The document discusses why personal branding on LinkedIn is important. It notes that LinkedIn is often the first digital impression of a professional and an important way to expand one's network. The document then outlines common reasons people give for not personally branding on LinkedIn, such as feeling like it is bragging. However, it argues that personal branding is about being authentic and interesting. It provides tips for personal branding on LinkedIn, including completing your profile, having a photo, listing skills, regularly posting, and crafting an engaging headline. The document also lists common mistakes to avoid and secret strategies to employ.

1. Why You Must Communicate Your
Personal Brand on LinkedIn
© Paul Copcutt Unlimited 2015-2016

3. • First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

4. • Why WE DON’T
personally brand on
LinkedIn
• Why we MUST
personally brand on
LinkedIn
• 3 Must Do’s,
• 3 Mistakes To Avoid
• 3 Secret Hacks
• Details on how to get a
FREE copy of the “5
Steps to Boosting Your
Presence on LinkedIn”
© Paul Copcutt Unlimited 2015-2016

5. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
Paul Copcutt © Paul Copcutt Unlimited 2015-2016

6. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?

7. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?

8. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?

9. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?

10. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?

11. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting

12. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.

13. Why personally brand on LinkedIn?
• Having a profile photo increases profiles views
by up to 21x

14. Why personally brand on LinkedIn?
• Listing your skills increases views by up to 13x
and listing your top 5 relevant skills will
increase your chances of being messaged by
up to 31x

15. Why personally brand on LinkedIn?
• It takes 20 posts a month to reach 60% of your
LinkedIn audience

16. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one

17. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile

18. © Paul Copcutt Unlimited 2015-2016
It’s about your ‘interest’ factor and
how credible you are with that visibility

19. © Paul Copcutt Unlimited 2015-2016

20. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

22. © Paul Copcutt Unlimited 2015-2016

23. © Paul Copcutt Unlimited 2015-2016

24. © Paul Copcutt Unlimited 2015-2016

25. © Paul Copcutt Unlimited 2015-2016

26. © Paul Copcutt Unlimited 2015-2016

27. 3 MUST Do’s
• Headshot
• All Star
• Headline
© Paul Copcutt Unlimited 2015-2016

28. © Paul Copcutt Unlimited 2015-2016
Be sure your headshot
represents you and
your personal brand

29. © Paul Copcutt Unlimited 2015-2016
Get your profile to All Star status as a minimum

30. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
© Paul Copcutt Unlimited 2015-2016
Be more than just your job title

31. 3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No
© Paul Copcutt Unlimited 2015-2016

32. © Paul Copcutt Unlimited 2015-2016
Get personal with your invitations –
don’t use generics

33. © Paul Copcutt Unlimited 2015-2016
Turn off notifications when
you are changing your profile

34. © Paul Copcutt Unlimited 2015-2016
Watch out for the fakes and spammers
7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles

35. 3 Secrets
• SSI
• Website
description
• Be
disorganized
© Paul Copcutt Unlimited 2015-2016

36. © Paul Copcutt Unlimited 2015-2016
Check out your LinkedIn SSI Score
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi#

37. © Paul Copcutt Unlimited 2015-2016
Customize your website addresses
in Contact area

38. © Paul Copcutt Unlimited 2015-2016
Put your top 10 skills in the order
you want to be known for

39. @paulcopcutt
paul@paulcopcutt.com
Subscribe to FREE weekly LinkedIn tips newsletter
& get “5 Steps to Boost Your Brand on LinkedIn”
www.paulcopcutt.com/BNetwork
http://ca.linkedin.com/in/paulcopcutt
© Paul Copcutt Unlimited 2015-2016
Images courtesy of Pixabay.com,
LinkedIn, Paul Copcutt