The document outlines a panel discussion focused on reimagining web strategies in higher education, featuring experts from MediaCurrent and Pantheon. Key topics include enhancing user experience, generating traffic, and utilizing data-driven insights to improve digital strategies amidst challenges like declining enrollment. Emphasis is placed on creating engaging, inclusive environments and maintaining data oversight for students.

1. Reimagining
Your Higher Ed
Web Strategy
January 28, 2021

2. 1. Introductions
2. Panel discussion
3. Q&A
Today’s
Agenda

3. Muzel Chen
Senior
Digital Strategist,
Mediacurrent
Diane Kulseth
Senior
SEO Consultant,
Siteimprove
Michael Silverman
Vice President
Strategic Growth,
Mediacurrent
Steve Persch
Technical Product
Marketing Manager,
Pantheon
Today’s Team

4. ● Connects the dots with data to shape the user
experience
● Develops strategies to generate brand
awareness and traffic to the website
● Makes the most out of limited resources
● Enjoys solving challenges for higher education
● Caffeine-free for 10 months
Muzel Chen
Senior Digital Strategist

5. Client
Success
Development
Design
Our Team
of Experts
Data + Research
User
Experience
● Take a user-centric perspective
● Create memorable digital
experiences
● Augment enrollment marketing
strategies
● Deliver data-driven insights

7. ● Currently focused on maturing Pantheon's
Decoupled CMS support
● Previously led Higher Ed focus at within
Pantheon
● Built numerous Higher Ed sites in Drupal
● Wrangler of two young boys in Southwest
Minneapolis
Steve Persh
Technical Product
Marketing Manager

8. PANTHEON.IO
PANTHEON.IO
Pantheon empowers web
teams to move fast with
confidence
and deliver business results.
WORKFLOW
Structured Agile Workflows
CLOUD
Serverless CMS
AUTOMATION
Website Portfolio Management

9. ● Works with customers in creating a strong SEO
workflow, educating every step of the way
● Managed SEO for a large private university in MN
● Passionate about making SEO more accessible
for all
● Frequent speaker at events such as SMX, Digital
Summit, TCDrupalCon, etc.
● Proud human to one cat that loves interrupting
video chats
Diane Kulseth
Senior SEO Consultant

10. Deliver an engaging, consistent, and
inclusive student digital experience
Key benefits
• Hit the top of the search rankings
• Gain real-time actionable insights
• Create an inclusive digital environment
• Maintain oversight over student personal data
Siteimprove
Intelligence
Platform

11. The Higher Education Environment
Challenges &
Opportunities
Evolving the
Digital Experience
Declining
Enrollment

12. | 12
Siteimprove
Siteimprove
@Siteimprove
Pantheon
Getpantheon
@Getpantheon
Get In Touch With Us!
Mediacurrent
Mediacurrent
@Mediacurrent
mediacurrent.com pantheon.io siteimprove.com