The document discusses business development strategies. It argues that marketing is a waste of time and businesses should instead focus on business development. It provides an overview of Dan Kraus and his company Leading Results, which provides business development coaching and consulting. It then outlines the key aspects of an effective business development system, including having a clear strategy and purpose, differentiating your business to attract ideal customers, and creating a "digital flywheel" where existing customers and new customers acquired through referrals drive ongoing business.
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
IS MY PRODUCT COMMERCIALLY VIABLE?
Having ideas for new products is only an initial step for introducing a new product to market. It is important to assess the commercial viability, is the market large enough and is there sufficient margin, for this product before going too far down the line of developing prototypes.
Market assessment
Where superior products are being developed to better address the needs of a market, it is likely that sales will be gained at the expense of existing products. The introduction of digital pen equipments probably did not result in more things being weighed, rather the same things being weighed more easily.
If this is the case then essentially you need to know three things about the market you are developing a better product for. Firstly, how big is it – this is normally measured in Rs. value. Secondly, how do consumers or retailers segment the market? And lastly, is the overall market and its segments growing or shrinking?
Thinking about both markets you wish to investigate, the internet and Google have made this exercise much easier but I would start by visiting a couple of stores or sections in-store where you can imagine your new products being sold. Look at what is currently offered by suppliers at the moment. Make a note of the supplier names, equipment or feed manufacturers and if you have access to the internet start by looking at their websites.
Larger suppliers may produce annual reports, and often in the chief executive’s statement you can find either a reference to how they describe their markets or sometimes their estimate of the market size or their percentage market share. Compare this to their sales and you have one estimate of market size.
Often these have very limited information without paying a subscription but you might find headline information to help. You might also find articles that reference this data which can be forthcoming,
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
IS MY PRODUCT COMMERCIALLY VIABLE?
Having ideas for new products is only an initial step for introducing a new product to market. It is important to assess the commercial viability, is the market large enough and is there sufficient margin, for this product before going too far down the line of developing prototypes.
Market assessment
Where superior products are being developed to better address the needs of a market, it is likely that sales will be gained at the expense of existing products. The introduction of digital pen equipments probably did not result in more things being weighed, rather the same things being weighed more easily.
If this is the case then essentially you need to know three things about the market you are developing a better product for. Firstly, how big is it – this is normally measured in Rs. value. Secondly, how do consumers or retailers segment the market? And lastly, is the overall market and its segments growing or shrinking?
Thinking about both markets you wish to investigate, the internet and Google have made this exercise much easier but I would start by visiting a couple of stores or sections in-store where you can imagine your new products being sold. Look at what is currently offered by suppliers at the moment. Make a note of the supplier names, equipment or feed manufacturers and if you have access to the internet start by looking at their websites.
Larger suppliers may produce annual reports, and often in the chief executive’s statement you can find either a reference to how they describe their markets or sometimes their estimate of the market size or their percentage market share. Compare this to their sales and you have one estimate of market size.
Often these have very limited information without paying a subscription but you might find headline information to help. You might also find articles that reference this data which can be forthcoming,
Describes the steps in the content development process, introduces a marketing services solution to the challenge of content development, identifies the questions that must be asked before content development can be successfully completed.
SHOULD I DEVIATE FROM MY BUSINESS PLAN?
This can be a tricky line to tread, between being flexible enough to adapt your business plan and grow when new opportunities come along, and being careful not to spread yourself too thin were you should deviate from the business plan. You don’t want to commit to new projects for which you aren’t prepared and run the risk of the project not being profitable, or worse, not delivering on the project.
I encountered the same issue when you made contact with a potential client who had a massive project in the works. The project itself was outside of our core competencies at the time – it was something that we could do, but that we did not at that stage have the infrastructure in place to support.
Although I was sure tempted to try and quickly upscale the operations to take on the project, I decided in the end that it was best for new projects to let the project pass and to concentrate on growing organically. The client will appreciated the honesty and will stay in touch, and now, a few years down the line, we need to have the infrastructure in place and are talking again about taking on their project.
This was the experience – you need to say this will be the best choice in every scenario, but it holds true that the best thing you can do is to look realistically at both your capacity to complete a contract that may be outside your business plan, and the benefits of taking such a contract on.
If your service or product truly has a unique selling point, then you will always have a niche audience and can reduce the risk of being side-lined by not taking on contracts for which you’re not particularly suited. And while big money value contracts are of course the most tempting – and useful for your businesses’ growth – don’t discount the smaller contracts which may force your business to grow in unexpected ways that can be beneficial down the line.
HOW DO I FINANCE MY BUSINESS?
You have a great idea for your business and you have found the best place to locate it. You know who will buy your product or service and you know who your competitors are. But starting and running your business is going to take cash, possibly a lot of cash.
How much money do you need?
