net
New
Like
Nurture
Trust
Try
PR
&
Community
Buy
Repeat
Current
Customer
Refer
Referral
41. Marke.ng
Hourglass
&
Program
Types
Know
Net
New
Like
Nurture
Trust
Try
PR
&
Community
Buy
Repeat
Current
Customer
Refer
Referral
42. Trial
Know
Net
New
Like
Nurture
Trust
Try
Try
PR
&
Community
Buy
Repeat
Current
Customer
Refer
Referral
43. The
product/service
mix
strategy
• What
is
your
free
or
trial
offering?
» It
is
going
to
happen
(like
it
or
not)
» Be
prepared
» Think
services,
not
products
» CE
is
a
built
in
trial
(if
you
wan
to
go
there)
44. Step
1
–
Helping
prospects
find
you
• Net
new
lead
genera.on
• Gewng
found
via
search
• Referral
Marke.ng
with
Partners
45. Net
New
Lead
Genera.on
• Fills
the
gaps
in
your
plan
(plan
this
LAST)
• Narrowly
targeted
• 2-‐step
–
direct
response
• Measurable
• Two
Goals:
» Uncover
ac.ve
opportuni.es
that
value
your
remarkable
difference
» Generate
contact
and
permission
for
nurture
marke.ng
to
enter
into
your
system
46. Net
New
Program
Examples
• Tele-‐
Discovery
• PR
• Public
Speaking
to
groups
• Public
Wri.ng
–
Blogs,
Ar.cles
• Invites
in
support
of
Nurture
Programs
(you
already
will
be
doing)
• Ac.ve
Referral
Development
(more
on
this
tomorrow)
47. Getting Found = Valued Content
• You need marketing materials that Educate
• The problems you solve, packaged for
consumption
48. Content that builds trust
• Reviews
• Testimonials
• Personality
• Social media
• SEO oriented
50. Marke.ng
Kit/Company
Face
• Case
Statement
–
problem
• Marke.ng
Story
of
how/
client
has;
picture
of
what
why
you
started
the
life
is
like
with
problem
business
(your
backstory)
solved;
how
they
got
here
in
• Product/Service
offerings
the
first
place;
path
to
• Case
Studies
follow;
call
to
ac.on
for
contact
-‐
DU
• Tes.monials
• FAQ
• Core
Difference
• Ideal
Client
Descrip.on
• Client
List
• Processes
&
Checklists
that
you
use
with
your
clients
• Ar.cles
you
have
wripen
51. Blogging
• Add
Depth
to
Your
Web
Site
• Display
Personality
• Feeds
the
Spiders
• Thought
Leadership
Plaxorm
53. Content
Sources
StaIc
Content
(eg
Marke.ng
Kit,
Website)
• Interview
your
customers,
staff,
partners,
vendors
Dynamic
Content
(blog,
webinars,
newslepers)
• You
have
to
read
(or
hire
someone
to)
• Google
Reader
(RSS
Feeds)
to
follow
blogs
• Google
Alerts
for
updates
• Your
sales
and
your
support
staffs
–
Q’s
being
asked
• Partner’s
content
54. New
Content
Crea.on
• Share
the
burden
• Hire
a
writer
• Create
Standard
Copy
Blocks
» For
profiles
&
lis.ngs
» For
proposals/RFPs
» For
PR
ac.vi.es
• Establish
a
da.ng/expira.on
schema
55. Reduce,
Reuse,
Recycle
Create
Once
–
Use
Many
• Sales
ques.on
becomes
a
blog
post
• Blog
post
expanded
to
white
paper
• White
paper
content
repackaged
as
a
seminar
• Seminar
recorded
and
placed
on
website
• Shortened
seminar
placed
on
YouTube
• Slides
from
Seminar
placed
on
Slideshare
1
core
topic,
used
at
least
6
8mes
56. Outbound
–
Amplifica.on
&
Automa.on
Blog Post -> Social Media
XXTopic
blog
post
Blog
Post
X
Posted
XXTopic
ar.cle
in
newsleper
Tweet
linking
to
blog
post
Eventually blog
post becomes a
newsletter
article.
Newsletters go
onto your
facebook page.
