How to keep the blood pumping in your business – the meeting rhythmBizSmart Select
We all know that getting the balance right between working in and on your business is critical - but it is not easy. How do we make sure as business owners that the business keeps on top of the day to day activities as well as the key strategic priorities? At the heart of the answer to this dilemma is finding an appropriate meeting rhythm for your business. In this deck and linked 20 minute webinar Kevin will help you to establish and implement the right meeting structure and frequency for your business.
Sales Time Mastery - Tips on how to be more productiveMichael Galante
24 actionable tips for Salespeople, Account Managers, or anyone who has to secure new business or generate revenue for their company. Plus a few bonus tips thrown in. Published by Michael J Galante
NCET Tech Bite | Marie Gibson, Transform YOUR Revenue into Profit | April 2017Dave Archer
Work Smarter NOT Harder. What every business owner should know to turn revenue into profit
Many business owners have invested their lives; their savings; they work 60-70 hours each week; they hire coaches, marketers, social media people, design websites; and yet, their business just barely breaks even. Furthermore, many people in Northern Nevada work a job to support their business…it works; but is there a better way? Marie Gibson says “Absolutely!”
Join NCET for Tech Bite on April 22, and hear Marie Gibson, Principal of Gibson & Associates, provide key steps that every business owner must take to turn his/her revenues into profit.
During this luncheon, you’ll see how easy it is to truly take charge and speak the language of business, such as:
- Determining your niche and business model
- Setting and prioritizing goals
- Creating your internal systems
- Actually using your financial reports to make decisions
- Managing your time wisely
- Charging what you are worth
If you’re ready to become a powerful business with a fat bottom line, join us for The Key Steps to Transforming your Revenues into Profits!
The Art of Closing the Deal Presented at For the Win Women's Symposium Jean Kristensen
The document outlines strategies for women entrepreneurs to close deals and win contracts. It discusses building relationships based on knowing, liking, and trusting clients. Key recommendations include identifying an ideal target audience by understanding their needs and pain points, prequalifying leads through surveys or interviews, and closing deals by offering options, following up on objections, and delivering excellent service. The overall goal is to help women-owned businesses increase their revenue and contract wins.
LITE 2017 – Managing a Sales Operation [Patrick Flanagan & Bob Sabra]getadministrate
This document provides considerations for managing a sales operation. It discusses that sales culture, people, and structure are key. For culture, defining values that drive the sales operation is important. For people, the focus should be hiring and keeping culturally fit salespeople. For structure, the right approach depends on whether products are public or private, but metrics and roles can provide structure. Overall, running sales like an operation with a focus on culture can help with sustainability and growth.
Perfect your idea, assess competition, and structure a startup business plan. Build a brand and digital presence while gathering a great team. Get used to doing more with less by staying patient and positive as you may encounter mistakes and failures along the way. However, think about doing things in the most amazing way possible for startup success.
This document discusses upselling and suggestive selling strategies. Upselling involves selling a higher-end or more fully-featured version of a product a customer already owns or is buying. Suggestive selling involves recommending complementary products from different categories. Effective upselling and suggestive selling requires understanding customer psychology, having product knowledge, easing decision making, offering value over being pushy, and tracking sales progress to increase average purchase cost, revenue, and customer loyalty. Examples provided include adding cheeses or drinks to food orders and informing customers of new or promotional items.
How to keep the blood pumping in your business – the meeting rhythmBizSmart Select
We all know that getting the balance right between working in and on your business is critical - but it is not easy. How do we make sure as business owners that the business keeps on top of the day to day activities as well as the key strategic priorities? At the heart of the answer to this dilemma is finding an appropriate meeting rhythm for your business. In this deck and linked 20 minute webinar Kevin will help you to establish and implement the right meeting structure and frequency for your business.
Sales Time Mastery - Tips on how to be more productiveMichael Galante
24 actionable tips for Salespeople, Account Managers, or anyone who has to secure new business or generate revenue for their company. Plus a few bonus tips thrown in. Published by Michael J Galante
NCET Tech Bite | Marie Gibson, Transform YOUR Revenue into Profit | April 2017Dave Archer
Work Smarter NOT Harder. What every business owner should know to turn revenue into profit
Many business owners have invested their lives; their savings; they work 60-70 hours each week; they hire coaches, marketers, social media people, design websites; and yet, their business just barely breaks even. Furthermore, many people in Northern Nevada work a job to support their business…it works; but is there a better way? Marie Gibson says “Absolutely!”