If you do not know exactly how much money you need, then no-one is going to lend anything to you. And nor should they, because it means that you have not thought through your business plan properly. Without enough working capital, your business' vital functions will fail. It won't be able to meet its daily requirements for living, such as purchasing supplies, paying rent, and paying salaries. The Business Plan includes a section about Financial Matters. Within this section, you will tabulate financial data and projections related to your business. Based on the estimated projections contained within your Business Plan, you will be able to determine how much money you will need, both to start your business, and to keep it humming.
Sources for your business
Personal sources include: savings accounts, insurance policies, stock and other investments, second mortgages, and donations from friends and relatives. Note: You will probably need to provide at least 20% of what you need from personal funds if the needed funds are coming from a bank.
Remaining sources for business
1) Debt. Debt is a loan made to you or your business. Sources of debt lending include banks, credit unions, federal lending programs and state financing programs.
2). Equity. Equity is ownership rights and privileges in your business that you give away in return for capital. Businesses seeking this type of financing must become a Partnership, Corporation or Limited Liability Company.
3) Alternative Funding. Alternative means of funding include: suppliers who provide concessions, such as extended payment periods and discounts; and grants.
*note: Grants, for the most part are only available for non-profit organizations.
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURSguide2entrepreneurs
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURS
Feasibility study is the tool for business owners to evaluate and change in their business. This change may involve in developing a new product in your business, improve the existing product, changing the market strategy by expanding.
An entrepreneur has other ideas such as allowing the family members to join hands for the new expanding of his/her business. If the feasibility analysis indicates that the goal cannot be met in this business the entrepreneur can stop the idea investing much in his new business. A change in your business always involves risk and through feasibility study identifies to contribute the risk, this effect gives the business opportunity for the entrepreneur.
The feasibility study gives each stage to the business planner to do two things:
• Set goal or criteria by which you business will or will not proceed to the next planning phase.
• Try to make decision for proceeding to the next stage or stop the idea at that point.
These steps involve in starting the new business at the beginning.
If the entrepreneur sets a goal to make profit of Rs.100,000 per year, and the profit must increase at least Rs.50,000 or it is a bad idea for proceeding. But for the business the market shows the business is more to get Rs.10,000 extra for the new business idea so the entrepreneur decides not to involve in this project, looking for new opportunity.
Before looking the new opportunity for the business the entrepreneur should involve the methods to obtain the results. Here are the questions to get the results.
• Were the techniques involved in getting accurate results?
• Did your marketing people survey accurately what the customer needs?
• Do this cost of our products is accurate for the production and distribution?
YOUR NETWORKS & CONTACTS CAN BE A INVESTMENT TO BE A ENTREPRENEURguide2entrepreneurs
YOUR NETWORKS & CONTACTS CAN BE A INVESTMENT TO BE A ENTREPRENEUR
When you start up with the business what here really needs is that your personal networks and contacts to obtain what is required for the business like investments, employees, customers including space for your new business. While accessing the social network and contacts does not increase the entrepreneur to be a success as one might think in business. When you decide to be an entrepreneur here you should decide how much time needed for your networking and contacts relationship in business, should focus in developing timeline for the business, with whom you should keep contacts, where he/she is useful for our business network required.
The business you are starting needs sound business model, idea or product that serves a market needs, feedbacks and this boosts the entrepreneur for the success.
Keys for success in networking.
• If you are an entrepreneur you must widely focus on the networking and contacts in your area and locality, were no small number of actions needed to become an entrepreneur. Need to focus on increasingly the network and contacts to become a successful entrepreneur.
• Make others talking about you if you are an entrepreneur creating buzz among the competing managers and make them feel that you have contacts and networks that will boost the reputations for your business. At this time you need to follow up the contacts, make ensure that people get value from conversations with you, be in regular contacts with people outside your business, and attend networking events often.
• Know the people you need to know before creating your startup with business. Having the right people before starting off is a strong foundation for the acquisition of paying clients.
• Learning from people outside your team – that is, leveraging your network – increases the reputation of your startup. Learning from others outside the startup team requires that you as the entrepreneur have the confidence to admit that you have something to learn.
OVER CONFIDENCE MAY BE RISKY FOR START NEW BUSINESS/NEW ENTREPRENEURSguide2entrepreneurs
OVER CONFIDENCE MAY BE RISKY FOR START NEW BUSINESS/NEW ENTREPRENEURS
Starting a business not only to prepare for your start-up emotionally for new business but you has to hub enough of its own.
Here are the three things you must ask before starting new business?
1. Are we passionate about the product what we are doing for business?
Let us think about that starting our new business is stressful, were we made a right decision for making the profits in the correct time. As a business owner you have the right for your company and for your product and business, tax preparation land deals and attracting the customers. You can have confidence in your business but there must not be over confidence in the business because you cannot think what will happen for the new business.
2. Tolerance for risk business?
Whether leaving your current job and starting the business keeping over confidence in mind nothing for the faith of heart. Just see other business running in your area and study about the business persons life how they achieved for launching a number of ventures. There cannot give guarantee of success for a steady cash or check for the business. A new entrepreneurship must have confidence were we are in a right path for the business if your are risk-averse.
