James Marsh, senior digital consultant and David Crichton, creative director and brand consultant, IE Digital Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. The brand anddigital agency for
Charity, Health &Education.
Embedding measurement and insight at every
stage of your digital project
A case study and interactive workshop session
James Marsh & Dave Crichton

2. James Marsh, Senior Digital Consultant and Head of Support
Dave Crichton, Creative Director and Brand Consultant
Introductions
iebrand.co.uk | iedigital.co.uk | @iedesign

3. Measurable differences to the way they do things and the outcomes they achieve.
Describe the impact they have on volunteers and students
Making a difference
iebrand.co.uk | iedigital.co.uk | @iedesign

4. The brand we inherited
iebrand.co.uk | iedigital.co.uk | @iedesign

5. The brand we inherited
iebrand.co.uk | iedigital.co.uk | @iedesign

6. The brand we inherited
iebrand.co.uk | iedigital.co.uk | @iedesign

7. The brand we inherited
iebrand.co.uk | iedigital.co.uk | @iedesign

8. The brand we inherited
iebrand.co.uk | iedigital.co.uk | @iedesign

9. 1. Bland and indistinct
2. Needed to be more positive
3. Improve imagery
4. Need to connect with audiences
Brand Challenges
iebrand.co.uk | iedigital.co.uk | @iedesign

10. Brand Messages
iebrand.co.uk | iedigital.co.uk | @iedesign

11. Brand Messages
iebrand.co.uk | iedigital.co.uk | @iedesign

12. The new brand
iebrand.co.uk | iedigital.co.uk | @iedesign

13. The new brand
iebrand.co.uk | iedigital.co.uk | @iedesign

14. The new brand
iebrand.co.uk | iedigital.co.uk | @iedesign

15. The new brand
iebrand.co.uk | iedigital.co.uk | @iedesign

16. Making the difference to a young person
20
Volunteering shouldn’t be hard work before
you start.
A history of less than perfect data
management made it difficult to demonstrate
impact.
Student
School
Volunteer
Employer
Career
Ready
iebrand.co.uk | iedigital.co.uk | @iedesign

17. Facilitate relationships. Let systems do the basic
communicating.
Approach in an agile way - one process at a time
rather than trying to work out a “perfect”
solution.
We’ll need to clean the data as we go …
21
Student
School
Volunteer
Employer
Career
Ready
iebrand.co.uk | iedigital.co.uk | @iedesign
Making the difference to a young person

18. 247% increase in the number of volunteer
registrations
80% reduction in admin overhead per applicant.
Over 4000 volunteers in 2017
22
Student
School
Volunteer
Employer
Career
Ready
iebrand.co.uk | iedigital.co.uk | @iedesign
Step 1 - A Public website and an application form

19. 23
Student
School
Volunteer
Employer
Career
Ready
iebrand.co.uk | iedigital.co.uk | @iedesign
Step 1 - A Public website and an application form

20. Over 5000 Students applications from 300 Schools…
Step 2 - A Student application form
24
Student
School
Volunteer
Employer
Career
Ready
iebrand.co.uk | iedigital.co.uk | @iedesign

21. Over 4000 Students in 2017
A 5 page Job Application style form.
Interviews, Mentor matching & Placement
processes all facilitated online
300 Schools
25
Student
School
Volunteer
Employer
Career
Ready
iebrand.co.uk | iedigital.co.uk | @iedesign
Step 3 - A platform to manage

22. Step 3 - A platform to manage
iebrand.co.uk | iedigital.co.uk | @iedesign

23. Making the difference to a young person.
27iebrand.co.uk | iedigital.co.uk | @iedesign
Student
School
Volunteer
Employer
Career
Ready

24. 28iebrand.co.uk | iedigital.co.uk | @iedesign
Student
School
Volunteer
Employer
Career
Ready

25. Sponsored by
Charity digital
conference
21 November 2018
London
#charitydigital

26. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk