The Money Path can help you look at your business differently. It guides you through a process to evaluate your products and services and their potential to earn money prior to implementation.
Knowing When to Outsource Support for Better Customer SuccessTotango
From Customer Success Summit 2017 - Fernando Pizarro, CEO at PeopleDelight, Inc., discusses "Knowing When to Outsource Support for Better Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Lessons Learned Transforming Eloqua into a Customer-Centric OrganizationTotango
From Customer Success Summit 2017 - Kia Puhm, Principal, K!A CX Consulting, discusses "Lessons Learned: Transforming Eloqua into a Customer-Centric Organization".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Lincoln Murphy - Endeavor - August 2017 - The Ultimate Growth Engine: Using C...Lincoln Murphy
On August 16, 2017, Lincoln Murphy did a webinar for Endeavor and presented these slides, showcasing The Ultimate Growth Engine: Using Customer Success to Expand Revenue, Increase Profit, and Improve the Value of Your Company.
Insight-Led Selling: Taking Theory and Making It Reality (Welch Allyn)SAVO
Nowadays, customers identify their own problems, solutions, and requirements before contacting a sales pro, leaving little else to the seller other than sourcing a price quote. Watch Paul Liberatore’s presentation and learn how a sales person can reframe the entire sales conversation using insight-led selling. See how Welch Allyn is using SAVO’s Sales Content Pro and Mobile Sales Pro to help their sales pros reframe the conversation.
Marketing Success: Building a Customer-centric Growth Engine - SIIA Decipheri...Lincoln Murphy
On November 15, 2016 at the SIIA Deciphering Marketing event in Atlanta, GA, Lincoln Murphy presented Marketing Success: Building a Customer-centric Growth Engine.
We all want to efficiently acquire customers; that’s table stakes. But what if you could also get your customers to stay longer, buy more, invite you into other parts of their business, and advocate for you publicly so the efficiency of your acquisition and expansion efforts constantly improves as you grow? Many companies have already unlocked the secret to this level of success and in this keynote presentation, Lincoln Murphy showed exactly how to do it, too.
Knowing When to Outsource Support for Better Customer SuccessTotango
From Customer Success Summit 2017 - Fernando Pizarro, CEO at PeopleDelight, Inc., discusses "Knowing When to Outsource Support for Better Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Lessons Learned Transforming Eloqua into a Customer-Centric OrganizationTotango
From Customer Success Summit 2017 - Kia Puhm, Principal, K!A CX Consulting, discusses "Lessons Learned: Transforming Eloqua into a Customer-Centric Organization".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Lincoln Murphy - Endeavor - August 2017 - The Ultimate Growth Engine: Using C...Lincoln Murphy
On August 16, 2017, Lincoln Murphy did a webinar for Endeavor and presented these slides, showcasing The Ultimate Growth Engine: Using Customer Success to Expand Revenue, Increase Profit, and Improve the Value of Your Company.
Insight-Led Selling: Taking Theory and Making It Reality (Welch Allyn)SAVO
Nowadays, customers identify their own problems, solutions, and requirements before contacting a sales pro, leaving little else to the seller other than sourcing a price quote. Watch Paul Liberatore’s presentation and learn how a sales person can reframe the entire sales conversation using insight-led selling. See how Welch Allyn is using SAVO’s Sales Content Pro and Mobile Sales Pro to help their sales pros reframe the conversation.
Marketing Success: Building a Customer-centric Growth Engine - SIIA Decipheri...Lincoln Murphy
On November 15, 2016 at the SIIA Deciphering Marketing event in Atlanta, GA, Lincoln Murphy presented Marketing Success: Building a Customer-centric Growth Engine.
We all want to efficiently acquire customers; that’s table stakes. But what if you could also get your customers to stay longer, buy more, invite you into other parts of their business, and advocate for you publicly so the efficiency of your acquisition and expansion efforts constantly improves as you grow? Many companies have already unlocked the secret to this level of success and in this keynote presentation, Lincoln Murphy showed exactly how to do it, too.
Internetmarketing. Digiagentuur Lavii - Sales model & value propositionLavii.ee
Too much effort on the design. Too little effort on the numbers. What you should not focus on and what you should focus on?
Authors: Henri Palmar and Timo Porval
Event: Your Design Works 2015
Content: Internetmarketing
If your products and services are being marginalized...
If your salespeople are being pushed down to procurement - This program will help.
If your customer can't perceive the value of your products and services, how can they price them?
If they can't price them, then.... They won't pay for it!
They can't sell it upward...
Why should they?
This is the slide deck of the introductory program teaching salespeople how to get top margin for their products/services/solutions.