3. Good in taking business decisions?
By your over confidence you have started a new business these early decisions you might take: work for home or take an office space? Need new employees? Do I need high end clients for my business? Do I join with someone as partner? Need to advertise? Need to borrow money form family or friends? Using entire savings? Keep in mind of taking decision only when the time goes on once the employees or clients depends with you. Here the business can be success or down so keep in mind be confident in your business for making a good decision.
Drip Marketing: Marketers Guide to Lead NurturingRegalix
Drivers
Longer sales cycle
Only 20% of leads are followed up
Sales typically disqualifies 70% of leads based on lack of budget,timing, etc.
80% of those “bad leads” do go onto buy within 24 months
Need for lead management
Benefits
Lower lead acquisition cost
Increase retention rates
An estimated 70-90% of leads generated by marketing are never followed-up with by sales
Nurture program that sends out series of messages on a timely basis
Initiates conversation with prospects and customers over a period of time
Maps Content to the customer decision making cycle
Scores leads to understand where they are in the decision making cycle
Reclassifies leads based on
engagement
Keeps the leads warm till they're ready to buy!
According to the Direct Marketing Association, a prospect will need to see/hear your message 3 times to recognize you and a minimum of 9 times to make a sale
Outcome
Closes the lead management gap
Improves ROI of marketing spend by ‘plugging the leaks’ in lead management
Keeps your prospects engaged through targeted content decision makingcycle
Improves quality of leads
Take Aways
Increased lead conversion rates
Shorter & effective sales cycle
Better qualified leads
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
HOW/WHERE TO GET RIGHT GUIDENCE TO START OWN BUSINESS
If you are starting your own business and work for yourself but don’t have a right guidance for business in mind, you probably think that what kind business are going to start. Start the business you know immediately.
Don’t urgently move in the business what someone tells for you. So keep in mind “customers will give the hard-earning money only if they know that they are getting worth” so you need to keep in mind what kind of business are you doing and what task you are going to do.
Business you know
Choose a business in which you have already have experience will give many advantages. In this business you can see the knowledge about the industry, training and skills, network of contacts, were you can find financing, suppliers and customers for your new business.
If you know the business which you are interested in turning into business talk to the related business people you are presently working in, and are the necessary tasks to run the business. Try to get knowledge about start-up-costs for the business, expenses, and how much revenue or income you can expect in your business.
If you have much interests in your business and choosing the best business, so you need to consider your strengths, find the education and skills for the business opportunities and research the marketplace to see that what type of business presently need in your area.
If someone else gives the bad idea of turning the business and earning into a lot where you cannot promote the business, how to explain the business for the customers and not having enough knowledge to supervise the salespeople your business will fail.
Try to learn much about the business which you are going to start set on it, spend more time in learning it before you start the business.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
Describes the steps in the content development process, introduces a marketing services solution to the challenge of content development, identifies the questions that must be asked before content development can be successfully completed.
SHOULD I DEVIATE FROM MY BUSINESS PLAN?
This can be a tricky line to tread, between being flexible enough to adapt your business plan and grow when new opportunities come along, and being careful not to spread yourself too thin were you should deviate from the business plan. You don’t want to commit to new projects for which you aren’t prepared and run the risk of the project not being profitable, or worse, not delivering on the project.
I encountered the same issue when you made contact with a potential client who had a massive project in the works. The project itself was outside of our core competencies at the time – it was something that we could do, but that we did not at that stage have the infrastructure in place to support.
Although I was sure tempted to try and quickly upscale the operations to take on the project, I decided in the end that it was best for new projects to let the project pass and to concentrate on growing organically. The client will appreciated the honesty and will stay in touch, and now, a few years down the line, we need to have the infrastructure in place and are talking again about taking on their project.
This was the experience – you need to say this will be the best choice in every scenario, but it holds true that the best thing you can do is to look realistically at both your capacity to complete a contract that may be outside your business plan, and the benefits of taking such a contract on.
If your service or product truly has a unique selling point, then you will always have a niche audience and can reduce the risk of being side-lined by not taking on contracts for which you’re not particularly suited. And while big money value contracts are of course the most tempting – and useful for your businesses’ growth – don’t discount the smaller contracts which may force your business to grow in unexpected ways that can be beneficial down the line.
HOW DO I FINANCE MY BUSINESS?
You have a great idea for your business and you have found the best place to locate it. You know who will buy your product or service and you know who your competitors are. But starting and running your business is going to take cash, possibly a lot of cash.
How much money do you need?
If you do not know exactly how much money you need, then no-one is going to lend anything to you. And nor should they, because it means that you have not thought through your business plan properly. Without enough working capital, your business' vital functions will fail. It won't be able to meet its daily requirements for living, such as purchasing supplies, paying rent, and paying salaries. The Business Plan includes a section about Financial Matters. Within this section, you will tabulate financial data and projections related to your business. Based on the estimated projections contained within your Business Plan, you will be able to determine how much money you will need, both to start your business, and to keep it humming.
