MEA Career Insights - Personal Branding
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LinkedIn and social media overview for event management students, for the MEA Career Insights WA program.
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MEA Career Insights - Personal Branding
- 1. Building your Personal brand with LinkedIn Australia’s LinkedIn Demystifier Jo Saunders
- 2. 87%Of recruiters use LinkedIn to find candidates 94% Of recruiters use LinkedIn to vet job candidates Source: https://www.jobscan.co Source: linkedin.com July 2018
- 3. » Be FOUND » Be REMEMBERED » Be CHOSEN
- 4. Get Found
- 5. How will you stand out?
- 6. Optimise Your Profile Build a Network Thought Leadership Engagement & Leverage Copyright Wildfire Social Marketing 2018 Social Media LinkedIn
- 7. Copyright Wildfire Social Marketing 2018 Personal Brand Skills Contracts Passion Personality Purpose Clients
- 8. Copyright Wildfire Social Marketing 2015 One does not network with a bag on your head 21x Copyright Wildfire Social Marketing 2018
- 9. Brand Image HEADLINE SKILLS CHARACTER SUMMARY Share your Career Story to Create Credibility & Connection RECOMMENDATIONS ACCOMPLISHMENTS CONTACT INFO ACTIVITY & ENGAGEMENT Profile Photo EXPERIENCE Curate, Create and Converse in areas of your expertise or industry CONTENT Elevator Pitch Copyright Wildfire Social Marketing 2018
- 12. Homework Research Refresh Refine Profile BluePrint Request Copyright Wildfire Social Marketing 2018
- 13. Copyright Wildfire Social Marketing 2018 “Don’t collect connections… Build relationships, through engagement to influence more people” @JoSaundersAU Get Connected
- 14. Connection Types • Ideal employers • Influencers of your ideal clients • Strategic partners • Authorities, leaders, lecturers • PCOs • Suppliers • Colleagues / Peers
- 15. you may see their posts they don’t see yours you can't send messages Connect or Follow
- 16. Find Your Voice Connect with conversation
- 19. Engage Research Get Active Find & Follow Post & Publish Copyright Wildfire Social Marketing 2018
- 20. Hot Spots 1:9
- 21. Get Personal Congrats on … the new job, your anniversary, your birthday, getting dressed!
- 22. Event Marketing
- 24. Encourage Engagement Content Schedule Event Tips Hashtags @Mention Copyright Wildfire Social Marketing 2018 Like Comment Share Native Video Articles Photos #
- 25. Mobile NEW
- 26. Like / Comment Follow Connect with Conversation & context Welcome Message Share Schedule Copyright Wildfire Social Marketing 2017 Business Social Search & View Engage
- 27. Success Metrics linkedin.com/sales/ssi Engagement… Messages… Emails… Bookings
- 28. DIY - Review… DFY - Reboot DWY - Refine Visibility … Authority… Influence