This is the deck that accompanies the April 2011 Webinar presented on the Social Customer. You can listen to the audio archive for free with simple registration at http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report&ref=slideshare
Today’s workforce expect to be able to communicate and collaborate seamlessly. Yet truly effective collaboration can only result from flexible and strategic communication.
Today’s IT, HR and Marketing departments are expected to meet this demand for flexible and strategic communication while ensuring that it is truly effective in driving forward business goals and developing an engaged and contented workforce. Over the past eight weeks our communications experts at Arkadin have outlined the ways a unified communications strategy can enable your people to collaborate and communicate effectively.
In case you missed it, here is everything you need to know about the business benefits of communicating and collaborating in an effective manner through unified communications.
During 2015, Arkadin surveyed businesses to find out whether we are reaching a tipping point on UC adoption. We asked whether a consensus is emerging on the business case for UC investment and the key deployment challenges.
Solutions to your employee disengagementeXo Platform
If you’re facing employee engagement challenges in your digital workplace, you are not alone!
A lot of employees are disengaged from their companies and this is related to many reasons.
This presentation will provide you with practical techniques that will help you face this challenge.
Head To Toe - How To Create Scalable Social Capability (Mumbrella 360)Derek Laney
It's easy to achieve quick results using short-lived incentives and flash-in-the-pan ideas, but how are leading Australian social marketers building ongoing relationships and leveraging skills across departments and agencies? Hear how retailer Lorna Jane built on its bricks and mortar relationships to achieve digital success. Learn how Commonwealth Bank marries a service channel with great storytelling to keep people talking. Ultimately, whether client or agency, we need to be in the business of creating a scalable and sustainable channel.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Today’s workforce expect to be able to communicate and collaborate seamlessly. Yet truly effective collaboration can only result from flexible and strategic communication.
Today’s IT, HR and Marketing departments are expected to meet this demand for flexible and strategic communication while ensuring that it is truly effective in driving forward business goals and developing an engaged and contented workforce. Over the past eight weeks our communications experts at Arkadin have outlined the ways a unified communications strategy can enable your people to collaborate and communicate effectively.
In case you missed it, here is everything you need to know about the business benefits of communicating and collaborating in an effective manner through unified communications.
During 2015, Arkadin surveyed businesses to find out whether we are reaching a tipping point on UC adoption. We asked whether a consensus is emerging on the business case for UC investment and the key deployment challenges.
Solutions to your employee disengagementeXo Platform
If you’re facing employee engagement challenges in your digital workplace, you are not alone!
A lot of employees are disengaged from their companies and this is related to many reasons.
This presentation will provide you with practical techniques that will help you face this challenge.
Head To Toe - How To Create Scalable Social Capability (Mumbrella 360)Derek Laney
It's easy to achieve quick results using short-lived incentives and flash-in-the-pan ideas, but how are leading Australian social marketers building ongoing relationships and leveraging skills across departments and agencies? Hear how retailer Lorna Jane built on its bricks and mortar relationships to achieve digital success. Learn how Commonwealth Bank marries a service channel with great storytelling to keep people talking. Ultimately, whether client or agency, we need to be in the business of creating a scalable and sustainable channel.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
What you're missing in social media measurement, presented by Nichole KellySocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Social Media Explorer's Nichole Kelly discusses why it's actually very easy to measure social media ROI.
She shares a shortcut that will change everything and an actionable framework to get to bottom-line results quickly.
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...Redbooth
Join Jeff Koll, Redbooth’s VP of Sales as he shares how Redbooth enables him to scale by creating an engaged sales team. Jeff will share how Redbooth accelerates sales team collaboration and solves complex business challenges.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Five steps to successfully telling your social media story, presented by Bria...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Hewlett-Packard's Brian MacDonald explains how to tell stories that connect social media metrics to business issues and goals.
He shares five steps to build stories for any audience and transform metrics from numbers to real business insights.
Should learning events be both designed and facilitated with synergy being an integral part of the experience? How can group dynamics best be leveraged to yield exponential and enduring rewards?
During a recent GP Strategies’ 20-minute webinar Steve Swink explored tactics, strategies, and payoffs of synergistic learning experiences from both design and delivery perspectives.
How to Measure the Impact of a Great Employee Experience - 12/10/2019Limeade
Demonstrating the real value of well-being and engagement in the workforce is critical. Join us as we share a successful measurement framework and learn how to apply it to your organization.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Technology is now making effective and direct public communication more efficient than ever, but as you plan your communications strategy, don’t forget about internal communication. To achieve results, it is crucial that the public sector helps employees understand how their work influences the success of the organization.