Join NCET for Tech Bite on April 22, and hear Marie Gibson, Principal of Gibson & Associates, provide key steps that every business owner must take to turn his/her revenues into profit.
During this luncheon, you’ll see how easy it is to truly take charge and speak the language of business, such as:
- Determining your niche and business model
- Setting and prioritizing goals
- Creating your internal systems
- Actually using your financial reports to make decisions
- Managing your time wisely
- Charging what you are worth
If you’re ready to become a powerful business with a fat bottom line, join us for The Key Steps to Transforming your Revenues into Profits!
The Art of Closing the Deal Presented at For the Win Women's Symposium Jean Kristensen
The document outlines strategies for women entrepreneurs to close deals and win contracts. It discusses building relationships based on knowing, liking, and trusting clients. Key recommendations include identifying an ideal target audience by understanding their needs and pain points, prequalifying leads through surveys or interviews, and closing deals by offering options, following up on objections, and delivering excellent service. The overall goal is to help women-owned businesses increase their revenue and contract wins.
LITE 2017 – Managing a Sales Operation [Patrick Flanagan & Bob Sabra]getadministrate
This document provides considerations for managing a sales operation. It discusses that sales culture, people, and structure are key. For culture, defining values that drive the sales operation is important. For people, the focus should be hiring and keeping culturally fit salespeople. For structure, the right approach depends on whether products are public or private, but metrics and roles can provide structure. Overall, running sales like an operation with a focus on culture can help with sustainability and growth.
Perfect your idea, assess competition, and structure a startup business plan. Build a brand and digital presence while gathering a great team. Get used to doing more with less by staying patient and positive as you may encounter mistakes and failures along the way. However, think about doing things in the most amazing way possible for startup success.
This document discusses upselling and suggestive selling strategies. Upselling involves selling a higher-end or more fully-featured version of a product a customer already owns or is buying. Suggestive selling involves recommending complementary products from different categories. Effective upselling and suggestive selling requires understanding customer psychology, having product knowledge, easing decision making, offering value over being pushy, and tracking sales progress to increase average purchase cost, revenue, and customer loyalty. Examples provided include adding cheeses or drinks to food orders and informing customers of new or promotional items.
Greater Phoenix SCORE presentation on what you need to do when you are starting your own business. What entrepreneurs need to know about small business start-ups.
The document provides 10 steps for improving marketing by thinking about customers rather than oneself. It advises determining an ideal profitable customer profile and value proposition, creating a personalized marketing plan with goals and budget, consistently communicating your message through varied useful giveaways, getting creative, and using social media to promote customers. The overall message is that effective marketing requires understanding customers' perspectives and meeting their needs.
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
This document provides information and guidance for consultants just starting with Arbonne. It discusses the importance of preparation for success, including setting up your business infrastructure like business cards and a separate bank account. It also emphasizes the need for ongoing income producing activities like networking events, sample packs, and follow up. Consultants are encouraged to leverage their warm market and expand their future market through referrals. The document provides tips for dress, punctuality, and maintaining a positive attitude to attract more business through the law of attraction. Overall it orients new consultants on getting started on the right foot through preparation and ongoing networking/outreach efforts.
Sales Funnels: Nurturing Leads and CustomersKGVisions
The document discusses nurturing leads and customers through the sales funnel and turning the funnel into an hourglass. It covers topics like nurturing prospects, turning suspects into prospects, getting to know prospects, follow up, analysis, solutions, and turning prospects into sales. It also discusses building an hourglass model for nurturing customers, including welcome, educate, support, retain, referrals, and repeat customers. The goal is to maximize lifetime customer value through consistent nurturing at each stage of the sales and customer life cycles.
The document provides guidance on organizing and conducting effective workshop sales meetings and brainstorming sessions. It discusses selecting problems to address, appointing committees to work on different problems or aspects of a problem, and conducting the committee work. The key aspects are having committees work independently to develop solutions and reports, then reconvening the full group to present findings and get feedback. The goal is for the group to solve their own problems with minimal outside assistance through collaborative work sessions.
How to Improve the Success Rate of Small BusinessBizLaunch
This document provides steps to build a successful business, including setting goals for what you want the business to achieve in 3 to 10 years. It recommends developing a clear plan with budgets, marketing, cash flow projections and break even analysis. Additionally, it suggests finding mentors, spending time with positive people, continually learning, mastering marketing and sales, understanding finances, charging appropriately, and never giving up on persevering towards success.
Empower and inspire women to become successful business ownersSharonSlidetone
The document provides steps for building a successful business, including writing down reasons for success, setting goals, having a clear vision and plan, finding mentors, spending time with positive people, attending seminars, mastering marketing and sales, understanding finances, and never giving up. The overall message is about empowering yourself through planning, learning, networking, and persevering to achieve business success.
How to Create Profit Attraction In Your Business copySherri Somers
Discover How to Create Profit Attraction In Your Signature Coaching, Public Speaking and Consulting Business.
Profit Attraction can happen in an instant and it is up to you to be prepared with the right tools and system in place. Access Now bit.ly/2S8uK18 Your free guide to software and tools to automate your business to stay organize and create your ideal freedom lifestyle. Just my way of saying thank you for reviewing my powerpoint.
The document provides steps for building a successful business, including setting goals and having a clear vision for the business in 3-5-10 years. It recommends developing a business plan, finding mentors, spending time with positive people, continually learning through reading and seminars, mastering marketing and sales, understanding finances like gross profits and break-even points, and never giving up on persevering until success is achieved.
The document discusses Alterra's 90 day fast track program to help new loan officers succeed. It outlines a 3 phase process: 1) Preparation which focuses on skills training, 2) Training to develop sales skills, and 3) Execution of applying the skills through prospecting, presentations, and gaining commitments. The program emphasizes using a business plan, mentorship, sales assessments and training to prepare loan officers. It also highlights Alterra's sales system and tools like PULSE to help loan officers manage leads and track progress.
TiE Sales Masterclass - Guerrilla WarfareTiE Bangalore
Guerrilla Warfare: the art & science of early-stage selling in the B2B world, by our Charter Member Rajiv Raghunandan (Managing Partner, seedX & Arali Ventures)
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
The document discusses strategies for acquiring and retaining large accounts, or "big game". Pursuing big accounts can be rewarding with increased sales and profits, but also risky if overreliance causes problems if an account is lost. The key is prospecting strategically, learning about an organization's needs, standing out from competitors, and providing exceptional service and value to create loyal clients. Maintaining professionalism and developing champions within the company can help cement relationships and lead to securing trophy clients through persistence and commitment.
Not all CPA firms look like - what makes you different from other firms is what draws clients and potential team members to you. This session will cover different ideas on how to brand yourself personally and as a firm to improve your image in the community and your bottom line.
The document discusses how Nadine J Larder used Infusionsoft to grow her small business PrinterBees from having 1,166 contacts and low email open rates to building a qualified leads list of 13,000 contacts with repeat business making up 50% of current sales. It provides details on how she created opportunities for follow up through content downloads, coupons, and magazines in order to build her list and have Infusionsoft automate the follow up processes to increase sales and customer retention.
This document outlines a step-by-step system for creating passive income. It discusses 5 basic areas of passive income including super affiliate status, niche blogging, building blog fame, becoming an expert personality, and creating products. It provides examples of types of products that can be created for passive income like ebooks, articles, and webinars. The document also recommends tools to use like autoresponders and WordPress and stresses the importance of consistent work to build a foundation for passive income success over time.
This document provides information on different business models and sales methods, including e-commerce, retail, consulting, and subscription-based models. It outlines the key advantages and disadvantages of each method. Various case studies are also presented, such as how meetups and events can be used to generate paid membership or online courses to establish authority and sell full content. The overall goal is to help the reader understand different revenue models and sales funnels to put together an effective strategy.