Sources for your business
Personal sources include: savings accounts, insurance policies, stock and other investments, second mortgages, and donations from friends and relatives. Note: You will probably need to provide at least 20% of what you need from personal funds if the needed funds are coming from a bank.
Remaining sources for business
1) Debt. Debt is a loan made to you or your business. Sources of debt lending include banks, credit unions, federal lending programs and state financing programs.
2). Equity. Equity is ownership rights and privileges in your business that you give away in return for capital. Businesses seeking this type of financing must become a Partnership, Corporation or Limited Liability Company.
3) Alternative Funding. Alternative means of funding include: suppliers who provide concessions, such as extended payment periods and discounts; and grants.
*note: Grants, for the most part are only available for non-profit organizations.
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURSguide2entrepreneurs
HOW FEASIBILITY STUDY/REPORT IS IMPORTANT TO AVOID LOSSES FOR NEW ENTREPRENEURS
Feasibility study is the tool for business owners to evaluate and change in their business. This change may involve in developing a new product in your business, improve the existing product, changing the market strategy by expanding.
An entrepreneur has other ideas such as allowing the family members to join hands for the new expanding of his/her business. If the feasibility analysis indicates that the goal cannot be met in this business the entrepreneur can stop the idea investing much in his new business. A change in your business always involves risk and through feasibility study identifies to contribute the risk, this effect gives the business opportunity for the entrepreneur.
The feasibility study gives each stage to the business planner to do two things:
• Set goal or criteria by which you business will or will not proceed to the next planning phase.
• Try to make decision for proceeding to the next stage or stop the idea at that point.
These steps involve in starting the new business at the beginning.
If the entrepreneur sets a goal to make profit of Rs.100,000 per year, and the profit must increase at least Rs.50,000 or it is a bad idea for proceeding. But for the business the market shows the business is more to get Rs.10,000 extra for the new business idea so the entrepreneur decides not to involve in this project, looking for new opportunity.
Before looking the new opportunity for the business the entrepreneur should involve the methods to obtain the results. Here are the questions to get the results.
• Were the techniques involved in getting accurate results?
• Did your marketing people survey accurately what the customer needs?
• Do this cost of our products is accurate for the production and distribution?
YOUR NETWORKS & CONTACTS CAN BE A INVESTMENT TO BE A ENTREPRENEURguide2entrepreneurs
YOUR NETWORKS & CONTACTS CAN BE A INVESTMENT TO BE A ENTREPRENEUR
When you start up with the business what here really needs is that your personal networks and contacts to obtain what is required for the business like investments, employees, customers including space for your new business. While accessing the social network and contacts does not increase the entrepreneur to be a success as one might think in business. When you decide to be an entrepreneur here you should decide how much time needed for your networking and contacts relationship in business, should focus in developing timeline for the business, with whom you should keep contacts, where he/she is useful for our business network required.
The business you are starting needs sound business model, idea or product that serves a market needs, feedbacks and this boosts the entrepreneur for the success.
Keys for success in networking.
• If you are an entrepreneur you must widely focus on the networking and contacts in your area and locality, were no small number of actions needed to become an entrepreneur. Need to focus on increasingly the network and contacts to become a successful entrepreneur.
• Make others talking about you if you are an entrepreneur creating buzz among the competing managers and make them feel that you have contacts and networks that will boost the reputations for your business. At this time you need to follow up the contacts, make ensure that people get value from conversations with you, be in regular contacts with people outside your business, and attend networking events often.
• Know the people you need to know before creating your startup with business. Having the right people before starting off is a strong foundation for the acquisition of paying clients.
• Learning from people outside your team – that is, leveraging your network – increases the reputation of your startup. Learning from others outside the startup team requires that you as the entrepreneur have the confidence to admit that you have something to learn.
OVER CONFIDENCE MAY BE RISKY FOR START NEW BUSINESS/NEW ENTREPRENEURSguide2entrepreneurs
OVER CONFIDENCE MAY BE RISKY FOR START NEW BUSINESS/NEW ENTREPRENEURS
Starting a business not only to prepare for your start-up emotionally for new business but you has to hub enough of its own.
Here are the three things you must ask before starting new business?
1. Are we passionate about the product what we are doing for business?
Let us think about that starting our new business is stressful, were we made a right decision for making the profits in the correct time. As a business owner you have the right for your company and for your product and business, tax preparation land deals and attracting the customers. You can have confidence in your business but there must not be over confidence in the business because you cannot think what will happen for the new business.
2. Tolerance for risk business?
Whether leaving your current job and starting the business keeping over confidence in mind nothing for the faith of heart. Just see other business running in your area and study about the business persons life how they achieved for launching a number of ventures. There cannot give guarantee of success for a steady cash or check for the business. A new entrepreneurship must have confidence were we are in a right path for the business if your are risk-averse.