In this presentation, we’ll go through 5 ideas for improving internal communications and boosting engagement.
A recent study from the Deloitte University Leadership Center for Inclusion and law professor Kenji Yoshino reveals widespread instances of "covering," the process by which individuals downplay their differences relative to mainstream perceptions, in ways costly to productivity and sense of self at work. According to Uncovering Talent: A New Model for Inclusion, three out of four say they cover their identity; and, surprisingly, half of straight white male respondents report hiding their authentic selves on the job.
Read the full report: http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-university-leadership-center-for-inclusion.html
How to Demonstrate the Value of Internal Communications and get noticed by your Boss
One of the biggest challenges internal communicators face right now is proving the success and value of their internal communications strategy to the organisation.
In this webinar, denise cox, Newsweaver’s lead communication consultant, and Marc Wright, Publisher of simply communicate, share insights, tips and examples on how to measure your communications and how you can demonstrate business value to your organisation.
What you will take away:
- How to turn raw data into meaningful metrics
- How to prove business value and ROI to the organisation
- How to get a seat at the top table where strategic decisions are made
About Newsweaver
Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications.
Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA.
Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
How to Understand the ROI of Investing in People - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Maia Josebachvili reveals how to predict the value of employee engagement and how to pitch it to management.
BlogWell New York Social Media Case Study: Monster, presented by Kathy O'ReillySocialMedia.org
In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag campaign.
At four weeks into the campaign, she shares how they're encouraging the spread of viral content and what obstacles they're facing as people try to hijack the campaign.
Watch the video of this presentation here: https://vimeo.com/66663220
Think detox and you think fresh, bright, revitalised.
It's all about improving, optimising and reenergising a function.
Which is precisely what your internal magazine requires… regularly.
Eliminating tired content and replacing it with vibrant, engaging material – working together with your other functions to create one super-boosted comms channel.
We’ve created this fruity infographic to inspire some thoughts and ideas that’ll help recharge your employee magazine, keeping it fresh, fit and healthy!
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
What you're missing in social media measurement, presented by Nichole KellySocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Social Media Explorer's Nichole Kelly discusses why it's actually very easy to measure social media ROI.
She shares a shortcut that will change everything and an actionable framework to get to bottom-line results quickly.
Leading Growth: Accelerate Sales and Double Your Sales Team's Productivity wi...Redbooth
Join Jeff Koll, Redbooth’s VP of Sales as he shares how Redbooth enables him to scale by creating an engaged sales team. Jeff will share how Redbooth accelerates sales team collaboration and solves complex business challenges.
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Five steps to successfully telling your social media story, presented by Bria...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Hewlett-Packard's Brian MacDonald explains how to tell stories that connect social media metrics to business issues and goals.
He shares five steps to build stories for any audience and transform metrics from numbers to real business insights.
Should learning events be both designed and facilitated with synergy being an integral part of the experience? How can group dynamics best be leveraged to yield exponential and enduring rewards?
During a recent GP Strategies’ 20-minute webinar Steve Swink explored tactics, strategies, and payoffs of synergistic learning experiences from both design and delivery perspectives.
How to Measure the Impact of a Great Employee Experience - 12/10/2019Limeade
Demonstrating the real value of well-being and engagement in the workforce is critical. Join us as we share a successful measurement framework and learn how to apply it to your organization.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Technology is now making effective and direct public communication more efficient than ever, but as you plan your communications strategy, don’t forget about internal communication. To achieve results, it is crucial that the public sector helps employees understand how their work influences the success of the organization.
In this presentation, we’ll go through 5 ideas for improving internal communications and boosting engagement.
A recent study from the Deloitte University Leadership Center for Inclusion and law professor Kenji Yoshino reveals widespread instances of "covering," the process by which individuals downplay their differences relative to mainstream perceptions, in ways costly to productivity and sense of self at work. According to Uncovering Talent: A New Model for Inclusion, three out of four say they cover their identity; and, surprisingly, half of straight white male respondents report hiding their authentic selves on the job.
Read the full report: http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-university-leadership-center-for-inclusion.html
How to Demonstrate the Value of Internal Communications and get noticed by your Boss
One of the biggest challenges internal communicators face right now is proving the success and value of their internal communications strategy to the organisation.