Greater Phoenix SCORE presentation on what you need to do when you are starting your own business. What entrepreneurs need to know about small business start-ups.
The document provides 10 steps for improving marketing by thinking about customers rather than oneself. It advises determining an ideal profitable customer profile and value proposition, creating a personalized marketing plan with goals and budget, consistently communicating your message through varied useful giveaways, getting creative, and using social media to promote customers. The overall message is that effective marketing requires understanding customers' perspectives and meeting their needs.
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
This document provides information and guidance for consultants just starting with Arbonne. It discusses the importance of preparation for success, including setting up your business infrastructure like business cards and a separate bank account. It also emphasizes the need for ongoing income producing activities like networking events, sample packs, and follow up. Consultants are encouraged to leverage their warm market and expand their future market through referrals. The document provides tips for dress, punctuality, and maintaining a positive attitude to attract more business through the law of attraction. Overall it orients new consultants on getting started on the right foot through preparation and ongoing networking/outreach efforts.
Sales Funnels: Nurturing Leads and CustomersKGVisions
The document discusses nurturing leads and customers through the sales funnel and turning the funnel into an hourglass. It covers topics like nurturing prospects, turning suspects into prospects, getting to know prospects, follow up, analysis, solutions, and turning prospects into sales. It also discusses building an hourglass model for nurturing customers, including welcome, educate, support, retain, referrals, and repeat customers. The goal is to maximize lifetime customer value through consistent nurturing at each stage of the sales and customer life cycles.
The document provides guidance on organizing and conducting effective workshop sales meetings and brainstorming sessions. It discusses selecting problems to address, appointing committees to work on different problems or aspects of a problem, and conducting the committee work. The key aspects are having committees work independently to develop solutions and reports, then reconvening the full group to present findings and get feedback. The goal is for the group to solve their own problems with minimal outside assistance through collaborative work sessions.
How to Improve the Success Rate of Small BusinessBizLaunch
This document provides steps to build a successful business, including setting goals for what you want the business to achieve in 3 to 10 years. It recommends developing a clear plan with budgets, marketing, cash flow projections and break even analysis. Additionally, it suggests finding mentors, spending time with positive people, continually learning, mastering marketing and sales, understanding finances, charging appropriately, and never giving up on persevering towards success.
Empower and inspire women to become successful business ownersSharonSlidetone
The document provides steps for building a successful business, including writing down reasons for success, setting goals, having a clear vision and plan, finding mentors, spending time with positive people, attending seminars, mastering marketing and sales, understanding finances, and never giving up. The overall message is about empowering yourself through planning, learning, networking, and persevering to achieve business success.
How to Create Profit Attraction In Your Business copySherri Somers
Discover How to Create Profit Attraction In Your Signature Coaching, Public Speaking and Consulting Business.
Profit Attraction can happen in an instant and it is up to you to be prepared with the right tools and system in place. Access Now bit.ly/2S8uK18 Your free guide to software and tools to automate your business to stay organize and create your ideal freedom lifestyle. Just my way of saying thank you for reviewing my powerpoint.
The document provides steps for building a successful business, including setting goals and having a clear vision for the business in 3-5-10 years. It recommends developing a business plan, finding mentors, spending time with positive people, continually learning through reading and seminars, mastering marketing and sales, understanding finances like gross profits and break-even points, and never giving up on persevering until success is achieved.
The document discusses Alterra's 90 day fast track program to help new loan officers succeed. It outlines a 3 phase process: 1) Preparation which focuses on skills training, 2) Training to develop sales skills, and 3) Execution of applying the skills through prospecting, presentations, and gaining commitments. The program emphasizes using a business plan, mentorship, sales assessments and training to prepare loan officers. It also highlights Alterra's sales system and tools like PULSE to help loan officers manage leads and track progress.
TiE Sales Masterclass - Guerrilla WarfareTiE Bangalore
Guerrilla Warfare: the art & science of early-stage selling in the B2B world, by our Charter Member Rajiv Raghunandan (Managing Partner, seedX & Arali Ventures)
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
The document discusses strategies for acquiring and retaining large accounts, or "big game". Pursuing big accounts can be rewarding with increased sales and profits, but also risky if overreliance causes problems if an account is lost. The key is prospecting strategically, learning about an organization's needs, standing out from competitors, and providing exceptional service and value to create loyal clients. Maintaining professionalism and developing champions within the company can help cement relationships and lead to securing trophy clients through persistence and commitment.