3. Good in taking business decisions?
By your over confidence you have started a new business these early decisions you might take: work for home or take an office space? Need new employees? Do I need high end clients for my business? Do I join with someone as partner? Need to advertise? Need to borrow money form family or friends? Using entire savings? Keep in mind of taking decision only when the time goes on once the employees or clients depends with you. Here the business can be success or down so keep in mind be confident in your business for making a good decision.
Drip Marketing: Marketers Guide to Lead NurturingRegalix
Drivers
Longer sales cycle
Only 20% of leads are followed up
Sales typically disqualifies 70% of leads based on lack of budget,timing, etc.
80% of those “bad leads” do go onto buy within 24 months
Need for lead management
Benefits
Lower lead acquisition cost
Increase retention rates
An estimated 70-90% of leads generated by marketing are never followed-up with by sales
Nurture program that sends out series of messages on a timely basis
Initiates conversation with prospects and customers over a period of time
Maps Content to the customer decision making cycle
Scores leads to understand where they are in the decision making cycle
Reclassifies leads based on
engagement
Keeps the leads warm till they're ready to buy!
According to the Direct Marketing Association, a prospect will need to see/hear your message 3 times to recognize you and a minimum of 9 times to make a sale
Outcome
Closes the lead management gap
Improves ROI of marketing spend by ‘plugging the leaks’ in lead management
Keeps your prospects engaged through targeted content decision makingcycle
Improves quality of leads
Take Aways
Increased lead conversion rates
Shorter & effective sales cycle
Better qualified leads
Not doing content marketing? Where’ve you been? Creating and sharing valuable content helps brands stay relevant and meaningful. If you don’t use it to sell, and keep it authentic and high quality, content marketing can be a great way to build customer loyalty.
HOW/WHERE TO GET RIGHT GUIDENCE TO START OWN BUSINESS
If you are starting your own business and work for yourself but don’t have a right guidance for business in mind, you probably think that what kind business are going to start. Start the business you know immediately.
Don’t urgently move in the business what someone tells for you. So keep in mind “customers will give the hard-earning money only if they know that they are getting worth” so you need to keep in mind what kind of business are you doing and what task you are going to do.
Business you know
Choose a business in which you have already have experience will give many advantages. In this business you can see the knowledge about the industry, training and skills, network of contacts, were you can find financing, suppliers and customers for your new business.
If you know the business which you are interested in turning into business talk to the related business people you are presently working in, and are the necessary tasks to run the business. Try to get knowledge about start-up-costs for the business, expenses, and how much revenue or income you can expect in your business.
If you have much interests in your business and choosing the best business, so you need to consider your strengths, find the education and skills for the business opportunities and research the marketplace to see that what type of business presently need in your area.
If someone else gives the bad idea of turning the business and earning into a lot where you cannot promote the business, how to explain the business for the customers and not having enough knowledge to supervise the salespeople your business will fail.
Try to learn much about the business which you are going to start set on it, spend more time in learning it before you start the business.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
Customer Engagement Strategies Overview
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Digital Marketing Case Study + Consortium DetailsBest Practices
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The effects of customers service quality and online reviews on customer loyal...
Marketing is a waste of time – focus on business development
1. Marke&ng
is
a
Waste
of
Time
–
Focus
on
Business
Development
2. Agenda
• Introduc&ons
• Today’s
Business
Development
Environment
• The
Perfect
System
• Star&ng
with
a
strong
founda&on
• AErac&on
• Approaching
New
Clients
• Crea&ng
a
perpetual
flywheel
• Managing
it
all
3. Who
is
this
Dan
Kraus
guy?
• 25
year
sales
&
marke&ng
veteran
– 9+
years
with
Great
Plains
SoQware
(‘89-‐’98)
– 6+
years
with
SAP
(‘03-‐’09)
– Allaire
– Macromedia
– Infinium
SoQware
– ADP,
Con&nental
Cable
(Comcast)
• Founded
3
companies
• UMASS
Amherst,
Marke&ng
4. Leading
Results
Overview
• Instructors
for
the
Sage
Marke&ng
Academy
• Marke&ng
services
firm
–
coaching
and
consul&ng
» 1:1
Coaching,
Group
Coaching
» Frac&onal
VP
of
Marke&ng
» Social
Media
Coaching
and
Learning
» Referral
Marke&ng
Coaching
and
Classes
• Authorized
Duct
Tape
Marke&ng
coaches
• Offices
in
CharloEe,
Boston,
Philadelphia,
So.
Cal.
• Clients
throughout
North
America
• We
help
our
clients
stop
was&ng
money
on
marke&ng
that
does
not
create
results
5. Leading
Results
Core
Marke&ng
Mantra
• Don't
talk
about
the
products
you
sell;
talk
about
the
problems
you
solve.