In this webinar, denise cox, Newsweaver’s lead communication consultant, and Marc Wright, Publisher of simply communicate, share insights, tips and examples on how to measure your communications and how you can demonstrate business value to your organisation.
What you will take away:
- How to turn raw data into meaningful metrics
- How to prove business value and ROI to the organisation
- How to get a seat at the top table where strategic decisions are made
About Newsweaver
Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications.
Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA.
Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."
Want to understand the ROI of community? See what other companies are measuring and how often? Get a benchmark for where your community's measurement and value should be in this research report from CMX, sponsored by Influitive and Salesforce
How to Understand the ROI of Investing in People - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Maia Josebachvili reveals how to predict the value of employee engagement and how to pitch it to management.
BlogWell New York Social Media Case Study: Monster, presented by Kathy O'ReillySocialMedia.org
In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag campaign.
At four weeks into the campaign, she shares how they're encouraging the spread of viral content and what obstacles they're facing as people try to hijack the campaign.
Watch the video of this presentation here: https://vimeo.com/66663220
Think detox and you think fresh, bright, revitalised.
It's all about improving, optimising and reenergising a function.
Which is precisely what your internal magazine requires… regularly.
Eliminating tired content and replacing it with vibrant, engaging material – working together with your other functions to create one super-boosted comms channel.
We’ve created this fruity infographic to inspire some thoughts and ideas that’ll help recharge your employee magazine, keeping it fresh, fit and healthy!
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Chapter 2 is all about defining social business strategy. Essentially, I condense the entire content of my first book, Smart Business, Social Business, into one chapter and introduce new thinking, implementation strategies and new models.
What is community management? what is social media community whether it is a good job, what is the job description of a social media community manager, and their scope of the field? you can learn in brief with these slides.
5 Habits of Successful Social Media ManagersSprout Social
Brands everywhere are hiring social media managers and building dedicated teams to run social media, but are they properly trained and set up to succeed? Here we offer a helpful resource guide with five habits of successful social media managers and questions to consider as you map out your strategy.
Explore These Themes:
-Understand the social sphere and what works for your brand
-Develop holistic plans that enable you to test, learn and adapt
-Balance human and technological resources for maximum impact
Utilize social media networking to make your business more social. Learn how to craft a social media marketing strategy that will help generate more leads for your business and establish its digital presence. This deck covers the origins of social media, how to plan a social media strategy, and how to successfully implement it across your organization. Taught by David Meiselman of Actifio.
In today’s global economy, companies are attracting talented workers beyond community borders. With more talented workers using the internet to connect locally and globally, hear strategies using social media to attract, connect and retain workers for your community
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
The dawn of social business is here, and what that means
for anyone working in social media is that there are more
opportunities – and challenges – to mature social efforts across the business.
Author and download: Spredfast
https://www.spredfast.com/social-media-strategies/social-business-textbook
Please download from link above. Doc here for repository purposes.
While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring the new members of growing social teams up to speed.
Download this whitepaper to see the effectiveness of social media for many organizations and to see how you can use it to your advantage to turn your organization into an industry leader.
Inside:
How to Create Concerted Listening Efforts Focused on People, Content and Relevant Activity
How to Orchestrate Your Social Media Campaigns
How to Create and Curate Great Social Content
How to Effectively Combine Paid Ads, Owned Media and Earned Audience
How to Create Compelling and Engaging Social Experiences
Restart+ Module 4 Turning Community Regeneration Ideas into Actioncaniceconsulting
Having learned the benefits of sustainable community regeneration in modules 1-3, you are now ready to start taking some community action of your own.
In Module 4, we examine what is needed to turn your community regeneration ideas into projects. We explore your community DNA, partnership building as well as marketing and communication.
In our final section, we provide templates and resources to help you put your community regeneration ideas into action.
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
Omni-Channel Marketing: Creating the Right Mix for Your BrandSocial Media Today
There is a fine line between an omni-channel marketing strategy and a messy social media presence, and it’s crucial that brands stay squarely on one side of that line. Now that social media has declared its power and is here to stay, there is no need to push your content and message on all channels at once. Good omni-channel marketing tailors content to specific channels and personalizes it for the buyer persona appropriate for that channel. You don’t have to be everywhere at once, but you do have to be several places authentically. In this webinar, you’ll discover that omni-channel is more than a marketing buzzword--that it’s an opportunity to personalize your brand story for more customer loyalty and trust.