Tweets
also
go
to
FB,
LinkedIN
Automa.cally
57. Next
-‐
Nurture
Marke.ng
• You’ve
been
found
• You’ve
educated
• Some
have
bought
….
What
do
we
do
with
the
ones
that
didn’t?
58. What
is
Nurture
Marke.ng?
• Nurture
Marke.ng
is
the
process
of
con.nually
engaging
a
prospect
with
offers
based
on
your
unique
value,
and
invi.ng
them
to
respond
for
deeper
engagement
60. Take
a
Thema.c
Approach
• Value
based
» Content
that
educates
» Content
that
builds
trust
• Creates
engagement
opportunity
• Themes:
» Not
about
your
product
or
service
» What
problem
does
your
customer
have
that
you
solve?
» Broad
enough
for
sub-‐topics
61. Your
Themes
• Revolve
around
a
problem
(or
opportunity)
your
customer
has
and
wants
to
solve:
» Cash
Flow;
xSell/UpSell;
Marke.ng
Automa.on;
Beper
customer
rela.onships
A. Then
answer
how
your
product/service
solves
the
problem
B. Understand
the
compe..ve
or
alterna.ve
offerings
C. Understand
what
will
happen
to
them
(results,
effects,
lost
opportunity)
if
they
don’t
take
any
ac.on.
The
answers
to
A,
B,
and
C
will
help
you
build
your
ac.vi.es.
62. Consistency
Counts
How
oLen?
• Once
a
month
(average)
BUT
Vary
the
approach
63. Varied
Tac.cs
and
Delivery
Core
Tac.cs
• Newslepers
• Conversa.ons
(phone
&
F2F)
• Webinars
• 1:1
Value
Offers
64. Sample
Newsleper
TOC
• One
or
two
main
ar.cles
• Some
quick
.ps
related
to
your
theme
• Other
sources
of
informa.on
• Quick
success,
tes.monial
or
quote
• Item
of
interest
65. Other
Passive
Nurture
Tac.cs
• Educa.onal
email
series
• Value
Content
Offers
• Tes.monial
Stories
&
Videos
• Reviews
66. Example
Webinar
Agenda
• Introduc.on
• Problem
Statement
• Things
to
consider
in
the
solu.on
• Presenta.on
of
your
solu.on
• Demonstra.on
(as
appropriate)
• Summary
of
info
presented
• Call
to
Ac.on
• Q
&A
and
contact
info
67. Other
1:Many
Tac.cs
• Group
Entertainment
• In
Person
Seminars
• Twiper
• Blogging
• Slideshare
• YouTube
(educa.onal)
69. ExisIng
Customers
–
buy
again
&
refer
• Create
customer
delight
• Systema.cally
gather
and
track
informa.on
• Communicate
regularly
• Treat
customers
as
good
or
beper
than
prospects
• Follow-‐up
70. Referrals
• Be
more
referable
• Industry
Partners
• Customers
• Be
predictable
and
systema.c
• Share
the
burden
• Follow-‐up
…Session
tomorrow
just
on
referral
71. Get
the
flywheel
going…
Prospects
Can
Find
You
Blog
Happy
customers
Valuable
content
and
partners
refer
drives
interac.on
new
prospects
Facebook
LinkedIN
Fan
Page
Exis.ng
customer
marke.ng
drive
Web
Engagement
with
repeat
purchases
PR
Site
prospects
2-‐Step
Ads
Some
Nurture
Some
Prospects
Prospects
BOutbound
uy
Twiper
Buy
Nurture
Programs
for
those
who
don’t
72. General
Web
Stats
• 80%
of
all
Internet
users
go
immediately
to
a
search
engine
when
online.
• 30-‐40%
of
users
click
on
the
first
organic
lis.ng.
• 62%
of
search
users
click
a
link
on
the
first
page
of
search
engine
results.
• 70%
of
searches
are
LONG
TAIL
(very
relevant,
not
high
traffic)
• Years
to
reach
50
millions
users:
Radio,
38
years;
TV,
13
years;
Internet,
4
years;
iPod,
3
years.
Facebook
added
100
million
users
in
less
than
nine
months;
iPhone
applica.ons
hit
1
billion
in
nine
months.
• 77%
of
search
users
choose
organic
over
paid
lis.ngs
when
searching,
67%
choose
organic
search
when
purchasing.