Not all CPA firms look like - what makes you different from other firms is what draws clients and potential team members to you. This session will cover different ideas on how to brand yourself personally and as a firm to improve your image in the community and your bottom line.
The document discusses how Nadine J Larder used Infusionsoft to grow her small business PrinterBees from having 1,166 contacts and low email open rates to building a qualified leads list of 13,000 contacts with repeat business making up 50% of current sales. It provides details on how she created opportunities for follow up through content downloads, coupons, and magazines in order to build her list and have Infusionsoft automate the follow up processes to increase sales and customer retention.
This document outlines a step-by-step system for creating passive income. It discusses 5 basic areas of passive income including super affiliate status, niche blogging, building blog fame, becoming an expert personality, and creating products. It provides examples of types of products that can be created for passive income like ebooks, articles, and webinars. The document also recommends tools to use like autoresponders and WordPress and stresses the importance of consistent work to build a foundation for passive income success over time.
This document provides information on different business models and sales methods, including e-commerce, retail, consulting, and subscription-based models. It outlines the key advantages and disadvantages of each method. Various case studies are also presented, such as how meetups and events can be used to generate paid membership or online courses to establish authority and sell full content. The overall goal is to help the reader understand different revenue models and sales funnels to put together an effective strategy.
This document provides tips for creating a VIP customer experience through 4 simple steps: 1) Evaluate your business environment and materials from a customer perspective, 2) Personalize interactions to make customers feel important, 3) Engage and influence customers through educational content and opportunities, 4) Deliver on promises to customers with excellence. It emphasizes showing customers you care about their value and taking the time to learn about them in order to develop a clear and personalized customer experience and communication process.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
8 ways to boost sales of your small business serviceszubeditufail
This document provides 8 tips for boosting sales for small businesses services: 1) Narrow your target market to focus on a specific audience, 2) Become an expert in your field through blogging, workshops and sharing information, 3) Rank your existing customers and prospects to identify the most profitable and satisfied to focus your sales efforts, 4) Showcase what differentiates your business from competitors, 5) Ensure your messaging and branding matches your target audience, 6) Sell additional services and products to existing satisfied customers through loyalty programs, 7) Have marketing plans tailored for each stage of the sales cycle, and 8) Optimize the sales conversion process through guided selling that provides value to prospects at each stage.
7 keys to staying on your customers' radar to tap into the easy business that...Caroline Cooper
If you dont want to be forever trying to find new customers you need to stay on the radar of your existing customers so you can prompt repeat business and referral
An eight-part presentation on how entrepreneurs can build their own referral marketing machine.
Referral marketing is the process of building your "Know, Like, and Trust" factors through sharing kindness, appreciation, and gratitude with your customers.
Consult Australia Tasmania Seminar - Proactive Business DevelopmentSarah Edson
Proactive business development tips and techniques for consultants to deliver more work!
Are your business development practices the right ones?
This session will help you win more business, differentiate yourself from your competitors and help you build your consulting practice. Presenter Kym Williams will work through how to build your pipeline, increase repeat work and referral opportunities and also take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
The presentation will:
· Work through how to build your pipeline, increase repeat work and referral opportunities
· Take you through the meetings and structures you need to proactively put in place to engage your entire team around business development.
Succeeding with Customer Advisory Boards - Jim Berets (ProductCamp Boston 2015)ProductCamp Boston
A well-run Customer Advisory Board (CAB) generates information that helps run the business as well as building good will for a company, but CABs can be intimidating. They enable dialog between a company and its customers, and product managers frequently take on the role of organizers, participants, and beneficiaries. CABs provide a forum for input on strategy and roadmaps, encourage customers to air their feedback and experiences, facilitate information-sharing amongst customers, and can lead to new business. CABs differ from user groups in that they are smaller, typically by-invitation-only, and usually engage customers at a strategic rather than tactical level.
In this session we will have a facilitated discussion on the planning and execution of a successful, substantive CAB, as well as some of the issues that can arise and how to address them.
About Jim Berets
At Black Duck Software, where he was VP of Product Management, Jim Berets planned and ran more than a dozen sessions of the company’s North American and European Customer Advisory Boards, engaging more than 40 of the company’s clients at a senior-level. Jim has advised a number of companies on developing or improving their Customer Advisory Boards, and co-led a discussion on the topic at the Boston Product Management Association’s Product Executives Forum.
Lead nurturing is a process of ongoing engagement with new and past leads with the goal of gaining their business over time. It involves building trust and relationships through relevant content across multiple channels. There are typically basic phases like initial contact, conversation, qualification, and close. Effective lead nurturing programs use data to segment audiences and send personalized, multi-channel communications including email, social media, webinars, and direct mail. The goal is to move leads through the sales funnel and shorten the sales cycle through ongoing relationship building and education.
This document outlines 10 tips and 15 marketing must-dos for service providers to double their sales. The tips include hiring a sales coach, getting sales training, learning to say no to unqualified prospects, targeting niche markets, establishing trust with clients through testimonials and social proof, asking questions to understand client needs, improving time management, upselling and cross-selling to existing clients, getting referrals by giving them, and forming strategic partnerships. The 15 marketing must-dos focus on having a unique selling proposition and doing basics like business cards, networking, website, search engine optimization, email marketing, and content creation. The goal is to help providers improve sales skills, prospecting, trust-building and marketing to increase revenue.
Presentation given at ITEXPO on sales and marketing tips, aimed specifically at IT VARs and Solution Providers. Outlines 10 ways to double sales as well as 15 marketing "must-do's."
This document provides tips for independent sales agents. It discusses how the sales model has shifted from high-pressure sales teams to more educated prospects and outsourced sales. As an independent agent, networking, social media, due diligence, contracts, prospecting lists, communication, referrals, and continuous learning are important for success in this new sales environment.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
The document provides advice on how to scale a SaaS business by focusing sales efforts on larger enterprise deals. It recommends establishing a professional sales team to target larger customers as what works for smaller deals may not translate to the enterprise level. Going upmarket allows companies to generate more revenue from fewer customers and increase lifetime customer value. Customers are advised to double their average deal size to drive more significant growth. The document also outlines the typical departments and headcount allocation for a 100-person, $10M ARR SaaS company planning to reach $20M ARR.
Referrals, finding new employees via your network, is the most valuable source you can have concerning the retention of new employees. It is far more effective in costs, time to hire and retention than f.i. recruiting via a headhunter.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
This document outlines 10 essentials for sales success: 1) understanding yourself as a salesperson, 2) maintaining a positive mindset focused on goals and rejecting fear of rejection, and 3) dedicating 2-3 hours daily to sales activities like following up on leads. It also emphasizes 4) wowing customers with exceptional service to create "raving fans", 5) maximizing leads by logging all inquiries and following up through multiple channels, and 6) being persistent in following up with leads until getting a definite no. The document stresses 7) mastering relationships by caring about clients' success and nurturing top relationships. It advises 8) identifying clients' needs, pains, and wants in order to upsell and cross-
There is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is obviously needed. People can’t buy if the price and a “buy now” button aren’t available.
Do you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out individually by email using an autoresponder. This is an automated email system which most email services like Constant Contact and Mail Chimp provide.
When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not common.
If you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation?
The document discusses 3 reasons to charge more for services:
1. People who receive free services don't take full advantage of what is offered and don't get as good results.
2. People who pay more for a service get better results because they have "skin in the game" and are more invested.
3. Businesses cannot stay in operation or continue to help others if they do not charge enough to cover their costs.
The author provides an example of a neighbor who did not take advantage of or fully use free study materials and access to a boot camp. This illustrates that people value more what they pay for. The document concludes by encouraging the reader to properly evaluate their fees and charging what they are worth
How to get jv partners who can help you attract clients and growFabienne Fredrickson
This document provides tips on finding joint venture (JV) partners who can help grow a business by attracting more clients. It recommends identifying the type of partner desired, talking to existing contacts to find referrals, searching online for prospective partners, and using LinkedIn to find connections. When approaching partners, keep the pitch simple by stating how the partner can help and what help is needed in return. Partnerships are mutually beneficial exchanges. The document concludes by assigning the reader to research potential JV partners online this week.