Join us as our marketing experts discuss:
The balance between shouting your message across channels and tailoring your content for specific channels;
Tools to help you manage omni-channel marketing campaigns;
How to use customer journey mapping to better understand where and how your customers are active;
And how omni-channel can work not just in sales but also in listening, customer care, and analytics.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
-Why integrated social is the only way to go if you’re going to become a social business
-How to measure social ROI when it encompasses many departments and strategies
-Tools and platforms that can help your organization stay socially agile
-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
-The kind of internal methodology needed to integrate a social-centric approach
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
In this webinar, our panelists will talk about:
-How to set up your employee advocacy program with clear goals and KPIs while also remaining agile;
-What parts of your program you should be measuring;
-How to turn data from your program into results that tell a story;
-Which tools will help you consistently measure your results in a clear, helpful way.
In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. At the same time, you need to be meeting your own internal KPIs and consider your company’s relevance across media and trends. Anchoring your strategies in the place where audience desires and brand goals overlap can transform your marketing from digital noise to personalized, appealing content. Additionally, taking inspiration from events can make your campaigns useful as they toggle online and off. Approaching each campaign with a set of CX principles will ensure that your company remains relevant as the needs and desires shift.
But where should you begin with all of this?
In this webinar, we’ll discuss:
-Finding the sweet spot where customer desires, industry trends, and brand goals overlap and using that to guide your marketing efforts;
-Ways to create narratives for your campaigns that move seamlessly from online to offline and back again;
-How to discover what kind of content is relevant for today’s online consumer and how your products or services can fit into it;
-How to develop a system of marketing campaign principles that will allow your campaigns to stay fresh and creative.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
8. 2. LEADERSHIP Leadership Key takeaway Community management isn’t just a role – it’s a perspective. Key takeaway Recruit leaders who are willing to be pioneers. Key takeaway Education is the key to success. Key takeaway Understand when and how to ask for support and authority.
9. 3. CULTURE Culture Key takeaway Ask for the truth, even if it hurts. Key takeaway Be prepared to let the outside in. Key takeaway Get multiple positive voices on your side to overcome company culture.
10. 6. POLICY & GOVERNANCE Policies & Governance Key takeaway Recognize that ‘policies’ are not the same as ‘guidelines.’ Guidelines are the expression, in accessible language, of the culture you wish to promote, and community boundaries. Key takeaway Keep key issues top-of-mind when structuring governance: regulatory environment; size; culture; strategy; and social business maturity. Key takeaway Centralize the role of the social team.
11. 7. TOOLS Tools Key takeaway Tools and technology tend to grow more complex and complicated over time. It is worth revisiting functionality to simplify your user experience. Key takeaway Don’t feel that you have to use every social media tool or channel available. Key takeaway Find the vendor(s) with the right fit for your organization.
12. 1. STRATEGY Strategy Key takeaway Don’t Replace What Works, Supplement With Community. Key takeaway It’s basic but worth repeating, know your target member . Key takeaway Nothing grows in a sandbox. If you want to see growth, you need to build a garden.
13. 4. COMMUNITY MANAGEMENT Community Management Key takeaway It’s counterintuitive but do not jump in and automatically answer questions or help out. Key takeaway Schedule regular brown bag lunches or show & tells that help others understand social tools and your social initiatives. Key takeaway Lead by example and show members how you want them to behave. Key takeaway The social media space is about personal connections. It is a channel that is owned by the customer, not the company as a marketing avenue.
14. 5. CONTENT & PROGRAMMING Content & Programming Key takeaway Your content strategy needs to be focused on both your audience AND your goals. Key takeaway Create content plans that bridge your audiences. If you look at your content holistically and broadly, you’ll be more relevant to your audiences. Key takeaway Create content that fills a needed gap. Ensure your content has a unique angle, and fills the void for information missing in the marketplace. Key takeaway Keep attention spans in mind. Consider the length, quality, quantity, portability and “snackability” of content when you’re planning.
15. 8. METRICS & MEASUREMENT Metrics & Measurement Key takeaway Don’t think about metrics as a single set. Different metrics serve the needs of different audiences. Typically there are three types of scorecards: the strategic, the operational, and one with daily task-based reporting. Key takeaway Executives have become numb to copious amounts of data. What actually provides meaning and drives change is the ability to share a story. Using metrics to support a story maximizes the impact of data. Key takeaway Community ROI does not happen overnight. The ROI of community activity can take a while; there’s very little that’s quick about changing behaviors. Key takeaway Remember the “billboard” example.