• Then
talk
about
the
remarkably
different
way
that
I
will
experience
working
with
you
as
you
solve
those
problems.
• Be
sure
you
tell
me
what
I
get;
NOT
what
you
do.
Because
I
don't
have
&me
to
figure
out
if
what
I
need
is
what
you
do.
6. 7
7!
7
SEVEN!
VII
SOURCE: edwardboches, chief creative officer, chief social media officer at Mullen
14. What
this
means…
Interrup&on
doesn’t
work
anymore;
-‐
I
want
to
find
you
when
I
need
you
-‐
I
want
you
to
work
my
way
-‐
I
will
always
have
other
op&ons
15. Business
Development
has
fundamentally
changed!
From:
Marke+ng
and
To:
Educa+ng
and
Selling
Assis+ng
Print
Ads
Blogs,
e-‐books,
white
papers
Radio
Ads
Podcasts
Television
Ads
Videos
Tradeshows
Webinars
Cold
Calling
Search
Engine
Op&miza&on
E-‐mail
Blasts
RSS,
Feeds
18. Business has only two functions --
marketing and innovation.
- Peter Drucker
19. Business
Development
is
your
Company
System
1.
Strategy
before
tac&cs
2.
Fill
your
hourglass
3.
Publish
educa&onal
content
4.
Create
a
total
web
presence
5.
Use
a
lead
genera&on
trio
6.
Selling
Transformed
to
Assist
7.
Live
by
the
calendar
20. The Perfect Prospects
Can
Find
You
Business Happy
customers
Valuable
content
Development and
partners
refer
new
prospects
drives
interac&on
System
Exis&ng
customer
Engagement
with
marke&ng
drive
prospects
repeat
purchases
Some
Nurture
Some
Prospects
Prospects
Buy
Buy
Nurture
Programs
for
those
who
don’t
Founda&on
21. The Perfect Business Development System
Prerequisites:
• Clear Messaging
• Consistent Shared Purpose
• Defined Ideal Customer Profile
• CRM System Integrated with
• Website
• Email Marketing Engine
• Customer Service Systems incl. Phone
22. Digital
Flywheel
Prospects
Can
Find
You
Blog
Happy
customers
Valuable
content
and
partners
refer
drives
interac&on
new
prospects
Facebook
LinkedIN
Fan
Page
Exis&ng
customer
marke&ng
drive
Web
Engagement
with
repeat
purchases
PR
Site
prospects
2-‐Step
Mktg
Some
Nurture
Some
Prospects
Prospects
BOutbound
uy
TwiEer
Buy
Nurture
Programs
for
those
who
don’t
23. Strategy
before
tac&cs
(founda&on)
• Define your Purpose
• Narrow your focus
• Differentiate and dominate
33. AErac&on
through
Differen&a&on
• To
a
prospec&ve
customer,
it
is
not:
» Great
service
• They
haven’t
worked
with
you
yet
» Length
of
&me
in
business
• But
it
might
be
similar
customers
you’ve
served
over
all
those
years
» How
well
trained
your
staff
is
• Cer&fica&ons
&
training
are
the
entry
&cket
34. What
people
really
buy?
• Your unique product/service
• Your unique process
• Your unique experience
• Your unique people
• Your unique guarantee
• Your unique packaging/delivery
…..Against a problem
Its not about the products you sell, its about
the problems you solve!
36. Ask
Your
Ideal
Customers…
• What
made
you
decide
to
hire
us?
• What
was
the
biggest
problem
we
solved?
• What
that
we
do
is
of
the
most
value?
• What’s
one
thing
we
do
beEer?
• What
could
we
do
beEer?
• What
would
you
Google?
• Would
you
refer
us
(and
what
do
you
say)?
….What
themes
emerge?
37. Goal
–
A
new
way
to
express
your
value
to
your
ideal
client
38. The
founda&on
is
built...
• You
know
why
you
are
in
business
• You
have
a
difference
you
can
talk
about
that
maEers
to
your
ideal
customer
• You
understand
the
problems
you
solve
for
your
ideal
customers
• You
care
about
repeat
customers
39. Now
to
build
the
system…
Prospects
Can
Find
You
Happy
customers
Valuable
content
and
partners
refer
drives
interac&on
new
prospects
Exis&ng
customer
Engagement
with
marke&ng
drive
prospects
repeat
purchases
Some
Nurture
Some
Prospects
Prospects
Buy
Buy
Nurture
Programs
for
those
who
don’t
40. Defini&ons
for
Business
Development
• Net
New
Prospects
» Outreach
to
a
prospect
you
have
never
had
a
“conversa&on”
with
• Nurture
» Regular
outreach
to
prospects
you
have
had
a
“conversa&on”
with
• Current
Customer
» Outreach
to
customers
who
have
spent
money
with
you
before
• Referral
Marke&ng
» Gesng
a
name
and
introduc&on
(implied
or
real)
from
another
that
has
a
trusted
rela&onship
with
both
par&es
• PR
&
Community
» Press
or
speaking
ac&vi&es
that
get
your
name
in
the
public
domain
41. Hourglass
Know
Like
Trust
Try
Buy
Repeat
Refer
42. Hourglass
&
Program
Types
Know
Net
New
Like
Nurture
Trust
Try
PR
&
Community
Buy
Repeat
Current
Customer
Refer
Referral
43. Hourglass
&
Program
Types
Know
Net
New
Like
Nurture
Trust
Try
PR
&
Community
Buy
Repeat
Current
Customer
Refer
Referral
44. Trial
Know
Net
New
Like
Nurture
Trust
Try
Try
PR
&
Community
Buy
Repeat
Current
Customer
Refer
Referral
45. The
product/service
mix
strategy
• What
is
your
free
or
trial
offering?