Partner Programs and Customer Success-driven GrowthLincoln Murphy
Originally presented on March 1, 2017, in San Francisco, California at Salesforce as part of a PulseLocal Silicon Valley event.
THE KEY ELEMENTS OF CUSTOMER SUCCESS
Lincoln Murphy is the co-author of "Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue" written with Nick Mehta and Dan Steinman.
IIn his keynote presentation at PulseLocal SV in San Francisco on March 1, 2017, Lincoln will outline the Key Elements of Customer Success - including Success Potential, Desired Outcome, Success Milestones, Joint Accountabilities - and how these often overlooked foundational aspects of Customer Success are the keys to unlocking success not just for your customers, but for your company.
Since 2006, Lincoln Murphy directly helped 400+ SaaS companies accelerate their growth by optimizing the Customer Lifecycle, from customer acquisition to retention to account expansion and advocacy.
How to Join the Dots between Sales and MarketingBizSmart Select
From suspects to prospects – how to join the dots between Sales and Marketing
Join Gill Hutchinson of Aardvark Marketing Consultants as she shares some anecdotes and top practical tips to make your sales and marketing efforts work in perfect harmony.
How to Build a Validated Sales ProcessSales Hacker
How to Build a Validated Sales Process by Tim Bertrand, Senior Vice President, Worldwide Sales, Acquia. This deck was originally presented at Sales Hacker Series Boston on November 18th, 2014.
How to write a winning and best business plan venture careventurecare2911
Best Business Plan. We Are the Professional Business Plan Consultant Our Strategy Will Help You to Learn How to Make and Prepare Plan for Your Small Startup, So Contact Us Our Writers Will Help You To Find The Best And Affordable Business Plan In India.
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
7 Steps of Business Plan to Start/Grow your Business. Concepts of Selling Product/Services to meet customer expectations. Learn how to reach your business goals, set valuable missions, and vision for the organization.
Trans4m doesn't cost. It pays.
How do you transform your organisation to significantly increase sales?
Trans4m Training & Consulting Solutions aims to bring about organic growth for each individual / organisation that we work with.
We believe that we are best suited to be your partners in progress by working closely with you, in your journey of learning & transformation.
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...Solomon Itegboje
We support Our Clients to grow faster and annex opportunities in the market with an array of integrated Business, Marketing and Sales Solutions.
Given our background as Business, Marketing and Sales leaders in leading companies, we think like and for our clients and support them from ideation through execution to continuing operations of strategic and tactical interventions.
Our team consists of tested executives who had been Managing Directors, Marketing Directors, Sales and Commercial Directors and senior Managers in leading Organisations in Nigeria. We have a field team of close to 1000 associates.
Understanding the five key responsibilities of the Sales & Marketing functionSolomon Itegboje
The Key Objective of a Sales and Marketing Team of any Brand or Company is to get…
More Consumers Consuming More
More Buyers Buying More
More Shoppers Shopping More
More Users Using More
More Drinkers Drinking More
What does happiness have to do with business? Everything! With the right mindset, you are better able to serve, people like knowing happy people, customers don’t like grumpy business owners, you work better, make better decisions and the list goes on and on. Happiness is a choice and the choice is yours.
Internetmarketing. Digiagentuur Lavii - Sales model & value propositionLavii.ee
Too much effort on the design. Too little effort on the numbers. What you should not focus on and what you should focus on?
Authors: Henri Palmar and Timo Porval
Event: Your Design Works 2015
Content: Internetmarketing
If your products and services are being marginalized...
If your salespeople are being pushed down to procurement - This program will help.
If your customer can't perceive the value of your products and services, how can they price them?
If they can't price them, then.... They won't pay for it!
They can't sell it upward...
Why should they?
This is the slide deck of the introductory program teaching salespeople how to get top margin for their products/services/solutions.
Partner Programs and Customer Success-driven GrowthLincoln Murphy
Originally presented on March 1, 2017, in San Francisco, California at Salesforce as part of a PulseLocal Silicon Valley event.
THE KEY ELEMENTS OF CUSTOMER SUCCESS
Lincoln Murphy is the co-author of "Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue" written with Nick Mehta and Dan Steinman.
IIn his keynote presentation at PulseLocal SV in San Francisco on March 1, 2017, Lincoln will outline the Key Elements of Customer Success - including Success Potential, Desired Outcome, Success Milestones, Joint Accountabilities - and how these often overlooked foundational aspects of Customer Success are the keys to unlocking success not just for your customers, but for your company.
Since 2006, Lincoln Murphy directly helped 400+ SaaS companies accelerate their growth by optimizing the Customer Lifecycle, from customer acquisition to retention to account expansion and advocacy.
