3. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”
4. Todays Objectives
• Why personal branding?
• Brand history
• Personal branding foundation
• Your uniqueness
• Personal brand statement
• Communication
53. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.
57. Practice Your Statement
• In pairs, practice your personal brand
statement. Introduce yourself to someone in
the room.
• The other person please provide one helpful
point of feedback.
• Reverse roles
60. Must Have NOT Nice to Have
1. Skillset – What can you do?
2. Experience – What have you
done?
3. Reputation – What are you
known for?
4. Attitude – How do you do
it?
5. Network – Who knows
you’re doing it?