Lecture mode vs. interactive teleseminars? Which one works best?Fabienne Fredrickson
When I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small.
How to attract more clients by focusing on the low hanging fruitFabienne Fredrickson
The document discusses focusing marketing efforts on "low hanging fruit", which are leads and prospects that have already expressed interest in working with you but have not yet become clients. It notes that most people don't follow up on leads due to fears around appearing pushy, rejection, negative self-talk, discussing money, or failure. It advises making a list of people who have shown interest in the last 6-12 months and beginning to reconnect with them, as they are easier to convert than seeking out new prospects.
When you have written a new blog post, there are three ways to post the information on Facebook. At Client Attraction, we have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned.
Social Media: Can too many Facebook posts be a turn-off to fans?Fabienne Fredrickson
How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out.
This week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business.
To really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 hours doing that one thing consistently. That’s the equivalent of 10 years of doing one thing again and again. THAT is mastery. Mastery is infinitely more Client Attractive than mediocrity.
I get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the situation.
Today I’d like to share a strategy for any business owner who works with a team or an assistant, even a part time assistant. Many business owners have difficulty delegating because they feel that it would take less time to do it themselves, rather than explain to someone how to do it, wait for it to come back to them and then go back and forth. This is how most entrepreneurs delegate and frankly, it is a waste of time.
If you want to find clients fast, defining your ideal client is essential. Once you know who your target is, creating your marketing materials and creating the language you’ll use to speak to them specifically will be so much easier.
Let’s be honest…Most entrepreneurs don’t have a great marketing plan—or any plan at all. Mostly, they hide behind their computer hoping for the best. Not on my watch! It’s time to get you out there in a much bigger way.
raise-your-ratesAre you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise the value you offer at the same time. Give clients so much that it starts to seem incredibly affordable for everything they get over the duration of the program.
If you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in from the original business.
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151 ways to attract more clients
1. 151 Ways to Attract More Clients
It’s not always easy for solo-entrepreneurs and small business
owners to attract more clients, quickly and consistently. These tips
will help.
Some you’re doing, some you’re not, but they all work. The key is to
slowly and systematically add these to the way you market yourself
and you’ll get results. Start today, and do one at a time.
• Come from a Full Practice Mentality
• Follow up with all prospects in less than 48 hours
• Define your ideal client very specifically
• Write out your Unique Selling Propositions
• Write out what separates you from competition
• Craft and memorize an elevator speech
• Join a breakfast networking group
• Start doing your own workshops
• Get hired for speaking engagements
• Have a Client Attractive business card that gets you business
• Create a website that excites prospects
• Create a one-sheet flyer or brochure
• Referrals – educate, nurture, ask, reward
• Give clients birthday gifts
• Always add extra value
• Niche your practice
• Master the “money conversation”
• Have a rate sheet
• Offer several programs
• Figure out the hours you want to work
• Cluster your client appointments to make time for your marketing
• Get clear on where your best clients have come from
• Don’t be a secret; get out there
• Focus on your top 5 or 10 clients for referrals
• Don’t ever discount
• Take the edge off by offering a guarantee
• Use technology to get clients while you sleep
2. • Keep a Warm Prospects List for easy follow up
• Don’t be needy for clients (keep your day job if you need to)
• Educate your environment with an introduction letter
• Ask personal advocates for referrals
• Communicate what a GOOD lead for you is
• Communicate what a BAD lead for you is
• Talk about benefits and results, not features!