How to Join the Dots between Sales and MarketingBizSmart Select
From suspects to prospects – how to join the dots between Sales and Marketing
Join Gill Hutchinson of Aardvark Marketing Consultants as she shares some anecdotes and top practical tips to make your sales and marketing efforts work in perfect harmony.
How to Build a Validated Sales ProcessSales Hacker
How to Build a Validated Sales Process by Tim Bertrand, Senior Vice President, Worldwide Sales, Acquia. This deck was originally presented at Sales Hacker Series Boston on November 18th, 2014.
How to write a winning and best business plan venture careventurecare2911
Best Business Plan. We Are the Professional Business Plan Consultant Our Strategy Will Help You to Learn How to Make and Prepare Plan for Your Small Startup, So Contact Us Our Writers Will Help You To Find The Best And Affordable Business Plan In India.
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
7 Steps of Business Plan to Start/Grow your Business. Concepts of Selling Product/Services to meet customer expectations. Learn how to reach your business goals, set valuable missions, and vision for the organization.
Trans4m doesn't cost. It pays.
How do you transform your organisation to significantly increase sales?
Trans4m Training & Consulting Solutions aims to bring about organic growth for each individual / organisation that we work with.
We believe that we are best suited to be your partners in progress by working closely with you, in your journey of learning & transformation.
Nigeria's Leading Field Sales and Marketing Operations and Customer Experienc...Solomon Itegboje
We support Our Clients to grow faster and annex opportunities in the market with an array of integrated Business, Marketing and Sales Solutions.
Given our background as Business, Marketing and Sales leaders in leading companies, we think like and for our clients and support them from ideation through execution to continuing operations of strategic and tactical interventions.
Our team consists of tested executives who had been Managing Directors, Marketing Directors, Sales and Commercial Directors and senior Managers in leading Organisations in Nigeria. We have a field team of close to 1000 associates.
Understanding the five key responsibilities of the Sales & Marketing functionSolomon Itegboje
The Key Objective of a Sales and Marketing Team of any Brand or Company is to get…
More Consumers Consuming More
More Buyers Buying More
More Shoppers Shopping More
More Users Using More
More Drinkers Drinking More
What does happiness have to do with business? Everything! With the right mindset, you are better able to serve, people like knowing happy people, customers don’t like grumpy business owners, you work better, make better decisions and the list goes on and on. Happiness is a choice and the choice is yours.
Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!
Prezentacja z warsztatów dotyczących Lean Startup, innowacyjnej metody rozwijania nowych przedsięwzięć stworzonej przez Erica Riesa.
Bez względu na to czy jesteś przedsiębiorcą z własnym startupem, czy działasz w ramach większej organizacji, Lean Startup pozwoli Ci z sukcesem rozwijać innowacyjne pomysły.
Les blogs de mode : un nouveau pouvoir de prescription - Quels sont leurs ava...Elisabeth le Clément
Ce mémoire a eu pour fil conducteur la comparaison entre deux médias : les blogs de mode et la presse féminine. Il s’agit d’une réflexion autour du récent phénomène des blogs de mode, de leur pouvoir de prescription et de leur influence sur le comportement d’achat des lectrices. Les marques se servent de ce pouvoir pour générer des ventes. Différentes collaborations marques/blogueuses ont commencé à fleurir sur la blogosphère donnant la possibilité à certaines de faire de leur passion leur métier. Les blogueuses modes professionnelles étaient nées.
Les magazines féminins ont également un pouvoir de prescription, mais celui-ci a clairement été démontré, en conclusion de ce travail, inférieur à celui des blogs dans un contexte de vente. Les marques continuent à faire de la publicité dans les magazines féminins car elle apporte à leur image une aura de luxe que les blogs de mode ne pourront jamais égaler. De plus, la presse féminine, apparue au 18e siècle, a une véritable histoire qui lui confère une légitimité, difficilement ébranlable, dans le paysage médiatique et dans les mentalités. A contrario, la blogosphère est un microcosme en dehors duquel les blogueuses modes dites ‘’influentes’’ sont des inconnues.
Ce travail s’est essentiellement basé sur des témoignages, des entretiens, sur des articles web et papier, sur des reportages, sur quelques articles scientifiques mais également sur mon expérience personnelle. En outre, j'ai réalisé un questionnaire en ligne destiné aux lectrices des blogs de mode et de la presse féminine dont les résultats ont permis d'illustrer certains points de la partie théorique.