» It
is
going
to
happen
(like
it
or
not)
» Be
prepared
» Think
services,
not
products
46. Step
1
–
Helping
prospects
find
you
• Net
new
lead
genera&on
• Gesng
found
via
search
• Referral
through
Alliance
Partners
47. Getting Found = Valued Content
• You need materials that Educate
• The problems you solve, packaged for
consumption
48. Content that builds trust
• Reviews
• Testimonials
• Personality
• Social media
• SEO oriented
56. Exis+ng
Customers
–
buy
again
&
refer
• Create
customer
delight
• Systema&cally
gather
and
track
informa&on
• Communicate
regularly
• Treat
customers
as
good
or
beEer
than
prospects
• Follow-‐up
57. Get
the
flywheel
going…
Prospects
Can
Find
You
Blog
Happy
customers
Valuable
content
and
partners
refer
drives
interac&on
new
prospects
Facebook
LinkedIN
Fan
Page
Exis&ng
customer
marke&ng
drive
Web
Engagement
with
repeat
purchases
PR
Site
prospects
2-‐Step
Ads
Some
Nurture
Some
Prospects
Prospects
BOutbound
uy
TwiEer
Buy
Nurture
Programs
for
those
who
don’t
60. #2
–
What
are
You
Talking
About?
• What
problems
do
you
solve?
• What
do
you
do
REMARKABLY
well?
• What
do
your
customers
and
prospects
really
care
about?
Set up 4 or 5 Themes
61. #3
–
Create
Time
&
Space
• You
have
to
create
&me/
resources
for
business
development
» Block
an
hour
a
day
» Hire
someone
» Recognize
you
can’t
do
everything
at
once
and
set
goals
» Ac&on
begets
ac&vity
63. Live
by
the
Calendar
• Quarterly
or
Monthly
themes
• Weekly
ac&ons
&
Deadlines
• Daily
appointments
64. Summary
• Build
a
strong
founda&on
» Core
messaging,
ideal
customer,
why
you
are
in
business
• Content
is
KING
• Know-‐Like-‐Trust-‐Try-‐Buy-‐Repeat-‐Refer
» It
is
a
process
–
a
BUYING
process
• Social
Media
is
a
amplfier/flywheel
• You
need
a
system
to
manage
it
consistently
65. Result
Ultimately, an effective system
eliminates the need to compete on
price.
Offer
#1
Complete
the
evalua&on,
get
the
slides
66. Offer
#2
• Hour
Glass
Audit
» You
complete
our
ques&onnaire
» We
spend
an
hour
or
so
with
you
to
review
your
approach
against
the
Hour
Glass
» We’ll
provide
you
with
a
blank
copy
of
this
calendar
template
Check
the
box
for
the
free
45
minute
business
evalua.on
67. We help small businesses stop wasting money on marketing
Thank
You
&
Ques+ons
Please
take
a
moment
to
complete
the
post
presenta&on
evalua&on
Contact Us
Web: www.leadingresults.com
Email: info@LeadingResults.com
Phone: 888-717-1715
Twitter: @LeadingResults ; @LauraBLorenz
FaceBook: facebook.com/leadingresults
Editor's Notes
The basic theory we are operating on is that interruption based marketing is ineffective. People are either becoming immune or using technology to block out the interruptions. In order to be effective, we must move from interruption based marketing, to a world of permission based marketing and marketing that helps us “get found” by the people who need us when they need us.
Sometimes “old” marketing is referred to as outbound marketing.Inbound marketing uses many the tools we think of when we think of social media marketing
They next is understanding why you do what you. (Explain the golden circle…) We know what we do. And we can often describe how we do it. What most of us are pretty bad at is explaining why we do it.Why do I do what I do? Because I cringe when I see business people make decisions that waste their money on marketing in the hopes of growing their business. I want to help them succeed.Why does IBM do what it does – I think its because Thomas Watson wanted to help shape the world and solve its problems through applying the basic principle that we have to stop and think.