• Set up incentives for referrals
• Get testimonials from your raving fans
• Raise your rates
• Have a success partner
• Get a really good marketing and business coach
• Don’t sell: show how you solve problems and add value
• FOCUS: a strong focus now creates different future later
• Ask clients for measurable and tangible results in their goals
• Make a list of centers of influence
• Tell everyone what you do
• Create strategic alliances
• Make clients feel special
• Strive for 100% referral based practice
• Reward people for sending referrals
• Do regular mailings/postcards
• Set up your office for efficiency
• Believe in yourself – write down why you’re really good at this
• Get a personal board of directors
• Have options for prospective clients to sample your product or services free of charge
• Put your expertise on paper and sell it (people love information)
• Strengthen your strengths by delegating
• Use buzz words instead of long sentences
• Set up scripts that work and memorize them
• Bookend your follow up calls
• Don’t make a prospect wrong if they don’t sign up
• Write a book
• Have open office hours one morning a week
• Get on boards, get involved in community, be visible
• Create a signature talk you’re known for
• Collect names religiously
• Use a database management system
• Create an idea book so you can focus on 2 or 3 things max
• Create a Power Partners wheel
• Walk your talk – make sure you’re using your own info or product
• Use client case studies in sales conversations
• Surround yourself with supporters, not nay-sayers
• Priorities – work only on things that make money during 9a-5p
• Celebrate your Wins – don’t take them for granted
3. • Teach teleclasses
• Ask for feedback, suggestions from top clients
• Create an R&D team
• Work with groups for more income
• Do research on new targets and their critical needs
• Become an expert in your field
• Position yourself as a problem solver
• Be a “bridger” – bridge people together
• Reduce your fees if need be
• Come up with clever 800 #
• Brand yourself big time
• Host a club or association in your industry
• Write a newspaper column
• Use your email signature as a Client Attraction tool
• Host a special interest group
• Spend extra time with your best clients
• Have a marketing plan in place vs. doing things ad hoc
• Get a professional logo
• Seek out and get to know good networkers
• Accept credit cards
• Host brainstorming sessions with clients
• Write 3 handwritten thank you notes per day
• Do 5 lunches, breakfasts, coffees per week to spread the word
• Have all the necessary business equipment
• Make a list of organizations that need speakers
• Launch a party for your business
• Create programs rather than one-time sessions
• Keep your materials simple – less is more
• Set up 3 short term goals per month
• Figure out how much to charge
• Give 5-10% upfront discount for paying in advance for programs
• Communicate what you do as if they’re 6 years old
• Create a list of your credibility factors
• List the best ways to easily and inexpensively reach ideal clients
• Figure out what image you must have to make your target audience want to work with
you
• Write newsletters for associations of which you are a member
• Have a list of speech topics ready to go
• Be known for one thing
• Create a call-to-action to make prospects eager to contact you
• Describe your services in a way that prospects will say, “That’s exactly what I need!”
• Make your services seem like an exclusive club; cherry-pick clients
• Estimate with clients how long they would need to work with you
• In the initial conversation, identify and eliminate obstacles – do this up front
• Say your name slowly and distinctly
4. • Use a tagline – make it easy for them to repeat
• Practice closing the sale
• Offer flat fee packages
• Fake it ‘til you make it – don’t let perfection stop you
• Break through a crowded market with something unusual
• Continually check in with past clients or prospects
• Check local newspaper for groups that meet on regular basis (city business journal)
• Ask members of your current group what other groups they belong to
• Create a vision for your business that really pulls you forward
• Increase your confidence in networking by doing it more often
• Give simple information/don’t inundate prospects
• Create regular systems for Client Attraction – so you don’t have to think about it
• Establish with clients that they are responsible for their results
• Know when to gracefully say goodbye to a client
• Set up Policies and Procedures
• Set boundaries around missed appointments and uphold them
• Define what’s holding your back from going forward and act on it
• ‘Dollarize’ what it’s costing them not to move forward with you
• Package what you know
• Package what you offer
• Package what you charge
• Schedule important marketing tasks in your day planner
• When speaking – be so passionate that you forget to be nervous
• When speaking – give your very best material
• Write conversationally
• Create an ezine (e-newsletter)
• Sit down with people one on one, friends, acquaintance, etc. This is where the sale
happens
• In networking, focus on building relationships, not getting clients
• Become a referral partner for someone who shares your client
• Make your voicemail outgoing message a Client Attractive one
• Deal with procrastination (now, not later!)
• Ask! Ask! Ask!
• Write 5 articles on your expertise
• Have a varied marketing plan
• Be authentic in everything you do
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com