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‣ technology ‣ media (music,
video, news) ‣ communications (chat, mail, skype, blog, twitter) ‣ … ! „Software is eating the world.” Massive shift from analog to digital
At the same time… !
When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago.
At the same time… !
When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago. They’re not.
At the same time… !
When asked how much time a day they spend on the internet, youngsters say less hours than 5 years ago. It just feels less - they don’t know they’re online anymore. They’re not.
In a few years time,
saying „I’m going on the internet” will sound as silly as saying „I’m going to electricity”.
Build a mechanical car and
insert electronics? Or build software & electronics, and build a car around it?
IF (temperature and light outside
is low) THEN (switch on lights). ! ! IF (my mother-in-law is at the door) THEN (switch off lights and pretend we’re not home).
If I want to buy
a car, and I find a bunch of paper advertising for diapers in my mailbox - they go straight into the bin. ! If I want to buy a car, and I find a bunch of paper advertising for cars in my mailbox - I take them with me to the couch and read them all night. The age of context
When ‣ I’m at home
in my couch ‣ with low blood pressure ‣ playing sad music ‣ and it rains outside show me how to book a holiday to the sun. The age of context
When ‣ I’m in my
car on my way to work ‣ and I didn’t sleep well last night ‣ playing loud and pumping music give me a voucher for a Red Bull at the next offroad. The age of context
How can you ad context
to your messages? How can you change advertisement into information? How can you break through the banner blindness? Ask yourself:
‣ one back-end to update
‣ one development cost (higher?) ‣ future ready (throw them devices at me!) ‣ browser-based (serendipity) ‣ no install ‣ SEO! E-mail! Social! ‣ coolness... Why responsive design?
‣ photos of bands and
artists are central ‣ we started with 1500px ‣ design is based on aspect ratio of photos ‣ content boxes are responsive in width and height 1. Think content first
‣ start with touch ‣
navigation and interaction is designed for touch first ‣ information architecture is designed for mobile first ‣ build up to tablet and to desktop ‣ big typography and buttons, made for thumbs ! 3. Think mobile first