Designing a Business Model - Business Model Canvas Class 5 2024Alok Nikhil Jha
he BMC provides a holistic view of your business model, fostering strategic clarity and alignment.. It is key driver of the business. It is how you create and deliver value to your customers, make money, and operate it sustainably.
It has 9 key pointers to work on and could also be considered as a starting point of a venture
As the digital ecosystem changes and your career evolves, so will your personal brand. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. As long as it reflects your professional life, don’t hesitate to create a brand that lets you shine.
For more information, watch my Youtube Video by clicking the link in the description box:
https://youtu.be/v7Dd_nhGRyk
This presentation will help you understand how to:
Develop short- mid- and long-term business, sales and marketing goals and related objectives
Prepare your corporate Mission and Vision statement
Understand brand positioning and its importance
Recognize ideal target clients
Determine competitive factors that affect your market position
Define the elements that will shape your marketing budget
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Customer Loyalty Comprehension
Meaning and definition of customer loyalty, Significance of Customer Loyalty, Customer Loyalty Ladder,
Loyalty Principles, Benefits of Customer Loyalty, Customer Loyalty and its relationship with customer
satisfaction, Customer retention and Brand Loyalty, Factors affecting customer loyalty formation, Rai-Srivastava model of customer loyalty formation, Drivers of Customer Loyalty.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
An introduction to the cryptocurrency investment platform Binance Savings.
The Money Path
1. Welcome to The Money Path!
Presented by Kim Yuhl,
creator of secretsofbetterbusiness.com
2. Who Am I?
Wife & Mom
• Small Business Owner
• Passionate About Social
• Blogger
• Coach, Mentor, Advisor
• Martini Drinker
• World Traveler
!
kimyuhl.com
secretsofbetterbusiness.com
twomartinilunch.com
•
10. Offering: Value Proposition
•
How unique and different is your product or service?
•
Is there a customer need for your product or service?
•
How valuable is what you offer to your customers?
•
Is your product or service priced competitively?
11. Offering: Customer Segments
•
Is it easy to continuously acquire new customers?
•
Are there new customer segments you can target?
•
Are your customers price sensitive?
•
What is the economic health of your customers?
12. Offering: Market Segments
•
How large is the market and is it growing?
•
How likely is the market to become saturated?
•
Are there threats of substitute or alternative products or
services?
•
What are the typical margins in the industry?
13. Revenue: Revenue Streams
•
How strong, predictable and diversified are your revenue
streams?
•
Are any of your revenue streams likely to disappear in the near
future?
•
Are there other offerings your customers would be willing to by?
•
Is revenue generated through one-time or recurring purchases?
•
Are any of your revenue streams proprietary?
14. Revenue: Cost Structure
•
How cost-efficient are your operations?
•
Are any costs threatening to outpace the revenues they
support?
•
Are there areas where costs can be cut?
•
Are your margins higher or lower than your competitors?
15. Revenue: Sales Performance
•
Does your product/service sell itself?
•
How does the cost of customer acquisition compare to
the lifetime margin?
•
Can anyone sell this product or is special training
required?
•
Do you have a sales pipeline (repeat customers, email list,
customer referral program) that can predict future sales?
16. Sustainability: Innovation
•
How much do you need to innovate to keep pace?
•
How easily and quickly do you innovate?
•
How well do your competitors innovate?
•
How much of an advantage do you gain through
successful innovation?
17. Sustainability: Competitive Advantage
•
Do you have an advantage based on differentiation?
•
Are there opportunities to grow or modify your value
proposition?
•
Is your product or service easy and inexpensive to
replicate?
•
Are there threats of substitute or alternative products?
18. Sustainability: Key Partners
•
Do you have the right partners to support you and your
business?
•
Are you too dependent on certain partners?
•
Are there collaboration opportunities to help grow your
business?
19. Sustainability: Exit Strategy
•
What happens to the business if you can't work?
•
Would you be able to sell your business for enough
money so you won't have to work again?
•
Is your business over-dependent on a few customers?
•
How reliant is sales success on your involvement?
23. Brainstorming
•
You may not want to introduce a product
that relies only on you or highly skilled
professionals to sell it.
•
You may not want to implement something
with low margins and high costs.
•
You may not want to create something that
people will only buy once.
24. •
•
•
•
You learned how to score your business
You started to think about areas for improvement
You became equipped to assess your business
You learned how to evaluate new products or
services prior to implementation
25. QUESTIONS?
You can reach me at:
kim@kimyuhl.com
!
Interested in more free live trainings?
I announce them in my weekly newsletter.
Go to kimyuhl.com/get-boost/ to sign up.
!
This course is part of The Secrets of Better Business Education Series designed to help small business owners work smarter and live better.
secretsofbetterbusiness.com