• If
Facebook
were
a
country,
it
would
be
the
world's
fourth
largest,
between
the
United
States
and
Indonesia.
(600m
users)
• The
fastest
growing
segment
on
Facebook
is
55-‐
to
65-‐year-‐old
females.
• LinkedIN
-‐100m
members
(I’m
number
191342)
• Twiper
–
165m
accounts
+/-‐
73. Why
bother
with
Social
Media?
Website
3 Connections
Social
Media
Site
Blog
Social
Media
Website
Site
Social
Media
Site
18 Connections Reviews
79. Gewng
Started
Socially
Come
to
my
session
tomorrow…
or
1. Create
a
profile
on
all
sites
2. Pick
one
a
month
to
get
good
at
3. Integrate
your
feeds
between
them
4. Talk
about
what
your
ideal
customer
cares
about
5. Do
it
consistently
80. Video
-‐
Bigger
Than
You
Think
• The
average
U.S.
Internet
user
watches
186
videos
per
month
(May
2010)
• More
video
is
uploaded
to
YouTube
in
60
days
than
all
TV
networks
created
in
the
past
60
years
» 30
hours
of
new
video
every
minute
• E-‐commerce
sites
that
use
videos
sell
up
to
45%
more
• 19%
of
small
business
adver.sers
already
use
online
video
–
up
from
8%
last
year.
• Forrester:
50x
more
likely
to
be
on
1st
page
of
Google’s
search
results
with
video
81. Video
is
moving
to
the
web
–
and
to
new
devices
• Web
video
is
already
responsible
for
32%
of
Internet
traffic,
growing
to
54%
in
2014.
60+%
annual
growth
• Web-‐based
video
is
now
spreading
from
the
browser
to
the
TV
screen
and
mobile
devices
• Companies
have
to
be
there
to
reach
their
audience
Statistics source: Cisco
82. How
relevant
is
Video
SEO?
• About
30-‐40%
of
video
views
are
the
result
of
search
queries
(including
Youtube
search).
• Another
30%
are
the
result
of
social
sharing
on
Facebook,
Twiper,
blogs,
etc.
• The
rest
gets
discovered
right
on
a
website
or
a
video
plaxorm
(“stumbled
on”).
Caveat:
Numbers
about
this
topics
vary
wildly.
83. Manage
the
Beast
Again…
Marke.ng
isn’t
hard,
but
it
is
complicated
85. #2
–
What
are
You
Talking
About?
• What
problems
do
you
solve?
• What
do
you
do
REMARKABLY
well?
• What
do
your
customers
and
prospects
really
care
about?
Set up 4 or 5 Themes
86. #3
–
Create
Time
&
Space
• You
have
to
create
.me/
resources
for
marke.ng
» Block
an
hour
a
day
» Hire
someone
» Recognize
you
can’t
do
everything
at
once
and
set
goals
» Ac.on
begets
ac.vity
88. Live
by
the
Calendar
• Quarterly
or
Monthly
themes
• Weekly
ac.ons
&
Deadlines
• Daily
appointments
89. Summary
• Build
a
strong
founda.on
» Core
messaging,
ideal
customer,
why
you
are
in
business
• Content
is
KING
• Know-‐Like-‐Trust-‐Try-‐Buy-‐Repeat-‐Refer
» It
is
a
process
–
a
BUYING
process
• Social
Media
is
a
amplfier/flywheel
• You
need
a
system
to
manage
it
consistently
90. Result
Ultimately, an effective marketing
system eliminates the need to
compete on price.
Offer
#1
Complete
the
evalua.on,
get
the
slides
91. Offer
#2
• Marke.ng
Hour
Glass
Audit
» You
complete
our
ques.onnaire
» We
spend
an
hour
or
so
with
you
to
review
your
marke.ng
against
the
Marke.ng
Hour
Glass
» We’ll
provide
you
with
a
blank
copy
of
this
calendar
template
Check
the
box
for
the
free
45
minute
business
evalua.on
92. We help small businesses stop wasting money on marketing
Thank
You
&
QuesIons
Please
take
a
moment
to
complete
the
post
presenta.on
eval
that
you
will
receive
shortly
Contact Us
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