This document summarizes a webinar about using mobile apps to enhance events. The webinar covered trends in mobile adoption like the growth of smartphones and apps. It discussed how events can use mobile apps to engage attendees through the event and year-round. The webinar predicted that mobile apps will improve events by enabling seamless integration, historical e-portfolios, leveraging networks, detailed sponsor data, and more interactive features like check-ins, surveys, and notes. Attendees were told they could receive continuing education credit and find resources on the Meetings Focus webinar club page.

1. Mobile: The New Oxygen for Events
Wednesday, March 6, 2013
Presented by
Kevin Long
Director of Marketing
CrowdCompass
Melissa Nielsen
Manager of Print, Online and New
Media Communications
Society of Critical Care Medicine
Moderated by
Zachary Chouteau
Features/Content Editor
Meetings Focus

2. Housekeeping
Today’s webinar is worth 1 clock hour of credit for Strategic Planning toward the
CMP application through the CIC. To receive credit for attending this
webinar, simply visit our webinar club page:
www.meetingsfocus.com/webinarclubmobile
Here you may also find a copy of today’s presentation and watch the webinar On
Demand. We will redirect you to this page following today’s presentation.
Use the “Ask a Question” box to ask questions at any time during the
presentation. Should you experience any technical difficulties, please send a
message in the Q&A area or call 800.553.8878.

3. Today’s Webinar
• Mobile trends and new engagement opportunities
• Preparing and marketing your app for success
• Year-round engagement through mobile
• The biggest secret to keeping up with technology
• Mobile predictions: Top 10
Free eBook:
“Mobile App
Marketing Playbook”
@kevinedwardlong | @CrowdCompass

4. Smart Device Adoption
1 billion
smartphones or tablets will
be sold in 2013
3x the number of desktop
or laptop sales
68%
of Americans now own a
smartphone
@kevinedwardlong | @CrowdCompass

5. Smart Device Adoption
$122M
In just
two years…
$17M
2010 2012

6. The Santa Test
17.4 million
smart devices activated on Christmas day
(last year, it was 6.8 million)

7. The Mobile Wave – App Growth
# of Apps Published
Doubles Every Year
@kevinedwardlong | @CrowdCompass

8. 40 billion 66%
iOS apps downloaded of businesses have already
(half of those downloads deployed mobile apps
were in 2012)
@kevinedwardlong | @CrowdCompass

9. The Santa Test
Christmas Day App Downloads Hit
328million
(last year, it was 242 million)

10. New World Order
Do You Fly?
@kevinedwardlong | @CrowdCompass

11. Do You Eat?
@kevinedwardlong | @CrowdCompass

12. Give Your Attendees
What They Expect
@kevinedwardlong | @CrowdCompass

13. The Mobile Opportunity
Attendees Exhibitors
• Engagement • Promotion
• Ambassadors • Partners
Speakers Sponsors
• Impact • ROI
• Celebrities • Family
@kevinedwardlong | @CrowdCompass

14. Preparing and Marketing
Your App for Success
@kevinedwardlong | @CrowdCompass

15. Preparing and Marketing Your App
for Success
Melissa Nielsen
Manager - Print, Online and New
Media Communications, Society
of Critical Care Medicine
• 4,000 Medical Attendees
• 100s of Speakers
• 5-day Event
• 80% Download Increase
• Focused Selection Process
http://crwd.cc/sccm2013

16. Preparing
Who:
• One person oversees the app
• Production and proofing Future:
Glossary of
What: Terms
• Correct content
• Schedules and layout
When:
• Launch early
• Keep it up to date
@kevinedwardlong | @CrowdCompass

17. Marketing
Promote your app before, during, and after your event
Attendees: Sponsors
• Resource • Individual banner sales
• Meeting expectations
Future Focus:
Future Focus: • One big over-all sponsor
• More Click promotion (data makes this easier)
• More focus on contact
sharing
@kevinedwardlong | @CrowdCompass

18. Risk Management and Brand Building
@kevinedwardlong | @CrowdCompass

19. Lessons from a
3-time Event App User
@kevinedwardlong | @CrowdCompass

20. Year-round Engagement
@kevinedwardlong | @CrowdCompass

21. Year-round Engagement
@kevinedwardlong | @CrowdCompass

22. The Secret to
Keeping up with
Mobile
@kevinedwardlong | @CrowdCompass

23. Just Start
Tapping
@kevinedwardlong | @CrowdCompass

24. Younger
Generations Are…
@kevinedwardlong | @CrowdCompass

25. So are 100
Year Olds
@kevinedwardlong | @CrowdCompass

26. Top 10 Ways that Smart
Devices will Improve Events
@kevinedwardlong | @CrowdCompass

27. Seamless
Integration
@kevinedwardlong | @CrowdCompass

28. Historical e-Portfolio
@kevinedwardlong | @CrowdCompass

29. Leveraging Networks &
Fostering Community
@kevinedwardlong | @CrowdCompass

30. Check In
@kevinedwardlong | @CrowdCompass

31. Detailed Sponsor Data
@kevinedwardlong | @CrowdCompass

32. Multi-Event Apps
will
Become
the Norm
@kevinedwardlong | @CrowdCompass

33. Survey & Poll
Aggregation

34. Manage
Documents
@kevinedwardlong | @CrowdCompass

35. Interactive Notes
@kevinedwardlong | @CrowdCompass

36. Interactive
@kevinedwardlong | @CrowdCompass

37. Questions?
Free eBook:
“Mobile App
Marketing Playbook”
@kevinedwardlong | @CrowdCompass

38. Housekeeping
• Upcoming Webinars – March 13th & 27th – “Negotiating: The Basics and
Advanced” at 1pm Eastern.
• View past webinars On Demand at any time, and Watch Now!
• Upcoming Meetings Focus Live! – Starting in April!
• Meetings Focus Webinar club page – related articles, upcoming events, PPT
Slides, webinar On Demand, CMP information and more! Visit:
www.meetingsfocus.com/webinarclubmobile

39. Thank you for joining us for
Mobile: The New Oxygen for Events
Please stay connected as you will be redirected to the Meetings Focus Webinar
club page where you can obtain a copy of this presentation as well as find
information to gain CMP Credit.
If you are not automatically redirected, please visit:
www.meetingsfocus.com/webinarclubmobile