So, I want to pause for 30 seconds – and trust me, that will feel much longer for me, than for you. But I want you to take the IBM motto to heart here and take the next 30 seconds and Think.Think about why you do what you do – remember – its not to make money – that’s a goal. A scorecard. Everyday you get out of bed. Most days you go to work. Why do you do what you do.The 30 seconds start now.
Clive Chang was born in Hong Kong, raised in Toronto, and currently lives in New York City, Clive began piano lessons at the age of five.When asked the question "Tell me, what is it you plan to do with your one wild and precious life?” His answer wasI will create. That is his what.His why is on the sign here – and if you can’t read it, it says “So that Little Girl in the audience leaves the theater inspired to express herself:His why is to inspire others.
So when we have figured out who we really are and why we do what we do. The next question is who this matters to. It will very much matter to those who believe what you believe. And in that lies your ideal customer. Your ideal prospect. The person that you should be talking to over the social channels.You’ll know some of them, but over time, if you are being successful, you’ll personally know fewer and fewer. So you need to define who they are for yourself.I define an ideal customer as someone who has the following:They find value in working with me – they believe what I believeThey are profitable to work with. And they refer me. Its that simple.Now what do they look like? What do they read? Where do they hang out? The way I figure that out is to look at the current customers I have that fit those 3 criteria, and see how they are similar.Its not hard – it just requires you to stop, think and act.
This slide needs to transition from foundation to building the marketing machine
When we talk about content there are two elements. The first one is content that builds trust. You have to commit to putting content out there. And the easiest way to do it is writing a blog, just answering the questions that your customers ask. For instance, building social media profiles and working on your search engine optimization. One of the easiest ways to do that is by networking with other bloggers, by putting this content out there so you get backlinks, by producing content that the search engines like, by actually stimulating reviews on some of the review sites like Yelp, Insider Pages, and Google Maps. Find customers that are happy and getting them to, maybe, do video testimonials or even written testimonials.That type of content, all collected and used as part of your web presence, is the stuff that builds trust. It is the stuff that shows proof that your customers like you. It's the stuff that the search engines find.So when people are out there searching for a product or service like yours or when somebody refers you, one of the first things people do is they go online and search. You've got to fill in that gap and make sure that you can be found and be found in volume and in positive ways.
The second kind of content is designed to educate once somebody does know you, once somebody does find you. What can you do, then, to move them to the try and the buy stages? So that can be your sales presentations, it can be white papers, how‑tos, it can be webinars. Certainly all of the questions that people ask you, collecting those.Having a process where you can actually educate your referral sources on who makes a good lead for you, how to introduce your firm, the actual trigger phrases that your prospects use that would let somebody know, "Yes, that's somebody I should refer."Actually teach them what your marketing process is. Or, at least, show them, step by step, "Here's what we do when you give us a referral." All of this kind of content makes it easier for people to refer you, makes it something that is a process and systematic approach and keeps you top of mind. It has to be part of it.
Here's what most companies and marketing people do. Most people look at this idea of the marketing funnel or the marketing hourglass and they go and get a telemarketing list or they go place their ads. So they get people to know about their products or their services and then try to drive them to buy. Now, the problem with this process is that sometimes it works.But it does is it doesn't allow you to build momentum, to generate a sustainable pipeline that is always contributing to your revenue.We really believe that there is an element of educationin attracting the right customer. (SYMS). <<CLICK>> This education is done in a series of progressions ending with a purchase Of course, once that happens you immediately have processes to help them understand the value they've received, to help them understand what else you do, to introduce them to your strategic partners, and certainly to turn them into referral sources, as well as repeat buyers.But if you sell a product or service that has any complexity to the sales cycle and is not an immediate go/no go type of purchase, you have to fill the gap between Know and Buy with products or with processes. This is what nurture marketing does. It provides you with a predictable, schedule process that helps move your prospects through the cycle
Finally, we talked about early on, but consistency is key - In today's rapidly changing world, consistency is extremely important to your business reputation. The way your people dress (if they out with customers or prospects), the way you answer the phone, your email signature, your service level and your product quality. As consumers - either personally or as a representative of our business - we want things we can count on. Make sure you can be counted on.
Newsletters are tried and true, but they are passive. Many people default to these, but done to often, they become ignored – best to do quarterly and make it mean more – I’ll give you a sample Table of Contents shortly.Telenurturing is also pretty traditional – having a telemarketing or even your sales people calling on a regular basis. This is best used sparingly – a call to say “are you ready to do something now” is not nurturing – its bugging. So if you are going to use tele, it is best to be able to present a value or offer in conjunction with the callWebinars work for a lot of businesses – they give you a way to communicate information in a live or recorded fashion and they make the prospect engage more activelyAnd 1:1 value offers – things like an audit or evaluation – we’ll hit a few more ideas shortlyI say these are core tactics because these 4 methods really mix delivery and engagement level – email, seminars, direct mail and outbound calling. So voice, visual, reading and listening.
Offers are a great way to establish like and trust. Look at how a prospective client is doing something and offer best practices