Leanne Taylor Flett, AXA, Employee communication and engagement manager. Presentation and case study. Closing the gap 16. CIPR Inside's annual internal communication conference 4 October 2016

1. Leanne Taylor-Flett
(MCIPR)
Employee Communication and
Engagement Manager
Founder and consultant
@LoveLeaT | www.justflair.co.uk
linkedin.com/in/leanne-taylor-flett

3. Hello

4. One event can change everything
Engagement
DOUBLED
DEDICATED
resource
Budget
TRIPLED

5. The challenge
Drop in
engagement
Boring events
planned
Change in
structure

6. THEM US
The gaps
I DON’T GET IT
VALUE SOS

7. “People don’t always
remember what you said or
even what you did,
but they do remember
how you made them feel.”
Maya Angelou

8. The solution
Inject
energy into
events
Event-
centric
campaign Make
change
positive
Make
people feel
valued

9. The solution

10. https://www.youtube.com/watch?v=MAQypZeRWjk&feature=youtu.be

11. The results
20%
Increase in
understanding of
key messages
Immediate ENPS
increase from +25
to +26
91% strongly agreed
that feedback is
being listened to
and acted upon for
positive change
91% really
enjoyed the
session
91% thought the
session was a
good use of time
82% strongly
agreed that the
session was
engaging

12. The results
ENPS score of
+47 six months
after campaign
Increase in budget
and resource for
internal comms
13 point increase in
response to ‘I
believe
management will
act upon feedback’
WHAT’S NEXT?

13. The takeaway
Challenge
the norm
Take chances
and WOW
Close
the gaps